Light Reading

Embrane Taps Ex-Spirent Boss Bill Burns as CEO

Mitch Wagner
4/1/2014
50%
50%

Cisco-backed virtual applications startup Embrane this week named as its new CEO Bill Burns, who previously experienced an unhappy ending to an otherwise successful stint heading up test and measurement systems vendor Spirent Comunications.

Burns replaces Embrane Inc. co-founder, Dante Malagrinò, who continues as chief product officer.

"Under Burns' leadership, Spirent grew revenue and profitability while establishing Spirent as a market share leader across each of its market segments," Embrane said in a statement.

That's true, but not the whole truth. Burns was named CEO of Spirent Communications plc (NYSE: SPM; London: SPT) in 2008. While sales grew during most of Burns's time there, revenues were flat in 2012 and down in the first half of last year. Spirent dumped Burns in September. (See Spirent Dumps Its CEO).

The transition seems to be a classic case of an entrepreneurial founder bringing in professional management to take the company to the next level. As a matter of fact, Embrane uses that exact phrase in its statement, attributed to Malagrinò. "With our customer traction, our new round of funding, and our string of industry partnerships, it's clear the time is now to take the company to the next level and Bill is the perfect candidate to carry our momentum forward. Blah blah excited blah blah challenges something about enterprises and service providers."

OK, so I may have made up the bit that starts with "blah blah," but the rest is verbatim.

And, as the statement verifies, Embrane has a new cash injection to help Burns reach that next level. The company recently announced a $14 million Series-C funding round led by Cisco Systems Inc. (Nasdaq: CSCO). Also chipping in are new Embrane investor Presideo Ventures, and previous investors Lightspeed Venture Partners, New Enterprise Associates (NEA), and North Bridge Venture Partners. (See Embrane Helps Cisco Build Its SDN Strategy.)

Embrane also announced partnerships to deliver its virtual lifecycle management solution for the Cisco Adaptive Security Virtual Appliance (ASAv) as well as virtual appliances from Cisco-owned Sourcefire. (See Cisco Banks on Sourcefire & Snort for Security.)

Embrane's pitch to customers is that it can offer an efficient way to introduce and manage essential applications, such as firewalls and load balancers, into a traditional or software-defined network through the use of its heleos software platform. Heleos provisions virtual servers, connecting them to the network, assigning rules and policies to applications, enables high availability, and automates licensing and usage monitoring for virtual appliances. The software is designed to eliminate the need to manage those functions manually.

While Embrane's software system and applications can be used in all kinds of network architectures, and is hardware-agnostic, its approach is tailor-made for SDN-enabled networks, which makes Cisco's support for Embrane intriguing, as SDN is both a threat and an opportunity for Cisco. On the one hand, SDN threatens Cisco's mainstay business -- selling proprietary hardware. On the other hand, software-defined networks will likely come in many different forms, including a Cisco flavor. The router giant sees a real opportunity in helping network operators (enterprise and telco) embrace SDN and NFV, supported by Cisco hardware, software and consulting services: Embrane provides some of the software smarts that are likely to attract the attention of network managers focused on flexibility in virtualized environments. (See Defining SDN & NFV.)

— Mitch Wagner, Circle me on Google+ Follow me on TwitterVisit my LinkedIn profileFollow me on Facebook, West Coast Bureau Chief, Light Reading. Got a tip about SDN or NFV? Send it to mwagner@lightreading.com.


Want to learn more about SDN? Check out the agenda for Light Reading's Big Telecom Event (BTE), which will take place on June 17 and 18 at the Sheraton Chicago Hotel and Towers. The event combines the educational power of interactive conference sessions devised and hosted by Heavy Reading's experienced industry analysts with multi-vendor interoperability and proof-of-concept networking and application showcases. For more on the event, the topics, and the stellar service provider speaker lineup, see Telecommunication Luminaries to Discuss the Hottest Industry Trends at Light Reading's Big Telecom Event in June.


(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Mitch Wagner
100%
0%
Mitch Wagner,
User Rank: Lightning
4/7/2014 | 2:10:18 PM
Re: Startup or Turnaround Companies in T&M will always absorb proven Talent!
Vishnu - Indeed, if leaving a job under ill will disqualified a person from future equivalent positions, we'd all be dishwashers now. 
Vishnu Goel
50%
50%
Vishnu Goel,
User Rank: Light Sabre
4/1/2014 | 1:24:26 PM
Startup or Turnaround Companies in T&M will always absorb proven Talent!
A very typical example of how on 'Filmsy" ground CEOs are eased out of the job,the Board Room upheavels happen, and they are not only rehabilitated,but welcomed with open arms to build another company Professionaly.Vishnu Goel T&M +919810101238
Flash Poll
From The Founder
Anshul Sadana answers questions from Steve Saunders, Light Reading's founder and CEO, about Arista's CloudVision, a global cloud network controller for workload orchestration and workflow automation delivering a turnkey solution for cloud networking.
Live Streaming Video
CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
Between the CEOs
Video Exclusive With Basil Alwan, Alcatel-Lucent

7|24|15   |   26:44   |   (4) comments


Basil Alwan, President of IP Routing & Transport at Alcatel-Lucent, discusses virtualization, cultural challenges, the capex crunch and more with Light Reading founder and CEO Steve Saunders.
LRTV Custom TV
VDF: Enable the Financial With Mobile Money

7|20|15   |   06:53   |   (0) comments


Ian Ravenscroft discusses how operators can expand to occupy the entire digital services value chain through service innovation.
LRTV Custom TV
Telefónica on OSS Transformation

7|20|15   |   06:01   |   (0) comments


Jose Gonzales discusses the details of Telefónica's operation transformation program.
LRTV Custom TV
Judi Achmadi on Huawei's Cloud Storage Solution

7|20|15   |   03:33   |   (0) comments


Judi discusses the key business goals of TelekomSigma's public cloud service and how Huawei's solution helps them address challenges.
LRTV Custom TV
KPN Enlightening Digital Business & IT Transformation

7|20|15   |   06:19   |   (0) comments


Rob de Beer discusses the changes that operators need to make with service innovation now coming from the Internet world.
LRTV Custom TV
Stratus Telco-Grade Cloud Solutions & NFV

7|20|15   |   07:34   |   (0) comments


Ali Kafel from Stratus Technologies addresses high-availability concerns within the telco industry with a solution that enables telcos to provide high-availability and stateful fault-tolerance using a software-based approach.
LRTV Documentaries
The Six Million Dollar Business Man

7|20|15   |   01:52   |   (0) comments


Steve Saunders, publisher. A man barely alive after an acquisition malfunction imploded the company he founded. Gentlemen, we can rebuild Light Reading. Better, faster, stronger.
Between the CEOs
CEO Chat With Anukool Lakhina, Guavus

7|20|15   |   38:51   |   (1) comment


Guavus CEO Anukool Lakhina talks to Light Reading founder and CEO Steve Saunders about the role of operational analytics in the communications services and networking sectors, particularly in relation to IoT.
LRTV Custom TV
IBM's Flash Storage With Intel QuickAssist

7|20|15   |   03:18   |   (0) comments


Intel's Bev Crair and IBM's Eric Herzog discuss how IBM's V9000 Flash Storage System has helped customers around the world. Featuring real-time compression powered by Intel QuickAssist Technology, the V9000 is a next-gen flash storage solution.
LRTV Huawei Video Resource Center
Thailand's AIS: Transforming to an FMC Operator

7|17|15   |   4:53   |   (0) comments


Saran Phaloprakarn, Senior VP of Fixed Broadband Business Management of Thailand's AIS, was a keynote speaker at the first Asia-Pacific Ultra Broadband Summit in Bangkok. In this video, he talks to Heavy Reading about transforming into an FMC (FBB+MBB+Content) operator.
LRTV Huawei Video Resource Center
Cambodia's TRC Discusses Its Plans for National Broadband

7|17|15   |   10:33   |   (0) comments


In this video, Chakyra Moa, Chairman of Telecommunication Regulator of Cambodia (TRC), talks in in-depth with Heavy Reading about the Cambodia's current telecom market and TRC's goals and expectations for the future.
LRTV Documentaries
5G Phone

7|16|15   |   2:09   |   (4) comments


A man has an opportunity to purchase the world's first working 5G phone. Imagine the possibilities...
Upcoming Live Events
September 16-17, 2015, The Westin Galleria Dallas, Dallas, TX
September 16, 2015, The Westin Galleria Dallas, Dallas, TX
September 16, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 14-15, 2015, New Orleans Ernest N. Morial Convention Center, New Orleans, LA
November 5, 2015, Hilton Santa Clara, Santa Clara, CA
December 1, 2015, The Westin Times Square, New York City
All Upcoming Live Events
Infographics
Network operators start seeing savings from NFV in the first year, according to a study by Affirmed Networks and ACG.
Hot Topics
AT&T U-verse TV Hits the Skids
Alan Breznick, Cable/Video Practice Leader, 7/24/2015
Robbins Succeeds Chambers as Cisco Changes CEOs
Mitch Wagner, West Coast Bureau Chief, Light Reading, 7/27/2015
Qualcomm Wants FCC to Stay Out of LTE-U Fray
Sarah Thomas, Editorial Operations Director, 7/27/2015
RJio to Launch Its Own 4G Devices Brand
Gagandeep Kaur, Contributing Editor, 7/27/2015
Like Us on Facebook
Twitter Feed
September 22, 2015
Media Begins With “Me”
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Basil Alwan, President of IP Routing & Transport at Alcatel-Lucent, discusses virtualization, cultural challenges, the capex crunch and more with Light Reading founder and CEO Steve Saunders.
Guavus CEO Anukool Lakhina talks to Light Reading founder and CEO Steve Saunders about the role of operational analytics in the communications services and networking sectors, particularly in relation to IoT.
Cats with Phones
Distract-a-Cat Click Here
The vibrate function makes for a useful cat distraction.