Light Reading

Carrier Ethernet Q&A: RAD CEO Dror Bin

Stan Hubbard
Ethernet Exposed
Stan Hubbard
1/7/2013
50%
50%

1:30 PM -- I recently had the opportunity to sit down for a discussion with Dror Bin, the president and the CEO of RAD Data Communications. Bin took over the helm of RAD in August 2012. Below are highlights from my interview with Bin: Stan Hubbard, Heavy Reading: How would you describe the strategic focus of RAD today, and how do you see the company evolving its portfolio to meet the needs of your diverse global customer base? Dror Bin, CEO RAD Data Communications: RAD's strategic focus for more than a decade has been on carriers and service providers and the access portion of their network. The biggest issue facing our customers today is how to implement services that are more profitable and less painful from the operations aspect. To this end, we have introduced our Service Assured Access solution. It addresses all the main operator pain points: lack of end-to-end service visibility; the need to hold costs in check by minimizing expensive truck rolls, isolating network problems and avoiding penalties for SLA violations; delivering premium services and up-selling to offset commoditization and the decline in ARPU; and maintaining customer loyalty to reduce churn and the cost of new acquisitions. Our Service Assured Access solution is based on a standard set of service life cycle tools across our Carrier Ethernet product portfolio. The toolkit is comprised of technician-free deployment, traffic management, fault management, performance monitoring, and sophisticated timing functionality. With these tools, operators can offer a resilient, always-on service with predictable QoS/QoE to more easily plan, deploy, provision, and maintain existing and new services with lower TCO. Heavy Reading: What is RAD doing to help operators accelerate the rollout of their services and more effectively manage those services once they are up-and-running? Bin: RAD's approach, through its Service Assured Access solution, is to give the operator various options for intelligent implementation, whether for business services -- including cloud connectivity -- wholesale and mobile backhaul, or converged networks. With RAD the operator can build the entire Service Assured Access over any infrastructure by using our smart aggregators with advanced traffic management capabilities opposite simple NIDs to benefit from saving on expensive PE ports and reducing link costs dramatically. Conversely, the operator can deploy our dedicated or modular smart NIDs to initiate Service Assured Access over fiber, DSL and PDH from the customer premises and connect directly to the PE. Last, but quite unique, the operator can use our MiNID micro NID to upgrade an existing access network with Carrier Ethernet service turn-up, classification and OAM monitoring. Moreover, the service provider may use our own performance monitoring portal or another best-of-breed system to validate SLAs and issue reports. Heavy Reading: The MiNID device appears to have garnered a lot of service provider interest. Can you share more detail on that? Bin: The MiNID is a finger-sized device whose unique patent-pending "sleeve" mechanism enables it to fit on any standard SFP and provide service creation and priority marking as well as Ethernet OAM measurements and performance monitoring. We first showed this innovative product at Light Reading's Ethernet Expo in November 2012, and to tell the truth, we were bowled over by the demand. Our initial assumption was that we would have to educate the market, but the market understood immediately the value proposition. The MiNID can be used with all fiber types as well as electrical SFPs while its range is determined by the SFP being used -- 10/40/80 kilometers or 6.25/25/50 miles. There are many benefits to using the MiNID: it enables an upgrade of extant customer equipment, including installed SFPs with Service Assured Access capabilities. The MiNID powers non-Carrier Ethernet switches, routers and other devices with Carrier Ethernet OAM and demarcation capabilities. Moreover, it offers zero touch provisioning to mitigate expensive technician truck rolls, saves on costly rack space rental, lowers power consumption and reduces installation complexity -- which is not a trivial matter at all. We've done initial lab testing with several Tier 1 carrier customers and we'll be conducting more extensive testing in the coming months, including a live demo at the Mobile World Congress in Barcelona in February 2013. Our channel partners are excited by it and we both see huge potential in mobile backhaul -- including small cell and pico cells -- and wholesale applications, where the service provider facing the end user will require access to an OAM service -- sort of like the hybrid NID concept. Heavy Reading: RAD also introduced an Ethernet aggregation platform in 2012. Can you provide an update on how that is being received? Bin: RAD's ETX-5300A, which is part of our Service Assured Access Solution, is an MEF CE 2.0 compliant Ethernet service aggregation platform for high-capacity grooming of Ethernet traffic and TDM pseudowires delivered from the access network to the provider edge. It features advanced Carrier Ethernet capabilities and cost-optimized design to provide maximum value, lowering TCO by saving on expensive ports at the PE edge. It has a comprehensive feature set: highly sophisticated multi-CoS traffic management capabilities, SLA assurance tools, standardized ring and circuit redundancy/restoration capabilities, E-NNI support for E-Access and multiple timing over packet mechanisms -- including a 1588 Grandmaster clock -- all in a small-form-factor, with low power consumption. Our marketing department dubbed it a magic box for all of the functionality our engineers packed into the 3U chassis. We officially launched the product in April 2012 and have already had more than two dozen deployments or full-scale pilots in the United States, South America, Europe, Asia-Pacific and Africa. Applications for this solution vary: from a large AAV requiring demarcation between its network and the incumbent last mile service provider; to building the access network with ring topology for a public utility offering telco services; as well as a university campus network backhauling its TDM PBX voice services; and pure Ethernet circuit aggregation to hand off to a PE for mobile or business services. Heavy Reading: What are the key applications driving your sales right now and how do you see that evolving in 2013. Bin: Looking into 2013, we believe the rollout of LTE and LTE-Advanced, for example, with the massive amount of bandwidth-consuming applications that are expected to accompany these services, will compel fixed-mobile operators and wholesalers to address capacity planning and latency issues in the backhaul with sophisticated traffic management, service delivery and flexible timing synchronization solutions. We've had much success in helping Tier 1 operators in the U.S., Europe and Japan go beyond the LTE pilot stages to launch full blown LTE services in multiple cities. We also see much greater recognition of Carrier Ethernet's value proposition for business customers. Take-up will spread to more regions. We believe our versatile Service Assured Access approach will give us an edge. Heavy Reading: Do you care to comment on the SDN trend or any plans that RAD may have related to SDN/virtualization? Bin: Indeed, we are examining the SDN trend and assessing the impact it will have on the access part of the network where we play. Our CTO has written a very cogent article in his blog titled SDN: A Backward Step Forward, in which he very concisely describes how SDN's principle of "centralized control" can more efficiently use network resources than current distributed routing protocols. Ultimately, this could revolutionize end-to-end networking. — Stan "EtherMan" Hubbard, Senior Analyst, Heavy Reading

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
More Blogs from Ethernet Exposed
1:30 PM Heavy Reading's Stan Hubbard interviews Zeev Draer, vice president of strategic marketing for MRV's Optical Communications Systems division
10:45 AM Heavy Reading and CEO Patrick Ostiguy discuss Accedian’s Performance Assured Ethernet solutions for business services and mobile backhaul applications
Heavy Reading's Ethernet Europe 2012 post-show report is centered on perspectives of 20-plus Ethernet Executive Council members
4:20 PM Report provides valuable insight from service provider experts shaping the direction of the Carrier Ethernet industry
Flash Poll
From The Founder
The Swedish vendor has undergone a significant transformation during the past few years, adjusting to the demands of next-generation communications companies.
LRTV Documentaries
The 3GPP's Road to 5G Standardization

4|17|15   |   4:43   |   (0) comments


Satoshi Nagata, chairman of the 3GPP's TSG-RAN group and a manager at NTT Docomo, explains the standardization process for 5G, as well as the biggest challenges and opportunities.
LRTV Documentaries
AlcaLu CTO Makes the Case for a New 5G Air Interface

4|16|15   |   3:54   |   (0) comments


Michael Peeters, CTO of wireless at Alcatel-Lucent, explains why 5G will require a new air interface to meet its diverse performance targets.
LRTV Documentaries
AlcaLu + Nokia: The New Uber-Vendor

4|15|15   |   2:42   |   (4) comments


Heavy Reading Senior Analyst Gabriel Brown discusses the technological and competitive opportunities and challenges if a merger between Alcatel-Lucent and Nokia comes to pass.
LRTV Huawei Video Resource Center
Huawei's Data Center Power Play

4|15|15   |   6:22   |   (0) comments


Huawei has developed industry-leading energy efficiency capabilities for its indoor and outdoor data center solutions, explains Dr. Fang Liangzhou, vice president of Huawei's Network Energy product Line.
LRTV Huawei Video Resource Center
Huawei’s Routers, Switches Get the Green Mark

4|15|15   |   2:02   |   (0) comments


TUV Rheinland's Frank Dudley explains how Huawei's routers and switches have been successfully tested by energy efficiency experts and have gained Green Mark Certification.
LRTV Documentaries
A Finn, a Frenchman & a Guy From New Jersey Walk Into a Merger...

4|15|15   |   3:17   |   (0) comments


Stop us if you've heard this one before... Light Reading CEO Founder & CEO Steve Saunders weighs in on the technical and cultural implications of a Nokia and Alcatel-Lucent merger.
LRTV Huawei Video Resource Center
Accounting for Better Solutions

4|10|15   |   02:31   |   (1) comment


Murad Yousuf, CTO at Saudi Arabia's Ministry of Finance (Dept. of Zakat & Income Tax), talks about the benefits of deploying router technology from Huawei.
LRTV Huawei Video Resource Center
What's in Store for Huawei & DataCore?

4|10|15   |   05:44   |   (0) comments


At the CeBIT trade show in Hannover, Germany, George Teixeira, CEO of software-defined storage (SDS) specialist DataCore Software, explains why he has just signed a partnership agreement with Huawei Technologies.
LRTV Huawei Video Resource Center
Du Puts Its Faith in Huawei's Routers

4|9|15   |   3:42   |   (0) comments


Adnan Masood, director of Enterprise MS Solutions Marketing at du, the United Arab Emirates (UAE) operator also known as Emirates Integrated Telecommunications Company, explains why his company chose to use Huawei's multifunctional AR routers as part of its managed enterprise services.
LRTV Huawei Video Resource Center
Huawei Gets Active in the Data Center

4|9|15   |   3:17   |   (0) comments


With enterprise users looking to maximize the use of their data center assets, Huawei’s Chief Architect & Technical Director of IT Data Center Solutions, Bruce Su, explains how the company's six-layer active-active data center solution is eradicating the need to deploy passive, redundant data center assets.
LRTV Huawei Video Resource Center
Blue Consult & Huawei for a Better Solution

4|8|15   |   4:01   |   (0) comments


Martin Rott, CEO, and Marc Metzler, head of sales virtualization, from Germany's Blue Consult discuss their collaboration with Huawei and TrendMicro to develop a secure, scalable IT platform that can meet the needs of the most demanding enterprise users.
LRTV Huawei Video Resource Center
Beach Petroleum on eLTE & Mining

4|8|15   |   3:09   |   (0) comments


Network systems integrator Jeremy Hamlyn explains how Huawei's secure packet-based trunking communications system, eLTE, can help remote communities and companies in the mining, oil and gas sectors, deploy efficient communications networks that are perfect for video and data as well as voice.
Upcoming Live Events
May 5, 2015, Hyatt McCormick Place, Chicago, IL
May 6, 2015, Georgia World Congress, Atlanta, GA
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
June 10, 2015, Chicago, IL
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
November 11-12, 2015, The Westin Peachtree Plaza, Atlanta, GA
All Upcoming Live Events
Infographics
Network Instruments, a JDSU division, shares results from its 2015 State of the Network, a global survey on security.
Hot Topics
Verizon Scores New OTT Content Deals
Mari Silbey, Independent Technology Editor, 4/16/2015
Can WiFi Calling Find Its Voice?
Iain Morris, News Editor, 4/13/2015
Senator Proposes New 'Title X' for Net Neutrality
Carol Wilson, Editor-at-large, 4/13/2015
Nokia, Alcatel-Lucent in Merger Talks
Iain Morris, News Editor, 4/14/2015
Nokia & Alcatel-Lucent: What's Going On?
Ray Le Maistre, Editor-in-chief, 4/15/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Data Center Interconnect, or DCI, is one of the hottest sectors in telecom currently. Since coming back to Light Reading last year, prodigal-son style, I've ...
LR CEO and Founder Steve Saunders sits down with the head of Qosmos to talk about the changing state of the art in deep packet inspection technology, including its role in SDN and NFV architectures.
Cats with Phones
Steve's Phone Click Here
Steve Saunders's personal phone.