Light Reading
1:30 PM Heavy Reading's Stan Hubbard interviews Dror Bin, the president and the CEO of RAD Data Communications

Carrier Ethernet Q&A: RAD CEO Dror Bin

Stan Hubbard
Ethernet Exposed
Stan Hubbard
1/7/2013
50%
50%

1:30 PM -- I recently had the opportunity to sit down for a discussion with Dror Bin, the president and the CEO of RAD Data Communications. Bin took over the helm of RAD in August 2012. Below are highlights from my interview with Bin: Stan Hubbard, Heavy Reading: How would you describe the strategic focus of RAD today, and how do you see the company evolving its portfolio to meet the needs of your diverse global customer base? Dror Bin, CEO RAD Data Communications: RAD's strategic focus for more than a decade has been on carriers and service providers and the access portion of their network. The biggest issue facing our customers today is how to implement services that are more profitable and less painful from the operations aspect. To this end, we have introduced our Service Assured Access solution. It addresses all the main operator pain points: lack of end-to-end service visibility; the need to hold costs in check by minimizing expensive truck rolls, isolating network problems and avoiding penalties for SLA violations; delivering premium services and up-selling to offset commoditization and the decline in ARPU; and maintaining customer loyalty to reduce churn and the cost of new acquisitions. Our Service Assured Access solution is based on a standard set of service life cycle tools across our Carrier Ethernet product portfolio. The toolkit is comprised of technician-free deployment, traffic management, fault management, performance monitoring, and sophisticated timing functionality. With these tools, operators can offer a resilient, always-on service with predictable QoS/QoE to more easily plan, deploy, provision, and maintain existing and new services with lower TCO. Heavy Reading: What is RAD doing to help operators accelerate the rollout of their services and more effectively manage those services once they are up-and-running? Bin: RAD's approach, through its Service Assured Access solution, is to give the operator various options for intelligent implementation, whether for business services -- including cloud connectivity -- wholesale and mobile backhaul, or converged networks. With RAD the operator can build the entire Service Assured Access over any infrastructure by using our smart aggregators with advanced traffic management capabilities opposite simple NIDs to benefit from saving on expensive PE ports and reducing link costs dramatically. Conversely, the operator can deploy our dedicated or modular smart NIDs to initiate Service Assured Access over fiber, DSL and PDH from the customer premises and connect directly to the PE. Last, but quite unique, the operator can use our MiNID micro NID to upgrade an existing access network with Carrier Ethernet service turn-up, classification and OAM monitoring. Moreover, the service provider may use our own performance monitoring portal or another best-of-breed system to validate SLAs and issue reports. Heavy Reading: The MiNID device appears to have garnered a lot of service provider interest. Can you share more detail on that? Bin: The MiNID is a finger-sized device whose unique patent-pending "sleeve" mechanism enables it to fit on any standard SFP and provide service creation and priority marking as well as Ethernet OAM measurements and performance monitoring. We first showed this innovative product at Light Reading's Ethernet Expo in November 2012, and to tell the truth, we were bowled over by the demand. Our initial assumption was that we would have to educate the market, but the market understood immediately the value proposition. The MiNID can be used with all fiber types as well as electrical SFPs while its range is determined by the SFP being used -- 10/40/80 kilometers or 6.25/25/50 miles. There are many benefits to using the MiNID: it enables an upgrade of extant customer equipment, including installed SFPs with Service Assured Access capabilities. The MiNID powers non-Carrier Ethernet switches, routers and other devices with Carrier Ethernet OAM and demarcation capabilities. Moreover, it offers zero touch provisioning to mitigate expensive technician truck rolls, saves on costly rack space rental, lowers power consumption and reduces installation complexity -- which is not a trivial matter at all. We've done initial lab testing with several Tier 1 carrier customers and we'll be conducting more extensive testing in the coming months, including a live demo at the Mobile World Congress in Barcelona in February 2013. Our channel partners are excited by it and we both see huge potential in mobile backhaul -- including small cell and pico cells -- and wholesale applications, where the service provider facing the end user will require access to an OAM service -- sort of like the hybrid NID concept. Heavy Reading: RAD also introduced an Ethernet aggregation platform in 2012. Can you provide an update on how that is being received? Bin: RAD's ETX-5300A, which is part of our Service Assured Access Solution, is an MEF CE 2.0 compliant Ethernet service aggregation platform for high-capacity grooming of Ethernet traffic and TDM pseudowires delivered from the access network to the provider edge. It features advanced Carrier Ethernet capabilities and cost-optimized design to provide maximum value, lowering TCO by saving on expensive ports at the PE edge. It has a comprehensive feature set: highly sophisticated multi-CoS traffic management capabilities, SLA assurance tools, standardized ring and circuit redundancy/restoration capabilities, E-NNI support for E-Access and multiple timing over packet mechanisms -- including a 1588 Grandmaster clock -- all in a small-form-factor, with low power consumption. Our marketing department dubbed it a magic box for all of the functionality our engineers packed into the 3U chassis. We officially launched the product in April 2012 and have already had more than two dozen deployments or full-scale pilots in the United States, South America, Europe, Asia-Pacific and Africa. Applications for this solution vary: from a large AAV requiring demarcation between its network and the incumbent last mile service provider; to building the access network with ring topology for a public utility offering telco services; as well as a university campus network backhauling its TDM PBX voice services; and pure Ethernet circuit aggregation to hand off to a PE for mobile or business services. Heavy Reading: What are the key applications driving your sales right now and how do you see that evolving in 2013. Bin: Looking into 2013, we believe the rollout of LTE and LTE-Advanced, for example, with the massive amount of bandwidth-consuming applications that are expected to accompany these services, will compel fixed-mobile operators and wholesalers to address capacity planning and latency issues in the backhaul with sophisticated traffic management, service delivery and flexible timing synchronization solutions. We've had much success in helping Tier 1 operators in the U.S., Europe and Japan go beyond the LTE pilot stages to launch full blown LTE services in multiple cities. We also see much greater recognition of Carrier Ethernet's value proposition for business customers. Take-up will spread to more regions. We believe our versatile Service Assured Access approach will give us an edge. Heavy Reading: Do you care to comment on the SDN trend or any plans that RAD may have related to SDN/virtualization? Bin: Indeed, we are examining the SDN trend and assessing the impact it will have on the access part of the network where we play. Our CTO has written a very cogent article in his blog titled SDN: A Backward Step Forward, in which he very concisely describes how SDN's principle of "centralized control" can more efficiently use network resources than current distributed routing protocols. Ultimately, this could revolutionize end-to-end networking. — Stan "EtherMan" Hubbard, Senior Analyst, Heavy Reading

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
More Blogs from Ethernet Exposed
1:30 PM Heavy Reading's Stan Hubbard interviews Zeev Draer, vice president of strategic marketing for MRV's Optical Communications Systems division
10:45 AM Heavy Reading and CEO Patrick Ostiguy discuss Accedian’s Performance Assured Ethernet solutions for business services and mobile backhaul applications
Heavy Reading's Ethernet Europe 2012 post-show report is centered on perspectives of 20-plus Ethernet Executive Council members
4:20 PM Report provides valuable insight from service provider experts shaping the direction of the Carrier Ethernet industry
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Huawei Video Resource Center
Dr. Dong Sun Talks About Carriers' Digital Transformation & Huawei’s Telco OS

1|29|15   |   6:28   |   (0) comments


Dr. Dong Sun, Chief Architect of Digital Transformation Solutions at Huawei, discusses how telecom operators can become digital ecosystem enablers and deliver optimal user experiences that are in real-time, on-demand, all-online, DIY and social (ROADS).
LRTV Huawei Video Resource Center
Huawei's Chief Network Architect Talks about Network Experience & Operators’ Strategies

1|29|15   |   3:39   |   (0) comments


In the digital age, network experience has become the primary productivity especially for telecom operators. In this video, Wenshuan Dang, Huawei’s Chief Network Architect, discusses how carriers can tackle the challenge of infrastructure complexity in order to enhance business agility and improve user experience.
LRTV Documentaries
The Rise of Virtual CPE

1|27|15   |   01:38   |   (5) comments


As NFV strategies evolve from tests and trials to production telco networks, expect to hear a lot about virtual CPE (customer premises equipment) rollouts during 2015.
LRTV Documentaries
Optical Is Hot in 2015

1|23|15   |   01:56   |   (2) comments


Optical comms technology underpins the whole communications sector and there are some really hot trends set for 2015.
LRTV Custom TV
Policy Control in the Fast Lane

1|22|15   |   2:57   |   (0) comments


What's making policy control strategic in 2015 and beyond? Amdocs talks with Heavy Reading's Graham Finnie about the key factors driving change in the data services landscape. Find out what his policy management research reveals about the road ahead for policy control – and sign up for
LRTV Documentaries
Highlights From the 2020 Vision Executive Summit

1|21|15   |   4:33   |   (2) comments


In December 2014, Light Reading brought together telecom executives in Reykjavik, Iceland to discuss their vision for high-capacity networks through the end of the decade. The intimate, interactive meeting was set against the backdrop of Iceland's spectacular natural beauty. As one of the event's founding sponsors, Cisco's Doug Webster shared his company's ...
LRTV Huawei Video Resource Center
Huawei Pay-TV Partner Harmonic, Helping Carriers Accelerate 4K Video Deployment with Huawei

1|20|15   |   5:42   |   (1) comment


At IBC, Peter Alexander, Senior Vice President & CMO at Harmonic, speaks about the growing interest in pay-TV service and its branching into multiple devices.
LRTV Huawei Video Resource Center
Sony Marketing Director Olivier Bovis Discusses the Outlook for 4K and Cooperation With Huawei at IBC 2014

1|20|15   |   6:50   |   (0) comments


At IBC, Olivier Bovis, Marketing Director of Sony, speaks about the coming of the 4K era.
LRTV Huawei Video Resource Center
Huawei Pay-TV Partner Envivio, Helping Carriers Accelerate 4K Video Deployment

1|20|15   |   2:57   |   (0) comments


At IBC, Olivier Bovis, Marketing Director of Sony, speaks about the coming of the 4K era.
LRTV Huawei Video Resource Center
Pay-TV's Networked Future

1|20|15   |   6:29   |   (0) comments


At IBC, Jeff Heynen, Principal Analyst at Infonetics, speaks about the future of the pay-TV industry and its transition.
LRTV Huawei Video Resource Center
Jeff Heynen: Distributed Access Will Help MSOs Compete in the Future

1|20|15   |   2:26   |   (0) comments


At IBC, Jeff Heynen, Principal Analyst at Infonetics, speaks about moving to distributed access and the future trend of cable business.
LRTV Interviews
Cisco Talks Transformation

1|20|15   |   13:02   |   (0) comments


In December 2014, Steve Saunders sat down with Cisco VP of Products & Solutions Marketing Doug Webster at Light Reading's 2020 Vision executive summit in Reykjavik, Iceland. They spoke about Cisco's approach to network virtualization as well as how service providers can begin to monetize high-capacity networks through the end of the decade.
Upcoming Live Events
February 5, 2015, Washington, DC
February 19, 2015, The Fairmont San Jose, San Jose, CA
March 17, 2015, The Cable Center, Denver, CO
April 14, 2015, The Westin Times Square, New York City, NY
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
September 9-10, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
November 11-12, 2015, The Westin Peachtree Plaza, Atlanta, GA
December 1, 2015, The Westin Times Square, New York City
December 2-3, 2015, The Westin Times Square, New York City
Infographics
Hot Topics
Google Continues Gigabit Expansion
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 1/27/2015
Comcast Apologizes to 'A**hole' Brown
Mitch Wagner, West Coast Bureau Chief, Light Reading, 1/29/2015
Cablevision's New WiFi Try – Freewheeling Enough?
Mari Silbey, Independent Technology Editor, 1/26/2015
Overture Builds on NFV Foundation
Mitch Wagner, West Coast Bureau Chief, Light Reading, 1/27/2015
US Ops Spend $32.5M to Bring 4G to Chicago's Subways
Sarah Thomas, Editorial Operations Director, 1/30/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Weekly Executive Interview
Join us live for Light Reading's interview with Jay Samit, the newly appointed CEO of publicly traded SeaChange International Inc. With a resume that includes Sony, EMI, and Universal, Samit brings a reputation as an entrepreneur and a disruptor to his new role at the video solutions company. Hear what he has to say about the opportunities in video, as well as the outlook for cable, telco, OTT and mobile service providers.