& cplSiteName &

Carrier Ethernet Q&A: RAD CEO Dror Bin

Stan Hubbard
Ethernet Exposed
Stan Hubbard
1/7/2013
50%
50%

1:30 PM -- I recently had the opportunity to sit down for a discussion with Dror Bin, the president and the CEO of RAD Data Communications. Bin took over the helm of RAD in August 2012. Below are highlights from my interview with Bin: Stan Hubbard, Heavy Reading: How would you describe the strategic focus of RAD today, and how do you see the company evolving its portfolio to meet the needs of your diverse global customer base? Dror Bin, CEO RAD Data Communications: RAD's strategic focus for more than a decade has been on carriers and service providers and the access portion of their network. The biggest issue facing our customers today is how to implement services that are more profitable and less painful from the operations aspect. To this end, we have introduced our Service Assured Access solution. It addresses all the main operator pain points: lack of end-to-end service visibility; the need to hold costs in check by minimizing expensive truck rolls, isolating network problems and avoiding penalties for SLA violations; delivering premium services and up-selling to offset commoditization and the decline in ARPU; and maintaining customer loyalty to reduce churn and the cost of new acquisitions. Our Service Assured Access solution is based on a standard set of service life cycle tools across our Carrier Ethernet product portfolio. The toolkit is comprised of technician-free deployment, traffic management, fault management, performance monitoring, and sophisticated timing functionality. With these tools, operators can offer a resilient, always-on service with predictable QoS/QoE to more easily plan, deploy, provision, and maintain existing and new services with lower TCO. Heavy Reading: What is RAD doing to help operators accelerate the rollout of their services and more effectively manage those services once they are up-and-running? Bin: RAD's approach, through its Service Assured Access solution, is to give the operator various options for intelligent implementation, whether for business services -- including cloud connectivity -- wholesale and mobile backhaul, or converged networks. With RAD the operator can build the entire Service Assured Access over any infrastructure by using our smart aggregators with advanced traffic management capabilities opposite simple NIDs to benefit from saving on expensive PE ports and reducing link costs dramatically. Conversely, the operator can deploy our dedicated or modular smart NIDs to initiate Service Assured Access over fiber, DSL and PDH from the customer premises and connect directly to the PE. Last, but quite unique, the operator can use our MiNID micro NID to upgrade an existing access network with Carrier Ethernet service turn-up, classification and OAM monitoring. Moreover, the service provider may use our own performance monitoring portal or another best-of-breed system to validate SLAs and issue reports. Heavy Reading: The MiNID device appears to have garnered a lot of service provider interest. Can you share more detail on that? Bin: The MiNID is a finger-sized device whose unique patent-pending "sleeve" mechanism enables it to fit on any standard SFP and provide service creation and priority marking as well as Ethernet OAM measurements and performance monitoring. We first showed this innovative product at Light Reading's Ethernet Expo in November 2012, and to tell the truth, we were bowled over by the demand. Our initial assumption was that we would have to educate the market, but the market understood immediately the value proposition. The MiNID can be used with all fiber types as well as electrical SFPs while its range is determined by the SFP being used -- 10/40/80 kilometers or 6.25/25/50 miles. There are many benefits to using the MiNID: it enables an upgrade of extant customer equipment, including installed SFPs with Service Assured Access capabilities. The MiNID powers non-Carrier Ethernet switches, routers and other devices with Carrier Ethernet OAM and demarcation capabilities. Moreover, it offers zero touch provisioning to mitigate expensive technician truck rolls, saves on costly rack space rental, lowers power consumption and reduces installation complexity -- which is not a trivial matter at all. We've done initial lab testing with several Tier 1 carrier customers and we'll be conducting more extensive testing in the coming months, including a live demo at the Mobile World Congress in Barcelona in February 2013. Our channel partners are excited by it and we both see huge potential in mobile backhaul -- including small cell and pico cells -- and wholesale applications, where the service provider facing the end user will require access to an OAM service -- sort of like the hybrid NID concept. Heavy Reading: RAD also introduced an Ethernet aggregation platform in 2012. Can you provide an update on how that is being received? Bin: RAD's ETX-5300A, which is part of our Service Assured Access Solution, is an MEF CE 2.0 compliant Ethernet service aggregation platform for high-capacity grooming of Ethernet traffic and TDM pseudowires delivered from the access network to the provider edge. It features advanced Carrier Ethernet capabilities and cost-optimized design to provide maximum value, lowering TCO by saving on expensive ports at the PE edge. It has a comprehensive feature set: highly sophisticated multi-CoS traffic management capabilities, SLA assurance tools, standardized ring and circuit redundancy/restoration capabilities, E-NNI support for E-Access and multiple timing over packet mechanisms -- including a 1588 Grandmaster clock -- all in a small-form-factor, with low power consumption. Our marketing department dubbed it a magic box for all of the functionality our engineers packed into the 3U chassis. We officially launched the product in April 2012 and have already had more than two dozen deployments or full-scale pilots in the United States, South America, Europe, Asia-Pacific and Africa. Applications for this solution vary: from a large AAV requiring demarcation between its network and the incumbent last mile service provider; to building the access network with ring topology for a public utility offering telco services; as well as a university campus network backhauling its TDM PBX voice services; and pure Ethernet circuit aggregation to hand off to a PE for mobile or business services. Heavy Reading: What are the key applications driving your sales right now and how do you see that evolving in 2013. Bin: Looking into 2013, we believe the rollout of LTE and LTE-Advanced, for example, with the massive amount of bandwidth-consuming applications that are expected to accompany these services, will compel fixed-mobile operators and wholesalers to address capacity planning and latency issues in the backhaul with sophisticated traffic management, service delivery and flexible timing synchronization solutions. We've had much success in helping Tier 1 operators in the U.S., Europe and Japan go beyond the LTE pilot stages to launch full blown LTE services in multiple cities. We also see much greater recognition of Carrier Ethernet's value proposition for business customers. Take-up will spread to more regions. We believe our versatile Service Assured Access approach will give us an edge. Heavy Reading: Do you care to comment on the SDN trend or any plans that RAD may have related to SDN/virtualization? Bin: Indeed, we are examining the SDN trend and assessing the impact it will have on the access part of the network where we play. Our CTO has written a very cogent article in his blog titled SDN: A Backward Step Forward, in which he very concisely describes how SDN's principle of "centralized control" can more efficiently use network resources than current distributed routing protocols. Ultimately, this could revolutionize end-to-end networking. — Stan "EtherMan" Hubbard, Senior Analyst, Heavy Reading

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
More Blogs from Ethernet Exposed
1:30 PM Heavy Reading's Stan Hubbard interviews Zeev Draer, vice president of strategic marketing for MRV's Optical Communications Systems division
10:45 AM Heavy Reading and CEO Patrick Ostiguy discuss Accedian’s Performance Assured Ethernet solutions for business services and mobile backhaul applications
Heavy Reading's Ethernet Europe 2012 post-show report is centered on perspectives of 20-plus Ethernet Executive Council members
4:20 PM Report provides valuable insight from service provider experts shaping the direction of the Carrier Ethernet industry
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Interviews
Heavy Reading: The Web-Scale View

1|18|17   |     |   (0) comments


At Light Reading's 2020 Vision Executive Summit in Rome, Heavy Reading's former chief analyst Patrick Donegan shared insight from the recent web-scale operators report, which featured research on how web-scale operators view the market, the best web-scale companies to ...
LRTV Custom TV
Cisco's Cloud Scale Networking: Automation, Virtualization & Simplification

1|18|17   |     |   (0) comments


Cisco's Sanjeev Mervana outlines the latest innovations in networking technology at CES 2017 in Las Vegas.
LRTV Custom TV
ADVA Talks Innovation & the Future of Networking

1|17|17   |     |   (0) comments


Ray Le Maistre and Christoph Glingener, CTO of ADVA Optical Networking, discuss the current state of the industry, cooperation and collaboration, open innovation and the future of networking.
LRTV Custom TV
Cisco's Infinite Video Platform

1|17|17   |     |   (0) comments


Cisco's Infinite Video Platform allows service providers to deliver broadcast-quality video over IP networks. Infinite video supports many devices, from 4K TVs to tablets to game consoles. Join Cisco's Rajeev Raman for a brief tour and live demo.
LRTV Interviews
Masergy: Ability to Adapt Key for NFV

1|16|17   |   6:40   |   (0) comments


Speaking at Light Reading's 2020 Vision in Rome, Masergy's VP, Global Technology, Ray Watson, said agility is key to providing the mix and match NFV-based services that are driving business for the managed service provider today.
LRTV Interviews
Equinix: The Data Explosion

1|13|17   |   4:16   |   (0) comments


At Light Reading's 2020 Vision in Rome, Eric Schwartz, president of EMEA, Equinix, talked about how Equinix is helping its customers manage the influx of data today, and how it's preparing for a future filled with millions of connected IoT devices.
LRTV Interviews
Heavy Reading: The Changing Data Center Landscape

1|12|17   |   6:05   |   (1) comment


At Light Reading's 2020 Vision event in Rome, Heavy Reading's Senior Analyst Roz Roseboro talks about how virtualization is impacting data center evolution and how that evolution is affecting the relationship between service providers, data center operators and public cloud providers.
LRTV Interviews
Boingo: Prepping for Millions of Devices

1|12|17   |   5:07   |   (1) comment


At Light Reading's 2020 Vision in Rome, Boingo's CTO Derek Peterson discusses how wireless operators will address the needs of low-bandwidth and high-bandwidth apps at the same time, the need for more MHz, the impact of IoT and more.
LRTV Interviews
Comcast Shows Off Gig Gateway at CES

1|11|17   |     |   (1) comment


With its largest presence at CES in years, Comcast took the wraps off its long-awaited gigabit gateway and a new platform for managing the home WiFi network. Light Reading Senior Editor Mari Silbey sat down with EVP Chris Satchell to discuss the latest Comcast advance, and met with VP of Product Strategy and Development Andrea Peiro to walk through a demo of the ...
LRTV Interviews
Colt: End-to-End Key for 2017

1|10|17   |   6:21   |   (0) comments


At Light Reading's 2020 Vision Executive Summit in Rome, Nico Fischbach of Colt said having a multi-carrier, end-to-end service proposition is going to be key for 2017 -- and SD-WAN is instrumental in making it happen.
From the Founder
Cisco's Clemson on Mobile Cloud Video

1|9|17   |     |   (1) comment


Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators. "If you think about where we're going… whether it's a mobile application, or a video ...
LRTV Custom TV
VMware Telco NFV Solutions – Preparing for 5G & IOT

1|9|17   |     |   (0) comments


Shekar Ayyar, EVP & Corporate Strategy/General Manager of Telco for VMware, discusses VMware's Telco NFV solutions role and foundation for the Imminent Arrival of 5G & IOT.
Upcoming Live Events
May 15-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Hot Topics
A Women in Comms Glossary
Sarah Thomas, Director, Women in Comms, 1/18/2017
Ericsson: 5G Heralds 'New' New Economy
Mari Silbey, Senior Editor, Cable/Video, 1/12/2017
Next Plugfest Gets G.fast Closer to Market
Brian Santo, Senior editor, Test & Measurement / Components, Light Reading, 1/13/2017
TV's Paradox: No HDR Without 4K
Mari Silbey, Senior Editor, Cable/Video, 1/17/2017
Cable Has One Thing Verizon Needs
Mari Silbey, Senior Editor, Cable/Video, 1/17/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading founder and CEO Steve Saunders chats with Sportlogiq CEO Craig Buntin about sports data analysis.
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Animals with Phones
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.