Light Reading

Carrier Ethernet Q&A: MRV’s Vice President of Strategic Marketing

Stan Hubbard
Ethernet Exposed
Stan Hubbard
1/4/2013
50%
50%

1:30 PM -- I recently had the chance to chat with Zeev Draer, vice president of strategic marketing for MRV's Optical Communications Systems division. Draer has more than 20 years of experience in the industry and participated on mobile backhaul and network edge panels at the recent Ethernet Expo Americas. Below are highlights of my interview with Draer: Stan Hubbard, Heavy Reading: What do you see as the major big-picture trends shaping the industry right now? Draer: We are at a maturing stage in the networking industry, with the market evolving in an exciting direction that aggressively transforms from legacy Sonet/SDH technologies and changes service providers' network strategies. It's not about big pipe connectivity, but more about application-driven intelligence that must be empowered with strong end-to-end multi-layer provisioning of services, performance monitoring across layers and high elasticity of the network that should scale to millions of subscribers and services. In terms of infrastructure, there's no doubt that fiber rollout in access networks has a strategic impact on the spectrum of services that can be introduced, and wholesale mobile backhaul is fueling more fiber-related investment. In parallel, mobility and cloud applications are playing a phenomenal role in design and implementation strategies that drive new technologies with disruptive impact. We are seeing more trends like packet inspection, caching and dynamic bandwidth allocation that empower the network to use intelligent decisions for traffic management, to increase the number of service options and to create differentiation that can be monetized. Heavy Reading: What are your customers asking for most when they plan to upgrade their metro networks to support the business, residential, wholesale and/or mobile backhaul services? Draer: Our Tier 1 customers want to be able to scale their networks and utilize more services over the same infrastructure with end-to-end visibility in various layers as well as automated provisioning. There are commonalities and there are differences in terms of networking features, but the fact is that service providers can reuse the same platforms for business, mobile backhaul and triple play aggregation without compromising on performance. They also can use exactly the same operating software and common application-aware hardware with powerful service provisioning that can handle millions of devices and services. Heavy Reading: Our research shows that two of the highest priorities for operators are to accelerate the rollout of their services and to more effectively manage those services by leveraging service OAM. What are you doing specifically to address these two concerns? Draer: I certainly will concur with Heavy Reading's research findings. Service providers are exploring strategies to address their need to create value in light of price erosion in a mature, highly competitive telecom market. Our strategy for service provisioning and management is a reflection of a five-year plan dating back to 2008 that shaped very tight cooperation with Tier-1 customers and evolved into a very robust product that is named Pro-Vision. It's fully compliant with MEF Carrier Ethernet 2.0 specifications, includes an up-to-date service OAM toolkit and cloud-based customer portal, and is optimized for large-scale operations. Pro-Vision enables a very efficient, centralized and automated turn-up process, service provisioning and SLA monitoring. These building blocks are the cornerstone of our innovations that truly are helping operators differentiate themselves versus their competition. Heavy Reading: Do you have any data points that you can share on how much operational cost savings your customers have been able to achieve by utilizing OAM capabilities in their networks? Draer: It's a statement of fact that new networks are SLA-oriented. Performance-guaranteed services are priced higher and customers are willing to pay more for them, especially in cloud access networks that have business SLA dependencies. But service providers must have a rich set of OAM capabilities to measure network KPIs and detect performance degradation before it reaches the point of violating an SLA and involves penalties as well as an overall increase in opex. One of the ways for service providers to compete is to reduce opex and increase service lifecycle efficiency. We offer to our customers a complete OAM framework that translates into a number of proven benefits: an automated service turn-up process with a zero-touch concept; reduced technician on-site operations and time to repair; fewer tests required in the field; end-to-end service visibility; and ultimately, higher reliability and better QoS with performance statistics that can be shared with Web portals. The net result is reduced opex of more than 50% versus manual configurations, site visits, and SLA penalties and an overall increase in operational efficiency. In addition, we offer proven interoperability to OSS back-office systems that's critical for automating the Ethernet service lifecycle, reducing expenses, speeding up the introduction of new services and helping service providers increase revenue. Heavy Reading: I'd like to explore this idea of multi-layer management. What multi-layer capabilities do you offer today and how do you see that evolving? Draer: With the Pro-Vision platform, our portfolio has the ingredients to serve IP, MPLS, Ethernet and optical layers and orchestrate all the complexity. Our OptiSwitch and Master-OS Linux control plane serves as a multi-layer application-aware transmission platform that, when accompanied with our LambdaDriver and FiberDriver optical transport and Pro-Vision platforms, can scale to support millions of devices and emerging services and applications. As a whole, this solution enables service providers to function beyond dumb pipes and create true value. Each network layer is "stamped" differently and requires very tight design planning, OAM at different layers with measurable KPIs and correlation alarms to match service integrity. Binding our paces with Carrier Ethernet 2.0, we use the latest MEF service OAM standard definitions, Ethernet ring protection based on the ITU-T standard, and add-ons for simplified automated topology discovery, end-to-end service provisioning and SLA reporting via a Web portal. Over the next few years we will be able to add more intelligence from higher layers and create more application-awareness and service elasticity in our entire portfolio that will automate dynamic service ordering as well as support the cloud access services with better quality of experience that will continue to aggressively proliferate. Heavy Reading: Do you care to comment on the SDN trend? Does MRV have any SDN-related plans that you can share? Draer: I strongly believe that the impact of Google adopting the SDN concept created a massive ecosystem around the entire industry. SDN is not really a new concept. Central control planes were around in the Sonet/SDH days, so it's not a complete revolution. But SDN is an evolution that commoditizes equipment and transforms the industry to a software and applications orientation. The question is not if SDN will take off, but how, where and when. In "wall-gardened" networks like CDNs this might be more practical today, and why it was implemented pragmatically by Google. However, it's more complicated for service providers -- especially Tier 1s -- that have very tight OSS processes and will not embrace new concepts that disrupt operations. The complexity of multiple layers requires the networks to keep existing protocols of distributed IP control plane and it's more complex than just to say: "Lets implement the OpenFlow protocol on networking devices and place an SDN controller in the cloud." Nonetheless, there's good progress in SDN and the latest OpenFlow v1.3 incorporates an IPv6 scheme, so it's getting there. MRV's strategy is two-fold: adding a Path Computation Element (PCE) tool to enhance centralized network control in the Pro-Vision software and to set interoperability and linkage to the emerging OpenFlow protocol in future stages. PCE is part of the SDN framework and a well-established client/server IETF standard that complements the SDN story and solves some real-world problems, so we feel confident in executing our direction in stages, but we'll follow carefully the market evolution and customer requirements. Heavy Reading: You talked about access to cloud services and the challenge of secure access. Can you share your thoughts on this matter, and does MRV have any security-related plans that you can share? Draer: The emergence of cloud-based services through remote access introduced and created a real challenge and complexity in secure authentication and identity management. Authentication is required in order to verify the integrity of a user and specifically to linkage this access to networking resources. Most of the security solutions provided by technologies currently available in the market are expensive due to constant customer support needs, such as: installation problem issues, changing technologies, bad user interface experience and divergence of operations. We are in process of exposing our new CloudScreen solution that's built on top of the company's award-winning OptiSwitch intelligent Ethernet demarcation service series. This new concept streamlines multi-layer authentication technology and provides enhanced security authentication and identity management and consequently prevents identity thefts both from the service provider and from the user and can control access exactly at the demarcation point of the network before security breaches penetrate service providers' business services. -- Stan "EtherMan" Hubbard, Senior Analyst, Heavy Reading

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
More Blogs from Ethernet Exposed
1:30 PM Heavy Reading's Stan Hubbard interviews Dror Bin, the president and the CEO of RAD Data Communications
10:45 AM Heavy Reading and CEO Patrick Ostiguy discuss Accedian’s Performance Assured Ethernet solutions for business services and mobile backhaul applications
Heavy Reading's Ethernet Europe 2012 post-show report is centered on perspectives of 20-plus Ethernet Executive Council members
4:20 PM Report provides valuable insight from service provider experts shaping the direction of the Carrier Ethernet industry
Flash Poll
From The Founder
Anshul Sadana answers questions from Steve Saunders, Light Reading's founder and CEO, about Arista's CloudVision, a global cloud network controller for workload orchestration and workflow automation delivering a turnkey solution for cloud networking.
Live Streaming Video
CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
LRTV Custom TV
End-User or Enterprise Benefits to the New IP

7|30|15   |   04:27   |   (1) comment


Andrew Coward discusses what the New IP means to end users or enterprise customers. He explains compelling reasons, including how every customer can get their own network, from the transformation to the New IP.
LRTV Custom TV
Network Visibility & the New IP

7|30|15   |   02:23   |   (0) comments


Mukund Srigopal provides an explanation of what network visibility is and how it is essential as service providers transition to the New IP. In addition, the importance of the network packet broker is discussed.
Between the CEOs
Video Exclusive With Basil Alwan, Alcatel-Lucent

7|24|15   |   26:44   |   (5) comments


Basil Alwan, President of IP Routing & Transport at Alcatel-Lucent, discusses virtualization, cultural challenges, the capex crunch and more with Light Reading founder and CEO Steve Saunders.
LRTV Custom TV
VDF: Enable the Financial With Mobile Money

7|20|15   |   06:53   |   (0) comments


Ian Ravenscroft discusses how operators can expand to occupy the entire digital services value chain through service innovation.
LRTV Custom TV
Telefónica on OSS Transformation

7|20|15   |   06:01   |   (0) comments


Jose Gonzales discusses the details of Telefónica's operation transformation program.
LRTV Custom TV
Judi Achmadi on Huawei's Cloud Storage Solution

7|20|15   |   03:33   |   (0) comments


Judi discusses the key business goals of TelekomSigma's public cloud service and how Huawei's solution helps them address challenges.
LRTV Custom TV
KPN Enlightening Digital Business & IT Transformation

7|20|15   |   06:19   |   (0) comments


Rob de Beer discusses the changes that operators need to make with service innovation now coming from the Internet world.
LRTV Custom TV
Stratus Telco-Grade Cloud Solutions & NFV

7|20|15   |   07:34   |   (0) comments


Ali Kafel from Stratus Technologies addresses high-availability concerns within the telco industry with a solution that enables telcos to provide high-availability and stateful fault-tolerance using a software-based approach.
LRTV Documentaries
The Six Million Dollar Business Man

7|20|15   |   01:52   |   (0) comments


Steve Saunders, publisher. A man barely alive after an acquisition malfunction imploded the company he founded. Gentlemen, we can rebuild Light Reading. Better, faster, stronger.
Between the CEOs
CEO Chat With Anukool Lakhina, Guavus

7|20|15   |   38:51   |   (1) comment


Guavus CEO Anukool Lakhina talks to Light Reading founder and CEO Steve Saunders about the role of operational analytics in the communications services and networking sectors, particularly in relation to IoT.
LRTV Custom TV
IBM's Flash Storage With Intel QuickAssist

7|20|15   |   03:18   |   (0) comments


Intel's Bev Crair and IBM's Eric Herzog discuss how IBM's V9000 Flash Storage System has helped customers around the world. Featuring real-time compression powered by Intel QuickAssist Technology, the V9000 is a next-gen flash storage solution.
LRTV Huawei Video Resource Center
Thailand's AIS: Transforming to an FMC Operator

7|17|15   |   4:53   |   (0) comments


Saran Phaloprakarn, Senior VP of Fixed Broadband Business Management of Thailand's AIS, was a keynote speaker at the first Asia-Pacific Ultra Broadband Summit in Bangkok. In this video, he talks to Heavy Reading about transforming into an FMC (FBB+MBB+Content) operator.
Upcoming Live Events
September 16-17, 2015, The Westin Galleria Dallas, Dallas, TX
September 16, 2015, The Westin Galleria Dallas, Dallas, TX
September 16, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 14-15, 2015, New Orleans Ernest N. Morial Convention Center, New Orleans, LA
November 5, 2015, Hilton Santa Clara, Santa Clara, CA
November 17, 2015, Santa Clara, California
December 1, 2015, The Westin Times Square, New York City
All Upcoming Live Events
Infographics
Network operators start seeing savings from NFV in the first year, according to a study by Affirmed Networks and ACG.
Hot Topics
Robbins Succeeds Chambers as Cisco Changes CEOs
Mitch Wagner, West Coast Bureau Chief, Light Reading, 7/27/2015
Cable Feuds With Senate Dems Over STBs
Alan Breznick, Cable/Video Practice Leader, 7/31/2015
RJio to Launch Its Own 4G Devices Brand
Gagandeep Kaur, Contributing Editor, 7/27/2015
Qualcomm Wants FCC to Stay Out of LTE-U Fray
Sarah Thomas, Editorial Operations Director, 7/27/2015
Like Us on Facebook
Twitter Feed
September 22, 2015
Media Begins With “Me”
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Basil Alwan, President of IP Routing & Transport at Alcatel-Lucent, discusses virtualization, cultural challenges, the capex crunch and more with Light Reading founder and CEO Steve Saunders.
Guavus CEO Anukool Lakhina talks to Light Reading founder and CEO Steve Saunders about the role of operational analytics in the communications services and networking sectors, particularly in relation to IoT.
Cats with Phones
Comes With Free Phone Stand Click Here
Who says cats don't have any skills?