& cplSiteName &

Carrier Ethernet Q&A: MRV’s Vice President of Strategic Marketing

Stan Hubbard
Ethernet Exposed
Stan Hubbard
1/4/2013
50%
50%

1:30 PM -- I recently had the chance to chat with Zeev Draer, vice president of strategic marketing for MRV's Optical Communications Systems division. Draer has more than 20 years of experience in the industry and participated on mobile backhaul and network edge panels at the recent Ethernet Expo Americas. Below are highlights of my interview with Draer: Stan Hubbard, Heavy Reading: What do you see as the major big-picture trends shaping the industry right now? Draer: We are at a maturing stage in the networking industry, with the market evolving in an exciting direction that aggressively transforms from legacy Sonet/SDH technologies and changes service providers' network strategies. It's not about big pipe connectivity, but more about application-driven intelligence that must be empowered with strong end-to-end multi-layer provisioning of services, performance monitoring across layers and high elasticity of the network that should scale to millions of subscribers and services. In terms of infrastructure, there's no doubt that fiber rollout in access networks has a strategic impact on the spectrum of services that can be introduced, and wholesale mobile backhaul is fueling more fiber-related investment. In parallel, mobility and cloud applications are playing a phenomenal role in design and implementation strategies that drive new technologies with disruptive impact. We are seeing more trends like packet inspection, caching and dynamic bandwidth allocation that empower the network to use intelligent decisions for traffic management, to increase the number of service options and to create differentiation that can be monetized. Heavy Reading: What are your customers asking for most when they plan to upgrade their metro networks to support the business, residential, wholesale and/or mobile backhaul services? Draer: Our Tier 1 customers want to be able to scale their networks and utilize more services over the same infrastructure with end-to-end visibility in various layers as well as automated provisioning. There are commonalities and there are differences in terms of networking features, but the fact is that service providers can reuse the same platforms for business, mobile backhaul and triple play aggregation without compromising on performance. They also can use exactly the same operating software and common application-aware hardware with powerful service provisioning that can handle millions of devices and services. Heavy Reading: Our research shows that two of the highest priorities for operators are to accelerate the rollout of their services and to more effectively manage those services by leveraging service OAM. What are you doing specifically to address these two concerns? Draer: I certainly will concur with Heavy Reading's research findings. Service providers are exploring strategies to address their need to create value in light of price erosion in a mature, highly competitive telecom market. Our strategy for service provisioning and management is a reflection of a five-year plan dating back to 2008 that shaped very tight cooperation with Tier-1 customers and evolved into a very robust product that is named Pro-Vision. It's fully compliant with MEF Carrier Ethernet 2.0 specifications, includes an up-to-date service OAM toolkit and cloud-based customer portal, and is optimized for large-scale operations. Pro-Vision enables a very efficient, centralized and automated turn-up process, service provisioning and SLA monitoring. These building blocks are the cornerstone of our innovations that truly are helping operators differentiate themselves versus their competition. Heavy Reading: Do you have any data points that you can share on how much operational cost savings your customers have been able to achieve by utilizing OAM capabilities in their networks? Draer: It's a statement of fact that new networks are SLA-oriented. Performance-guaranteed services are priced higher and customers are willing to pay more for them, especially in cloud access networks that have business SLA dependencies. But service providers must have a rich set of OAM capabilities to measure network KPIs and detect performance degradation before it reaches the point of violating an SLA and involves penalties as well as an overall increase in opex. One of the ways for service providers to compete is to reduce opex and increase service lifecycle efficiency. We offer to our customers a complete OAM framework that translates into a number of proven benefits: an automated service turn-up process with a zero-touch concept; reduced technician on-site operations and time to repair; fewer tests required in the field; end-to-end service visibility; and ultimately, higher reliability and better QoS with performance statistics that can be shared with Web portals. The net result is reduced opex of more than 50% versus manual configurations, site visits, and SLA penalties and an overall increase in operational efficiency. In addition, we offer proven interoperability to OSS back-office systems that's critical for automating the Ethernet service lifecycle, reducing expenses, speeding up the introduction of new services and helping service providers increase revenue. Heavy Reading: I'd like to explore this idea of multi-layer management. What multi-layer capabilities do you offer today and how do you see that evolving? Draer: With the Pro-Vision platform, our portfolio has the ingredients to serve IP, MPLS, Ethernet and optical layers and orchestrate all the complexity. Our OptiSwitch and Master-OS Linux control plane serves as a multi-layer application-aware transmission platform that, when accompanied with our LambdaDriver and FiberDriver optical transport and Pro-Vision platforms, can scale to support millions of devices and emerging services and applications. As a whole, this solution enables service providers to function beyond dumb pipes and create true value. Each network layer is "stamped" differently and requires very tight design planning, OAM at different layers with measurable KPIs and correlation alarms to match service integrity. Binding our paces with Carrier Ethernet 2.0, we use the latest MEF service OAM standard definitions, Ethernet ring protection based on the ITU-T standard, and add-ons for simplified automated topology discovery, end-to-end service provisioning and SLA reporting via a Web portal. Over the next few years we will be able to add more intelligence from higher layers and create more application-awareness and service elasticity in our entire portfolio that will automate dynamic service ordering as well as support the cloud access services with better quality of experience that will continue to aggressively proliferate. Heavy Reading: Do you care to comment on the SDN trend? Does MRV have any SDN-related plans that you can share? Draer: I strongly believe that the impact of Google adopting the SDN concept created a massive ecosystem around the entire industry. SDN is not really a new concept. Central control planes were around in the Sonet/SDH days, so it's not a complete revolution. But SDN is an evolution that commoditizes equipment and transforms the industry to a software and applications orientation. The question is not if SDN will take off, but how, where and when. In "wall-gardened" networks like CDNs this might be more practical today, and why it was implemented pragmatically by Google. However, it's more complicated for service providers -- especially Tier 1s -- that have very tight OSS processes and will not embrace new concepts that disrupt operations. The complexity of multiple layers requires the networks to keep existing protocols of distributed IP control plane and it's more complex than just to say: "Lets implement the OpenFlow protocol on networking devices and place an SDN controller in the cloud." Nonetheless, there's good progress in SDN and the latest OpenFlow v1.3 incorporates an IPv6 scheme, so it's getting there. MRV's strategy is two-fold: adding a Path Computation Element (PCE) tool to enhance centralized network control in the Pro-Vision software and to set interoperability and linkage to the emerging OpenFlow protocol in future stages. PCE is part of the SDN framework and a well-established client/server IETF standard that complements the SDN story and solves some real-world problems, so we feel confident in executing our direction in stages, but we'll follow carefully the market evolution and customer requirements. Heavy Reading: You talked about access to cloud services and the challenge of secure access. Can you share your thoughts on this matter, and does MRV have any security-related plans that you can share? Draer: The emergence of cloud-based services through remote access introduced and created a real challenge and complexity in secure authentication and identity management. Authentication is required in order to verify the integrity of a user and specifically to linkage this access to networking resources. Most of the security solutions provided by technologies currently available in the market are expensive due to constant customer support needs, such as: installation problem issues, changing technologies, bad user interface experience and divergence of operations. We are in process of exposing our new CloudScreen solution that's built on top of the company's award-winning OptiSwitch intelligent Ethernet demarcation service series. This new concept streamlines multi-layer authentication technology and provides enhanced security authentication and identity management and consequently prevents identity thefts both from the service provider and from the user and can control access exactly at the demarcation point of the network before security breaches penetrate service providers' business services. -- Stan "EtherMan" Hubbard, Senior Analyst, Heavy Reading

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
More Blogs from Ethernet Exposed
1:30 PM Heavy Reading's Stan Hubbard interviews Dror Bin, the president and the CEO of RAD Data Communications
10:45 AM Heavy Reading and CEO Patrick Ostiguy discuss Accedian’s Performance Assured Ethernet solutions for business services and mobile backhaul applications
Heavy Reading's Ethernet Europe 2012 post-show report is centered on perspectives of 20-plus Ethernet Executive Council members
4:20 PM Report provides valuable insight from service provider experts shaping the direction of the Carrier Ethernet industry
From The Founder
Either we perform a complete 'factory reset' on the way the telecom industry creates and deploys virtualization, or we face the consequences.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
Infinera Introduces Instant Network

4|20|17   |     |   (0) comments


Mike Capuano, vice president of marketing at Infinera, discusses the advancement from Instant Bandwidth to new Instant Network capabilities, which include Bandwidth License Pools, Moveable Licenses and Automated Capacity Engineering (ACE).
Women in Comms Introduction Videos
Vodafone's Eubank on Sponsors, Mentors & Moving On Up

4|19|17   |   4:25   |   (0) comments


Vodafone America's Head of Operations Kimberly Eubank breaks down the difference between a sponsor and a mentor and shares why both made a big difference in her career.
LRTV Custom TV
NYC Auto Show: Are We Smart Yet?

4|18|17   |     |   (0) comments


The auto industry is facing some big transformations as electric vehicles, autonomous technology and connected cars are seen as the future of the industry. During the much-anticipated NY international auto show, there was an emergence of new technology and mobility service on the show floor. Aside from performance, brands like Lincoln, Hyundai, Honda, Mercedes and ...
LRTV Huawei Video Resource Center
The Impact of Video

4|18|17   |     |   (0) comments


David Mercer from Strategy Analytics discusses the impact of video on current strategies.
LRTV Custom TV
Pardeep Kohli Discusses Network Transformation & the Market Opportunity for the 'New' Mavenir Systems

4|13|17   |     |   (0) comments


In a brief discussion at MWC 2017, Heavy Reading analyst Adi Kishore talks to Pardeep Kohli, CEO, Mavenir Systems about the creation of the 'new Mavenir' and some of the key challenges facing operators in today's market. A key theme of the discussion centers around operator need for software-only, virtualized solutions and how they will need to adapt to ...
Women in Comms Introduction Videos
Tech Maverick Shares Her Tips for Gender Inclusivity

4|12|17   |   7:28   |   (0) comments


Wendy Hall Bohling, a corporate escapee, author and gender exclusivity consultant, tells her story of sexism, bias and progress along the road to gender equality in the workforce.
LRTV Huawei Video Resource Center
Huawei at MWC 2017

4|11|17   |     |   (0) comments


At Mobile World Congress 2017, the biggest mobile industry gathering of the year, Huawei showcased its new innovations and solutions with the theme "Open Road," which focuses on cloud, 5G, operation transformation, videos and consumer-oriented products. Its campaign has been recognized by three awards given by GSMA.
LRTV Custom TV
China Telecom NFV Infrastructure on RSD

4|6|17   |     |   (0) comments


Lynn Comp, senior director of market development of Intel, is joined by Chong Zhang, storage engineer at Inspur and Ou Li Yan, architect for technology strategies of China Telecom on what NFV brings.
LRTV Custom TV
Nokia's IMPACT Software Demo

4|6|17   |     |   (0) comments


Khamis Abulgubein of IoT market development at Nokia demonstrates IMPACT (intelligent management platform for all connected things), a software solution with a horizontal approach to managing any device on any application.
LRTV Custom TV
Nokia Introduces Virtual Service Router for More Rapid Service

4|6|17   |     |   (0) comments


James Cumming, product line manager for virtualized service routers at Nokia, demonstrates how the virtual router based off the Nokia ecosystem changes the network function experience.
LRTV Custom TV
The Keys to SD-WAN Success

4|6|17   |     |   (0) comments


Versa Networks CEO Kelly Ahuja talks about the key requirements for service provider-managed SD-WANs.
LRTV Custom TV
Intel & Cisco on Joint 5G Solutions

4|5|17   |     |   (0) comments


Dave Ward, SVP and CTO of Cisco, is joined by Sandra Rivera, corporate VP and general manager of network platforms group of Intel, on the revolutionary 5G technology that changes networking and computing fundamentally.
Upcoming Live Events
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Brazos Hall - Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Time for a Telecom Reboot
Steve Saunders, CEO and founder, Light Reading, 4/19/2017
Comcast Ready for Clash With Hulu
Mari Silbey, Senior Editor, Cable/Video, 4/18/2017
Unlicensed: It's What's Next for US Mobile Operators
Dan Jones, Mobile Editor, 4/19/2017
Verizon's Fiber Spend Won't End With Corning
Mari Silbey, Senior Editor, Cable/Video, 4/19/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
One of the nice bits of my job (other than the teeny tiny salary, obviously) is that I get to pick and choose who I interview for this slot on the Light Reading home ...
TEOCO Founder and CEO Atul Jain talks to Light Reading Founder and CEO Steve Saunders about the challenges around cost control and service monetization in the mobile and IoT sectors.
Animals with Phones
Now That's an Ad Campaign Click Here
Meerkats to the rescue!
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.