The combination of BlackArrow technology and Canoe software and services makes VOD DAI technology available today across 28 million households – in New York, Los Angeles, Chicago, Boston and each of the top 10 DMAs – and 26 of the top 30 DMAs. Ad campaigns can be scheduled by criteria including day of week, time of day, and by program or series with reporting coming back on a daily basis.
“As consumer behavior continues to shift towards on demand experiences, Canoe and many in the industry realize the significant opportunity for dynamic ad insertion on VOD,” said Joel Hassell, CEO of Canoe. “We believe that the combination of proven technologies, software and services that BlackArrow and Canoe bring to the table will significantly enhance on-demand content as a vehicle for new revenue for programmers.”
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