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Canoe Picks BlackArrow VoD Ad Tool

May 23, 2013 |
NEW YORK -- BlackArrow, a worldwide provider of advanced advertising solutions for New TV platforms, and Canoe, a provider of advertising software and services to national television programming networks, today announced that Canoe has licensed BlackArrow Affiliate, a sophisticated toolset that enables programmers to manage ad avails in and around Video On Demand (VOD) content. This technology further enables the companies to support the monetization of VOD dynamic ad insertion (DAI) for the pay-TV industry, and extends their efforts to coordinate, streamline and interoperate VOD DAI with multi-system operators.

The combination of BlackArrow technology and Canoe software and services makes VOD DAI technology available today across 28 million households – in New York, Los Angeles, Chicago, Boston and each of the top 10 DMAs – and 26 of the top 30 DMAs. Ad campaigns can be scheduled by criteria including day of week, time of day, and by program or series with reporting coming back on a daily basis.

“As consumer behavior continues to shift towards on demand experiences, Canoe and many in the industry realize the significant opportunity for dynamic ad insertion on VOD,” said Joel Hassell, CEO of Canoe. “We believe that the combination of proven technologies, software and services that BlackArrow and Canoe bring to the table will significantly enhance on-demand content as a vehicle for new revenue for programmers.”

BlackArrow Inc.



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