& cplSiteName &

CableLabs Stamps Panasonic TVs

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
9/30/2008
50%
50%

CableLabs has quietly certified two tru2way -powered TVs from Panasonic Corp. (NYSE: PC), a distinction that gives the consumer electronics giant the green light to begin selling the sets at retail in time for the 2008 holiday season.

Panasonic, successful after receiving a much-publicized failing grade in June, is entering the market with high-definition (HD), truway models that sport 42-inch and 50-inch screens. (See Tru2way Troubles?) CableLabs and Panasonic officials confirmed the certifications.

Those models are capable of delivering digital cable services, including interactive applications such as video on demand (VOD), without the need for a separate set-top box. But they will require a cable-operator supplied CableCARD to authorize service.

The CableCARD-based digital televisions available so far can only deliver one-way applications and, based on adoption levels, have been pretty much dead on arrival. (See CableCARD Update V.) Manufacturers hope the tru2way models do better.

Several major U.S. cable operators, including Comcast, have agreed to provide network support for tru2way middleware and to support tru2way in the headends serving all digital cable systems by July 1, 2009. (See Revealed: The Tru2way MOU.)

The elements required for tru2way TVs, including the CableCARD interface, are estimated to cost manufacturers about $200. Panasonic isn't talking about the pricing or marketing plans for its tru2way sets, though. "We're just focused and excited about delivering the 2008 holiday launches," says Vic Carlson, director of marketing for Panasonic's TV group.

Panasonic earned CableLabs certification about the same time it was conducting live demonstrations of a tru2way TV earlier this month at the Custom Electronic Design and Installation Association (CEDIA) Expo in Denver. There, Panasonic showed off the capabilities of the 50-inch Viera PZ80Q as it received live signals from a Comcast Corp. (Nasdaq: CMCSA, CMCSK) headend, and ran the MSO's interactive program guide along with VOD and other applications. (See Panasonic Plays With Live Ammo .)

Panasonic will likely be the first TV manufacturer to find out how tru2way TVs truly fare at retail, but Samsung Electronics Co. Ltd. (Korea: SEC) was first to win CableLabs approval, back in August 2005, and LG hit the mark in January 2007 with a 42-inch plasma HDTV. Neither of those products have made it to retail.

To date, just one set-top box -- a device made by Advanced Digital Broadcast (ADB) -- has been certified for tru2way. (See ADB Scores tru2way Certification.)

However, there are indications that Panasonic is also closing in on acceptance for its tru2way set-tops. According to recently posted CableLabs testing results, Panasonic obtained Docsis 2.0 certification for a Docsis Set-Top Gateway (DSG) and embedded cable modem following Certification Wave 62. That element, which provides a non-proprietary signaling path for guide data and for other communications with the cable operator, applies to tru2way TVs and set-tops.

A Comcast spokeswoman said the MSO is presently testing Panasonic set-tops in the lab, but would not say when the operator will begin commercial deployments.

Panasonic forged a deal in early 2006 to supply Comcast with 250,000 HD-DVR set-tops outfitted with the OpenCable Application Platform (OCAP) middleware -- which is used in tru2way devices -- and dual MPEG-2/MPEG-4 support, with an option for up to 1 million boxes in the first year.

The companies' work together doesn't end there. Panasonic has been developing a line of residential network gateway boxes for Comcast, and at the Consumer Electronics Show in January, Panasonic and Comcast unveiled a standard-definition, tru2way-based portable DVR called the "AnyPlay." Comcast is expected to begin offering it in early 2009. (See Comcast, Panasonic Unveil Portable DVR .)

— Jeff Baumgartner, Site Editor, Cable Digital News

(4)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 3:30:33 PM
re: CableLabs Stamps Panasonic TVs
Quick question: Anyone champing at the bit to go out and buy one of these? Why? Why not? While enabling services like VOD is a huge plus over the earlier one-way Plug & Play TVs, I think the lack of an integrated DVR doesn't help, though it's apparently on the roadmap for some of these tru2way TV makers.
njguy
50%
50%
njguy,
User Rank: Light Beer
12/5/2012 | 3:30:26 PM
re: CableLabs Stamps Panasonic TVs
Isn't anyone buying a high-end TV going to hook it to a DVR?
Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 3:30:25 PM
re: CableLabs Stamps Panasonic TVs
Sure, i think most people who buy new HDTVs will want to have a DVR too. But, the point i was trying to make is that people who buy a tru2way TV and want a DVR will have to buy a separate box that handles the DVR function, which sorta defeats the purpose of a set-top-free TV. But, if Cablevision's remote-storage DVR concept takes off and doesn't run into any other legal tangles, that could help to solve that issue.
Posto
50%
50%
Posto,
User Rank: Light Beer
12/5/2012 | 3:30:24 PM
re: CableLabs Stamps Panasonic TVs

You are right about DVR being the user preference with any HDTV purchase.

In addition, MSO's defense against FiOS is triple play. So in a Tru2way environment, where does the EMTA live if the HDTV is Truway and cable ready?
perhaps with a separate remote-storage DVR , also becomes the network termination for the head-end AND the subscribers home.
Consider this wiring nightmare, a Triple play embedded in the Plasma TV hanging on the wall!
Posto
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
4.5G Evolution: Peter Zhou on Advanced MIMO Technologies & 5G Business Prep

2|25|17   |     |   (0) comments


In the process of service transformation, operators need to catch three major opportunities and start deploying in 4.5G networks, such as video, household broadband access and digital transformation of vertical industries. 5G is coming. Operators don't need to wait for it to happen but should progressively deploy 4.5G networks by introducing 5G-oriented ...
LRTV Custom TV
What WTTX Can Deliver

2|23|17   |     |   (0) comments


Mohamed Madkour explains the benefits of WTTX while Dimitris Mavrakis discusses the challenges of delivering home broadband access.
LRTV Custom TV
Huawei on Mobile Broadband

2|23|17   |     |   (0) comments


Mohamed Madkour shares his vision on MBB for the next three years.
LRTV Custom TV
Analysys Mason Talks About the Future of Digital Operations

2|23|17   |     |   (0) comments


The future of digital operations has three key aspects: 1. Highly automated operations for both service and network; 2. Highly converged BSS/OSS for business and resources; 3. Highly merged management and control for real-time cloud native operations.
LRTV Interviews
Software Trends in the Telecom Sector

2|23|17   |   03:40   |   (0) comments


Heavy Reading senior analyst James Crawshaw talks with Telecoms.com Editorial Director Scott Bicheno about trends and developments in the telecoms software sector and what to expect at MWC 2017.
LRTV Custom TV
Huawei's Pre-MWC Analyst Briefing 2017 Highlights

2|22|17   |     |   (0) comments


Huawei shares its vision for this year's MWC.
LRTV Interviews
MWC17: 5G, Cloud RAN & More

2|21|17   |   04:35   |   (0) comments


Ovum Senior Analyst Julian Bright talks to Scott Bicheno from Telecoms.com about all things MWC, including Cloud RAN, Huawei's pitch to the industry and the road to 5G.
LRTV Interviews
MWC 2017's Key 2-Letter Terms

2|20|17   |   08:29   |   (1) comment


5G, AI, VR... these are just some of the two-letter terms that will dominate show-floor chat at MWC 2017 in Barcelona, according to these two blow-hards (a.k.a. Scott Bicheno of Telecoms.com and Light Reading's Ray Le Maistre). And then there's PB...
LRTV Interviews
Key Trends for Mobile Operators in Developing Markets

2|20|17   |   06:37   |   (0) comments


Ovum's Matthew Reed talks to Scott Bicheno from Telecoms.com about the challenges and opportunities facing mobile operators in the developing markets of Africa and the Middle East.
LRTV Documentaries
YouTube Takes on Facebook Live-Streaming

2|17|17   |     |   (0) comments


Popular 'YouTubers' will be the first to get the new service on their smartphones. You have been warned.
LRTV Custom TV
Open Source NFV/SDN Automation

2|17|17   |   05:54   |   (0) comments


AT&T ECOMP (Enhanced Control, Orchestration, Management and Policy) code is transitioning into the Linux Foundation for placement into open source. In this video, Carol Wilson provides an update on the maturation of open source ECOMP and meets with industry leaders from AT&T, Bell Canada, Orange, Linux Foundation and Amdocs to discuss what this means for the ...
LRTV Documentaries
Uber & NASA Collaborate on Flying Car Project

2|16|17   |     |   (0) comments


Is Uber for real? Well, it's hired NASA engineer Mark Moore to lead the project, and he wouldn't come cheap.
Upcoming Live Events
March 21-22, 2017, The Curtis Hotel, Denver, CO
March 22, 2017, The Curtis Hotel, Denver, CO
March 22, 2017, The Curtis Hotel, Denver, CO
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Uber's HR Nightmare: Company Investigates Sexual Harassment Claims
Sarah Thomas, Director, Women in Comms, 2/21/2017
Broadband Has a Problem on the Pole
Mari Silbey, Senior Editor, Cable/Video, 2/21/2017
Verizon to Start Fixed 5G Customer Trials in April
Dan Jones, Mobile Editor, 2/22/2017
Sprint to Go Gigabit Crazy at MWC!
Dan Jones, Mobile Editor, 2/22/2017
MANO Marriage: ECOMP, Open-O Converge as ONAP
Carol Wilson, Editor-at-large, 2/23/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading founder and CEO Steve Saunders chats with Sportlogiq CEO Craig Buntin about sports data analysis.
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Animals with Phones
No One Likes This Click Here
Take a hint!
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.