Light Reading
Panasonic gets the green light to market two tru2way-powered HD screens at retail in time for the 2008 holiday season

CableLabs Stamps Panasonic TVs

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
9/30/2008
50%
50%

CableLabs has quietly certified two tru2way -powered TVs from Panasonic Corp. (NYSE: PC), a distinction that gives the consumer electronics giant the green light to begin selling the sets at retail in time for the 2008 holiday season.

Panasonic, successful after receiving a much-publicized failing grade in June, is entering the market with high-definition (HD), truway models that sport 42-inch and 50-inch screens. (See Tru2way Troubles?) CableLabs and Panasonic officials confirmed the certifications.

Those models are capable of delivering digital cable services, including interactive applications such as video on demand (VOD), without the need for a separate set-top box. But they will require a cable-operator supplied CableCARD to authorize service.

The CableCARD-based digital televisions available so far can only deliver one-way applications and, based on adoption levels, have been pretty much dead on arrival. (See CableCARD Update V.) Manufacturers hope the tru2way models do better.

Several major U.S. cable operators, including Comcast, have agreed to provide network support for tru2way middleware and to support tru2way in the headends serving all digital cable systems by July 1, 2009. (See Revealed: The Tru2way MOU.)

The elements required for tru2way TVs, including the CableCARD interface, are estimated to cost manufacturers about $200. Panasonic isn't talking about the pricing or marketing plans for its tru2way sets, though. "We're just focused and excited about delivering the 2008 holiday launches," says Vic Carlson, director of marketing for Panasonic's TV group.

Panasonic earned CableLabs certification about the same time it was conducting live demonstrations of a tru2way TV earlier this month at the Custom Electronic Design and Installation Association (CEDIA) Expo in Denver. There, Panasonic showed off the capabilities of the 50-inch Viera PZ80Q as it received live signals from a Comcast Corp. (Nasdaq: CMCSA, CMCSK) headend, and ran the MSO's interactive program guide along with VOD and other applications. (See Panasonic Plays With Live Ammo .)

Panasonic will likely be the first TV manufacturer to find out how tru2way TVs truly fare at retail, but Samsung Electronics Co. Ltd. (Korea: SEC) was first to win CableLabs approval, back in August 2005, and LG hit the mark in January 2007 with a 42-inch plasma HDTV. Neither of those products have made it to retail.

To date, just one set-top box -- a device made by Advanced Digital Broadcast (ADB) -- has been certified for tru2way. (See ADB Scores tru2way Certification.)

However, there are indications that Panasonic is also closing in on acceptance for its tru2way set-tops. According to recently posted CableLabs testing results, Panasonic obtained Docsis 2.0 certification for a Docsis Set-Top Gateway (DSG) and embedded cable modem following Certification Wave 62. That element, which provides a non-proprietary signaling path for guide data and for other communications with the cable operator, applies to tru2way TVs and set-tops.

A Comcast spokeswoman said the MSO is presently testing Panasonic set-tops in the lab, but would not say when the operator will begin commercial deployments.

Panasonic forged a deal in early 2006 to supply Comcast with 250,000 HD-DVR set-tops outfitted with the OpenCable Application Platform (OCAP) middleware -- which is used in tru2way devices -- and dual MPEG-2/MPEG-4 support, with an option for up to 1 million boxes in the first year.

The companies' work together doesn't end there. Panasonic has been developing a line of residential network gateway boxes for Comcast, and at the Consumer Electronics Show in January, Panasonic and Comcast unveiled a standard-definition, tru2way-based portable DVR called the "AnyPlay." Comcast is expected to begin offering it in early 2009. (See Comcast, Panasonic Unveil Portable DVR .)

— Jeff Baumgartner, Site Editor, Cable Digital News

(4)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 3:30:33 PM
re: CableLabs Stamps Panasonic TVs
Quick question: Anyone champing at the bit to go out and buy one of these? Why? Why not? While enabling services like VOD is a huge plus over the earlier one-way Plug & Play TVs, I think the lack of an integrated DVR doesn't help, though it's apparently on the roadmap for some of these tru2way TV makers.
njguy
50%
50%
njguy,
User Rank: Light Beer
12/5/2012 | 3:30:26 PM
re: CableLabs Stamps Panasonic TVs
Isn't anyone buying a high-end TV going to hook it to a DVR?
Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 3:30:25 PM
re: CableLabs Stamps Panasonic TVs
Sure, i think most people who buy new HDTVs will want to have a DVR too. But, the point i was trying to make is that people who buy a tru2way TV and want a DVR will have to buy a separate box that handles the DVR function, which sorta defeats the purpose of a set-top-free TV. But, if Cablevision's remote-storage DVR concept takes off and doesn't run into any other legal tangles, that could help to solve that issue.
Posto
50%
50%
Posto,
User Rank: Light Beer
12/5/2012 | 3:30:24 PM
re: CableLabs Stamps Panasonic TVs

You are right about DVR being the user preference with any HDTV purchase.

In addition, MSO's defense against FiOS is triple play. So in a Tru2way environment, where does the EMTA live if the HDTV is Truway and cable ready?
perhaps with a separate remote-storage DVR , also becomes the network termination for the head-end AND the subscribers home.
Consider this wiring nightmare, a Triple play embedded in the Plasma TV hanging on the wall!
Posto
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Custom TV
Using Service Quality to Drive WiFi Monetization

10|22|14   |   6:51   |   (0) comments


Live from the SCTE conference: Heavy Reading's Alan Breznick explores the forces shaping the WiFi opportunity in an interview with CableLabs' Justin Colwell and Amdocs' Ken Roulier.
LRTV Custom TV
Distributed Access Architectures – 2

10|21|14   |   8:51:00 AM   |   (0) comments


ARRIS CTO Network Solutions Tom Cloonan discusses why many if not most MSOs will continue with integrated CCAP, while addressing why some are also looking at two futuristic, distributed access architectures: Remote PHY and Remote CCAP.
LRTV Custom TV
Distributed Access Architectures – 1

10|21|14   |   9:01   |   (0) comments


SCTE Sr. Director of Engineering Dean Stoneback discusses the pros and cons of distributed access architecture (DAA) and its various forms, which range from basic Remote PHY to full CMTS functionality in the node.
LRTV Custom TV
The WiFi Road to Riches – 2

10|21|14   |   3:58   |   (0) comments


ARRIS Senior Solution Architect Eli Baruch talks about how MSOs can enable public and community WiFi through 1) outdoor access points, 2) businesses seeking to offer WiFi to customers, and 3) residential WiFi gateway extensions.
LRTV Custom TV
The WiFi Road to Riches – 1

10|21|14   |   10:15   |   (0) comments


SCTE Director of Advanced Technologies Steve Harris discusses WiFi deployments, drivers, challenges and advances, including 802.11ac, carrier-grade WiFi, community WiFi, Hotspot 2.0, Passpoint, WiFi-First and voice-over-WiFi.
LRTV Custom TV
Advantech Accelerates 100G Traffic Handling

10|17|14   |   7:56   |   (0) comments


Paul Stevens from Advantech explains why handling 100GbE needs a whole new platform design approach and how Advantech is addressing the needs of equipment providers and carriers to give them the flexibility and performance they will need for SDN and NFV deployment.
LRTV Huawei Video Resource Center
Holland's Imtech Traffic & Infra Discusses Huawei's ICT Solution and Services

10|16|14   |   4:49   |   (0) comments


Dimitry Theebe is from the business unit at Imtech Traffic & Infra which delivers communications solutions for transportations. His partnershp with Huawei began about a years ago. In this video, Theebe speaks more about this partnership and what he hopes to accomplish with Huawei.
LRTV Huawei Video Resource Center
Huawei's Comprehensive Storage Solutions Vital for SVR

10|16|14   |   6:16   |   (0) comments


SVR Information Technology provides cloud services for academic and special sectors. With Huawei's support, SVR and Yildiz Technical University has established Turkey's largest and most advanced High Performance Computing system. CSO Ismail Cem Aslan talks about what he hopes Huawei's OceanStor storage system will bring for him.
LRTV Huawei Video Resource Center
Mexico's Servitron's Impression of Huawei at CCW 2014

10|16|14   |   6:35   |   (0) comments


Servitron is a network operator in Mexico that has been in the trunking industry for the past 20 years. Its COO, Ing. Ragnar Trillo O., explains at Critical Communications World 2014 that his company has been interested in the long-term evolution of LTE technology and its adoption for TETRA.
LRTV Huawei Video Resource Center
Building a Better Dubai

10|16|14   |   2:06   |   (0) comments


Abdulla Ahmed Al Falasi is the director of commercial affairs, a telecommunications coordinator for the government of Dubai. Their areas of service span across multiple industries, including police, safety, shopping malls and more. In this video, Abdulla talks about his department's work with Huawei.
LRTV Huawei Video Resource Center
Huawei Lights Up Malaysia Partner Maju Nusa

10|16|14   |   1:59   |   (0) comments


Malaysia's Maju Nusa is an enterprise partner to Huawei in networking, route switches and telco equipment. At this year's Critical Communications World in Singapore, CTO Pushpender Singh talks about what Huawei's eLTE solutions mean to his company and for Malaysia.
LRTV Custom TV
Evolving From HFC to FTTH Networks

10|15|14   |   2:19   |   (0) comments


Cisco's Todd McCrum delves into the future of cable's HFC plant, examining how DOCSIS 3.1 and advanced video compression will extend its life and how the IP video transition will usher in GPON and EPON over FTTH.
Upcoming Live Events
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
WhoIsHostingThis.com presents six of the world's most extreme WiFi hotspots, enabling the most epic selfies you can imagine.
Hot Topics
Analysts Warn of Major NFV Gaps
Carol Wilson, Editor-at-large, 10/22/2014
Is Health the Killer App for the IoT?
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 10/22/2014
Drones Hover Over the IoT Sector
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 10/23/2014
Roku Raises $25M, But for What?
Mari Silbey, Independent Technology Editor, 10/23/2014
1959 Newsreel: Make Phone Calls – From Cars!
Mitch Wagner, West Coast Bureau Chief, Light Reading, 10/24/2014
Like Us on Facebook
Twitter Feed