Light Reading
Panasonic gets the green light to market two tru2way-powered HD screens at retail in time for the 2008 holiday season

CableLabs Stamps Panasonic TVs

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
9/30/2008
50%
50%

CableLabs has quietly certified two tru2way -powered TVs from Panasonic Corp. (NYSE: PC), a distinction that gives the consumer electronics giant the green light to begin selling the sets at retail in time for the 2008 holiday season.

Panasonic, successful after receiving a much-publicized failing grade in June, is entering the market with high-definition (HD), truway models that sport 42-inch and 50-inch screens. (See Tru2way Troubles?) CableLabs and Panasonic officials confirmed the certifications.

Those models are capable of delivering digital cable services, including interactive applications such as video on demand (VOD), without the need for a separate set-top box. But they will require a cable-operator supplied CableCARD to authorize service.

The CableCARD-based digital televisions available so far can only deliver one-way applications and, based on adoption levels, have been pretty much dead on arrival. (See CableCARD Update V.) Manufacturers hope the tru2way models do better.

Several major U.S. cable operators, including Comcast, have agreed to provide network support for tru2way middleware and to support tru2way in the headends serving all digital cable systems by July 1, 2009. (See Revealed: The Tru2way MOU.)

The elements required for tru2way TVs, including the CableCARD interface, are estimated to cost manufacturers about $200. Panasonic isn't talking about the pricing or marketing plans for its tru2way sets, though. "We're just focused and excited about delivering the 2008 holiday launches," says Vic Carlson, director of marketing for Panasonic's TV group.

Panasonic earned CableLabs certification about the same time it was conducting live demonstrations of a tru2way TV earlier this month at the Custom Electronic Design and Installation Association (CEDIA) Expo in Denver. There, Panasonic showed off the capabilities of the 50-inch Viera PZ80Q as it received live signals from a Comcast Corp. (Nasdaq: CMCSA, CMCSK) headend, and ran the MSO's interactive program guide along with VOD and other applications. (See Panasonic Plays With Live Ammo .)

Panasonic will likely be the first TV manufacturer to find out how tru2way TVs truly fare at retail, but Samsung Electronics Co. Ltd. (Korea: SEC) was first to win CableLabs approval, back in August 2005, and LG hit the mark in January 2007 with a 42-inch plasma HDTV. Neither of those products have made it to retail.

To date, just one set-top box -- a device made by Advanced Digital Broadcast (ADB) -- has been certified for tru2way. (See ADB Scores tru2way Certification.)

However, there are indications that Panasonic is also closing in on acceptance for its tru2way set-tops. According to recently posted CableLabs testing results, Panasonic obtained Docsis 2.0 certification for a Docsis Set-Top Gateway (DSG) and embedded cable modem following Certification Wave 62. That element, which provides a non-proprietary signaling path for guide data and for other communications with the cable operator, applies to tru2way TVs and set-tops.

A Comcast spokeswoman said the MSO is presently testing Panasonic set-tops in the lab, but would not say when the operator will begin commercial deployments.

Panasonic forged a deal in early 2006 to supply Comcast with 250,000 HD-DVR set-tops outfitted with the OpenCable Application Platform (OCAP) middleware -- which is used in tru2way devices -- and dual MPEG-2/MPEG-4 support, with an option for up to 1 million boxes in the first year.

The companies' work together doesn't end there. Panasonic has been developing a line of residential network gateway boxes for Comcast, and at the Consumer Electronics Show in January, Panasonic and Comcast unveiled a standard-definition, tru2way-based portable DVR called the "AnyPlay." Comcast is expected to begin offering it in early 2009. (See Comcast, Panasonic Unveil Portable DVR .)

— Jeff Baumgartner, Site Editor, Cable Digital News

(4)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 3:30:33 PM
re: CableLabs Stamps Panasonic TVs
Quick question: Anyone champing at the bit to go out and buy one of these? Why? Why not? While enabling services like VOD is a huge plus over the earlier one-way Plug & Play TVs, I think the lack of an integrated DVR doesn't help, though it's apparently on the roadmap for some of these tru2way TV makers.
njguy
50%
50%
njguy,
User Rank: Light Beer
12/5/2012 | 3:30:26 PM
re: CableLabs Stamps Panasonic TVs
Isn't anyone buying a high-end TV going to hook it to a DVR?
Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 3:30:25 PM
re: CableLabs Stamps Panasonic TVs
Sure, i think most people who buy new HDTVs will want to have a DVR too. But, the point i was trying to make is that people who buy a tru2way TV and want a DVR will have to buy a separate box that handles the DVR function, which sorta defeats the purpose of a set-top-free TV. But, if Cablevision's remote-storage DVR concept takes off and doesn't run into any other legal tangles, that could help to solve that issue.
Posto
50%
50%
Posto,
User Rank: Light Beer
12/5/2012 | 3:30:24 PM
re: CableLabs Stamps Panasonic TVs

You are right about DVR being the user preference with any HDTV purchase.

In addition, MSO's defense against FiOS is triple play. So in a Tru2way environment, where does the EMTA live if the HDTV is Truway and cable ready?
perhaps with a separate remote-storage DVR , also becomes the network termination for the head-end AND the subscribers home.
Consider this wiring nightmare, a Triple play embedded in the Plasma TV hanging on the wall!
Posto
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Custom TV
Razorsight Expert's Advice on Real-Time Analytics

11|27|14   |   1:43   |   (0) comments


Razorsight's powerful cloud-based Predictive Analytics solutions are used by the world's leading communications and media brands to drive smarter decisions, enable faster actions and optimize outcomes. Get expert advice.
LRTV Interviews
From 4G to 5G: Alcatel-Lucent's Dave Geary

11|25|14   |   09:09   |   (1) comment


Dave Geary, President of Wireless at Alcatel-Lucent, talks about the evolution of the 4G market, small cells, partnerships, 5G and the IoT.
LRTV Huawei Video Resource Center
Building a Secure Telefonica Network With Huawei's High-End Firewall

11|24|14   |   4:37   |   (0) comments


Andrew Davies, IP architect of the Telefonica, a leading digital communications company, discusses the Huawei security gateway solution and putting the solution into the testbed.
LRTV Huawei Video Resource Center
Huawei Partners with Spirent to Verify CE12816's 10GE Port & TRILL Networking Capabilities

11|24|14   |   2:50   |   (0) comments


Spirent Communications is the world's leading supplier for telecom testing appliances and solutions. Spirent has been in a close partnership with Huawei for a long time.
LRTV Huawei Video Resource Center
Saudi Airlines & Its ICT Transformation

11|24|14   |   2:07   |   (0) comments


In this video, Saudi Airlines discusses its network problems and how Huawei's Agile Network is its all-in-one solution.
LRTV Huawei Video Resource Center
Huawei's Agile Switch Benefiting Saudi Arabia's Yamamah Hospital

11|24|14   |   2:40   |   (0) comments


Saudi Arabia's Yamamah Hospital speaks about how Huawei's Agile Switch has improved the medical service's network infrastructure.
LRTV Huawei Video Resource Center
FanPlay & Huawei Build a Wireless Agile Smart Stadium

11|24|14   |   2:13   |   (0) comments


FanPlay is a cloud-based white label service, which is effectively a football fan engagement platform underpinned by mobile payment technology.
LRTV Huawei Video Resource Center
Building an Agile Stadium

11|24|14   |   3:54   |   (0) comments


Stadiums may be thousands of tons of concrete and steel, but they now need to be agile. Being at the stadium may not be as alluring as it once was. Sports franchises and stadium operators discuss how to get fans back.
LRTV Huawei Video Resource Center
Huawei Helps ChinaCache Tackle Challenges in the Internet Industry

11|24|14   |   3:09   |   (0) comments


ChinaCache is China's largest content distribution network supplier. Huawei's CE12800 has provided ChinaCache with very strong support in its establishment of an infrastructure network.
LRTV Huawei Video Resource Center
Cefinity on Managed Security Services & Next-Generation Firewall

11|24|14   |   7:05   |   (0) comments


Cefinity is a cloud management service provider in Southeast Asia. Ivan Zhang, CEO of the company, discusses the implementation of security service management in the cloud era.
LRTV Huawei Video Resource Center
Huawei's Agile Gateway in the Eyes of Cefinity

11|24|14   |   2:11   |   (0) comments


Cefinity is a managed service provider for enterprise networks. The company currently uses Huawei's AR series routers for the most complete range of functions. CEO Ivan Zhang speaks about the advantages of the AR series routers.
LRTV Huawei Video Resource Center
CTO of Bus-Online Talks About Huawei's Agile Gateway

11|24|14   |   2:53   |   (0) comments


Bus-Online covers around 100 million users everyday. In addition to providing mobile TV, and advertising services to the public, Bus-Online has also entered the field of mobile Internet.
Upcoming Live Events
December 2, 2014, New York City
December 3, 2014, New York City
December 8-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
April 14, 2015, New York City, NY
May 6, 2015, McCormick Convention Center, Chicago, IL
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
Irish Telecom outlines the rise of VoIP technology, including its adoption within businesses and their perception of its quality.
Hot Topics
Net Neutrality Even Mark Cuban Could Love
Mitch Wagner, West Coast Bureau Chief, Light Reading, 11/26/2014
Eurobites: Net Neutrality Battle Looms
Paul Rainford, Assistant Editor, Europe, 11/27/2014
Why 5G Is a Different Beast
Robert Clark, 11/26/2014
New Juniper CEO Can Be Thankful for $14.5M
Mitch Wagner, West Coast Bureau Chief, Light Reading, 11/25/2014
Amazon Eyes Ad-Supported Video – NY Post
Mari Silbey, Independent Technology Editor, 11/25/2014
Like Us on Facebook
Twitter Feed