FourthWall Media's second-by-second set-top box viewing information from approximately 2 million US households across 90 DMAs now available through AOL's video buying platform.

March 24, 2015

1 Min Read

NEW YORK and DULLES, Va. -- AOL (NYSE: AOL) and FourthWall Media today announced an expanded licensing agreement that provides for a wider, more granular pool of data for targeted television advertising. AOL was the first to onboard FourthWall Media’s data in 2011 and a larger set, which includes viewer information from approximately two million US households across 90 DMAs, will be available through AOL’s video buying platform.

“Data and the activation of data through automated platforms is at the center of our strategy, particularly in television,” said Dan Ackerman, Head of Programmatic TV at AOL Platforms. “We are thrilled to expand our partnership with a key data partner in FourthWall Media, providing raw, second-by-second, matchable viewing data to enable more narrowly targeted brand messages within TV programming and ultimately drive measureable business outcomes.”

AOL’s open approach to data allows for critical partners like FourthWall Media to provide a more complete assessment of viewing patterns to better correlate spend recommendations for advertisers.

AOL does this through a patented viewership scoring metric, tRatio, which is integrated into its video buying platform and identifies how precisely targeted each TV network, daypart and program is to the marketer's customer target and predicts consumer responsiveness. The platform has scored more than 183 million media assets since 2010, assessing the relevancy of those media assets to advertisers who want to better align their television investments with their business goals.

FourthWall Media Inc.

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