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| Your Shopping Cart |
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Amt |
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| ATCA Proves Out as a Product Development Time-Saver |
$900 |
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| Total |
$900.00 |
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Please contact:
Jeff Claudino
Director of Sales, Insider Research Services
619-229-9940
or via email at:
claudino@lightreading.com |
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| Tru2way Troubles: Is Cable Losing Out to Telcos on ITV? |
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U.S. cable operators are implementing tru2way technology as a way to spur new next-generation video devices, interactive TV applications, advanced advertising, and cross-platform services. But when major multiple system operators (MSOs) missed a self-imposed July 1, 2009, deadline to meet certain tru2way benchmarks, it raised questions over how technically challenging it is to deploy the tru2way platform.
Indeed, becoming a tru2way-ready cable system is not as simple as flipping a switch or downloading software. It requires the installation of new equipment and software, new configurations of signaling and coding, and rigorous network management and technical operations. Tru2way is a complex process that includes hundreds of steps, but it is likely to produce multiple benefits for cable and its customers.
In order to make tru2way work, cable operators must employ a network management system and add headend equipment, including application carousel generators and monitoring gear. Cable systems must undertake a level of software integration rarely experienced in the cable industry before. Deployment involves a complex integration of network management systems, a tru2way-based interactive program guide (IPG), billing and customer care systems, testing and certification processes, and an OpenCable Applications Platform (OCAP) middleware stack in the set-top or other device. Implementing a tru2way network provides a variety of significant technological benefits for cable operators across their cable platforms. Moreover, tru2way is part of an overall advancement of cable infrastructure to increase capabilities and support a variety of new consumer services.
The future of tru2way retail devices is cloudy. While cable operators need to demonstrate a good faith effort to meet federal guidelines and terms of the memorandum of understanding (MoU), it is unclear whether consumer demand will drive significant sales of tru2way HDTV sets if the only advantage is to remove a cable set-top box. Consumer electronics (CE) manufacturers themselves have shown lukewarm enthusiasm for tru2way, and many are developing Internet-connected TVs. Without support from CE makers, tru2way likely will become a solely cable enterprise that is focused on interactive applications delivered to next-generation cable set-top boxes, or new devices that are developed through deals that largely are initiated by MSOs.
This report examines the requirements and challenges of implementing tru2way and profiles eight suppliers that provide tru2way headend and networking technology. It includes an assessment of a tru2way network's benefits, how cable is overcoming its technical challenges, and the market drivers for tru2way in the future.
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| Sample research data from the report is shown in the excerpts below: |
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 Table of Contents (cii0809_toc.pdf) |
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| Beyond the tru2way technology are many other factors that will dictate the deployment and level of success for the technology. The business models behind tru2way have yet to be developed and proven. The regulatory scene could affect the technology's fate, since tru2way is tied to the FCC's separable security requirements and a 1996 Telecommunications Act stipulation that cable must foster a market for cable-connected devices sold at retail. As the excerpt below shows, a significant list of factors will play a role in determining the future of tru2way. |
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| [click on the image above for the full excerpt] |
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 Companies profiled in this report include: Alticast Inc.; Cisco Systems Inc. (Nasdaq: CSCO); Mixed Signals Inc.; Motorola Inc. (NYSE: MOT); Softel-USA Inc.; Strategy & Technology Ltd.; TVWorks LLC, a subsidiary of Comcast Corp. (Nasdaq: CMCSA); and UniSoft Corp. |
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| Total pages: 18 |
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| To view reports you will need Adobe's Acrobat Reader. If you do not have it, it can be obtained for free at the Adobe web site. |
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