AMSTERDAM -- Orca Interactive (LSE:ORCA - News), a global market leader in developing middleware and applications for IPTV, announced today that its new Interactive Alliance IPTV partner program is gaining momentum with the addition of eight new companies.

"The momentum of our Interactive Alliance underscores the necessity for tested, open and interoperable solutions," said Eyal Adanya, director of business development, Orca Interactive. "We welcome the cooperation and integration with these IPTV industry leaders to ensure the success of IPTV services for broadband network operators and service providers and ultimately subscriber satisfaction worldwide."

New partners have joined the Interactive Alliance in the following tracks:

"Our participation in Orca's Interactive Alliance gives us the independency we need to streamline the installation, customization and maintenance of IPTV services with our new customer SibirTelecom," said Dmitry Gokov, VP Professional Services, Open Technologies. "Orca's SI-enabled approach and ready-made integration enabled a smooth service launch and will continue to seamlessly serve SibirTelecom's upgrade needs in the future."

"The flexibility in user interface creation and application offering was very important to us in our choice of IPTV middleware," said Nils Overgaard, CEO, ComX Holding. "Leveraging the solutions offered to the Interactive Alliance partners, our integrators DigiEyeZ, were able to quickly develop a customized UI for us and develop advanced applications such as TV based email. This allowed us to increase our subscriber numbers as well as their level of usage and satisfaction."

Orca Interactive Ltd.