Light Reading
Moto taps into the social networking craze with Medios extension for tablets, smartphones and other HTML5-capable 'companion devices'

Moto Medios Goes Social

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
4/7/2011
50%
50%

Motorola Mobility LLC is beefing up the capabilities of Medios, its multi-screen service management platform, with a new social component that can work on tablets, smartphones and other Internet-connected companion devices outfitted with HTML5-capable browsers.

Although integration with set-tops is part of the long-term planning, the initial version of Moto's cloud-based "SocialTV Companion Service" targets secondary screens.

And it's targeted to service providers, with the intention of having them and their programming partners develop custom portals that tap into social networks such as Twitter Inc. and Facebook and support interactive apps that synch up with or supplement what viewers are watching on TV. The latter could include polls, YouTube clips, and even ads that let viewers purchase DVDs and other merchandise.

Buy Stuff

The module also includes a social loyalty element that will award points when viewers use the system to rate shows, post comments, play show-specific games or even watch ads. Those points could be used toward "badges" or product discounts. Moto expects to start off with discounts for its own products, but the aim is to expand it to third-party merchandise, says Chris Wright, who handles software product marketing and sales support for the company's Converged Experiences Software Group.

Wright says Moto's in discussion with service providers and programmers about the module. So far, Verizon Communications Inc. (NYSE: VZ) is the only service provider to disclose its use of Medios, tapping it for Flex View, a VoD feature that lets customers purchase or rent movies and watch them on PCs and compatible portable devices. So consider FiOS TV one of the leading candidates for the new module.

Why this matters
Service providers are keen to enhance their TV services with social elements, but most of the initial implementations involve extensive integrations with set-tops. By targeting HTML5 devices (like Moto's own Xoom tablet), Moto and its partners can use a speedier Web service platform. Moto believes the implementation cycle will be about eight weeks. (See Xoom's Race for Second Place.)

Additionally, enlisting companion devices will ensure the apps aren't creating an annoyance when more than one person is watching TV. The system also lets multiple people in the same household sign on and use the apps on their individual phones or tablets.

But service providers are looking for such systems to supply a revenue-generator, which is where the advertising and direct purchasing pieces fit in. If Moto's successful in getting some cable deployments for Medios, those types of apps could create some direct competition for Canoe Ventures LLC , the cross-MSO advanced ad joint venture. Canoe is starting off with a request-for-information (RFI) application targeted to set-tops using Enhanced TV Binary Interchange Format (EBIF).

For more
For more on Medios and how service providers are adopting systems that pipe in social networking and interactive apps, check out:



— Jeff Baumgartner, Site Editor, Light Reading Cable



(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:08:12 PM
re: Moto Medios Goes Social


On the merchandising end, it's for operators and programmers (if they can get programmers on board to participate).  But it's not just for moving merchandise.. they were also talking about t-commerce ads and RFI-like opportunities. But that's just part of the capabiliites... whether someone will use it is another thing, but the competitive potential is there if any of Canoe's partners sign on to deploy Medios.  JB  




 
ycurrent
50%
50%
ycurrent,
User Rank: Light Beer
12/5/2012 | 5:08:12 PM
re: Moto Medios Goes Social


Medios has primarily been positioned as a back-end service management platform for multi-screen/service convergence, which is what VZ's Flex View has implemented. Verizon has kept most of the front-end user interface and design in-house.


Also, I believe the merchandizing capability within Medios is to facilitate a single operator to implement a storefront feature, while Canoe is focused on developing cross-MSO platforms for applications/interactivity/t-commerce/ads.

Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
LRTV Custom TV
Transitioning CE 2.0 Networks Into the SDN & NFV Era With Telco Systems

8|19|14   |   5:19   |   (0) comments


Telco Systems' Ariel Efrati (CEO) and Moshe Shimon (VP of Product Management) discuss virtualization and how the company's new Open Metro Edge solution utilizes the SDN and NFV concepts to accelerate and orchestrate service delivery through its innovative product portfolio and software applications.
LRTV Custom TV
NFV Myths: Is NFV Still Several Years Away?

8|11|14   |   1:13   |   (0) comments


Some say that NFV (network functions virtualization) is still several years away from being implemented on mobile operator networks. This isn't the case. Operators can get started on their paths to NFV now, as this short video from Skyfire shows.
LRTV Custom TV
A New Security Paradigm in SDN/NFV

7|28|14   |   02:54   |   (0) comments


Paul Shaneck, Global Director Network Solutions for Symantec, discusses the evolving virtualized network, explaining how Symantec is leading the security discussion as it relates to SDN and NFV, and helping to ensure the network is protected and compliant.
LRTV Documentaries
Sprint's Network Evolution

7|24|14   |   14:59   |   (0) comments


Sprint's Jay Bluhm gives a keynote speech at the Big Telecom Event (BTE) about Sprint's network and services evolution strategy, including Spark.
LRTV Documentaries
BTE Keynote: The Software-Defined Operator

7|24|14   |   18:43   |   (1) comment


Deutsche Telekom's Axel Clauberg explains the concept of the software-defined operator to the Big Telecom Event (BTE) crowd.
Light Reedy
Numbers Are In: LR's 2014 Salary Survey

7|24|14   |   1:25   |   (7) comments


Our fourth annual Salary Survey paints a picture of who's hiring, firing, earning, and yearning for a change in the telecom industry.
LRTV Custom TV
Driving the Network Transformation

7|23|14   |   4:29   |   (0) comments


Intel's Sandra Rivera discusses network transformation and how Intel technologies, programs, and standards body efforts have helped the industry migration to SDN and NFV.
LRTV Custom TV
Distributed NFV-Based Business Services by RAD

7|18|14   |   5:38   |   (0) comments


With the ETSI-approved Distributed NFV PoC running in the background, RAD's CEO, Dror Bin, talks about why D-NFV makes compelling sense for service providers, and about the dollars and cents RAD is putting behind D-NFV.
LRTV Custom TV
MRV – Accelerating Packet Optical Convergence

7|15|14   |   6:06   |   (0) comments


Giving you network insight to make your network smarter.
LRTV Custom TV
NFV-Enabled Ethernet for Generating New Revenues

7|15|14   |   5:49   |   (0) comments


Cyan's Planet Orchestrate allows service providers and their end-customers to activate software-based capabilities such as firewalls and encryption on top of existing Ethernet services in just minutes.
LRTV Custom TV
Symkloud NVF-Ready Video Transcoding, Big Data

7|9|14   |   3:41   |   (0) comments


Kontron and ISV partner Vantrix demonstrate high-performance video transcoding and data analytic solutions on same 2U standard platform that is ready for SDN and NFV deployments made by mobile, cable and cloud operators.
LRTV Huawei Video Resource Center
The Evolving Role of Hybrid Video for Competitive Success

7|4|14   |   4:09   |   (0) comments


At Huawei's Global Analysts Summit in Shenzhen, China, Steven C. Hawley from TV Strategies speaks to us about the evolving role of hybrid video for competitive success.
Upcoming Live Events!!
September 16, 2014, Santa Clara, CA
September 16, 2014, Santa Clara, CA
September 23, 2014, Denver, CO
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
Hot Topics
Sprint CEO: Price Cuts First, Best Network Next
Sarah Reedy, Senior Editor, 8/14/2014
IoT Alert: Samsung Snaps Up SmartThings
Mari Silbey, Independent Technology Editor, 8/15/2014
Line-Powered Phone Lines: A Hot Topic Again
Carol Wilson, Editor-at-large, 8/20/2014
Telefónica Proves Brocade Router Performs for NFV
Carol Wilson, Editor-at-large, 8/19/2014
Analyst: Ericsson, Oracle Top Shrinking SDP World
Carol Wilson, Editor-at-large, 8/19/2014
Like Us on Facebook
Twitter Feed