Light Reading
Moto taps into the social networking craze with Medios extension for tablets, smartphones and other HTML5-capable 'companion devices'

Moto Medios Goes Social

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
4/7/2011
50%
50%

Motorola Mobility LLC is beefing up the capabilities of Medios, its multi-screen service management platform, with a new social component that can work on tablets, smartphones and other Internet-connected companion devices outfitted with HTML5-capable browsers.

Although integration with set-tops is part of the long-term planning, the initial version of Moto's cloud-based "SocialTV Companion Service" targets secondary screens.

And it's targeted to service providers, with the intention of having them and their programming partners develop custom portals that tap into social networks such as Twitter Inc. and Facebook and support interactive apps that synch up with or supplement what viewers are watching on TV. The latter could include polls, YouTube clips, and even ads that let viewers purchase DVDs and other merchandise.

Buy Stuff

The module also includes a social loyalty element that will award points when viewers use the system to rate shows, post comments, play show-specific games or even watch ads. Those points could be used toward "badges" or product discounts. Moto expects to start off with discounts for its own products, but the aim is to expand it to third-party merchandise, says Chris Wright, who handles software product marketing and sales support for the company's Converged Experiences Software Group.

Wright says Moto's in discussion with service providers and programmers about the module. So far, Verizon Communications Inc. (NYSE: VZ) is the only service provider to disclose its use of Medios, tapping it for Flex View, a VoD feature that lets customers purchase or rent movies and watch them on PCs and compatible portable devices. So consider FiOS TV one of the leading candidates for the new module.

Why this matters
Service providers are keen to enhance their TV services with social elements, but most of the initial implementations involve extensive integrations with set-tops. By targeting HTML5 devices (like Moto's own Xoom tablet), Moto and its partners can use a speedier Web service platform. Moto believes the implementation cycle will be about eight weeks. (See Xoom's Race for Second Place.)

Additionally, enlisting companion devices will ensure the apps aren't creating an annoyance when more than one person is watching TV. The system also lets multiple people in the same household sign on and use the apps on their individual phones or tablets.

But service providers are looking for such systems to supply a revenue-generator, which is where the advertising and direct purchasing pieces fit in. If Moto's successful in getting some cable deployments for Medios, those types of apps could create some direct competition for Canoe Ventures LLC , the cross-MSO advanced ad joint venture. Canoe is starting off with a request-for-information (RFI) application targeted to set-tops using Enhanced TV Binary Interchange Format (EBIF).

For more
For more on Medios and how service providers are adopting systems that pipe in social networking and interactive apps, check out:



— Jeff Baumgartner, Site Editor, Light Reading Cable



(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:08:12 PM
re: Moto Medios Goes Social


On the merchandising end, it's for operators and programmers (if they can get programmers on board to participate).  But it's not just for moving merchandise.. they were also talking about t-commerce ads and RFI-like opportunities. But that's just part of the capabiliites... whether someone will use it is another thing, but the competitive potential is there if any of Canoe's partners sign on to deploy Medios.  JB  




 
ycurrent
50%
50%
ycurrent,
User Rank: Light Beer
12/5/2012 | 5:08:12 PM
re: Moto Medios Goes Social


Medios has primarily been positioned as a back-end service management platform for multi-screen/service convergence, which is what VZ's Flex View has implemented. Verizon has kept most of the front-end user interface and design in-house.


Also, I believe the merchandizing capability within Medios is to facilitate a single operator to implement a storefront feature, while Canoe is focused on developing cross-MSO platforms for applications/interactivity/t-commerce/ads.

Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Custom TV
Razorsight Expert's Advice on Real-Time Analytics

11|27|14   |   1:43   |   (0) comments


Razorsight's powerful cloud-based Predictive Analytics solutions are used by the world's leading communications and media brands to drive smarter decisions, enable faster actions and optimize outcomes. Get expert advice.
LRTV Interviews
From 4G to 5G: Alcatel-Lucent's Dave Geary

11|25|14   |   09:09   |   (1) comment


Dave Geary, President of Wireless at Alcatel-Lucent, talks about the evolution of the 4G market, small cells, partnerships, 5G and the IoT.
LRTV Huawei Video Resource Center
Building a Secure Telefonica Network With Huawei's High-End Firewall

11|24|14   |   4:37   |   (0) comments


Andrew Davies, IP architect of the Telefonica, a leading digital communications company, discusses the Huawei security gateway solution and putting the solution into the testbed.
LRTV Huawei Video Resource Center
Huawei Partners with Spirent to Verify CE12816's 10GE Port & TRILL Networking Capabilities

11|24|14   |   2:50   |   (0) comments


Spirent Communications is the world's leading supplier for telecom testing appliances and solutions. Spirent has been in a close partnership with Huawei for a long time.
LRTV Huawei Video Resource Center
Saudi Airlines & Its ICT Transformation

11|24|14   |   2:07   |   (0) comments


In this video, Saudi Airlines discusses its network problems and how Huawei's Agile Network is its all-in-one solution.
LRTV Huawei Video Resource Center
Huawei's Agile Switch Benefiting Saudi Arabia's Yamamah Hospital

11|24|14   |   2:40   |   (0) comments


Saudi Arabia's Yamamah Hospital speaks about how Huawei's Agile Switch has improved the medical service's network infrastructure.
LRTV Huawei Video Resource Center
FanPlay & Huawei Build a Wireless Agile Smart Stadium

11|24|14   |   2:13   |   (0) comments


FanPlay is a cloud-based white label service, which is effectively a football fan engagement platform underpinned by mobile payment technology.
LRTV Huawei Video Resource Center
Building an Agile Stadium

11|24|14   |   3:54   |   (0) comments


Stadiums may be thousands of tons of concrete and steel, but they now need to be agile. Being at the stadium may not be as alluring as it once was. Sports franchises and stadium operators discuss how to get fans back.
LRTV Huawei Video Resource Center
Huawei Helps ChinaCache Tackle Challenges in the Internet Industry

11|24|14   |   3:09   |   (0) comments


ChinaCache is China's largest content distribution network supplier. Huawei's CE12800 has provided ChinaCache with very strong support in its establishment of an infrastructure network.
LRTV Huawei Video Resource Center
Cefinity on Managed Security Services & Next-Generation Firewall

11|24|14   |   7:05   |   (0) comments


Cefinity is a cloud management service provider in Southeast Asia. Ivan Zhang, CEO of the company, discusses the implementation of security service management in the cloud era.
LRTV Huawei Video Resource Center
Huawei's Agile Gateway in the Eyes of Cefinity

11|24|14   |   2:11   |   (0) comments


Cefinity is a managed service provider for enterprise networks. The company currently uses Huawei's AR series routers for the most complete range of functions. CEO Ivan Zhang speaks about the advantages of the AR series routers.
LRTV Huawei Video Resource Center
CTO of Bus-Online Talks About Huawei's Agile Gateway

11|24|14   |   2:53   |   (0) comments


Bus-Online covers around 100 million users everyday. In addition to providing mobile TV, and advertising services to the public, Bus-Online has also entered the field of mobile Internet.
Upcoming Live Events
December 2, 2014, New York City
December 3, 2014, New York City
December 8-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
April 14, 2015, New York City, NY
May 6, 2015, McCormick Convention Center, Chicago, IL
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
Irish Telecom outlines the rise of VoIP technology, including its adoption within businesses and their perception of its quality.
Hot Topics
Net Neutrality Even Mark Cuban Could Love
Mitch Wagner, West Coast Bureau Chief, Light Reading, 11/26/2014
Do You Have a 2020 Vision?
Dennis Mendyk, Vice President of Research, Heavy Reading, 11/21/2014
Why 5G Is a Different Beast
Robert Clark, 11/26/2014
Eurobites: Net Neutrality Battle Looms
Paul Rainford, Assistant Editor, Europe, 11/27/2014
New Juniper CEO Can Be Thankful for $14.5M
Mitch Wagner, West Coast Bureau Chief, Light Reading, 11/25/2014
Like Us on Facebook
Twitter Feed