& cplSiteName &

Moto Medios Goes Social

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
4/7/2011
50%
50%

Motorola Mobility LLC is beefing up the capabilities of Medios, its multi-screen service management platform, with a new social component that can work on tablets, smartphones and other Internet-connected companion devices outfitted with HTML5-capable browsers.

Although integration with set-tops is part of the long-term planning, the initial version of Moto's cloud-based "SocialTV Companion Service" targets secondary screens.

And it's targeted to service providers, with the intention of having them and their programming partners develop custom portals that tap into social networks such as Twitter Inc. and Facebook and support interactive apps that synch up with or supplement what viewers are watching on TV. The latter could include polls, YouTube clips, and even ads that let viewers purchase DVDs and other merchandise.

Buy Stuff

The module also includes a social loyalty element that will award points when viewers use the system to rate shows, post comments, play show-specific games or even watch ads. Those points could be used toward "badges" or product discounts. Moto expects to start off with discounts for its own products, but the aim is to expand it to third-party merchandise, says Chris Wright, who handles software product marketing and sales support for the company's Converged Experiences Software Group.

Wright says Moto's in discussion with service providers and programmers about the module. So far, Verizon Communications Inc. (NYSE: VZ) is the only service provider to disclose its use of Medios, tapping it for Flex View, a VoD feature that lets customers purchase or rent movies and watch them on PCs and compatible portable devices. So consider FiOS TV one of the leading candidates for the new module.

Why this matters
Service providers are keen to enhance their TV services with social elements, but most of the initial implementations involve extensive integrations with set-tops. By targeting HTML5 devices (like Moto's own Xoom tablet), Moto and its partners can use a speedier Web service platform. Moto believes the implementation cycle will be about eight weeks. (See Xoom's Race for Second Place.)

Additionally, enlisting companion devices will ensure the apps aren't creating an annoyance when more than one person is watching TV. The system also lets multiple people in the same household sign on and use the apps on their individual phones or tablets.

But service providers are looking for such systems to supply a revenue-generator, which is where the advertising and direct purchasing pieces fit in. If Moto's successful in getting some cable deployments for Medios, those types of apps could create some direct competition for Canoe Ventures LLC , the cross-MSO advanced ad joint venture. Canoe is starting off with a request-for-information (RFI) application targeted to set-tops using Enhanced TV Binary Interchange Format (EBIF).

For more
For more on Medios and how service providers are adopting systems that pipe in social networking and interactive apps, check out:



— Jeff Baumgartner, Site Editor, Light Reading Cable



(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:08:12 PM
re: Moto Medios Goes Social


On the merchandising end, it's for operators and programmers (if they can get programmers on board to participate).  But it's not just for moving merchandise.. they were also talking about t-commerce ads and RFI-like opportunities. But that's just part of the capabiliites... whether someone will use it is another thing, but the competitive potential is there if any of Canoe's partners sign on to deploy Medios.  JB  




 
ycurrent
50%
50%
ycurrent,
User Rank: Light Beer
12/5/2012 | 5:08:12 PM
re: Moto Medios Goes Social


Medios has primarily been positioned as a back-end service management platform for multi-screen/service convergence, which is what VZ's Flex View has implemented. Verizon has kept most of the front-end user interface and design in-house.


Also, I believe the merchandizing capability within Medios is to facilitate a single operator to implement a storefront feature, while Canoe is focused on developing cross-MSO platforms for applications/interactivity/t-commerce/ads.

From The Founder
Light Reading sits down at CES with the head of Cisco's service provider video business, Conrad Clemson, to discuss how NFV and cloud security relate to video, the challenge of managing 4K/8K traffic, the global expansion of Netflix and virtual reality.
Flash Poll
Live Streaming Video
CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
LRTV Huawei Video Resource Center
TeliaSonera: Striving for Independence

2|12|16   |     |   (0) comments


Peter Lagergren discusses the importance of decoupling the network from services.
LRTV Huawei Video Resource Center
Ken Wang on U-vMOS

2|12|16   |     |   (0) comments


Ken Wang discusses how video will take of the traffic on carrier networks and become a basic service to provide to end users.
LRTV Documentaries
All Change in Video

2|11|16   |   33:12   |   (1) comment


At this moderated panel at 2020 Vision in Dublin, Alan Breznick, Cable/Video Practice Leader of Light Reading, sits down with Jeff Finkelstein, director of network architecture at Cox Communications, to discuss the rapidly changing video market.
LRTV Custom TV
Hosting in Ireland, Past & Present

2|10|16   |   16:07   |   (0) comments


Garry Connolly, president of Host in Ireland, presents the keynote at Light Reading's 2020 Vision Executive Summit in Dublin.
Women in Comms Introduction Videos
What's Hot in Mobile Commerce?

2|10|16   |   12:18   |   (1) comment


Claire Maslen, financial services relationship manager at the GSMA, talks about the development of the digital commerce sector and the types of relationships that mobile operators are developing to further their m-commerce strategies.
LRTV Documentaries
EANTC Tests Nokia IP Routing & Mobile Gateway VNFs for Real World Deployment

2|9|16   |   5:08   |   (1) comment


Nokia obtained validation of its virtualized router and virtualized mobile gateway capabilities through rigorous testing performed by EANTC. The results set a new industry benchmark for outstanding performance, scalability, resiliency and manageability. Nokia VNFs are ready for telco cloud deployment, so that service providers can accelerate mobile, business and ...
Between the CEOs
CEO Chat With Level 3's Jack Waters

2|8|16   |   26:15   |   (1) comment


Light Reading CEO and founder Steve Saunders sits down with Level 3 Communications' CTO Jack Waters to discuss hot topics like virtualization, 4K and the future of telecom...
LRTV Custom TV
The Composable Telco

2|8|16   |   24:46   |   (0) comments


Heavy Reading's Principal Analyst Caroline Chappell presents the keynote at Light Reading's 2020 Vision Executive Summit in Dublin.
LRTV Custom TV
Join Us at the Digital Operations Transformation Summit

2|4|16   |   03:52   |   (0) comments


The Digital Operations Transformation Summit on February 21, 2016 at the Crowne Plaza Barcelona Fira Centre will bring together 50 senior executives to engage in a unique debate on the opportunities and challenges presented by the transformative evolving digital landscape. RSVP now at events@lightreading.com.
LRTV Custom TV
Making the Test: ADVA Ensemble Connector vs. Open vSwitch

2|4|16   |   01:28   |   (0) comments


Light Reading, in partnership with EANTC, recently tested ADVA's Ensemble Connector, which replaces open vSwitch and offers carrier-grade capability and interoperability. The test results strengthen ADVA's credibility as a provider in the virtualization space.
LRTV Custom TV
Bridging the Gap Between PoCs & Deployment in NFV

2|4|16   |   31:50   |   (0) comments


Charlie Ashton of Wind River presents the keynote at Light Reading's 2020 Vision executive summit in Dublin.
Between the CEOs
CEO Chat With Mike Aquino

2|3|16   |   17:34   |   (0) comments


The former CEO of Overture Networks, Mike Aquino, discusses why truly open virtualization solutions provide service providers with the greatest choice.
Upcoming Live Events
March 10, 2016, The Cable Center, Denver, CO
April 5, 2016, The Ritz Carlton, Charlotte, NC
May 23, 2016, Austin, TX
May 24-25, 2016, Austin Convention Center, Austin, TX
All Upcoming Live Events
Hot Topics
Yahoo & Verizon Sitting in a Tree...
Brian Santo, Senior editor, Test & Measurement / Components, Light Reading, 2/8/2016
Vodafone: Flexible Work Policies Boost Profits
Sarah Thomas, Editorial Operations Director, 2/8/2016
AT&T Lights Fire Under 5G, Plans 2016 Trials
Iain Morris, News Editor, 2/12/2016
Andreessen Facepalms on Facebook Free Basics
Mitch Wagner, West Coast Bureau Chief, Light Reading, 2/10/2016
It's Time to Integrate OTT Video
Alan Breznick, Cable/Video Practice Leader, 2/8/2016
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Light Reading CEO and founder Steve Saunders sits down with Level 3 Communications' CTO Jack Waters to discuss hot topics like virtualization, 4K and the future of telecom...
The former CEO of Overture Networks, Mike Aquino, discusses why truly open virtualization solutions provide service providers with the greatest choice.
Live Digital Audio

Broadband speeds are ramping up across Europe as the continent, at its own pace, follows North America towards a gigabit society. But there are many steps to take on the road to gigabit broadband availability and a number of technology options that can meet the various requirements of Europe’s high-speed fixed broadband network operators. During this radio show we will look at some of the catalysts for broadband network investments and examine the menu of technology options on offer, including vectoring and G.fast for copper plant evolution and the various deployment possibilities for FTTH/B.