Light Reading

First NDS 'Snowflake' Falls on ZON

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
1/24/2011
50%
50%
Repost This

Portugal's ZON TVCabo is the first to pull the trigger on "Snowflake," a user interface and "framework" from NDS Ltd. designed to navigate an operator's linear and on-demand video services, what's stored on the local DVR, and extend out to the world of Web-fed video.

Although the NDS Snowflake framework can be optimized for a new breed of advanced video gateways, the initial deployment with ZON will focus on a customized version that can run on a basic digital cable platform running Java on an STMicroelectronics NV (NYSE: STM) chipset and 256MB of RAM. ZON is running Snowflake on boxes outfitted with NDS's MediaHighway middleware.

In The ZON

"The key thing is it provides a framework to tailor for the requirements of individual MSOs and operators," says Paul Ranger, NDS's sales and marketing director. NDS has also developed the framework for the concept of TV Everywhere, which means that the look and feel of the primary box guide could be ported to tablets, PCs, smart phones and other mobile devices.

Although Snowflake's initial footing will come in Europe -- a more souped-up version is also being developed for Liberty Global Inc. (Nasdaq: LBTY)'s multimedia gateway -- NDS believes it's customizable enough to accommodate US cable software and hardware platforms.

In those cases, NDS is talking to North American MSOs about how Snowflake could be ported to some mid-tier, legacy set-top box platforms -- the crusty Motorola Inc. (NYSE: MOT) DCT-2000 need not apply; Snowflake would struggle mightily on those boxes -- as well as more advanced tru2way environments. According to Ranger, an iteration of the Snowflake UI would have no trouble running on cable boxes that have come out in the last two to three years.

Why this matters
Competitively, Snowflake is positioned to take a run at new UIs, such as Rovi Corp. 's TotalGuide, that can handle navigation and search across a wide range of traditional and OTT-sourced content. It's also coming into the picture as MSOs start to test new hybrid gateways that share the MSO's content with fare coming in via the box's IP connection. (See Rovi Brings TotalGuide to Cable and What's Inside Comcast's Parker Box?.)

For NDS, the guide extends its global presence, where its guides are already in 130 million boxes, but gives it another possible avenue into the US market, where it's already doing work for Cox Communications Inc. , Comcast Corp. (Nasdaq: CMCSA, CMCSK) and Cablevision Systems Corp. (NYSE: CVC)

For more
For more about NDS's UIs and its push into the US, please check out these stories:

— Jeff Baumgartner, Site Editor, Light Reading Cable



(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:14:49 PM
re: First NDS 'Snowflake' Falls on ZON


Suppose Rovi isn't the only IPG/nav specialist NDS will come up against in the US.  TiVo's been making some progress too considering it's recent deal with Suddenlink and today's with Charter.  Plus, TiVo is develping a tru2way-based version of its UI for Comcast (and possibly others), though we're still awaiting word on when that thing will actually pop. JB

Lrmooney
50%
50%
Lrmooney,
User Rank: Light Beer
12/5/2012 | 5:14:41 PM
re: First NDS 'Snowflake' Falls on ZON


The question is where is the branding opportunity and the value proposition? IN a world of so many platforms, how does an operator elevate themselves?

Flash Poll
LRTV Documentaries
Cable Eyes Big Technology Shifts

4|16|14   |   03:02   |   (4) comments


US cable engineers are facing a lot of heavy lifting in the coming years, notes Light Reading Cable/Video Practice Leader Alan Breznick.
LRTV Custom TV
Maximizing Customer Experience & Assuring Service Delivery in an IP World

4|15|14   |   4:57   |   (0) comments


Steven Shalita, VP of Marketing, NetScout Systems, Inc., discusses the challenges cable/MSO operators face in assuring the delivery of new IP-based services. Key points include the value of proactively managing performance, and using rich analytics and operational intelligence to better understand service and usage trends, make smarter business decisions and ...
LRTV Documentaries
Bye-Bye DVD: Consumers Embrace Digital Video

4|10|14   |   04:17   |   (6) comments


Veteran video analyst Colin Dixon, founder and principal analyst of nScreenMedia, says research shows 56% are using digital video already.
LRTV Documentaries
Video: TW Cable Puts Multicast Gateways to the Test

4|8|14   |   04:13   |   (1) comment


Tom Gonder, a chief architect at Time Warner Cable, explains how its trial of multicast gateways is impacting IP-based video plans.
LRTV Custom TV
Managing & Monetizing Big Data in Operator Environments

4|7|14   |     |   (1) comment


At Mobile World Congress, Gigamon's Director of Service Provider Solutions, Andy Huckridge, and Heavy Reading Analyst Sarah Wallace discuss the 'big data' issues facing carriers and operators today.
LRTV Huawei Video Resource Center
Data Center Energy – Build Your Data Center in a Modular Way

4|7|14   |   2:13   |   (0) comments


Dr. Fang Liangzhou, VP Network Energy Product Line, shared his thoughts about the challenges for data centers during CeBIT 2014.
LRTV Huawei Video Resource Center
Agile Network Solution – An Overview of Huawei's Agile Network Solution

4|7|14   |   2:31   |   (0) comments


Ajay Gupta, Director of Product Marketing, Networking Product Line, gives an overview of the Agile Network Solutions during CeBIT 2014.
LRTV Huawei Video Resource Center
Huawei’s eLTE Voice Trunking, Video and Data Applied for Railways

4|7|14   |   1:38   |   (0) comments


Gottfried Winter is the Sales Director at Funkwerk, a German specialist in GSM-r terminals and a long-time partner of Huawei. At CeBIT 2014, Winter talks to Light Reading about this partnership and the integration of enhanced voice trunking, video and data functions.
LRTV Huawei Video Resource Center
LeaseWeb Speaks Highly of Huawei's Datacenter Products

4|7|14   |   1:37   |   (0) comments


Rene Olde Olthof, Operations Director LeaseWeb, talks about the next data center transformation during CeBIT 2014.
LRTV Documentaries
Comcast: Reshaping the Cable Network Architecture

4|3|14   |   07:11   |   (8) comments


Shamim Akhtar, Comcast's architect and senior director of network strategy, explains why the cable company is moving to a more distributed network architecture.
LRTV Custom TV
VMware CEO Pat Gelsinger at Mobile World Congress

4|1|14   |   3:41   |   (0) comments


VMware CEO Pat Gelsinger speaks to Heavy Reading about the value of virtualization spanning from the data center to service provider networks to mobile devices.
LRTV Huawei Video Resource Center
Analysts' Impressions of Huawei SoftCOM at ONS 2014

4|1|14   |   1:11   |   (0) comments


After visiting the Huawei booth at ONS, Lee Doyle of Doyle Research gives his appraisal of Huawei's SoftCOM solution.
Hot Topics
BlackBerry Invests in Healthcare IT Startup
Sarah Reedy, Senior Editor, 4/15/2014
Volvo: AT&T HSPA+ Can Drive My Car
Sarah Reedy, Senior Editor, 4/16/2014
Cisco & VMware Are Apple & Google of SDN
Mitch Wagner, West Coast Bureau Chief, Light Reading, 4/14/2014
T-Mobile Petitions Operators to Kill Overages
Sarah Reedy, Senior Editor, 4/14/2014
Mobile Apps Susceptible to Heartbleed, Too
Sarah Reedy, Senior Editor, 4/14/2014
Like Us on Facebook
Twitter Feed