& cplSiteName &

First NDS 'Snowflake' Falls on ZON

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
1/24/2011
50%
50%

Portugal's ZON TVCabo is the first to pull the trigger on "Snowflake," a user interface and "framework" from NDS Ltd. designed to navigate an operator's linear and on-demand video services, what's stored on the local DVR, and extend out to the world of Web-fed video.

Although the NDS Snowflake framework can be optimized for a new breed of advanced video gateways, the initial deployment with ZON will focus on a customized version that can run on a basic digital cable platform running Java on an STMicroelectronics NV (NYSE: STM) chipset and 256MB of RAM. ZON is running Snowflake on boxes outfitted with NDS's MediaHighway middleware.

In The ZON

"The key thing is it provides a framework to tailor for the requirements of individual MSOs and operators," says Paul Ranger, NDS's sales and marketing director. NDS has also developed the framework for the concept of TV Everywhere, which means that the look and feel of the primary box guide could be ported to tablets, PCs, smart phones and other mobile devices.

Although Snowflake's initial footing will come in Europe -- a more souped-up version is also being developed for Liberty Global Inc. (Nasdaq: LBTY)'s multimedia gateway -- NDS believes it's customizable enough to accommodate US cable software and hardware platforms.

In those cases, NDS is talking to North American MSOs about how Snowflake could be ported to some mid-tier, legacy set-top box platforms -- the crusty Motorola Inc. (NYSE: MOT) DCT-2000 need not apply; Snowflake would struggle mightily on those boxes -- as well as more advanced tru2way environments. According to Ranger, an iteration of the Snowflake UI would have no trouble running on cable boxes that have come out in the last two to three years.

Why this matters
Competitively, Snowflake is positioned to take a run at new UIs, such as Rovi Corp. 's TotalGuide, that can handle navigation and search across a wide range of traditional and OTT-sourced content. It's also coming into the picture as MSOs start to test new hybrid gateways that share the MSO's content with fare coming in via the box's IP connection. (See Rovi Brings TotalGuide to Cable and What's Inside Comcast's Parker Box?.)

For NDS, the guide extends its global presence, where its guides are already in 130 million boxes, but gives it another possible avenue into the US market, where it's already doing work for Cox Communications Inc. , Comcast Corp. (Nasdaq: CMCSA, CMCSK) and Cablevision Systems Corp. (NYSE: CVC)

For more
For more about NDS's UIs and its push into the US, please check out these stories:

— Jeff Baumgartner, Site Editor, Light Reading Cable



(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:14:49 PM
re: First NDS 'Snowflake' Falls on ZON


Suppose Rovi isn't the only IPG/nav specialist NDS will come up against in the US.  TiVo's been making some progress too considering it's recent deal with Suddenlink and today's with Charter.  Plus, TiVo is develping a tru2way-based version of its UI for Comcast (and possibly others), though we're still awaiting word on when that thing will actually pop. JB

Lrmooney
50%
50%
Lrmooney,
User Rank: Light Beer
12/5/2012 | 5:14:41 PM
re: First NDS 'Snowflake' Falls on ZON


The question is where is the branding opportunity and the value proposition? IN a world of so many platforms, how does an operator elevate themselves?

Featured Video
From The Founder
The 'gleaming city on a hill,' Steve Saunders calls it. But who is going to take us from today's NFV componentry to the grand future of a self-driving network? Here's a look at the vendors hoping to make it happen.
Flash Poll
Upcoming Live Events
September 28, 2017, Denver, CO
October 18, 2017, Colorado Convention Center - Denver, CO
November 1, 2017, The Royal Garden Hotel
November 1, 2017, The Montcalm Marble Arch
November 2, 2017, 8 Northumberland Avenue, London, UK
November 10, 2017, The Westin Times Square, New York, NY
November 30, 2017, The Westin Times Square
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Could the Connected Car Help Prevent Terrorism?
Dan Jones, Mobile Editor, 9/15/2017
Cities Slam FCC on Broadband Proceedings
Mari Silbey, Senior Editor, Cable/Video, 9/15/2017
Apple's New iPhones: No Gigabit LTE for You!
Dan Jones, Mobile Editor, 9/14/2017
1 Million Pirate Set-Top Boxes Sold in the UK
Aditya Kishore, Practice Leader, Video Transformation, Telco Transformation, 9/20/2017
Close the Loop to Automate Service Assurance
Carol Wilson, Editor-at-large, 9/14/2017
Animals with Phones
Live Digital Audio

Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.

During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.

She will share her unique insight into the collegiate level, where women pursuing engineering and STEM-related degrees is dwindling. Engelbert will also reveal new, original Ovum research on the topics of artificial intelligence, the Internet of Things, security and augmented reality, as well as discuss what each of those technologies might mean for women in our field. As always, we'll also leave plenty of time to answer all your questions live on the air and chat board.

Like Us on Facebook
Twitter Feed