& cplSiteName &

Cox Guides Tru2way Forward

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
5/10/2010
50%
50%

Cox Communications Inc. has taken the wraps off a tricked-out tru2way-based interactive program guide (IPG) and navigation system, the centerpiece of a supersized premium video package that features a whole-home DVR, a bigger HDTV lineup, and a suite of interactive applications.

Cox plans to introduce the guide, a new line of Cisco Systems Inc. (Nasdaq: CSCO) boxes that support it, and the overarching "Plus Package" this quarter in Orange County, Calif., targeting a region where the MSO grapples with both AT&T Inc. (NYSE: T) U-verse and Verizon Communications Inc. (NYSE: VZ) FiOS.

Cox, which has already completed its network upgrade deployment of tru2way, plans to add "Plus" in all systems by year's end. (See Cable's Tru2way Build Continues.)

Cox won't be swapping out boxes just to get its new tru2way baby out there, but will try to prime the pump by marketing the Plus Package as a premium product, offering it for $5 more per month to subscribers of any "Advanced TV"-level tier (i.e., those with digital video service).

Cox built the long-anticipated tru2way-powered guide, dubbed Trio, from scratch with the help of frog design inc. and NDS Ltd. , which served as the prime implementer on the project. Cox and its partners have been working on it since 2008. (See Cox Puts NDS at Heart of Tru2way Plan .)

"The guide is really the face of Cox to customers, and we really wanted to put our best face forward," says Cox executive director of video product development Lisa Pickelsimer. (Cox is in the processing of standardizing its legacy, non-tru2way boxes on the Rovi Corp. Passport IPG and ShowRunner VoD app.)

The name "Trio" comes from a three-panel navigation scheme that, Cox hopes, makes it easier for customers to discover and browse content than it's been on cable IPGs of yore.

The left panel lists channels vertically in numerical order, with the middle panel showing the selected channel's schedule, and the right pane providing a detailed description of the selected program.

search

Users can also search for TV shows and movies from the linear lineup, from the Cox video-on-demand (VoD) system, and from what's stored on the DVR. Up to eight users in a home can personalize the guide with favorite channels and ITV apps.

vod

Trio also has thematic "Zone Channels," where multiple channels are presented as a mosaic of video thumbnails. At the start, Cox will offer zones for news, sports, and kids programming.

Boxing up Cisco
The related tru2way-based Cisco combo includes the primary HD-DVR; the Explorer 8642; and HD, non-DVR Explorer 1642 multimedia gateways. The central gateway Cox is going with features 500 gigabytes of storage, with whole-home DVR and networking handled by the IP-based Multimedia over Coax Alliance (MoCA) platform. (See Cox, Entropic MoCA Deal Not Exclusive .)

Cisco box

In a new twist of sorts, Cox says it intends to deploy those boxes in its Cisco- and Motorola Inc. (NYSE: MOT)-based cable footprints. It'll deploy those boxes on Moto systems by overlaying the Motorola conditional access system (CAS) with Cisco's.

Those boxes, which will be paired with CableCARDs powered by Cisco's PowerKEY CAS, will also be the first from Cox to tune to HD channels above the 860MHz threshold, taking advantage of the MSO's recent upgrade to 1GHz. (See Cox Makes 1 GHz Moves .)

Cox currently averages about 80 linear HD channels and more than 1,000 HD "choices," a figure that factors in HD-VoD titles. It will offer more (it's not saying how much more yet) in those Plus Package markets that have been bumped to 1GHz and use switched digital video (SDV) techniques to get the most out of existing bandwidth.

Mobile video on the horizon
Although the new guide and video package will be set-top-based for now, Cox has developed a cross-platform user interface that borrows elements from Trio that will later tie into the MSO's wireless service plans. (See Cox Finds Friends for 3G Wireless Trials in Omaha and Cox: Wireless Coming in March .)

Mobile video and navigation "is solidly in Cox's product plans," Pickelsimer says, noting that the UI for mobile devices "will remind you quite a bit of the Trio guide."

— Jeff Baumgartner, Site Editor, Light Reading Cable

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 4:36:46 PM
re: Cox Guides Tru2way Forward
This announcement doesn't change tru2way's role at retail (still nearly none) , but offers another good indicator that MSOs aren't going to give tru2way the heave-ho once they've made the headend investments.




Getting the guide out there is key, since it will supply the base for everything else. Too early to tell since this is just now getting out into the field, but I think a year from now we will get a better sense if tru2way truly offers developers an "open" platform to write to. But i'm still curious to know how easy it will be for those same developers to get their apps deployed. JB

From The Founder
NFV's promises of automation and virtualization are intriguing, but what really excites service providers is the massive amount of money they could save.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Documentaries
Phone Review: Moto Z2 Play

8|22|17   |   1:54   |   (0) comments


Light Reading Mobile Editor Dan Jones reviews the Moto Z2 Play, which he calls 'a nice modern Android phone with good battery life and one of the nicest cameras' he's seen. The Moto Z2 Play is a Gigabit LTE-ready phone, but we were not able to test speeds that fast in the US.
LRTV Documentaries
Three Gets Smart(y), BT Invokes Twitter – The Recap

8|21|17   |     |   (0) comments


From Telecoms.com, a recap of the week's telecoms talking points. It's been a week of gimmicks as Three tests out a pay-as-you-go sub-brand called Smarty; Comcast
Women in Comms Introduction Videos
VMWare VP Brings Women Up With Her

8|16|17   |   6:49   |   (1) comment


It's an art and a science to make mentorship, inclusive leadership, diversity and promotion of high-potential women work, says Honore' LaBourdette, vice president of Global Market Development at VMWare.
LRTV Documentaries
5G Spectrum Wars – The Recap

8|15|17   |   2:22   |   (0) comments


Service provider 3 has filed a lawsuit against Ofcom over 5G spectrum auction in the UK.
LRTV Custom TV
Say What? Facebook Unleashes AI Anarchy – The Recap

8|7|17   |     |   (0) comments


A recap of the week's talking points on Light Reading's sister site, telecoms.com. Facebook AI programmers had a bit of a brain-fade as they allowed one of its AI applications to invent its ...
Women in Comms Introduction Videos
Fujitsu's Women Band Together to Help Girls Do STEM

8|2|17   |   9:35   |   (1) comment


Supporting women both inside and outside of Fujitsu is a top priority of the telecom vendor. Yanbing Li, Fujitsu Network Communication's director of System Software Development & Delivery, shares why it's important, but why there's still a long road ahead.
LRTV Custom TV
If You're Not First, You're Last – The Recap

7|31|17   |   08:18   |   (1) comment


In case you missed it, Amazon's 1% stock increase helped Jeff Bezos dethrone Bill Gates as the richest man in the world. Also, Taiwanese electronics manufacturer
Women in Comms Introduction Videos
AT&T's Tech President Preps Workforce for the Future

7|26|17   |   5:47   |   (10) comments


AT&T is focused on the software-defined network of the future and is reskilling its workforce to get ready too, according to AT&T's President of Technology Development Melissa Arnoldi.
Women in Comms Introduction Videos
Cisco: Mentoring Critical to Attract & Retain Women

7|19|17   |   6:40   |   (1) comment


Liz Centoni, senior vice president and general manager of Cisco's Computing System Product Group, shares why mentoring in all its forms is important for women and what Cisco is doing that's made a difference for women in tech.
LRTV Custom TV
Gigabit LTE With Snapdragon 835

7|12|17   |     |   (1) comment


At an event in Wembley stadium, EE used its live network to demonstrate gigabit LTE using a Sony Xperia XZ Premium smartphone with a Qualcomm Snapdragon 835 chip.
LRTV Custom TV
Implementing Machine Intelligence With Guavus

7|12|17   |     |   (0) comments


Guavus unites big data and machine intelligence, enabling many of the the largest service providers in the world to save money and drive measureable revenue. Learn how applying Machine Intelligence substantially reduces operational costs and in many cases can eliminate subscriber impact, meaning a better subscriber experience and higher NPS.
LRTV Custom TV
Unlocking Customer Experience Insights With Machine Intelligence

7|12|17   |     |   (0) comments


When used to analyze operational data and to drive operational decisions, machine intelligence reduces the number of tasks which require human intervention. Guavus invested in Machine Intelligence early. Learn about the difference between Machine Learning and Machine Intelligence.
Upcoming Live Events
September 28, 2017, Denver, CO
October 18, 2017, Colorado Convention Center - Denver, CO
November 1, 2017, The Royal Garden Hotel
November 1, 2017, The Montcalm Marble Arch
November 2, 2017, 8 Northumberland Avenue, London, UK
November 30, 2017, The Westin Times Square
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Verizon & Friends Bust Through Gigabit LTE in the Lab
Dan Jones, Mobile Editor, 8/21/2017
Why AT&T May Dump Home Security Biz
Mari Silbey, Senior Editor, Cable/Video, 8/21/2017
Disney, iflix Team Up to Take Down Netflix
Aditya Kishore, Practice Leader, Video Transformation, Telco Transformation, 8/22/2017
WiCipedia: Dolly Babes, Manifesto Backlash & 'Brotastic' Failures
Eryn Leavens, Special Features & Copy Editor, 8/18/2017
T-Mobile Turns On First 600MHz 4G Sites
Dan Jones, Mobile Editor, 8/16/2017
Like Us on Facebook
Twitter Feed
Animals with Phones
Talk About a Custom-Made Workstation! Click Here
Proper ergonomics indeed.
Live Digital Audio

Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.

During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.

She will share her unique insight into the collegiate level, where women pursuing engineering and STEM-related degrees is dwindling. Engelbert will also reveal new, original Ovum research on the topics of artificial intelligence, the Internet of Things, security and augmented reality, as well as discuss what each of those technologies might mean for women in our field. As always, we'll also leave plenty of time to answer all your questions live on the air and chat board.