& cplSiteName &

Comcast's 'X2' to Get Personal With the TV

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
2/26/2013
50%
50%

LAS VEGAS -- NCTC Winter Educational Conference (WEC) -- Comcast Corp. is adding enhancements to its cloud-based guide that will deliver personalized recommendations based on viewing habits and other data. The product under development, internally referred to as "X2," will offer a "stronger editorial voice throughout the guide," said Rachel Lee, Comcast's senior director of product management, here Monday on a panel dedicated to cable's evolving video gateway strategy. The X2 will also use recommendations to assemble "collections" of video content based on customer interests. Lee didn't say when Comcast intends to launch these enhancements, but the operator has dedicated a sizeable engineering team to the latest version of the cloud-based guide. "We're pretty far into development," she said. "It's a … significant effort." It's unlikely that Comcast will use the X2 label to promote the features that will grace the upcoming version of its cloud-based guide. Comcast is already marketing its new IP-capable video product under the X1 banner. Comcast has launched X1 in seven markets: Colorado Springs, Colo.; Atlanta and Augusta, Ga.; Boston; Chattanooga, Tenn.; San Francisco; and the Philadelphia area. Comcast is expected to launch X1 to the majority of its footprint this year. (See Comcast's X1 Comes to Colorado.) Lee told Light Reading Cable that the enhanced, more personalized X2 guide is made to run on devices that support the first iteration Comcast's cloud-based guide. For now, that includes the Pace plc-made XG1 HD-DVR and the RNG150N client box. Comcast is also developing an all-IP HD client box called the Xi3 and a "headless" gateway called the XG5. (See Comcast All-Service Gateways Go 'Headless'.) Comcast Cable CEO Neil Smit referenced the X2 in an internal video broadcast late last year, noting that it would offer more personalization. At the time, Comcast would only confirm that the X2 represented an "evolution" of the X1 platform. (See Comcast Exec Talks Up X2, Cloud DVR.) Comcast hasn't announced its vendor partners for the X2's recommendation engine, but one candidate is ThinkAnalytics Ltd., a Scotland-based vendor that generates unique preference profiles on set-tops, tablets, smartphones and PCs by mining metadata and tracking usage patterns. (See Brits Rev Up Recommendation Engine.) ThinkAnalytics, by the way, is the first recommendation engine vendor to secure a license for the Comcast Reference Design Kit (RDK), an integrated software bundle for the MSO's hybrid QAM/IP and IP-only set-top boxes. Boxes that run the X1 are the first products to incorporate Comcast's RDK. (See ThinkAnalytics Gets Personal With Comcast's RDK, Who's On Board With Comcast's Set-Top Kit?) Some of ThinkAnalytics's announced customers include Liberty Global Inc., Cox Communications Inc., Swisscom AG and Virgin Media Inc. . At last check, the vendor had deals with more than 40 customers and 100 million licensed subscribers. (See ThinkAnalytics Touts Video Milestone and Cox Brings OTT-Like Smarts to the Set-top.) — Jeff Baumgartner, Site Editor, Light Reading Cable

(6)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
3/4/2013 | 10:19:05 PM
re: Comcast's 'X2' to Get Personal With the TV
A reader brought up another possible option for how Comcast will make the X2 update more personal ---á a good chunk of it-ácould easily emerge from in-house development.-á I was reminded that Comcast bought StreamSage, an audio-video search startup, way back in 2005. http://paidcontent.org/2005/07...
Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
2/27/2013 | 2:32:48 PM
re: Comcast's 'X2' to Get Personal With the TV
Thanks for the enlightenment, Dan.-á We may have to reconfigure that headline yet!
DanJones
50%
50%
DanJones,
User Rank: Blogger
2/27/2013 | 2:29:28 PM
re: Comcast's 'X2' to Get Personal With the TV
Hey Jeff, talk about picking a hot issue!

-áThere's plenty of Scots that will bristle -- or worse -- at you calling them British. Technically it is still the case but there's a referendum that will be held on Scottish independence in 2014
Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
2/27/2013 | 11:06:56 AM
re: Comcast's 'X2' to Get Personal With the TV
To be perfectly honest, I wondered the same thing at first, then recalled that Scotland is part of Great Britain, so that's politically accurate.-á And I don't remember ThinkAnalytics having any issues w/the hed. But-áI should perhaps defer to Ray-áLe Maistre on that one. He helped out with the hedline at the time, so I believe we are in good shape there.. JB
jtombes
50%
50%
jtombes,
User Rank: Light Beer
2/26/2013 | 11:12:24 PM
re: Comcast's 'X2' to Get Personal With the TV
Wondering if 'buy' refers to real transactions or just views. (Are we making money on VOD yet?) Also, not to fan nationalist embers into a flame, but maybe the headline for your earlier article on Think Analytics should refer to Scots rather than Brits? Aberdeen and Strathclyde are the university towns I see associated with its leadership. (And I recall a strong Scottish accent from an interview with Docherty.)
Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
2/26/2013 | 6:53:52 PM
re: Comcast's 'X2' to Get Personal With the TV
Personalized recommendations should improve usage rates and help-áusers find something when presented with-áthe paradox of choice that comes with a VoD library that consists of thousands of titles.-á Lee noted on the panel that the jacket art and other graphics-rich features of the current generation of the cloud based guide has helped to improve buy rates of HD VoD content by about 10%. JB
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
What WTTX Can Deliver

2|23|17   |     |   (0) comments


Mohamed Madkour explains the benefits of WTTX while Dimitris Mavrakis discusses the challenges of delivering home broadband access.
LRTV Custom TV
Huawei on Mobile Broadband

2|23|17   |     |   (0) comments


Mohamed Madkour shares his vision on MBB for the next three years.
LRTV Custom TV
Analysys Mason Talks About the Future of Digital Operations

2|23|17   |     |   (0) comments


The future of digital operations has three key aspects: 1. Highly automated operations for both service and network; 2. Highly converged BSS/OSS for business and resources; 3. Highly merged management and control for real-time cloud native operations.
LRTV Interviews
Software Trends in the Telecom Sector

2|23|17   |   03:40   |   (0) comments


Heavy Reading senior analyst James Crawshaw talks with Telecoms.com Editorial Director Scott Bicheno about trends and developments in the telecoms software sector and what to expect at MWC 2017.
LRTV Custom TV
Huawei's Pre-MWC Analyst Briefing 2017 Highlights

2|22|17   |     |   (0) comments


Huawei shares its vision for this year's MWC.
LRTV Interviews
MWC17: 5G, Cloud RAN & More

2|21|17   |   04:35   |   (0) comments


Ovum Senior Analyst Julian Bright talks to Scott Bicheno from Telecoms.com about all things MWC, including Cloud RAN, Huawei's pitch to the industry and the road to 5G.
LRTV Interviews
MWC 2017's Key 2-Letter Terms

2|20|17   |   08:29   |   (1) comment


5G, AI, VR... these are just some of the two-letter terms that will dominate show-floor chat at MWC 2017 in Barcelona, according to these two blow-hards (a.k.a. Scott Bicheno of Telecoms.com and Light Reading's Ray Le Maistre). And then there's PB...
LRTV Interviews
Key Trends for Mobile Operators in Developing Markets

2|20|17   |   06:37   |   (0) comments


Ovum's Matthew Reed talks to Scott Bicheno from Telecoms.com about the challenges and opportunities facing mobile operators in the developing markets of Africa and the Middle East.
LRTV Documentaries
YouTube Takes on Facebook Live-Streaming

2|17|17   |     |   (0) comments


Popular 'YouTubers' will be the first to get the new service on their smartphones. You have been warned.
LRTV Custom TV
Open Source NFV/SDN Automation

2|17|17   |   05:54   |   (0) comments


AT&T ECOMP (Enhanced Control, Orchestration, Management and Policy) code is transitioning into the Linux Foundation for placement into open source. In this video, Carol Wilson provides an update on the maturation of open source ECOMP and meets with industry leaders from AT&T, Bell Canada, Orange, Linux Foundation and Amdocs to discuss what this means for the ...
LRTV Documentaries
Uber & NASA Collaborate on Flying Car Project

2|16|17   |     |   (0) comments


Is Uber for real? Well, it's hired NASA engineer Mark Moore to lead the project, and he wouldn't come cheap.
LRTV Documentaries
Zuckerberg Tries Out the Oculus Rift VR Glove

2|15|17   |     |   (0) comments


Facebook CEO shows off a new way to interact with the Oculus Rift virtual reality headset: an Oculus glove.
Upcoming Live Events
March 21-22, 2017, The Curtis Hotel, Denver, CO
March 22, 2017, The Curtis Hotel, Denver, CO
March 22, 2017, The Curtis Hotel, Denver, CO
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Uber's HR Nightmare: Company Investigates Sexual Harassment Claims
Sarah Thomas, Director, Women in Comms, 2/21/2017
Broadband Has a Problem on the Pole
Mari Silbey, Senior Editor, Cable/Video, 2/21/2017
Verizon to Start Fixed 5G Customer Trials in April
Dan Jones, Mobile Editor, 2/22/2017
Sprint to Go Gigabit Crazy at MWC!
Dan Jones, Mobile Editor, 2/22/2017
MANO Marriage: ECOMP, Open-O Converge as ONAP
Carol Wilson, Editor-at-large, 2/23/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading founder and CEO Steve Saunders chats with Sportlogiq CEO Craig Buntin about sports data analysis.
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Animals with Phones
No One Likes This Click Here
Take a hint!
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.