LJUBLJANA, Slovenia-- BeeSmart, the acknowledged interactive TV solution provider for service operators, announces a new major release of BeeSmart middleware version 4.0, available from March 16th 2012 on. In this version special attention has been given to cloud architectures and enabling BeeSmart 4.0 to operate in open, multi-screen, multi-operator environments.

BeeSmart 4.0 is a perfect platform for interactive TV service in a cloud. It joins TV services and social applications on one spot. It also includes enhanced support for multi-operator environments and makes wholesale of TV services a simple and straightforward practice. New version enables offering content, linear and on-demand, directly from CDNs. Video web portals can also be integrated into BeeSmart based offering.

BeeSmart 4.0 in a cloud also represents the comfort of accessing Interactive TV services everywhere, any time, and on any device. New version includes an improved software development kit BeeSDK, which makes independent widget development simpler and faster. Support for a large number of set-top-box models is even extended in the new version, thus providing the operator a powerful choice of a client device, when they are optimizing the complete solution.

“This release is a sure step in direction of world-wide television, a near future where video content will be accessible regardless of space and time, and users will connect globally based on their common interest in content.” said Matjaž Bevk, CEO at BeeSmart. “BeeSmart 4.0 is a key ingredient of a world-wide social television of the future!”

BeeSmart Ltd.