& cplSiteName &

BCM, Arris, BigBand Team On EBIF Demo

Light Reading
LR Cable News Wire Feed
Light Reading
5/16/2011
50%
50%

SUMMIT, N.J. -- BCM, an interactive television solution provider, offered a glimpse into the future of TV interactivity as they teamed up with ARRIS and BigBand Networks to demonstrate the ability to dynamically switch between locally inserted Enhanced Binary Interchange Format (EBIF) interactive events and nationally inserted EBIF interactive events with pre-bound and late-bound events at the CableLabs InterOp 2011 in Louisville, CO.

As national interactive EBIF events are inserted upstream by the national programmer, BigBand's BMR "pass-through" mode enables these events to reach the viewer. When a local advertisement opportunity occurs, the ARRIS local ad server streams either a pre-bound interactive local advertisement or works in conjunction with BCM's Onyx MetaCastTM server streaming EBIF data for a late-bound interactive advertisement. The ARRIS ConvergeMediaTM AdManager platform seamlessly manages, stores and reports on multiple forms of EBIF enabled advertising for delivery. BigBand's BMR either passes-through the pre-bound data or performs the necessary late-bind multiplexing to make the local advertisement interactive. The BigBand BMR has been upgraded to easily switch between pre-bound pass-through and late-bind multiplexing.

This system shows that national and local interactivity can coexist, allowing operators to maximize their EBIF investment by taking advantage of both national and local revenue opportunities made possible by interactive television.

"BCM would like to thank ARRIS and BigBand Networks, for coming together to help us demonstrate this dual revenue stream opportunity," said Madeleine Noland, CTO of BCM. "We are proud to finally be able to show that local interactivity can work seamlessly next to national interactive platforms such as the ones currently offered by Canoe Ventures."

"Interactivity presents an important component of the multi-billion dollar revenue opportunity associated with cable advanced advertising," said Joe Matarese, VP & GM OnDemand, ARRIS Media and Communications Systems Division. "With ConvergeMedia AdManager and accompanying XMS spot delivery servers, ARRIS is pleased to extend existing advertising insertion systems to support EBIF interactivity."

"As operators look to grow advertising services with interactive national and regional campaigns, BigBand's advertising solutions seamlessly scale to fit their needs," said Joel Daly, Director, Product Management and Marketing at BigBand Networks. "The dynamic EBIF grooming enhancements to BigBand's BMR reduce configuration complexity, lower service delivery cost and enable new revenue generation opportunities from targeted interactive advertising."

BCM

Arris Group Inc. (Nasdaq: ARRS)

BigBand Networks Inc. (Nasdaq: BBND)

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Featured Video
From The Founder
Light Reading is spending much of this year digging into the details of how automation technology will impact the comms market, but let's take a moment to also look at how automation is set to overturn the current world order by the middle of the century.
Flash Poll
Upcoming Live Events
November 1, 2017, The Royal Garden Hotel
November 1, 2017, The Montcalm Marble Arch
November 2, 2017, 8 Northumberland Avenue, London, UK
November 2, 2017, 8 Northumberland Avenue – London
November 10, 2017, The Westin Times Square, New York, NY
November 16, 2017, ExCel Centre, London
November 30, 2017, The Westin Times Square
May 14-17, 2018, Austin Convention Center
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Muni Policies Stymie Edge Computing
Carol Wilson, Editor-at-large, 10/17/2017
'Brutal' Automation & the Looming Workforce Cull
Iain Morris, News Editor, 10/18/2017
Is US Lurching Back to Monopoly Status?
Carol Wilson, Editor-at-large, 10/16/2017
Pai's FCC Raises Alarms at Competitive Carriers
Carol Wilson, Editor-at-large, 10/16/2017
Worried About Bandwidth for 4K? Here Comes 8K!
Aditya Kishore, Practice Leader, Video Transformation, Telco Transformation, 10/17/2017
Animals with Phones
Selfie Game Strong Click Here
Latest Comment
Live Digital Audio

Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.

During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.

She will share her unique insight into the collegiate level, where women pursuing engineering and STEM-related degrees is dwindling. Engelbert will also reveal new, original Ovum research on the topics of artificial intelligence, the Internet of Things, security and augmented reality, as well as discuss what each of those technologies might mean for women in our field. As always, we'll also leave plenty of time to answer all your questions live on the air and chat board.

Like Us on Facebook
Twitter Feed
Partner Perspectives - content from our sponsors
The Mobile Broadband Road Ahead
By Kevin Taylor, for Huawei
All Partner Perspectives