& cplSiteName &

BCM, Arris, BigBand Team On EBIF Demo

Light Reading
LR Cable News Wire Feed
Light Reading
5/16/2011
50%
50%

SUMMIT, N.J. -- BCM, an interactive television solution provider, offered a glimpse into the future of TV interactivity as they teamed up with ARRIS and BigBand Networks to demonstrate the ability to dynamically switch between locally inserted Enhanced Binary Interchange Format (EBIF) interactive events and nationally inserted EBIF interactive events with pre-bound and late-bound events at the CableLabs InterOp 2011 in Louisville, CO.

As national interactive EBIF events are inserted upstream by the national programmer, BigBand's BMR "pass-through" mode enables these events to reach the viewer. When a local advertisement opportunity occurs, the ARRIS local ad server streams either a pre-bound interactive local advertisement or works in conjunction with BCM's Onyx MetaCastTM server streaming EBIF data for a late-bound interactive advertisement. The ARRIS ConvergeMediaTM AdManager platform seamlessly manages, stores and reports on multiple forms of EBIF enabled advertising for delivery. BigBand's BMR either passes-through the pre-bound data or performs the necessary late-bind multiplexing to make the local advertisement interactive. The BigBand BMR has been upgraded to easily switch between pre-bound pass-through and late-bind multiplexing.

This system shows that national and local interactivity can coexist, allowing operators to maximize their EBIF investment by taking advantage of both national and local revenue opportunities made possible by interactive television.

"BCM would like to thank ARRIS and BigBand Networks, for coming together to help us demonstrate this dual revenue stream opportunity," said Madeleine Noland, CTO of BCM. "We are proud to finally be able to show that local interactivity can work seamlessly next to national interactive platforms such as the ones currently offered by Canoe Ventures."

"Interactivity presents an important component of the multi-billion dollar revenue opportunity associated with cable advanced advertising," said Joe Matarese, VP & GM OnDemand, ARRIS Media and Communications Systems Division. "With ConvergeMedia AdManager and accompanying XMS spot delivery servers, ARRIS is pleased to extend existing advertising insertion systems to support EBIF interactivity."

"As operators look to grow advertising services with interactive national and regional campaigns, BigBand's advertising solutions seamlessly scale to fit their needs," said Joel Daly, Director, Product Management and Marketing at BigBand Networks. "The dynamic EBIF grooming enhancements to BigBand's BMR reduce configuration complexity, lower service delivery cost and enable new revenue generation opportunities from targeted interactive advertising."

BCM

Arris Group Inc. (Nasdaq: ARRS)

BigBand Networks Inc. (Nasdaq: BBND)

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Featured Video
From The Founder
Light Reading founder Steve Saunders grills Cisco's Roland Acra on how he's bringing automation to life inside the data center.
Flash Poll
Upcoming Live Events
March 20-22, 2018, Denver Marriott Tech Center
March 22, 2018, Denver, Colorado | Denver Marriott Tech Center
March 28, 2018, Kansas City Convention Center
April 4, 2018, The Westin Dallas Downtown, Dallas
April 9, 2018, Las Vegas Convention Center
May 14-16, 2018, Austin Convention Center
September 25-27, 2018, Denver, Colorado
October 23, 2018, Georgia World Congress Centre, Atlanta, GA
November 8, 2018, The Montcalm by Marble Arch, London
November 15, 2018, The Westin Times Square, New York
December 4-6, 2018, Lisbon, Portugal
All Upcoming Live Events
Hot Topics
Trump Says Foxconn Will Make iPhones in US
Dan Jones, Mobile Editor, 1/15/2018
Net Neutrality Moves Are as Futile as Trump's Comb-Over
Iain Morris, News Editor, 1/18/2018
Huawei, ZTE Face US Federal Ban
Iain Morris, News Editor, 1/15/2018
Analyst: Verizon's Fixed 5G Is a Loss Leader for Mobile
Dan Jones, Mobile Editor, 1/16/2018
Ericsson Lurches to $1.8B Write-Down
Iain Morris, News Editor, 1/16/2018
Animals with Phones
Live Digital Audio

A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

Like Us on Facebook
Twitter Feed