& cplSiteName &

U-Verse TV Marches Out 1M+ Wireless Receivers

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
10/25/2012
50%
50%

LAS VEGAS -- Telco TV 2012 -- AT&T Inc. (NYSE: T) has deployed more than 1 million wireless receivers that let customers tap into the U-verse TV platform in rooms that don't have a traditional television outlet, Maria Dillard, VP of U-verse and video products, revealed during the last of TelcoTV's Thursday keynotes.

AT&T introduced the 802.11n-based product almost one year ago and recently began to crank up those efforts by offering free wireless receivers to customers who sign on for certain U-verse product bundles. AT&T, which ended the third quarter with 4.34 million U-verse TV subscribers, lets customers use up two wireless receivers. (See AT&T Pitches Free Wireless TV Receivers and AT&T Rearranges U-Verse With a Wireless Receiver.)



In addition to giving customers a wireless way to connect to U-verse, the product is helping AT&T cut down on the installation costs typically required to configure home wiring, Dillard said. AT&T also gives customers an option to self-install the wireless receivers.

The wireless receiver is just one way AT&T is trying to differentiate with U-verse and to keep customers engaged with the IPTV service. Dillard spent most of her time discussing the progress AT&T has made with its video applications platform. The number of apps available on U-verse at any given time fluctuates, but Diller says it's typically around 30.

And AT&T is giving lots of attention to TV apps that use or synch up with tablets and smartphones. Dillard said recent AT&T research shows that 65 percent to 70 percent of U-verse customers use companion devices several times a week while they watch TV.

Some sample apps for U-verse include a Facebook integration and personalized "Multiview" mosaics that show the feeds of several live TV feeds all at once. AT&T has also developed a version of Multiview for Chicago Cubs games that lets fans watch from multiple camera angles.

AT&T is also encouraging third-party development through an API program. Among the newer "U-verse-enabled" apps to emerge from that effort is TwonkyBeam, which lets users grab Web video from a tablet or smartphone and "beam" it wirelessly to the TV.

"Driving the customer enhancement is what this is all about," Dillard said of U-verse's video application initiatives. But flashy and fancy don't always win. To drive customer adoption, service providers need to keep those applications simple, she added.

— Jeff Baumgartner, Site Editor, Light Reading Cable

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
AESerm
50%
50%
AESerm,
User Rank: Light Beer
12/5/2012 | 5:18:37 PM
re: U-Verse TV Marches Out 1M+ Wireless Receivers


That would be a Cisco receiver w/integrated 'n', right? Interesting to see the IP systems providers adopting these radios (good ole RF technology). At CableTec in Orlando, the Calix systems architect delivered a Wi-Fi preso. Wouldn't say which chip vendors he was working with. But seemed to like 3x3 MIMO with dynamic beamforming @ 5GHz. Wonder how the HDMI connector cable guys are coping with this.

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:18:37 PM
re: U-Verse TV Marches Out 1M+ Wireless Receivers


Yes, I've only seen Cisco versions with n on board..but suppose we'll see some 802.11ac versions coming when that's ready to go .  Although  ATT uses hpna for the wired component of the whole home stuff, it does make me wonder about MoCA a bit... will they remain complementary, or at some point will WiFi be so good that it will supplant? JB

AESerm
50%
50%
AESerm,
User Rank: Light Beer
12/5/2012 | 5:18:36 PM
re: U-Verse TV Marches Out 1M+ Wireless Receivers


At least one of the chip players has talked very bullish, as in conquering-the-home bullish. But I've also heard operators in Europe complaining about current Wi-Fi limitations. It's surely getting stronger. Cell data offload will be a big app, but possibly HDMI cable replacement, too (mentioned in the CableLabs preso at Expo) which makes me think the latest 802.11 iterations could cast a wide competitive threat. 

From The Founder
Download our complete guide to de-risking NFV deployment in 2016, including:
  • An eight-step strategy to deploying NFV safely, based on input from the companies that have already started virtualizing their production networks.
  • Interviews with leading executives at Colt, AT&T, Deutsche Telekom, Cisco, Nokia, ZTE, Ericsson and Heavy Reading.
  • Flash Poll
    Live Streaming Video
    Prepping for the Future: Upskill U Explained
    During this short kick-off video, Doug Webster, Vice President of Service Provider Marketing, Cisco, and Light Reading’s CEO & Founder Steve Saunders give an overview of Upskill U.
    LRTV Huawei Video Resource Center
    Digital Operation Transformation Roundtable Wrap-Up

    5|6|16   |     |   (0) comments


    Industry leaders at the Digital Operation Transformation Summit give their final thoughts at the roundtable.
    LRTV Huawei Video Resource Center
    Peter Sany on Digital Transformation

    5|6|16   |     |   (0) comments


    Peter Sany gives his view on digital transformation at the DOT Summit in Barcelona.
    LRTV Huawei Video Resource Center
    James McQuivey on Digital Transformation

    5|6|16   |     |   (0) comments


    James McQuivey gives his view on digital transformation at the DOT Summit in Barcelona.
    LRTV Interviews
    Courting the Apartment Crowd

    5|6|16   |     |   (0) comments


    In this LRTV interview, AT&T's Adrian Cardwell details the changing dynamics of the MDU markets and explains how AT&T is pursuing apartment dwellers with GigaPower.
    LRTV Interviews
    Demand Surges for On-Demand Ads

    5|5|16   |     |   (0) comments


    Ed Knudson, VP, Product and Strategy at Canoe Ventures, discusses the rising appeal of VoD ads and the challenges on inserting ads dynamically in live TV programming.
    LRTV Custom TV
    Exclusive: Video Interview With Sckipio CEO David Baum

    5|5|16   |     |   (0) comments


    At his headquarters in Tel Aviv, G.fast visionary David Baum, CEO of Sckipio, provided an exclusive interview to Light Reading and showed how innovations in rate and reach, vector densities, fast reconnecting times and SFP-based residential gateways are expanding the potential of G.fast.
    Telecom Innovators Video Showcase
    Atrinet's NetACE – Migration to NFV & SDN With NetOps-Driven LSO

    5|4|16   |     |   (0) comments


    At Atrinet's headquarters, Ray Le Maistre sits down with Roy Silon to get an in-depth look into the company's focus and the secret recipe for their success.
    LRTV Huawei Video Resource Center
    Amsterdam ArenA, Powered by Huawei

    5|4|16   |     |   (0) comments


    Huawei's ICT solutions power the state-of-the-art Amsterdam ArenA, turning it into a smart stadium.
    LRTV Interviews
    Testing When There's No 'There' There

    5|4|16   |     |   (1) comment


    The benefits of SDN/NFV are well known, but the transition comes with some challenges, prominent among them is: how do you test a network that has been abstracted and has the potential to be endlessly reconfigurable? Light Reading was at NFV World Congress in Santa Clara, Calif., where we bumped into Mats Nordlund, CEO and co-founder of Netrounds, a Swedish ...
    LRTV Interviews
    Ditching the Slash & the Orchestration Wars

    5|3|16   |     |   (2) comments


    SDN and NFV have been inextricably bound with each other for so long that on a conceptual level, smooshing them together into one catch-all phrase – SDNFV – is now justifiable, according to Dan Pitt, executive director of the Open Networking Foundation (ONF). Light Reading spoke to Pitt at the NFV World Congress, where he explained that the next ...
    LRTV Custom TV
    ZTE TV Connect Highlights

    5|3|16   |     |   (0) comments


    ZTE gives us a tour of its booth and new products at TV Connect in London.
    LRTV Custom TV
    Deluxe's Unified Delivery Solution

    5|3|16   |     |   (0) comments


    Join Alan Breznick of Light Reading and visit the Deluxe booth at NAB! Here you'll find Deluxe's Unified Delivery Solution, OTT video, virtual reality, HDR, 4K and much more!
    Upcoming Live Events
    May 23, 2016, Austin, TX
    May 23, 2016, Austin Convention Center
    May 24-25, 2016, Austin Convention Center, Austin, TX
    September 13-14, 2016, The Curtis Hotel, Denver, CO
    December 6-8, 2016,
    June 16-18, 2017, Austin Convention Center, Austin, TX
    All Upcoming Live Events
    Infographics
    A new survey conducted by Heavy Reading and TM Forum shows that CSPs around the world see the move to digital operations as a necessary part of their overall virtualization strategies.
    Hot Topics
    Sprint CEO: Our Spectrum Is for 5G
    Dan Jones, Mobile Editor, 5/3/2016
    Amazon & Other 'Big 4' Cloud Providers Crushing Competitors
    Mitch Wagner, West Coast Bureau Chief, Light Reading, 4/29/2016
    Showdown at the OpenStack Corral
    Carol Wilson, Editor-at-large, 5/3/2016
    Upskill U Kicks Off IoT Lectures With Ericsson
    Kelsey Kusterer Ziser, Editor, 5/4/2016
    WiCipedia: 'Meternity,' Lemonade & Chores
    Eryn Leavens, Special Features & Copy Editor, 5/6/2016
    Like Us on Facebook
    Twitter Feed
    BETWEEN THE CEOs - Executive Interviews
    In this latest installment of the CEO Chat series, Craig Labovitz, co-founder and CEO of Deepfield, sits down with Light Reading's Steve Saunders in Light Reading's New York City office to discuss how Deepfield fits in with the big data trend and more.
    Grant van Rooyen, president and CEO of Cologix, sits down with Steve Saunders, founder and CEO of Light Reading, in the vendor's New Jersey facility to offer an inside look at the company's success story and discuss the importance of security in the telecom industry.
    Animals with Phones
    Sloth Mail Click Here
    Sloth mail -- somehow even slower than snail mail.
    Live Digital Audio

    Of all the tech companies in the Valley, Intel has made the most aggressive commitment to building a diverse and inclusive workplace culture. It's doing so by taking concrete, measurable steps, making a large financial investment and through a commitment to complete transparency about its progress. In this radio show, WiC Director Sarah Thomas will be joined by Shlomit Weiss, Intel's Vice President, Data Center Group, and General Manager of Networking Engineering, who will share with us why Intel is tackling this huge challenge, how and to what effect. She will also discuss her unique experiences leading development of Client SOC development in the past and today leading development of all of the chipmaker's silicon hardware for networking IPs and discrete devices and managing a team of 600 engineers across Israel, Europe and the US.