& cplSiteName &

U-Verse TV Marches Out 1M+ Wireless Receivers

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
10/25/2012
50%
50%

LAS VEGAS -- Telco TV 2012 -- AT&T Inc. (NYSE: T) has deployed more than 1 million wireless receivers that let customers tap into the U-verse TV platform in rooms that don't have a traditional television outlet, Maria Dillard, VP of U-verse and video products, revealed during the last of TelcoTV's Thursday keynotes.

AT&T introduced the 802.11n-based product almost one year ago and recently began to crank up those efforts by offering free wireless receivers to customers who sign on for certain U-verse product bundles. AT&T, which ended the third quarter with 4.34 million U-verse TV subscribers, lets customers use up two wireless receivers. (See AT&T Pitches Free Wireless TV Receivers and AT&T Rearranges U-Verse With a Wireless Receiver.)



In addition to giving customers a wireless way to connect to U-verse, the product is helping AT&T cut down on the installation costs typically required to configure home wiring, Dillard said. AT&T also gives customers an option to self-install the wireless receivers.

The wireless receiver is just one way AT&T is trying to differentiate with U-verse and to keep customers engaged with the IPTV service. Dillard spent most of her time discussing the progress AT&T has made with its video applications platform. The number of apps available on U-verse at any given time fluctuates, but Diller says it's typically around 30.

And AT&T is giving lots of attention to TV apps that use or synch up with tablets and smartphones. Dillard said recent AT&T research shows that 65 percent to 70 percent of U-verse customers use companion devices several times a week while they watch TV.

Some sample apps for U-verse include a Facebook integration and personalized "Multiview" mosaics that show the feeds of several live TV feeds all at once. AT&T has also developed a version of Multiview for Chicago Cubs games that lets fans watch from multiple camera angles.

AT&T is also encouraging third-party development through an API program. Among the newer "U-verse-enabled" apps to emerge from that effort is TwonkyBeam, which lets users grab Web video from a tablet or smartphone and "beam" it wirelessly to the TV.

"Driving the customer enhancement is what this is all about," Dillard said of U-verse's video application initiatives. But flashy and fancy don't always win. To drive customer adoption, service providers need to keep those applications simple, she added.

— Jeff Baumgartner, Site Editor, Light Reading Cable

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
AESerm
50%
50%
AESerm,
User Rank: Light Beer
12/5/2012 | 5:18:37 PM
re: U-Verse TV Marches Out 1M+ Wireless Receivers


That would be a Cisco receiver w/integrated 'n', right? Interesting to see the IP systems providers adopting these radios (good ole RF technology). At CableTec in Orlando, the Calix systems architect delivered a Wi-Fi preso. Wouldn't say which chip vendors he was working with. But seemed to like 3x3 MIMO with dynamic beamforming @ 5GHz. Wonder how the HDMI connector cable guys are coping with this.

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:18:37 PM
re: U-Verse TV Marches Out 1M+ Wireless Receivers


Yes, I've only seen Cisco versions with n on board..but suppose we'll see some 802.11ac versions coming when that's ready to go .  Although  ATT uses hpna for the wired component of the whole home stuff, it does make me wonder about MoCA a bit... will they remain complementary, or at some point will WiFi be so good that it will supplant? JB

AESerm
50%
50%
AESerm,
User Rank: Light Beer
12/5/2012 | 5:18:36 PM
re: U-Verse TV Marches Out 1M+ Wireless Receivers


At least one of the chip players has talked very bullish, as in conquering-the-home bullish. But I've also heard operators in Europe complaining about current Wi-Fi limitations. It's surely getting stronger. Cell data offload will be a big app, but possibly HDMI cable replacement, too (mentioned in the CableLabs preso at Expo) which makes me think the latest 802.11 iterations could cast a wide competitive threat. 

Featured Video
From The Founder
The 'gleaming city on a hill,' Steve Saunders calls it. But who is going to take us from today's NFV componentry to the grand future of a self-driving network? Here's a look at the vendors hoping to make it happen.
Flash Poll
Upcoming Live Events
September 28, 2017, Denver, CO
October 18, 2017, Colorado Convention Center - Denver, CO
November 1, 2017, The Royal Garden Hotel
November 1, 2017, The Montcalm Marble Arch
November 2, 2017, 8 Northumberland Avenue, London, UK
November 10, 2017, The Westin Times Square, New York, NY
November 30, 2017, The Westin Times Square
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Could 5G Have Found Its Glass Ceiling?
Dan Jones, Mobile Editor, 9/20/2017
Cities Slam FCC on Broadband Proceedings
Mari Silbey, Senior Editor, Cable/Video, 9/15/2017
1 Million Pirate Set-Top Boxes Sold in the UK
Aditya Kishore, Practice Leader, Video Transformation, Telco Transformation, 9/20/2017
Comcast Shuts Down OTT Again
Mari Silbey, Senior Editor, Cable/Video, 9/19/2017
T-Mobile, Sprint in Merger Talks, Again – Report
Iain Morris, News Editor, 9/20/2017
Animals with Phones
Live Digital Audio

Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.

During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.

She will share her unique insight into the collegiate level, where women pursuing engineering and STEM-related degrees is dwindling. Engelbert will also reveal new, original Ovum research on the topics of artificial intelligence, the Internet of Things, security and augmented reality, as well as discuss what each of those technologies might mean for women in our field. As always, we'll also leave plenty of time to answer all your questions live on the air and chat board.

Like Us on Facebook
Twitter Feed