Light Reading
AT&T's Maria Dillard touts the popularity of the new wire-free boxes and outlines how interactive apps are giving U-verse a TV edge

U-Verse TV Marches Out 1M+ Wireless Receivers

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
10/25/2012
50%
50%

LAS VEGAS -- Telco TV 2012 -- AT&T Inc. (NYSE: T) has deployed more than 1 million wireless receivers that let customers tap into the U-verse TV platform in rooms that don't have a traditional television outlet, Maria Dillard, VP of U-verse and video products, revealed during the last of TelcoTV's Thursday keynotes.

AT&T introduced the 802.11n-based product almost one year ago and recently began to crank up those efforts by offering free wireless receivers to customers who sign on for certain U-verse product bundles. AT&T, which ended the third quarter with 4.34 million U-verse TV subscribers, lets customers use up two wireless receivers. (See AT&T Pitches Free Wireless TV Receivers and AT&T Rearranges U-Verse With a Wireless Receiver.)



In addition to giving customers a wireless way to connect to U-verse, the product is helping AT&T cut down on the installation costs typically required to configure home wiring, Dillard said. AT&T also gives customers an option to self-install the wireless receivers.

The wireless receiver is just one way AT&T is trying to differentiate with U-verse and to keep customers engaged with the IPTV service. Dillard spent most of her time discussing the progress AT&T has made with its video applications platform. The number of apps available on U-verse at any given time fluctuates, but Diller says it's typically around 30.

And AT&T is giving lots of attention to TV apps that use or synch up with tablets and smartphones. Dillard said recent AT&T research shows that 65 percent to 70 percent of U-verse customers use companion devices several times a week while they watch TV.

Some sample apps for U-verse include a Facebook integration and personalized "Multiview" mosaics that show the feeds of several live TV feeds all at once. AT&T has also developed a version of Multiview for Chicago Cubs games that lets fans watch from multiple camera angles.

AT&T is also encouraging third-party development through an API program. Among the newer "U-verse-enabled" apps to emerge from that effort is TwonkyBeam, which lets users grab Web video from a tablet or smartphone and "beam" it wirelessly to the TV.

"Driving the customer enhancement is what this is all about," Dillard said of U-verse's video application initiatives. But flashy and fancy don't always win. To drive customer adoption, service providers need to keep those applications simple, she added.

— Jeff Baumgartner, Site Editor, Light Reading Cable

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
AESerm
50%
50%
AESerm,
User Rank: Light Beer
12/5/2012 | 5:18:37 PM
re: U-Verse TV Marches Out 1M+ Wireless Receivers


That would be a Cisco receiver w/integrated 'n', right? Interesting to see the IP systems providers adopting these radios (good ole RF technology). At CableTec in Orlando, the Calix systems architect delivered a Wi-Fi preso. Wouldn't say which chip vendors he was working with. But seemed to like 3x3 MIMO with dynamic beamforming @ 5GHz. Wonder how the HDMI connector cable guys are coping with this.

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:18:37 PM
re: U-Verse TV Marches Out 1M+ Wireless Receivers


Yes, I've only seen Cisco versions with n on board..but suppose we'll see some 802.11ac versions coming when that's ready to go .  Although  ATT uses hpna for the wired component of the whole home stuff, it does make me wonder about MoCA a bit... will they remain complementary, or at some point will WiFi be so good that it will supplant? JB

AESerm
50%
50%
AESerm,
User Rank: Light Beer
12/5/2012 | 5:18:36 PM
re: U-Verse TV Marches Out 1M+ Wireless Receivers


At least one of the chip players has talked very bullish, as in conquering-the-home bullish. But I've also heard operators in Europe complaining about current Wi-Fi limitations. It's surely getting stronger. Cell data offload will be a big app, but possibly HDMI cable replacement, too (mentioned in the CableLabs preso at Expo) which makes me think the latest 802.11 iterations could cast a wide competitive threat. 

Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Interviews
The New Wave of IP + Optical Integration

11|21|14   |   04:29   |   (7) comments


At the Alcatel-Lucent Technology Symposium, Heavy Reading senior analyst Sterling Perrin talks about how SDN has reshaped the discussion around packet and optical integration.
LRTV Huawei Video Resource Center
Huawei Highlights at BBWF 2014

11|20|14   |   3:40   |   (1) comment


Broadband World Forum is one of the world's largest telecoms, media and technology events with over 7,800 senior executives from across the globe converging on Amsterdam every year to identify the Next Big Thing. BBWF is an exciting place to meet the entire industry under one roof and identify the latest in network innovation, service optimization and customer ...
LRTV Huawei Video Resource Center
How Will BCMS Stimulate Margin for Broadband Operators?

11|19|14   |   6:52   |   (0) comments


In BBWF 2014, Liu Shuqing emphasizes the value of FMC 2.0 based full service experience by throwing light on the BCMS solution. The underlying principle of this innovative technique is to create network robustness and driving network from connection oriented to ACE – BAND oriented infrastructure, in which applications, cloud, and user experiences will be an asset ...
LRTV Huawei Video Resource Center
SingleFAN3.0: Better Connected Experience

11|19|14   |   3:06   |   (1) comment


At the BBWF 2014, David Hu, the VP of Huawei Access Network Product Line, talked about the future of access networks – SingleFAN3.0: faster broadband, wider coverage, and smarter connection.
LRTV Interviews
Basil Alwan Interview: The Road to Cloud

11|19|14   |   09:09   |   (0) comments


Alcatel-Lucent's head of IP and Transport talks about the migration towards a web-like networking environment, the impact of the cloud, SDN and NFV, and the yet-to-be-announced FP4 chip.
LRTV Documentaries
FairPoint Makes a Fair Point About Analytics

11|19|14   |   1:56   |   (1) comment


The US-based communication service provider gets to grips with advanced analytics, tackling data and breaking down the silos within its own business.
LRTV Documentaries
Analytics Lets C Spire Get to Know Subs

11|19|14   |   3:01   |   (2) comments


It's all about the data for US operator C Spire as it uses analytics to personalize its customer service down to individual subscribers.
LRTV Interviews
Nuage Branches Out With SDN: CEO Interview

11|17|14   |   9:32   |   (0) comments


Sunil Khandekar, CEO of Alcatel-Lucent's SDN-focused unit Nuage Networks, talks about the opportunities and challenges of breaking out of the data center into wide-area networks.
Light Reedy
Telecom Analytics Grows Up

11|14|14   |   1:15   |   (4) comments


The big data analytics debate has moved on from a year ago, with some experts suggesting it's no longer a technology challenge.
LRTV Huawei Video Resource Center
Huawei Compass

11|14|14   |   3:17   |   (1) comment


At OpenStack Summit 2014, Shuo Yang, Huawei Principal Cloud Infrastructure Architect introduced Huawei Compass, the software tool for solving customers' problems on the journey of OpenStack Cloud.
LRTV Huawei Video Resource Center
Huawei's Cloud Strategy in European Region

11|14|14   |   2:56   |   (1) comment


At OpenStack Summit 2014, Dr. Gotz, CTO of Huawei IT in European Region introduced Huawei's cloud strategy in European region.
LRTV Huawei Video Resource Center
Huawei's Contribution on OpenStack

11|14|14   |   5:58   |   (0) comments


At OpenStack Summit 2014, Dennis Gu, Huawei Chief Architect of Cloud Computing introduced the relationship between OpenStack and cloud computing, and Huawei's contribution on OpenStack.
Upcoming Live Events
December 2, 2014, New York City
December 3, 2014, New York City
December 8-10, 2014, Reykjavik, Iceland
February 12, 2015, Atlanta, GA
April 14, 2015, New York City, NY
May 6, 2015, McCormick Convention Center, Chicago, IL
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
Irish Telecom outlines the rise of VoIP technology, including its adoption within businesses and their perception of its quality.
Hot Topics
Bell Labs Chief Slams 'Toy' Networks
Robert Clark, 11/19/2014
$38.3M: Ain't That a Kik in the SMS
Sarah Reedy, Senior Editor, 11/20/2014
Do You Have a 2020 Vision?
Dennis Mendyk, Vice President of Research, Heavy Reading, 11/21/2014
Google, AT&T, BT Unite on Network Data Models
Carol Wilson, Editor-at-large, 11/20/2014
The New Wave of IP + Optical Integration
Ray Le Maistre, Editor-in-chief, 11/21/2014
Like Us on Facebook
Twitter Feed