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TW Cable Uses Xbox as TV Bait

Light Reading
LR Cable News Wire Feed
Light Reading
11/7/2012
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NEW YORK -- Time Warner Cable has partnered with Best Buy, the global leader in consumer electronics, on an exciting offer for new and existing Time Warner Cable customers. The offer, which begins this week, is available exclusively at Best Buy stores.

Both new and existing customers can connect to the things they enjoy even better, and take advantage of this special holiday offer to get a $150 Best Buy gift card, with big savings on the Triple Play package from Time Warner Cable, starting at $89.99 per month for one year. The Triple Play package includes Digital TV, Internet and Home Phone.

Subscribers who take advantage of the Holiday Triple Play offer can also get DVR service free for one year (equipment is extra), and five premium movie channels (HBO, Cinemax, STARZ, SHOWTIME® and The Movie Channel) free for three months when they sign up for all five premium services. In some areas, recurring bill pay may be required to receive the premium movie channels for free. Customers who upgrade to Time Warner Cable's white glove service, SignatureHome with Premium View, can receive a $500 Best Buy gift card.

The Holiday Triple Play offer expires January 5, 2013 and is available to new customers and existing Time Warner Cable Single Play customers who sign up for a qualifying Triple Play package (Digital TV, Standard Internet, and Home Phone Unlimited Nationwide) during this holiday period and register within 30 days of installation (or no later than January 30, 2013).

And, as a special offer for new Time Warner Cable customers who sign up for the Holiday Triple Play offer at a participating Best Buy store, an Xbox 360® 4GB console will also be a part of the promotion.

"This time of year is about giving, celebrating and enjoying the holidays," said Jeff Hirsch, EVP, Chief Marketing Officer, Residential Services of Time Warner Cable. "We at Time Warner Cable are excited to give our customers and Best Buy customers more ways to consume and share content, connect to their passions, and get more out of the technology they purchase through Best Buy, with our best offer of the year."

Time Warner Cable Inc. (NYSE: TWC)

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