TiVo Embraces Low-End DTAs
For the first time in its history, TiVo is going low-brow.
TiVo Inc. (Nasdaq: TIVO), the DVR pioneer that has always focused on developing and deploying its service on advanced digital set-top boxes, announced a deal with Vyve Broadband Tuesday to develop "advanced capabilities" for the cable operator's new digital transport adapters (DTAs). Vyve, a two-year-old MSO formed by two former Bresnan Communications executives and originally known as BCI Broadband, will incorporate versions of TiVo's popular user interface and search and recommendation engine into low-cost HD-DTAs provided by Evolution Digital LLC . (See Top European MSOs Embrace Next-Gen Video.)
Terms of the deal were not disclosed.
DTAs are generally cheap, dumb, one-way digital-to-analog converters that a number of US cable operators have used to deliver digital video services to customers with older analog TV sets. In particular, such large MSOs as Comcast Corp. (Nasdaq: CMCSA, CMCSK) and Suddenlink Communications have deployed DTAs to convert their markets to all-digital services quicker and cheaper than they could otherwise, freeing up their analog spectrum for more HD channels, faster broadband speeds, and other digital services.
The big problem with the basic DTAs, though, has been their one-way nature. Due to this restriction, the small set-tops haven't been able to support premium channels, video-on-demand (VoD) services, pay-per-view, or even on-screen programming guides, thereby limiting what the cable operators can offer to their customers.
Fortunately for Vyve, Evolution's HD-universal DTAs (or uDTAs) are smarter than the average DTA. Unlike the basic models, these next-gen digital adapters can support both premium channels and on-screen programming guide grids.
Vyve aims to take the Evolution HD-uDTAs a notch or two higher by bringing in TiVo to team with Evolution. Plans call for Vyve, which has about 70,000 video subscribers and passes more than 300,000 mainly rural homes in eight states sprinkled throughout the US, to start deploying TiVo in April as part of its all-digital rollout. That rollout will also feature the launch of more than 140 HD channels in each market.
Vyve said the deal will enable it to offer "TiVo's best-in-class user interface" with "a new powerful guide and unique-to-the-industry recommendation features. In a statement, Vin Zachariah, senior vice president of residential services for Vyve, added that the pact will help the cable operator meet its goal of "proving next-generation broadband services to our non-urban markets."
For its part, TiVo said it viewed its initial foray into the DTA business as "a very important deal for the company." In his own statement, Thomas Elam, vice president and general manager of TiVo's service provider unit, said his company is "keen" to build on its new partnership with Vyve and Evolution so it can "rapidly expand" in the DTA area. He said TiVo also sees the potential to work with its partners to "provide additional products, such as whole-home solutions."
As luck would have it, TiVo will stage its fourth quarter earnings call with analysts late Wednesday. Look for more discussion of this new partnership in our coverage of the company's call and earnings report.
— Alan Breznick, Cable/Video Practice Leader, Light Reading