Light Reading
A new adapter could help spur the TV Everywhere cause in the absence of any industry consensus

thePlatform Plugs In 'TV Everywhere'

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
11/18/2009
50%
50%

MSOs like Comcast Corp. (Nasdaq: CMCSA, CMCSK) have centered most of their forays into the world of "TV Everywhere" on their own portals and Websites, but video publishing firm thePlatform Inc. is releasing components that let programmers offer that kind of access directly from their own Websites. (See Comcast Web TV Trial: 10,000 Being Served and thePlatform Tackles 'TV Everywhere'.)

thePlatform (which happens to be owned by Comcast and counts ExtendMedia Inc. and Brightcove Inc. among its video publishing competitors) says it's allowing this capability by adding an "Authenticaton Adapter" service to its media publishing system.

Websites use authentication to see if an incoming user is a subscriber to a particular video service provider, such as Comcast, Time Warner Cable Inc. (NYSE: TWC), or some other MSO. thePlatform is trying to go a step beyond that by validating and authorizing the playback of individual shows. The idea is to verify the links across the video title, the service provider's channel lineup, and the consumer's subscription package.

The system also enforces the tricky media rights associated with those shows, accounting for geographic restrictions, availability windows, and other business policies.

According to thePlatform, all this can be handled in milliseconds with this newfangled adapter. It serves as a proxy that can authenticate consumers for the various billing systems used by TV service providers, with thePlatform managing the mishmash of interfaces among the MSO, the programmer, and any other companies involved.

A new consensus?
What makes the Authentication Adapter potentially important is that it could shore up a dispute over how TV Everywhere customers should get access to shows.

Comcast has taken a centralized approach for its upcoming On Demand Online service. But TWC appears to be more interested in a model where customers are required to get entitlements from individual programmers. CableLabs has tried to create some level of consensus, but some in the TV industry have lamented that a lack of standards could derail TV Everywhere. (See CableLabs Issues TV Everywhere RFI, CableLabs Opens 'TV Everywhere' Info Spigot, and Lack of Standards Threatens TV Everywhere.)

If thePlatform's idea works as advertised, MSOs and programmers could support both models without reengineering everything. An important question is whether thePlatform will attract a large enough following, particularly among folks outside the cable camp, to succeed.

It's making progress. thePlatform is managing the backend for Comcast's On Demand Online trial, which will provide in-home and out-of-home access to content and is expected to launch nationwide next month.

thePlatform also claims it's handling online video management services for four of the top five U.S. MSOs and several programmers -- including Fox Sports Networks and Travel Channel, and some with corporate ties to Comcast: E!, G4, Style, and Comcast Sports Group.

But as for the Authentication Adapter itself, thePlatform has not yet announced any customers.

— Jeff Baumgartner, Site Editor, Cable Digital News

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
LRTV Huawei Video Resource Center
Network Solutions Help the Philippines Jump Ahead

9|17|14   |   2:59   |   (0) comments


In the past, the Philippines has under-invested in technology. Now, the CEO of Softshell talks about how Huawei products help the Philippines jump ahead as the economy improves.
LRTV Huawei Video Resource Center
VCS Observation for Safer Cities in the Netherlands

9|17|14   |   5:20   |   (0) comments


Holland's VCS Observation has been operating for 22 years. Its main goal is to get cities safer. CEO Wim van Deijzen tells us some of the challenges his company faces and how Huawei is helping to overcome these challenges.
LRTV Huawei Video Resource Center
A Conversation With Serbia's Ministry of Interior

9|17|14   |   4:38   |   (0) comments


At HCC 2014, the Assistant Minister of the Ministry of Interior of the Republic of Serbia talks to us about his projects and corporation with Huawei. Solutions like Safe City and E-Government and services like cloud computing are just some of the areas his department is interested in.
LRTV Huawei Video Resource Center
IHS Analyst Discusses eLTE at CCW 2014

9|10|14   |   7:09   |   (0) comments


Thomas Lynch, associate director of critical communications at IHS Technology, talks about broadband in critical communications.
LRTV Huawei Video Resource Center
TCAA on Huawei eLTE: A Broadband Solution for Mission-Critical Communications

9|10|14   |   2:29   |   (0) comments


At CCW2014 in Singapore, the TCCA's Phil Kidner talks about the importance of broadband data for critical communications.
LRTV Custom TV
Spotlight on Cisco: SDN for Optical Networks

9|8|14   |   9:27   |   (0) comments


Cisco's Greg Nehib talks OpenFlow and more on the 'Software-Defined Networking for Optical Networks' panel at the Big Telecom Event in June 2014.
LRTV Custom TV
Cisco's Evolved Programmable Network (EPN)

9|8|14   |   4:05   |   (0) comments


A look at the various demos Cisco showed at Light Reading's Big Telecom Event highlighting Cisco's EPN innovation and how SDN and NFV technologies are enabling a variety of new services.
LRTV Huawei Video Resource Center
The Future of Ultra-Broadband, With Kevin Kelly (UBBF2014)

9|5|14   |   1:13   |   (0) comments


If you think the technological changes we've seen up to now are astounding, just wait until you see what the future has in store. Discuss upcoming breakthroughs with Kevin Kelly, Founding Executive Editor of Wired Magazine, at the Huawei Ultra-Broadband Forum on September 24.
LRTV Huawei Video Resource Center
The Inaugural Optical Innovation Forum in Nice

9|2|14   |     |   (0) comments


More than 170 attendees from network operators, service providers, analyst firms, and component companies from around the world convened in Nice in June for the inaugural Optical Innovation Forum, co-produced by Huawei and Light Reading.
Wagner’s Ring
Data Centers Drive Telcos Into the Future

8|28|14   |   2:20   |   (2) comments


Data centers are at the heart of key trends driving telecom -- network virtualization, the drive for increased agility, and the need to compete with OTT providers.
LRTV Custom TV
Why SPs Should Consider Cisco's EPN

8|27|14   |   5:40   |   (0) comments


Sultan Dawood from Cisco discusses Cisco's EPN, which enables SPs to build agile and programmable networks delivering new network virtualized services using Cisco's Evolved Services Platform (ESP).
LRTV Huawei Video Resource Center
Huawei’s Showcase @ Big Telecom Event 2014

8|26|14   |   2.56   |   (0) comments


SoftCOM is Huawei's framework for telecom business and network transformation. Haofei Liu, Solution Marketing Manager, Carrier Business Group, Huawei, showcases Huawei's SoftCOM architecture in this video.
Upcoming Live Events!!
September 23, 2014, Denver, CO
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
A survey conducted by Vasona Networks suggests that 72% of mobile users expect good performance all the time, and they'll blame the network operator when it's not up to par.
Today's Cartoon
Vacation Special Caption Competition Click Here
Latest Comment
Hot Topics
Introducing 'The New IP'
Steve Saunders, CEO and founder, Light Reading, 9/11/2014
Glimpsing the Self-Driving Car
Dan Jones, Mobile Editor, 9/12/2014
AT&T to Launch WiFi Calling in 2015
Sarah Reedy, Senior Editor, 9/12/2014
AT&T: We'll Bundle Fixed Wireless & DirecTV
Mari Silbey, Independent Technology Editor, 9/15/2014
New NFV Forum Focused on Interoperability
Carol Wilson, Editor-at-large, 9/16/2014
Like Us on Facebook
Twitter Feed