CALGARY, A.B. -- Shaw Communications today introduced a new marketing platform, shining a light on its foundational pillars – the power of its people and its technology.
Over the past 40 years, Shaw has grown from its first customer in Sherwood Park, Alberta, into a coast-to-coast cable, satellite, and broadcasting company -- but at its heart, the company’s strengths remain unchanged.
“We are committed to delivering exceptional customer experiences through our caring people and our incredible network, and that commitment starts with clear, consistent and engaging advertising,” said Brad Shaw, Chief Executive Officer of Shaw Communications.
Light Reading founder Steve Saunders recently visited the University of North Carolina Charlotte (UNCC) where Cisco's Tetration application is providing data center analytics, simplifying SDN, helping with cloud migration and overseeing white-list security policy.
A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.