& cplSiteName &

Rovi Makes It Personal

Mari Silbey
4/28/2014
50%
50%

Just two months after acquiring Veveo for $62 million in cash, Rovi has launched a new Personalized Discovery Solution combining its own entertainment metadata with Veveo's voice-enabled semantic search technology. The solution for pay-TV operators offers predictive search and a content recommendation platform. Rovi's metadata supplies contextual program information, while Veveo's machine-learning technology -- also called its "Knowledge Graph" -- adapts to a viewer's behavior over time to refine and personalize the user interface experience.

Rovi Corp. is also including Conversation Services in its new search-and-recommendation engine. Built by Veveo Inc. , this technology enables an interactive dialog between users and the on-screen program guide. Veveo Chief Marketing Officer Samrat Vasisht once described the service as "Siri for your TV," referring to Apple Inc. (Nasdaq: AAPL)'s voice recognition software. (See Rovi Snaps Up Veveo.)

Rovi has been a leader in the TV guide business through several company incarnations, starting out as Gemstar-TV Guide International, then getting acquired by Macrovision before Macrovision changed its name to Rovi in 2009. The company's UIs were once on nearly every Motorola cable set-top, but the program guide market has gotten more crowded in recent years, and Rovi faces numerous competitors today. In response, Rovi has not only added to its guide capabilities, but also expanded into new businesses, including interactive advertising and audience data analytics. (See Macrovision Resets as 'Rovi'.)

John Burke, who joined Rovi in March after leading corporate strategy and development at Arris Group Inc. (Nasdaq: ARRS), referenced new monetization opportunities enabled by the Personalized Discovery Solution. In the company press release Burke said:

    While we believe more personalized discovery services will delight subscribers and ignite greater engagement, they also represent an opportunity for providers to differentiate their services, fuel retention and increase the lifetime value of a subscriber. Moreover, when combined with additional Rovi services, personalization creates the opportunity for more tailored and addressable advertising and, based on the availability of return-path data from set-tops and second screens, the opportunity to analyze consumption habits to further refine and personalize the entertainment experience.

The Rovi Personalized Discovery Solution joins the Rovi Cloud Platform. Rovi notes that the personalization technology "may also be tightly integrated in Rovi Connected Guides, for use on Smart TVs, mobile phones and tablets."

In the search-and-recommendation space, Rovi contends with a handful of noteworthy competitors. These include ThinkAnalytics Ltd. , Jinni Media Ltd. , and Digitalsmiths Corp. , which was recently bought by TiVo Inc. (Nasdaq: TIVO).

— Mari Silbey, special to Light Reading

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
4/29/2014 | 6:48:14 PM
Re: Recommendations
kq4ym - It makes for an easier viewing experience -- if it works. Siri has problems if you hold the phone to your mouth. How accurate will your set-top box be if you're shouting to it while the kids are screaming and dog is barking?
kq4ym
50%
50%
kq4ym,
User Rank: Light Sabre
4/28/2014 | 5:27:55 PM
Re: Recommendations
It may be that time will tell whether voice commands will increase profits. If it makes for an easier tv experience and can be combined with additional choices that lead to extra sales and/or loyalty, it should be a no-brainer. The question is who will come up on top of the heap with many competitors certainly entering the field pretty radidly.
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
4/28/2014 | 12:20:33 PM
Recommendations
Is there evidence shnowing to what extent recommended programming and voice control improve customer loyalty and increase viewing times?

As for recommended programming: It seems to be effective for Netflix and people do sit and surf random recommended YouTube videos, so it stands to reason that it would also be attractive for cable TV. But I'd love to see evidence of how effective it is. 
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Interviews
Masergy: Ability to Adapt Key for NFV

1|16|17   |   6:40   |   (0) comments


Speaking at Light Reading's 2020 Vision in Rome, Masergy's VP, Global Technology, Ray Watson, said agility is key to providing the mix and match NFV-based services that are driving business for the managed service provider today.
LRTV Interviews
Equinix: The Data Explosion

1|13|17   |   4:16   |   (0) comments


At Light Reading's 2020 Vision in Rome, Eric Schwartz, president of EMEA, Equinix, talked about how Equinix is helping its customers manage the influx of data today, and how it's preparing for a future filled with millions of connected IoT devices.
LRTV Interviews
Heavy Reading: The Changing Data Center Landscape

1|12|17   |   6:05   |   (1) comment


At Light Reading's 2020 Vision event in Rome, Heavy Reading's Senior Analyst Roz Roseboro talks about how virtualization is impacting data center evolution and how that evolution is affecting the relationship between service providers, data center operators and public cloud providers.
LRTV Interviews
Boingo: Prepping for Millions of Devices

1|12|17   |   5:07   |   (1) comment


At Light Reading's 2020 Vision in Rome, Boingo's CTO Derek Peterson discusses how wireless operators will address the needs of low-bandwidth and high-bandwidth apps at the same time, the need for more MHz, the impact of IoT and more.
LRTV Interviews
Comcast Shows Off Gig Gateway at CES

1|11|17   |     |   (1) comment


With its largest presence at CES in years, Comcast took the wraps off its long-awaited gigabit gateway and a new platform for managing the home WiFi network. Light Reading Senior Editor Mari Silbey sat down with EVP Chris Satchell to discuss the latest Comcast advance, and met with VP of Product Strategy and Development Andrea Peiro to walk through a demo of the ...
LRTV Interviews
Colt: End-to-End Key for 2017

1|10|17   |   6:21   |   (0) comments


At Light Reading's 2020 Vision Executive Summit in Rome, Nico Fischbach of Colt said having a multi-carrier, end-to-end service proposition is going to be key for 2017 -- and SD-WAN is instrumental in making it happen.
From the Founder
Cisco's Clemson on Mobile Cloud Video

1|9|17   |     |   (1) comment


Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators. "If you think about where we're going… whether it's a mobile application, or a video ...
LRTV Custom TV
VMware Telco NFV Solutions – Preparing for 5G & IOT

1|9|17   |     |   (0) comments


Shekar Ayyar, EVP & Corporate Strategy/General Manager of Telco for VMware, discusses VMware's Telco NFV solutions role and foundation for the Imminent Arrival of 5G & IOT.
LRTV Interviews
Heavy Reading: Big Video Set to Disrupt

1|6|17   |   4:39   |   (0) comments


At Light Reading's 2020 Vision Executive Summit in Rome, Heavy Reading's Adi Kishore talks about the challenges of managing and monetizing bandwidth-intensive video, and how service providers will need to transform their networks to cope with the big video explosion.
LRTV Interviews
Heavy Reading: IoT Set to Disrupt

1|5|17   |   7:07   |   (0) comments


Heavy Reading's Senior Analyst of IoT, Steve Bell, tells Light Reading how the Internet of Things (IoT) will transform service provider markets, business models and mindsets, and how virtualizing the network core and Fog networking is key to meeting the agility and flexibility demands of IoT in the future.
LRTV Custom TV
Ensemble SmartWAN Explained

1|5|17   |     |   (0) comments


Ray Le Maistre and Prayson Pate, CTO of the Ensemble division at ADVA Optical Networking, discuss the details around the recent Ensemble SmartWAN announcement from ADVA and its potential impact on the SD-WAN movement as it goes virtual.
LRTV Interviews
Telstra Shares Digital Dos & Don'ts

1|4|17   |   3:21   |   (0) comments


At Light Reading's 2020 Vision Executive Summit in Rome, Telstra's Managing Director of EMEA Tom Homer shares his insight into what makes a good partner in today's digital world.
Upcoming Live Events
May 15-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Hot Topics
Ericsson: 5G Heralds 'New' New Economy
Mari Silbey, Senior Editor, Cable/Video, 1/12/2017
5G: Another Next-Generation Disappointment?
Iain Morris, News Editor, 1/10/2017
CES 2017: WIC's Picks & What Made Us Sick
Sarah Thomas, Director, Women in Comms, 1/10/2017
IBM, FDA Look to Blockchain to Secure Health Records
Scott Ferguson, Editor, Enterprise Cloud, 1/12/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading founder and CEO Steve Saunders chats with Sportlogiq CEO Craig Buntin about sports data analysis.
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Animals with Phones
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.