& cplSiteName &

Rovi Makes It Personal

Mari Silbey

Just two months after acquiring Veveo for $62 million in cash, Rovi has launched a new Personalized Discovery Solution combining its own entertainment metadata with Veveo's voice-enabled semantic search technology. The solution for pay-TV operators offers predictive search and a content recommendation platform. Rovi's metadata supplies contextual program information, while Veveo's machine-learning technology -- also called its "Knowledge Graph" -- adapts to a viewer's behavior over time to refine and personalize the user interface experience.

Rovi Corp. is also including Conversation Services in its new search-and-recommendation engine. Built by Veveo Inc. , this technology enables an interactive dialog between users and the on-screen program guide. Veveo Chief Marketing Officer Samrat Vasisht once described the service as "Siri for your TV," referring to Apple Inc. (Nasdaq: AAPL)'s voice recognition software. (See Rovi Snaps Up Veveo.)

Rovi has been a leader in the TV guide business through several company incarnations, starting out as Gemstar-TV Guide International, then getting acquired by Macrovision before Macrovision changed its name to Rovi in 2009. The company's UIs were once on nearly every Motorola cable set-top, but the program guide market has gotten more crowded in recent years, and Rovi faces numerous competitors today. In response, Rovi has not only added to its guide capabilities, but also expanded into new businesses, including interactive advertising and audience data analytics. (See Macrovision Resets as 'Rovi'.)

John Burke, who joined Rovi in March after leading corporate strategy and development at Arris Group Inc. (Nasdaq: ARRS), referenced new monetization opportunities enabled by the Personalized Discovery Solution. In the company press release Burke said:

    While we believe more personalized discovery services will delight subscribers and ignite greater engagement, they also represent an opportunity for providers to differentiate their services, fuel retention and increase the lifetime value of a subscriber. Moreover, when combined with additional Rovi services, personalization creates the opportunity for more tailored and addressable advertising and, based on the availability of return-path data from set-tops and second screens, the opportunity to analyze consumption habits to further refine and personalize the entertainment experience.

The Rovi Personalized Discovery Solution joins the Rovi Cloud Platform. Rovi notes that the personalization technology "may also be tightly integrated in Rovi Connected Guides, for use on Smart TVs, mobile phones and tablets."

In the search-and-recommendation space, Rovi contends with a handful of noteworthy competitors. These include ThinkAnalytics Ltd. , Jinni Media Ltd. , and Digitalsmiths Corp. , which was recently bought by TiVo Inc. (Nasdaq: TIVO).

— Mari Silbey, special to Light Reading

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Mitch Wagner
Mitch Wagner,
User Rank: Lightning
4/29/2014 | 6:48:14 PM
Re: Recommendations
kq4ym - It makes for an easier viewing experience -- if it works. Siri has problems if you hold the phone to your mouth. How accurate will your set-top box be if you're shouting to it while the kids are screaming and dog is barking?
User Rank: Light Sabre
4/28/2014 | 5:27:55 PM
Re: Recommendations
It may be that time will tell whether voice commands will increase profits. If it makes for an easier tv experience and can be combined with additional choices that lead to extra sales and/or loyalty, it should be a no-brainer. The question is who will come up on top of the heap with many competitors certainly entering the field pretty radidly.
Mitch Wagner
Mitch Wagner,
User Rank: Lightning
4/28/2014 | 12:20:33 PM
Is there evidence shnowing to what extent recommended programming and voice control improve customer loyalty and increase viewing times?

As for recommended programming: It seems to be effective for Netflix and people do sit and surf random recommended YouTube videos, so it stands to reason that it would also be attractive for cable TV. But I'd love to see evidence of how effective it is. 
Light Reading’s Upskill U is a FREE, interactive, online educational resource that delivers must-have education on themes that relate to the overall business transformation taking place in the communications industry.
Friday, October 28, 1:00PM EDT
Security: The Plusses and Minuses of Open Source Software
Nick Feamster, Acting Director, Center for Information Technology Policy, Princeton University
Wednesday, November 16, 1:00PM EST
SDN 101
John Isch, Practice Director, Network & Voice, Orange Business Services
Friday, November 18, 1:00PM EST
SDN & Open Source
Christopher W. Rice, Senior Vice President of AT&T Labs, Domain 2.0 Architecture and Design
Wednesday, November 30, 1:00PM EST
SDN & the Software Defined Data Center
in association with:
From The Founder
Light Reading today starts a new voyage as part of a larger Enterprise.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
OneAccess NFV Solutions

10|26|16   |   5:30   |   (0) comments

Antoine Clerget, CTO of OneAccess, discusses how his company has expanded its product line from enterprise-class routers to include a universal virtualized CPE as well as a suite of VNFs to help telco customers evolve to an NFV future.
LRTV Custom TV
The Journey Toward Carrier-Grade WiFi

10|26|16   |   3:39   |   (0) comments

In this Light Reading interview, Dave Sperling, CTO at Smith Micro Software and active participant of the WBA's policy working group, discusses the need for carrier-grade WiFi. Technical and business challenges slowing the fulfillment of this goal are addressed, as well as management strategies that will enable communication service providers to optimize end user ...
LRTV Custom TV
ZTE BBWF Highlights

10|26|16   |     |   (0) comments

At BBWF 2016, ZTE showed a broad range of innovative technologies that are kick-starting an ultrafast broadband journey.
LRTV Custom TV
Next-Generation Technology Beyond DOCSIS 3.1

10|20|16   |     |   (0) comments

At SCTE 2016, Huawei's Liu Jianhua speaks with Alan Breznick for an exclusive interview.
LRTV Custom TV
Hybrid Video Solutions to Change TV, Change Future

10|20|16   |     |   (0) comments

At SCTE 2016, Huawei's Ian Locke speaks with Alan Breznick for an exclusive interview.
LRTV Custom TV
Huawei Future-Oriented Giga Coax Network

10|20|16   |     |   (0) comments

At SCTE 2016, Huawei's Allen Wang speaks with Alan Breznick for an exclusive interview.
LRTV Custom TV
Huawei at SCTE 2016

10|20|16   |     |   (0) comments

Join Alan Breznick of Light Reading and take a sneak peek at the Huawei booth at SCTE 2016.
LRTV Custom TV
Assuring Network Quality in a Rapidly Changing Environment

10|20|16   |     |   (0) comments

As the rate of change and complexity increases in agile networks, the importance of introducing DevOps methodologies for integrating active test and assurance solutions throughout the full service lifecycle becomes critical to ensure that customers are experiencing the service quality they demand. The industry landscape is changing, and software-based test and ...
Telecom Innovators Video Showcase
A10 Networks on Service Providers' Industry Needs

10|20|16   |     |   (0) comments

Light Reading's Steve Saunders hears how A10 enables service providers to accelerate, secure and optimize their application delivery to drive down costs, enhance service availability, and better respond to customer requirements, so they can improve customer satisfaction, monetize their network, and grow revenues.
LRTV Custom TV
New NFV Use Cases for Cable TV

10|19|16   |     |   (0) comments

A large number of NFV use cases are focused on the enterprise domain, looking at virtualization of customer-premises equipment (CPE). To date, there has been little focus on the use cases and business case for virtualization of the video content delivery networks required to deliver unicast and streaming video to consumers. Amdocs commissioned Analysys Mason to ...
Women in Comms Introduction Videos
Meet the Future Workforce: New Faces, Expectations & Motivations

10|19|16   |   5:33   |   (1) comment

Millennials and their younger peers, Gen Z, expect more out of their network and more out of their work. Intel's Lynn Comp shares how the industry can prepare for this new generation of workers.
LRTV Custom TV
ZTE Global Services User Congress 2016 Highlights

10|19|16   |     |   (0) comments

ZTE held its 2nd Global Service User Conference in Dusseldorf on October 13-14. Representatives from network operators, leading industry analysts and ZTE senior expertsattended the event, exploring the best practice in managed services and the vision to transform network operations into the operations center of the future (OpCF) in the software-defined networking ...
Upcoming Live Events
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 1, 2016, The Westin Times Square, New York, NY
December 6-8, 2016, The Westin Excelsior, Rome
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Hot Topics
Attacks Have Major Internet Sites on the Ropes
Brian Santo, Senior editor, Test & Measurement / Components, Light Reading, 10/21/2016
Trump: Dump AT&T/TW & Comcast/NBC
Alan Breznick, Cable/Video Practice Leader, Light Reading, 10/24/2016
T-Mobile: AT&T & TW Means Ma Bell Not Focused on Mobile
Dan Jones, Mobile Editor, 10/24/2016
Layer3 TV Comes to Town, Hints at Future
Mari Silbey, Senior Editor, Cable/Video, 10/21/2016
Verizon Wants More Data on Yahoo Breach
Alan Breznick, Cable/Video Practice Leader, Light Reading, 10/20/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
There's no question that, come 2020, 5G technology will turn the world's conception of what mobile networking is on its head. Within the world of 5G development, Dr. ...
Animals with Phones
'Oh, Were You Looking for This?' Click Here
'I was just playing some games...'
Live Digital Audio

A vital part of increasing the number of women in comms is transforming the ways companies can support and empower women. While progressive company policies that support both men and women in achieving work-life balance are a step in the right direction, creating a company culture that supports those policies can at times be more challenging.

During this show, we'll talk to Lynn Comp, Senior Director of Industry and Sales Enabling (ISE) in the Network Platforms Group at Intel, about why those challenges exist and how companies can overcome them. She'll provide insight into how Intel has worked to create a culture that supports work-life balance, and provide steps and guidance for other companies wishing to do the same. We will also leave plenty of time to get your questions answered live on the air.