& cplSiteName &

PV Fuses Media

Light Reading
CTIA News Feed
Light Reading

LAS VEGAS -- The new MediaFusion™ content management and delivery platform from PacketVideo Corporation (PV) puts the user at the center of media services to create truly compelling and personalized user experiences. PV is demonstrating MediaFusion-powered music and video applications here this week at the Cellular Telecommunications Industry Show.

The MediaFusion platform, first introduced as an on-device portal for rich media services late in 2007, has evolved to include complete music, music store, interactive live TV and video experiences, all of which can be operator-customized and user-personalized.

Improving the User Experience, Creating New Service Business Models “We’re rapidly moving to a place where the user is the center of media services, controlling and modifying their media environment to suit their individual needs,” said James Brailean, Ph.D., CEO and co-founder of PacketVideo. “With so many rich media services now available in the mobile universe, we addressed the need for streamlining the user experience by unifying services into a single user interface, and creating an end-to-end platform for multiple business models.”

In a separate release:

LAS VEGAS -- The recent upgrade of TELUS’ mobile music service in Canada features a first for mobile customers – the ability to sideload protected music tracks from a personal computer (PC) to mass market Java phones. The PC software and Java music client on the phone were both developed by PacketVideo Corporation (PV) based on its patented SDC DRM digital rights management technology.

Previously, sideloading of protected music had been limited to higher-end phones based on operating systems such as Symbian, Microsoft Windows Mobile or Qualcomm’s BREW. The new solution from PV supports the broad base of Java-enabled handsets in the market, enabling TELUS’ current music phones and supporting upgrades to many of its older models as well.

Users of the service now have the option of downloading songs from the TELUS-branded music store to their PCs or directly over-the-air to their mobile phones. As part of this service upgrade, PV is also hosting the TELUS music store based on PV’s MediaFusion™ music platform. MediaFusion, a white-label server-client solution for rich media applications, supports both purchase and subscription business models. TELUS is using MediaFusion’s content management back-end, which includes digital rights management, automatic content injection and end-user license vaults as well as the storefront for web and mobile access.

“The upgraded TELUS mobile music service represents the state-of-the-art for Java phones. Users benefit from increased access to their content when and where they want to enjoy it,” said PacketVideo CEO James C. Brailean, Ph.D.

PacketVideo Corp.

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Featured Video
From The Founder
Light Reading is spending much of this year digging into the details of how automation technology will impact the comms market, but let's take a moment to also look at how automation is set to overturn the current world order by the middle of the century.
Flash Poll
Upcoming Live Events
November 30, 2017, The Westin Times Square
December 5-7, 2017, The Intercontinental Prague
March 20-22, 2018, Denver Marriott Tech Center
May 14-17, 2018, Austin Convention Center
All Upcoming Live Events
SmartNICs aren't just about achieving scale. They also have a major impact in reducing CAPEX and OPEX requirements.
Hot Topics
Eurobites: Telefónica Reckons Plastic Is Fantastic for FTTH
Paul Rainford, Assistant Editor, Europe, 11/15/2017
Juniper's New Contrail VP Hails From Google
Craig Matsumoto, Editor-in-Chief, Light Reading, 11/15/2017
AT&T's Lurie Leaps to Synchronoss as New CEO
Dan Jones, Mobile Editor, 11/17/2017
Animals with Phones
Live Digital Audio

Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.

During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.

She will share her unique insight into the collegiate level, where women pursuing engineering and STEM-related degrees is dwindling. Engelbert will also reveal new, original Ovum research on the topics of artificial intelligence, the Internet of Things, security and augmented reality, as well as discuss what each of those technologies might mean for women in our field. As always, we'll also leave plenty of time to answer all your questions live on the air and chat board.

Like Us on Facebook
Twitter Feed
Partner Perspectives - content from our sponsors
The Mobile Broadband Road Ahead
By Kevin Taylor, for Huawei
All Partner Perspectives