Light Reading

Moto Opens IPTV 'Storefront'

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
1/6/2009
50%
50%

Motorola Inc. (NYSE: MOT) has unleashed an upgrade for its Communications Convergence Engine (CCE) software that enables IPTV service providers to bundle, sell, and personalize a range of content, and even some physical goods, such as DVDs, via TV and PC screens, and mobile devices.

Motorola's initial version of that enhancement, dubbed Storefront 1.0, has been developed for the Microsoft Corp. (Nasdaq: MSFT) Mediaroom environment, and aims to give IPTV providers an opportunity to differentiate their service offerings and develop some new revenue streams. (See Moto Opens IPTV 'Storefront' .)

Using the film Iron Man as an example, the system theoretically could allow the service operator to market a bundle that includes the video-on-demand version of the film (streamed to the customer's TV), the physical DVD and an Iron Man figurine (both delivered to the customer's home), and a ringtone (delivered directly to the customer's cellphone).

Because Storefront is linked into the service provider's OSS and billing systems, the entire multimedia bundle could be purchased together, says Rob Malnati, the Motorola senior manager responsible for the company's broadband gateway products.

The initial version of Storefront essentially replaces the existing VoD screen, he adds. That replacement aims to create a "Web-like" experience, featuring folders, rich graphics, and flexibility that "allows service providers to define that user experience any way they want," Malnati says, noting that the system can also make recommendations using demographic data or a customer's movie-purchasing history.

Motorola will demonstrate its Storefront in Las Vegas at this week's Consumer Electronics Show. The company has also posted a few conceptual screenshots online.

Motorola inherited the CCE product line about 18 months ago when it acquired software developer Leapstone Systems Inc. The Content Manager element of the CCE line is already being deployed by AT&T Inc. (NYSE: T) for its U-verse service. To add the Storefront component, AT&T would need to install a new network server and a new set-top-based software client.

Malnati says a large, unidentified "Tier 1 wireless" service provider has also deployed Motorola's Content Manager. However, when Motorola announced the Leapstone deal in July 2007, Verizon Wireless was referenced as one of Leapstone's key customers. (See Motorola Jumps on Leapstone.)

Motorola expects to make Storefront commercially available next month. However, it has already started some "proof of concept" demos with one "large" IPTV service provider in North America and another in Western Europe. Some preliminary deployment work is already underway. Motorola hasn't named any of those partners, but AT&T is among the most likely candidates.

Mediaroom customers in Europe include BT Group plc (NYSE: BT; London: BTA), Deutsche Telekom AG (NYSE: DT), and Swisscom AG (NYSE: SCM).

A cable Storefront? Not yet
Although the initial version of Storefront is centered on Microsoft's Mediaroom and IPTV environments, Motorola is not ruling out other types of implementations.

"Our primary go-to market platform is with Microsoft Mediaroom, but that doesn't mean we can't [offer Storefront] with other IPTV platforms," Malnati says, noting that the system uses "open" Web service interfaces.

Motorola, he adds, may also develop versions for the cable market as MSOs introduce more interactivity and start to deploy Enhanced TV Binary Interchange Format (EBIF) applications and the more powerful tru2way platform. (See Comcast, TWC Plan for EBIF, Revealed: The Tru2way MOU, and Cable Makes Big 'tru2way' Play .)

"These are the kinds of platforms that will allow for this kind of technology," Malnati says. "Absolutely, we want to make this work for cable."

— Jeff Baumgartner, Site Editor, Cable Digital News

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
Network architects aiming to upgrade their networks to support agile, open, virtualized services in the 21st century need to consider new criteria when choosing between technology suppliers.
Live Streaming Video
BTE 2015 Sponsor Keynote: HP
Dr. Prodip Sen, CTO, Network Functions Virtualization, HP
LRTV Custom TV
NetNumber Founder Discusses NFV/SDN Impact on SP Networks

6|26|15   |   4:15   |   (0) comments


NetNumber Founder Doug Ranalli examines why SPs need a new network infrastructure for service agility. While NFV and SDN are the tools, the old ways of thinking about signaling control are inhibitors. Doug provides his recommendations.
LRTV Custom TV
Orchestrating NFV vCPE Services Across Multivendor Networks

6|26|15   |   5:46   |   (0) comments


Nirav Modi provides an overview of vCPE, the fastest-growing NFV use case, showing how Cyan's Blue Planet orchestrates vCPE services across a multivendor infrastructure to rapidly deliver new managed services for business customers.
LRTV Custom TV
ZTE at LTE Summit Amsterdam 2015

6|26|15   |     |   (0) comments


As one of the leading global telecommunications providers, ZTE presented its cutting-edge technology at LTE World Summit 2015 in Amsterdam. On display at ZTE's booth were the latest R&D achievements in wireless, 5G development, HetNet, deep convergence of FDD and TDD, and RCS/IMD/iSDN/vCN.
LRTV Documentaries
OPNFV Director Opens Up on Women in Tech

6|25|15   |   3:25   |   (0) comments


Heather Kirksey, the director of the OPNFV, gets real about the gender disparity in open source and standards and discusses how we can change both the conversation and the gender dynamics.
LRTV Custom TV
Symantec's Service Provider Security Strategy

6|24|15   |   7:06   |   (0) comments


Didi Dayton explores Symantec's emerging enterprise security strategies for service providers. Highlights include 'killing the password,' self-defense, advanced analytics and adaptive response in a service provider architecture.
Between the CEOs
Debating Network Evolution With Cisco's Cedrik Neike

6|23|15   |   12:54   |   (2) comments


Cedrik Neike, SVP of Global Service Provider, Service Delivery, at Cisco, talks to Light Reading founder and CEO Steve Saunders about solving service provider customer problems in a virtualized, DevOps world, including multivendor support and the future of network procurement.
LRTV Documentaries
Vodafone: What's Good for Moms Is Good for Business

6|23|15   |   3:04   |   (3) comments


Megan Doberneck, the general counsel for Vodafone Americas, discusses her company's progressive maternity policy, explains why promoting women in tech is good business and offers some some good advice for any women in the industry.
LRTV Interviews
NFV: Ready for Prime Time

6|23|15   |   05:09   |   (1) comment


At BTE 2015, Vip mobile CTO Dejan Kastelic talks about how NFV is ready for the real world and how Telekom Austria is introducing centralized resources for its group operations.
LRTV Documentaries
Tykes Talk Tech

6|22|15   |   02:30   |   (9) comments


What does optical fiber look like? When will 5G arrive? What's the WiFi password at Ikea? Light Reading sat down with three 8-year-olds to answer some of the communications industry's most burning questions...
LRTV Huawei Video Resource Center
Huawei Partners With TDC for World's First Early DOCSIS 3.1 Field Test

6|22|15   |   3:06   |   (0) comments


In a move to enhance user experience, Denmark's TDC aims to become an early adopter of DOCSIS 3.1. In partnership with Huawei, TDC recently ran the world's first field tests on its coax network that reached speeds nearing 1 Gbit/s.
LRTV Huawei Video Resource Center
SDN, the Road to Open Innovation

6|22|15   |   3:18   |   (0) comments


Open source is changing the industry, and Huawei is committed to Open Innovation.
LRTV Documentaries
Cox Business Pursues $5B Market

6|19|15   |   5:18   |   (0) comments


In this LRTV interview, Cox Business SVP Steve Rowley discusses how his unit aims to capture more of the commercial market in its territories.
Upcoming Live Events
September 16-17, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 6, 2015, The Westin Peachtree Plaza, Atlanta, GA
October 6, 2015, Westin Peachtree Plaza, Atlanta, GA
October 14-15, 2015, New Orleans Ernest N. Morial Convention Center, New Orleans, LA
All Upcoming Live Events
Infographics
Hot Topics
Staying Productive With My Office-in-a-Bag
Mitch Wagner, West Coast Bureau Chief, Light Reading, 6/25/2015
WiFi Calling Catches on Globally
Sarah Thomas, Editorial Operations Director, 6/23/2015
Who's Feeding Fiber to LinkNYC Hotspots?
Mari Silbey, Senior Editor, Cable/Video, 6/29/2015
Verizon Closes AOL, Hints at Summer Launch
Mari Silbey, Senior Editor, Cable/Video, 6/23/2015
First Net Neutrality Complaint Hits TWC
Mari Silbey, Senior Editor, Cable/Video, 6/23/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Casa Systems has been going from strength to strength over the last couple of years. In 2013, it became the first vendor to ship an integrated CCAP device -- the ...
Cedrik Neike, SVP of Global Service Provider, Service Delivery, at Cisco, talks to Light Reading founder and CEO Steve Saunders about solving service provider customer problems in a virtualized, DevOps world, including multivendor support and the future of network procurement.
Cats with Phones