Light Reading
Mediaroom-based 'Storefront' service allows IPTV service providers to manage and sell multimedia bundles across three screens

Moto Opens IPTV 'Storefront'

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
1/6/2009
50%
50%

Motorola Inc. (NYSE: MOT) has unleashed an upgrade for its Communications Convergence Engine (CCE) software that enables IPTV service providers to bundle, sell, and personalize a range of content, and even some physical goods, such as DVDs, via TV and PC screens, and mobile devices.

Motorola's initial version of that enhancement, dubbed Storefront 1.0, has been developed for the Microsoft Corp. (Nasdaq: MSFT) Mediaroom environment, and aims to give IPTV providers an opportunity to differentiate their service offerings and develop some new revenue streams. (See Moto Opens IPTV 'Storefront' .)

Using the film Iron Man as an example, the system theoretically could allow the service operator to market a bundle that includes the video-on-demand version of the film (streamed to the customer's TV), the physical DVD and an Iron Man figurine (both delivered to the customer's home), and a ringtone (delivered directly to the customer's cellphone).

Because Storefront is linked into the service provider's OSS and billing systems, the entire multimedia bundle could be purchased together, says Rob Malnati, the Motorola senior manager responsible for the company's broadband gateway products.

The initial version of Storefront essentially replaces the existing VoD screen, he adds. That replacement aims to create a "Web-like" experience, featuring folders, rich graphics, and flexibility that "allows service providers to define that user experience any way they want," Malnati says, noting that the system can also make recommendations using demographic data or a customer's movie-purchasing history.

Motorola will demonstrate its Storefront in Las Vegas at this week's Consumer Electronics Show. The company has also posted a few conceptual screenshots online.

Motorola inherited the CCE product line about 18 months ago when it acquired software developer Leapstone Systems Inc. The Content Manager element of the CCE line is already being deployed by AT&T Inc. (NYSE: T) for its U-verse service. To add the Storefront component, AT&T would need to install a new network server and a new set-top-based software client.

Malnati says a large, unidentified "Tier 1 wireless" service provider has also deployed Motorola's Content Manager. However, when Motorola announced the Leapstone deal in July 2007, Verizon Wireless was referenced as one of Leapstone's key customers. (See Motorola Jumps on Leapstone.)

Motorola expects to make Storefront commercially available next month. However, it has already started some "proof of concept" demos with one "large" IPTV service provider in North America and another in Western Europe. Some preliminary deployment work is already underway. Motorola hasn't named any of those partners, but AT&T is among the most likely candidates.

Mediaroom customers in Europe include BT Group plc (NYSE: BT; London: BTA), Deutsche Telekom AG (NYSE: DT), and Swisscom AG (NYSE: SCM).

A cable Storefront? Not yet
Although the initial version of Storefront is centered on Microsoft's Mediaroom and IPTV environments, Motorola is not ruling out other types of implementations.

"Our primary go-to market platform is with Microsoft Mediaroom, but that doesn't mean we can't [offer Storefront] with other IPTV platforms," Malnati says, noting that the system uses "open" Web service interfaces.

Motorola, he adds, may also develop versions for the cable market as MSOs introduce more interactivity and start to deploy Enhanced TV Binary Interchange Format (EBIF) applications and the more powerful tru2way platform. (See Comcast, TWC Plan for EBIF, Revealed: The Tru2way MOU, and Cable Makes Big 'tru2way' Play .)

"These are the kinds of platforms that will allow for this kind of technology," Malnati says. "Absolutely, we want to make this work for cable."

— Jeff Baumgartner, Site Editor, Cable Digital News

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Interviews
From 4G to 5G: Alcatel-Lucent's Dave Geary

11|25|14   |   09:09   |   (1) comment


Dave Geary, President of Wireless at Alcatel-Lucent, talks about the evolution of the 4G market, small cells, partnerships, 5G and the IoT.
LRTV Huawei Video Resource Center
Building a Secure Telefonica Network With Huawei's High-End Firewall

11|24|14   |   4:37   |   (0) comments


Andrew Davies, IP architect of the Telefonica, a leading digital communications company, discusses the Huawei security gateway solution and putting the solution into the testbed.
LRTV Huawei Video Resource Center
Huawei Partners with Spirent to Verify CE12816's 10GE Port & TRILL Networking Capabilities

11|24|14   |   2:50   |   (0) comments


Spirent Communications is the world's leading supplier for telecom testing appliances and solutions. Spirent has been in a close partnership with Huawei for a long time.
LRTV Huawei Video Resource Center
Saudi Airlines & Its ICT Transformation

11|24|14   |   2:07   |   (0) comments


In this video, Saudi Airlines discusses its network problems and how Huawei's Agile Network is its all-in-one solution.
LRTV Huawei Video Resource Center
Huawei's Agile Switch Benefiting Saudi Arabia's Yamamah Hospital

11|24|14   |   2:40   |   (0) comments


Saudi Arabia's Yamamah Hospital speaks about how Huawei's Agile Switch has improved the medical service's network infrastructure.
LRTV Huawei Video Resource Center
FanPlay & Huawei Build a Wireless Agile Smart Stadium

11|24|14   |   2:13   |   (0) comments


FanPlay is a cloud-based white label service, which is effectively a football fan engagement platform underpinned by mobile payment technology.
LRTV Huawei Video Resource Center
Building an Agile Stadium

11|24|14   |   3:54   |   (0) comments


Stadiums may be thousands of tons of concrete and steel, but they now need to be agile. Being at the stadium may not be as alluring as it once was. Sports franchises and stadium operators discuss how to get fans back.
LRTV Huawei Video Resource Center
Huawei Helps ChinaCache Tackle Challenges in the Internet Industry

11|24|14   |   3:09   |   (0) comments


ChinaCache is China's largest content distribution network supplier. Huawei's CE12800 has provided ChinaCache with very strong support in its establishment of an infrastructure network.
LRTV Huawei Video Resource Center
Cefinity on Managed Security Services & Next-Generation Firewall

11|24|14   |   7:05   |   (0) comments


Cefinity is a cloud management service provider in Southeast Asia. Ivan Zhang, CEO of the company, discusses the implementation of security service management in the cloud era.
LRTV Huawei Video Resource Center
Huawei's Agile Gateway in the Eyes of Cefinity

11|24|14   |   2:11   |   (0) comments


Cefinity is a managed service provider for enterprise networks. The company currently uses Huawei's AR series routers for the most complete range of functions. CEO Ivan Zhang speaks about the advantages of the AR series routers.
LRTV Huawei Video Resource Center
CTO of Bus-Online Talks About Huawei's Agile Gateway

11|24|14   |   2:53   |   (0) comments


Bus-Online covers around 100 million users everyday. In addition to providing mobile TV, and advertising services to the public, Bus-Online has also entered the field of mobile Internet.
LRTV Huawei Video Resource Center
Amsterdam ArenA as an Agile Campus

11|24|14   |   3:31   |   (0) comments


The Amsterdam ArenA, home of the Ajax soccer team, can be a crowded space. ArenA has partnered with Huawei to work on bringing ample bandwidth to 53,000 people at the same time.
Upcoming Live Events
December 2, 2014, New York City
December 3, 2014, New York City
December 8-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
April 14, 2015, New York City, NY
May 6, 2015, McCormick Convention Center, Chicago, IL
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
Irish Telecom outlines the rise of VoIP technology, including its adoption within businesses and their perception of its quality.
Hot Topics
$38.3M: Ain't That a Kik in the SMS
Sarah Reedy, Senior Editor, 11/20/2014
Net Neutrality Even Mark Cuban Could Love
Mitch Wagner, West Coast Bureau Chief, Light Reading, 11/26/2014
Do You Have a 2020 Vision?
Dennis Mendyk, Vice President of Research, Heavy Reading, 11/21/2014
New Juniper CEO Can Be Thankful for $14.5M
Mitch Wagner, West Coast Bureau Chief, Light Reading, 11/25/2014
Amazon Eyes Ad-Supported Video – NY Post
Mari Silbey, Independent Technology Editor, 11/25/2014
Like Us on Facebook
Twitter Feed