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J:COM on demand offers popular Nickelodeon animated program 'SpongeBob SquarePants' beginning July 2008

J:COM Puts Nick on Demand

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LR Cable News Wire Feed
Light Reading
7/11/2008
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TOKYO -- Jupiter Telecommunications Co., Ltd., (J:COM; JASDAQ 4817), the largest multiple system operator (MSO) in Japan has begun broadcasting four popular Nickelodeon MTV Networks Japan K.K. animated series (4 episodes per month, 16 episodes each in total), including SpongeBob SquarePants, from July 1st , 2008, on its free service (Free On Demand), J:COM On Demand (1).

J:COM TV Digital subscribers are now able to enjoy these animated programs free of charge at their own convenience. In an effort to further enhance its digital service subscriptions, J:COM has also begun broadcasting (2) SpongeBob SquarePants on its community channel - J:COM Channel as of July 1st, 2008.

J:COM aims to increase the number of J:COM TV Digital subscribers and the usage of its video on demand (VOD) service by offering the popular animated children’s programming from Nickelodeon, via J:COM’s Free On Demand service and the J:COM Channel.

SpongeBob SquarePants, the popular Nickelodeon original cartoon series, has been the most-watched children’s cartoon series in the US for six years running (3). In addition to SpongeBob SquarePants, Nickelodeon is offering a series of programs loved by kids the world over, including the interactive language learning program, Dora the Explorer; the 3D animated series, The Adventures of Jimmy Neutron: Boy Genius; and Rugrats, featuring the fearless and curious bunch of toddlers who look at the world for a kids-point-of-view.

Jupiter Telecommunications Co. Ltd. (J:COM)

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