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Enterprise software leverages MediaCentral framework to enhance workflow processes and revenue.

Imagine Communications Launches LandmarkOSI Cloud

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Light Reading
4/2/2014
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DALLAS -- Imagine Communications, a market share leader of enterprise software and networking solutions serving the global media and entertainment markets, today announced the launch of LandmarkOSI 8.0. Designed for use in multichannel environments and across diverse geographies, this cloud-based offering of Imagine Communications’ widely used traffic and billing system is the latest advance in the company’s Landmark enterprise software portfolio, which manages more than $25 billion in annual advertising revenue worldwide.

Leveraging years of private cloud hosting experience, LandmarkOSI provides broadcasters, networks and content distributors with advance and innovative sales, CRM, traffic, billing and data analytics capabilities to efficiently manage station inventory and increase revenue. LandmarkOSI is powered by MediaCentral, an IP-based framework for migrating and optimizing media and playout functionality to a virtualized cloud environment.

“Today’s media companies would prefer to spend time growing their businesses using effective sales, traffic and billing processes, but they are burdened by complex, proprietary systems from multiple suppliers,” said Steve Reynolds, Chief Technology Officer at Imagine Communications. “LandmarkOSI in the Cloud enables our customers to focus on what they do best, while giving them the flexibility, through the MediaCentral framework, to leverage an integrated, end-to-end platform for advertising, traffic, automation and multiservice playout as their needs evolve.”

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