& cplSiteName &

IBM & Cisco Team for IPTV

Ray Le Maistre
5/1/2007
50%
50%

The battle to win IPTV deals in EMEA (Europe, Middle East, and Africa) is intensifying, as IBM Corp. (NYSE: IBM) and Cisco Systems Inc. (Nasdaq: CSCO) have joined forces to challenge the region's chief incumbents, Alcatel-Lucent (NYSE: ALU) and Nokia Networks . (See IBM Targets EMEA IPTV.)

IBM and Cisco have pooled their equipment, software, and services resources, and pulled in a number of strategic specialist partners, including Allied Telesis Inc. and Kasenna Inc. , to target EMEA's second- and third-tier service providers with a complete package of technology, support, and even financing.

Martin Schuetz, director of Integrated Communications Services for Northern Europe at IBM Global Services , says the market opportunity could be as big as €1 billion (US$1.36 billion) during the next five years or so. [Ed. note: Or maybe five years after that. Or five years after that.] (See Europe to Dominate IPTV Growth.)

While most of Europe's large incumbents have already chosen and installed their IPTV systems, says Schuetz, getting into the telco TV market is not so easy for smaller carriers that don't have the resources, skills, and experience of their larger competitors.

"The Tier 2 and Tier 3 operators in emerging countries, particularly Eastern Europe, the Middle East, and even some in the Nordic region, are also very interested in IPTV, but to do that can involve a big change in infrastructure," says the Big Blue man.

So the IT giant has pulled together a complete soup-to-nuts package, with Cisco as its main partner.

Cisco's role is as a supplier of IP, Ethernet, optical, and video gear, including: the core CRS-1 and a range of metro and access routers; the Catalyst 3750 Metro Ethernet switch and 3400 Metro Ethernet access switch; the ONS 15454 multiservice optical transport platform; the Scientific Atlanta video headend; Cisco's Content Delivery System for video on demand; edge security products; and Linksys home gateways. (See Cisco Shows Some Optical Love, Cisco Enhances Ethernet Gear, and Cisco Offers VOD System.)

IBM's core offer is a range of business and technical consulting services, plus a new vendor finance package. At the heart of that package is a new, telco-TV-specific service with a real mouthful of a name: IBM Converged Communications Services for IPTV Infrastructure. This includes network design assessment, test and measurement services, and the integration of video systems, including IPTV middleware and VOD platforms.

IBM says it uses a range of network diagnostics tools from vendors such as Radcom Ltd. , Fluke Networks , and Spirent Communications plc , depending on its specific requirements.

IBM is also offering a number of network elements, including its BladeCenter and xSeries servers, and software (WebSphere and Tivoli), but will rely on a set of partners to help deliver IPTV-specific capabilities. (See IBM Bolsters BladeCenter.)

These include video content security and digital rights management capabilities from Verimatrix Inc. , and video servers and IPTV middleware from Kasenna, which has forged a separate IPTV partnership with HP Inc. (NYSE: HPQ). (See Kasenna Leads IPTV Test Charge.)

IBM has also enlisted the support of Allied Telesis as the primary supplier of broadband equipment for fiber and DSL access. Rami Houbby, EMEA VP of Strategic Partnerships and Marketing at Allied Telesis, says the partnership offers something new because it includes business consultancy, support, and financing as well as the enabling technology.

But IBM faces very stiff competition. While Alcatel-Lucent and its key IPTV partner Microsoft Corp. (Nasdaq: MSFT) have been focused on the Tier 1 market, they have also targeted some of EMEA's larger Tier 2 players, such as Italy's Wind Telecomunicazioni SpA . (See Wind, Telefónica Pick Alcatel, AlcaLu Helps Slovak IPTV, Alcatel-Lucent Updates on IPTV, Microsoft Adds Three for IPTV, Swisscom Finally Launches IPTV, and Microsoft Wins IPTV Deal at DT.)

In addition, Orange (NYSE: FTE) wants other carriers to deploy the same technical mix that it has deployed, and is prepared to show others how it all works. (See France Telecom: 'More IPTV, Please'.)

More direct competition will likely come from Ericsson AB (Nasdaq: ERIC), which is just getting into its stride in the IPTV world, and Nokia Siemens Networks (NSN), which is already an experienced player. The Siemens part of NSN has been active in the telco TV market for a number of years, having acquired IPTV middleware company Myrio in April 2005. (See Ericsson, Nortel Push on IPTV, Ericsson: Tandberg Is Key to IPTV, and Siemens Snaps Up Myrio.)

As a result, NSN already has deployment experience at two of Europe's smaller incumbents, KPN Telecom NV (NYSE: KPN) and Belgacom SA (Euronext: BELG), as well as with smaller carriers in EMEA and North America. (See Siemens Wins IPTV Deal, Belgacom Launches Siemens IPTV, Siemens Touts Dutch IPTV, and Siemens Boasts IPTV Success.)

Its latest deal is with Dialog Telecom SA , a Polish competitive carrier with about 440,000 customers -- just the sort of operator IBM and Cisco are pitching at. NSN wouldn't comment on the value of this deployment, however. (See NSN Wins IPTV Deal.)

NSN is providing Dialog with its Myrio middleware, video headend equipment from Tandberg Television , content protection from Verimatrix, VOD servers from C-COR Corp. (Nasdaq: CCBL), and set-top boxes from Siemens Home and Office Communication Devices, which is still part of Siemens AG (NYSE: SI; Frankfurt: SIE).

— Ray Le Maistre, International News Editor, Light Reading

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Interviews
Heavy Reading: The Web-Scale View

1|18|17   |     |   (0) comments


At Light Reading's 2020 Vision Executive Summit in Rome, Heavy Reading's former chief analyst Patrick Donegan shared insight from the recent web-scale operators report, which featured research on how web-scale operators view the market, the best web-scale companies to ...
LRTV Custom TV
Cisco's Cloud Scale Networking: Automation, Virtualization & Simplification

1|18|17   |     |   (0) comments


Cisco's Sanjeev Mervana outlines the latest innovations in networking technology at CES 2017 in Las Vegas.
LRTV Custom TV
ADVA Talks Innovation & the Future of Networking

1|17|17   |     |   (0) comments


Ray Le Maistre and Christoph Glingener, CTO of ADVA Optical Networking, discuss the current state of the industry, cooperation and collaboration, open innovation and the future of networking.
LRTV Custom TV
Cisco's Infinite Video Platform

1|17|17   |     |   (0) comments


Cisco's Infinite Video Platform allows service providers to deliver broadcast-quality video over IP networks. Infinite video supports many devices, from 4K TVs to tablets to game consoles. Join Cisco's Rajeev Raman for a brief tour and live demo.
LRTV Interviews
Masergy: Ability to Adapt Key for NFV

1|16|17   |   6:40   |   (0) comments


Speaking at Light Reading's 2020 Vision in Rome, Masergy's VP, Global Technology, Ray Watson, said agility is key to providing the mix and match NFV-based services that are driving business for the managed service provider today.
LRTV Interviews
Equinix: The Data Explosion

1|13|17   |   4:16   |   (0) comments


At Light Reading's 2020 Vision in Rome, Eric Schwartz, president of EMEA, Equinix, talked about how Equinix is helping its customers manage the influx of data today, and how it's preparing for a future filled with millions of connected IoT devices.
LRTV Interviews
Heavy Reading: The Changing Data Center Landscape

1|12|17   |   6:05   |   (1) comment


At Light Reading's 2020 Vision event in Rome, Heavy Reading's Senior Analyst Roz Roseboro talks about how virtualization is impacting data center evolution and how that evolution is affecting the relationship between service providers, data center operators and public cloud providers.
LRTV Interviews
Boingo: Prepping for Millions of Devices

1|12|17   |   5:07   |   (1) comment


At Light Reading's 2020 Vision in Rome, Boingo's CTO Derek Peterson discusses how wireless operators will address the needs of low-bandwidth and high-bandwidth apps at the same time, the need for more MHz, the impact of IoT and more.
LRTV Interviews
Comcast Shows Off Gig Gateway at CES

1|11|17   |     |   (1) comment


With its largest presence at CES in years, Comcast took the wraps off its long-awaited gigabit gateway and a new platform for managing the home WiFi network. Light Reading Senior Editor Mari Silbey sat down with EVP Chris Satchell to discuss the latest Comcast advance, and met with VP of Product Strategy and Development Andrea Peiro to walk through a demo of the ...
LRTV Interviews
Colt: End-to-End Key for 2017

1|10|17   |   6:21   |   (0) comments


At Light Reading's 2020 Vision Executive Summit in Rome, Nico Fischbach of Colt said having a multi-carrier, end-to-end service proposition is going to be key for 2017 -- and SD-WAN is instrumental in making it happen.
From the Founder
Cisco's Clemson on Mobile Cloud Video

1|9|17   |     |   (1) comment


Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators. "If you think about where we're going… whether it's a mobile application, or a video ...
LRTV Custom TV
VMware Telco NFV Solutions – Preparing for 5G & IOT

1|9|17   |     |   (0) comments


Shekar Ayyar, EVP & Corporate Strategy/General Manager of Telco for VMware, discusses VMware's Telco NFV solutions role and foundation for the Imminent Arrival of 5G & IOT.
Upcoming Live Events
May 15-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Hot Topics
A Women in Comms Glossary
Sarah Thomas, Director, Women in Comms, 1/18/2017
Next Plugfest Gets G.fast Closer to Market
Brian Santo, Senior editor, Test & Measurement / Components, Light Reading, 1/13/2017
TV's Paradox: No HDR Without 4K
Mari Silbey, Senior Editor, Cable/Video, 1/17/2017
Nokia CTO: 2017 Is the Year 5G Gets in the Field
Dan Jones, Mobile Editor, 1/19/2017
Cable Has One Thing Verizon Needs
Mari Silbey, Senior Editor, Cable/Video, 1/17/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading founder and CEO Steve Saunders chats with Sportlogiq CEO Craig Buntin about sports data analysis.
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Animals with Phones
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.