Light Reading
Satellite TV provider rejects Nimble's plan to stream its programming over Web to broadband users

Dish Cuts NimbleTV to the Quick

Mari Silbey
7/22/2013
50%
50%

NimbleTV is one of several startups trying to speed the progress of TV Everywhere. But Dish Network Corp. dealt a blow to the company earlier this month when it cut subscribers off from the TV source feeding the multi-screen video service.

As a result, NimbleTV is now scrambling to negotiate some kind of carriage deal with Dish. At the same time, it's dishing out refunds to stranded customers in its pilot New York market.

The business model for NimbleTV is quite unusual. While the company pays licensing fees to television programmers (unlike Aereo Inc.), it also relies on pay-TV providers -- in this case Dish -- for core content delivery. Specifically, NimbleTV transcodes the original video feeds from Dish, then streams them out to broadband customers over the Web for an added fee of US$20 per month. It also offers cloud-based DVR recordings of TV programs to subscribers. (See NimbleTV Takes Video Subscriptions Over the Top.)

While NimbleTV has no direct relationship with Dish, it's not really undermining the satellite TV provider's source of revenue. Customers still have to pay for Dish service before they qualify for additional features. It could even be argued that NimbleTV is making Dish's service more valuable by extending the satellite TV provider’s programming to multiple screens.

Unfortunately for the New York-based start-up, Dish doesn't agree that NimbleTV is lending a helping hand. In a statement to AllThingsD, Dish said "NimbleTV is not an authorized Dish retailer, and is not authorized by Dish to market or promote our services."

Currently, NimbleTV doesn't have its service provisioned with any other pay-TV providers, which makes it difficult to drum up fan support. After testing the service in New York, the company aims to expand to several other major U.S. cities, as well as the U.K., Germany and India. But those plans may be delayed now.

In the meantime, both the incumbent pay-TV providers and other startup companies are trying to gain traction with their own TV Everywhere services. If NimbleTV doesn't come up with a solution soon, it could find itself cut out of the market before it really gets started.

For more



— Mari Silbey, special to Light Reading Cable

(5)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
7/23/2013 | 3:06:41 PM
re: Dish Cuts NimbleTV to the Quick
Wow, that's pretty bad, especially given all the companies in different industries it beat out. Businessweek also called it "the meanest company in America" thanks to CEO Charlie Ergen. Sprint and Clearwire employees should be happy it didn't win either acquisition bid.
pdonegan66
50%
50%
pdonegan66,
User Rank: Light Beer
7/23/2013 | 8:10:32 AM
re: Dish Cuts NimbleTV to the Quick
Amidst all the interest that the likes of Sprint and T-Mobile have been showing in Dish of late, has anyone noticed that the Wall Street Journal just nominated Dish as the Worst Company in America To Work For for the second year running? http://tinyurl.com/mddtn2a
Michael Kilgore
50%
50%
Michael Kilgore,
User Rank: Light Beer
7/22/2013 | 7:38:28 PM
re: Dish Cuts NimbleTV to the Quick
First, thanks to AllThingsD for crediting FTABlog.com for breaking the story last week.

I really wonder why Dish cut off nimbleTV. Was it a content partner complaining about all the out-of-market viewers? (I'll bet the NFL would hate to allow a service to beam every NYC pro football game to expatriate New Yorkers for a fraction of DirecTV's price.) Was it the secret sauce that allowed more simultaneous recordings than any single Dish receiver can generate? Was it a sudden worry about copycats, so Dish wanted to carefully stake out how virtual reselling should go? I'd love to hear more about it!
msilbey
50%
50%
msilbey,
User Rank: Blogger
7/22/2013 | 4:40:58 PM
re: Dish Cuts NimbleTV to the Quick
Agreed. Meanwhile, Skitter is another one of these start-ups that appears to have given up trying to go around the pay-tv providers for TV Everywhere delivery. From the looks of things, Skitter only sells directly to the providers now, although they've been very quiet for about a year. Doesn't look good for them either.
albreznick
50%
50%
albreznick,
User Rank: Blogger
7/22/2013 | 2:40:13 PM
re: Dish Cuts NimbleTV to the Quick
Kinda interesting to see the shoe on the other foot as Dish Network tries to fend off a hungry young startup that's acting very aggressively. That's usually Dish's role in railing against the pay TV establishment. It will also be interesting to see if Nimble tries to go to court to gain access to the pay TV programming it desires. If you thought the Aereo case was complicated, you ain't seen nothing yet.
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
Jonestown
Mobile Backhaul: Going to the Dark Side?

10|30|14   |   2:26   |   (0) comments


Heavy Reading's Patrick Donegan shares his view on a dark trend that bubbled up at Light Reading's annual backhaul conference in NYC.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With CEO of SwitchCom

10|30|14   |   4:13   |   (0) comments


SwitchCom, an IT company based in Angola, recommends a variety of Huawei solutions and hardware to their customers in the energy industry.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With Ethiopia's Ministry of Water Irrigation & Energy

10|30|14   |   4:08   |   (0) comments


Gosaye Mengistie of Ethiopia's Ministry of Water Irrigation & Energy discusses the collaboration with Huawei in that country.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview with Dongfang Electronics Corporation

10|30|14   |   5:46   |   (0) comments


Dongfang Electronics Corporation, headquartered in Chengdu, China, is one of China's largest manufacturers of power generators and contractors of power station projects.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview with Zimbabwe's Customers

10|30|14   |   3:31   |   (0) comments


Representatives of Zimbabwe's Ministry of Power and Development discuss the energy needs of their country as well as new areas of improvement due to enhanced ICT capabilities.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With Colbún Chile

10|30|14   |   4:29   |   (0) comments


In Chile, an aging energy infrastructure was in dire need of a modern update. Claudio Valenzuela of Colbún discusses how Huawei's ICT solutions continue to provide crucial information to improve the grid and how an in-country engineer is a cricial asset.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With YuLiao

10|30|14   |   6:27   |   (0) comments


Yu Liao, chairman of the Chinese Association for Renewable Energy in Germany, discusses the role that ICT solutions play in helping to grow renewable energy resources in Germany.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview

10|30|14   |   2:54   |   (0) comments


Sifang has been working with Huawei on several projects. JingTao Wu, Assistant President of Beijing Sifang Automation Co. Ltd., believes that the cooperation with Huawei can facilitate Sifang's process of internationalization.
LRTV Huawei Video Resource Center
A Better Connected Smart Grid: Powering Laos

10|30|14   |   5:38   |   (0) comments


Representatives of Electricite Du Laos (EDL), a state-owned corporation, discuss the importance of ICT solutions in serving their country's energy needs.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With Junwei Lu

10|30|14   |   4:50   |   (0) comments


Professor Junwei Lu of Griffith University Australia describes his work with micro grid technology and the future of the power industry.
LRTV Documentaries
The Next-Gen Network Disconnect

10|29|14   |   01:23   |   (2) comments


There's a lot of talk about making networks more simple with SDN, NFV and next-gen broadband technology – but what about the complexity of introducing such capabilities?
LRTV Custom TV
Grow Your VPN Service Revenue

10|27|14   |   4:00   |   (0) comments


Watch how CSP product managers can better differentiate and maximize the value of their Internet, VPN and cloud services for business services customers, by adding premium application performance visibility to their data services.
Upcoming Live Events
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
May 6, 2015, McCormick Convention Center, Chicago, IL
May 30, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
WhoIsHostingThis.com presents six of the world's most extreme WiFi hotspots, enabling the most epic selfies you can imagine.
Hot Topics
Microsoft's Skype Embraces WebRTC on IE
Sarah Reedy, Senior Editor, 10/27/2014
FTC Slaps AT&T With Throttling Lawsuit
Sarah Reedy, Senior Editor, 10/28/2014
Wheeler Gets Down With OTT
Mari Silbey, Independent Technology Editor, 10/29/2014
China's MVNOs Hit the Wall
Robert Clark, 10/27/2014
Let's Not Kill SDN & NFV With Silos
Francois Locoh-Donou, Senior VP, Global Products Group, Ciena, 10/28/2014
Like Us on Facebook
Twitter Feed