Light Reading

Dish Cuts NimbleTV to the Quick

Mari Silbey
7/22/2013
50%
50%

NimbleTV is one of several startups trying to speed the progress of TV Everywhere. But Dish Network Corp. dealt a blow to the company earlier this month when it cut subscribers off from the TV source feeding the multi-screen video service.

As a result, NimbleTV is now scrambling to negotiate some kind of carriage deal with Dish. At the same time, it's dishing out refunds to stranded customers in its pilot New York market.

The business model for NimbleTV is quite unusual. While the company pays licensing fees to television programmers (unlike Aereo Inc.), it also relies on pay-TV providers -- in this case Dish -- for core content delivery. Specifically, NimbleTV transcodes the original video feeds from Dish, then streams them out to broadband customers over the Web for an added fee of US$20 per month. It also offers cloud-based DVR recordings of TV programs to subscribers. (See NimbleTV Takes Video Subscriptions Over the Top.)

While NimbleTV has no direct relationship with Dish, it's not really undermining the satellite TV provider's source of revenue. Customers still have to pay for Dish service before they qualify for additional features. It could even be argued that NimbleTV is making Dish's service more valuable by extending the satellite TV provider’s programming to multiple screens.

Unfortunately for the New York-based start-up, Dish doesn't agree that NimbleTV is lending a helping hand. In a statement to AllThingsD, Dish said "NimbleTV is not an authorized Dish retailer, and is not authorized by Dish to market or promote our services."

Currently, NimbleTV doesn't have its service provisioned with any other pay-TV providers, which makes it difficult to drum up fan support. After testing the service in New York, the company aims to expand to several other major U.S. cities, as well as the U.K., Germany and India. But those plans may be delayed now.

In the meantime, both the incumbent pay-TV providers and other startup companies are trying to gain traction with their own TV Everywhere services. If NimbleTV doesn't come up with a solution soon, it could find itself cut out of the market before it really gets started.

For more



— Mari Silbey, special to Light Reading Cable

(5)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
7/23/2013 | 3:06:41 PM
re: Dish Cuts NimbleTV to the Quick
Wow, that's pretty bad, especially given all the companies in different industries it beat out. Businessweek also called it "the meanest company in America" thanks to CEO Charlie Ergen. Sprint and Clearwire employees should be happy it didn't win either acquisition bid.
pdonegan66
50%
50%
pdonegan66,
User Rank: Light Beer
7/23/2013 | 8:10:32 AM
re: Dish Cuts NimbleTV to the Quick
Amidst all the interest that the likes of Sprint and T-Mobile have been showing in Dish of late, has anyone noticed that the Wall Street Journal just nominated Dish as the Worst Company in America To Work For for the second year running? http://tinyurl.com/mddtn2a
Michael Kilgore
50%
50%
Michael Kilgore,
User Rank: Light Beer
7/22/2013 | 7:38:28 PM
re: Dish Cuts NimbleTV to the Quick
First, thanks to AllThingsD for crediting FTABlog.com for breaking the story last week.

I really wonder why Dish cut off nimbleTV. Was it a content partner complaining about all the out-of-market viewers? (I'll bet the NFL would hate to allow a service to beam every NYC pro football game to expatriate New Yorkers for a fraction of DirecTV's price.) Was it the secret sauce that allowed more simultaneous recordings than any single Dish receiver can generate? Was it a sudden worry about copycats, so Dish wanted to carefully stake out how virtual reselling should go? I'd love to hear more about it!
msilbey
50%
50%
msilbey,
User Rank: Blogger
7/22/2013 | 4:40:58 PM
re: Dish Cuts NimbleTV to the Quick
Agreed. Meanwhile, Skitter is another one of these start-ups that appears to have given up trying to go around the pay-tv providers for TV Everywhere delivery. From the looks of things, Skitter only sells directly to the providers now, although they've been very quiet for about a year. Doesn't look good for them either.
albreznick
50%
50%
albreznick,
User Rank: Blogger
7/22/2013 | 2:40:13 PM
re: Dish Cuts NimbleTV to the Quick
Kinda interesting to see the shoe on the other foot as Dish Network tries to fend off a hungry young startup that's acting very aggressively. That's usually Dish's role in railing against the pay TV establishment. It will also be interesting to see if Nimble tries to go to court to gain access to the pay TV programming it desires. If you thought the Aereo case was complicated, you ain't seen nothing yet.
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
The New IP is actually bigger even than business. Like another hugely important tech that Light Reading is digging into right now, the New IP has the potential to change the world by fundamentally advancing what it is possible for people to achieve with communications.
LRTV Huawei Video Resource Center
Huawei Shares Its Vision of the Future of Mobile Networks Innovations

2|26|15   |   2:30   |   (0) comments


Mobile broadband is changing our lives. It's reshaping the Internet, industry, and society. It allows us to freely connect with one another anytime, anywhere. At this year's Mobile World Congress, Huawei will share its latest insights and newest ideas and technologies that will shape the future of MBB. They will showcase their end-to-end MBB solutions that will ...
LRTV Huawei Video Resource Center
Accelerate Digitizing, Boost Digital Business

2|26|15   |   6:14   |   (0) comments


A new digital revolution is leading us to a better connected world. Together with millions of digital partners, Huawei will help CSPs to build their digital service ecosystem and aggregate a wide variety of digital services. In this video, we find out how Huawei is going to help CSPs implement digital operations.
LRTV Huawei Video Resource Center
The Secret Recipe to Enabling Hyper-Growth Industries

2|26|15   |   3:38   |   (0) comments


With a number of successful cases on network capability exposure, Huawei is going to share the secret recipe to enabling hyper-growth markets with a step-by-step approach.
LRTV Documentaries
BTE 2015 Is Bigger & Even Better

2|25|15   |   03:13   |   (4) comments


This year's Big Telecom Event (BTE) in Chicago is going to provide more opportunities than ever for networking, getting to grips with key industry challenges and opportunities and, equally as important, having some fun.
LRTV Interviews
Light Reading ICT Leaders Roundtable at MWC 2015

2|12|15   |   1:07   |   (2) comments


On Sunday March 1, 2015, Light Reading will host an ICT Leaders Roundtable in partnership with Huawei. At this half-day event, CIOs, analysts and researchers will discuss key industry trends like virtualization in the cloud with a specific focus on new business models. Located at the luxurious Renaissance Hotel near the Fira Barcelona, space is limited so please ...
LRTV Documentaries
Going Green in 2015

2|12|15   |   02:04   |   (0) comments


Energy efficiency is set to be an incredibly hot topic in the telecom industry this year.
LRTV Custom TV
SDN & NFV: Where Are We Going From Here?

2|11|15   |   11:27   |   (0) comments


Vitesse Semiconductor CTO Martin Nuss gives his perspective on why SDN and NFV should be tightly interconnected and how he sees the industry moving forward.
LRTV Documentaries
Time for Gigabit Europe?

2|9|15   |   01:27   |   (4) comments


Gigabit broadband networks are springing up all around the US and they'll soon become more commonplace in Europe.
LRTV Interviews
Brocade Brings New IP Vision to 2020 Vision Executive Summit

2|3|15   |   4:23   |   (0) comments


In December 2014, Light Reading gathered telecom executives in Reykjavik, Iceland to discuss their vision for high-capacity networks through the end of the decade. The intimate, interactive meeting was set against the backdrop of Iceland's spectacular natural beauty. As one of the event's founding sponsors, Brocade's Kelly Herrell shared his company's strategy at ...
LRTV Interviews
Brocade's Kelly Herrell on the New IP

2|2|15   |   12:36   |   (0) comments


In December 2014, Steve Saunders sat down with Brocade VP of Software Networking Kelly Herrell at Light Reading's 2020 Vision executive summit in Reykjavik, Iceland. They spoke about Brocade's approach to the New IP, the future of the telecom industry, and more.
LRTV Huawei Video Resource Center
Dr. Dong Sun Talks About Carriers' Digital Transformation & Huawei’s Telco OS

1|29|15   |   6:28   |   (0) comments


Dr. Dong Sun, Chief Architect of Digital Transformation Solutions at Huawei, discusses how telecom operators can become digital ecosystem enablers and deliver optimal user experiences that are in real-time, on-demand, all-online, DIY and social (ROADS).
LRTV Huawei Video Resource Center
Huawei's Chief Network Architect Talks about Network Experience & Operators’ Strategies

1|29|15   |   3:39   |   (0) comments


In the digital age, network experience has become the primary productivity especially for telecom operators. In this video, Wenshuan Dang, Huawei’s Chief Network Architect, discusses how carriers can tackle the challenge of infrastructure complexity in order to enhance business agility and improve user experience.
Upcoming Live Events
March 17, 2015, The Cable Center, Denver, CO
April 14, 2015, The Westin Times Square, New York City, NY
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
June 10, 2015, Chicago, IL
All Upcoming Live Events
Infographics
Net neutrality, broadband services and the current outlook on data consumption, as presented by the New Jersey Institute of Technology.
Hot Topics
Cyber Security Expert Warns: You're Doing It Wrong
Sarah Thomas, Editorial Operations Director, 2/23/2015
10 Weirdly Useful IoT Devices
Eryn Leavens, Copy Desk Editor, 2/24/2015
Small Cells Enabling Location Services
Sarah Thomas, Editorial Operations Director, 2/25/2015
MWC: Let the Madness Begin
Ray Le Maistre, Editor-in-chief, 2/23/2015
Is FCC Weighing Net Neutrality Changes?
Mari Silbey, Independent Technology Editor, 2/25/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Check out Light Reading's interview with Jay Samit, the newly appointed CEO of publicly traded SeaChange International Inc. With a resume that includes Sony, EMI, and Universal, Samit brings a reputation as an entrepreneur and a disruptor to his new role at the video solutions company. Hear what he had to say about the opportunities in video, as well as the outlook for cable, telco, OTT and mobile service providers.
G'day! And welcome to an entirely new feature on Light Reading -- our weekly "CEO-to-CEO" interview.