CTAM Reorgs, Shifts Event Strategy
NATIONAL HARBOR, Md. -- CTAM announced today a shift in its organizational model to focus only on that which most-effectively serves its mission, to provide scale and knowledge so members can manage the future by driving business results today.
The move is an inflection point in a three-year evolution, led by the CTAM Executive Committee and Board of Directors. It is in response to fundamental changes in the industry and the result of carefully listening to members’ needs, particularly the cable companies and content providers.
"For years, CTAM has played an important role in educating the industry about marketing and building cooperation among and between cable companies and programmers. As a Board, we are pleased to see the organization evolve and continue to deliver on the programs that are so valued. We appreciate all the hard work that the Executive committee, along with Char Beales and the team, have devoted to creating this new business model." stated David Juliano, EVP, Sales and Marketing, Comcast and CTAM Chair.
Cable & Telecommunications Association for Marketing (CTAM)