& cplSiteName &

Cox's IPTV Trial Flames Out

Mari Silbey
9/19/2013
100%
0%

Almost as quickly as it began, Cox Communications' beta test of a new IPTV service called flareWatch has come to an end.

Cox Communications Inc. confirmed to Light Reading that the trial, which was built around Fanhattan's Fan TV experience and announced in July, has been discontinued, although the company is still reviewing results from the ground-breaking experiment. (See Cox Flirts With Fanhattan.)

A Cox spokesman said:

    This limited trial was conducted as part of Cox's ongoing customer research to determine how to best evolve our offerings to meet customers' changing needs. We remain focused on helping customers discover and connect to the things they care about in ways that are easy-to-use and reliable and we will continue to test and explore new products. We will continue to evaluate the flareWatch trial results to determine how this might impact future product plans.

Commenting on the end of the Cox experiment, a Fanhattan spokesperson said in a statement:

    The Orange County trial has successfully completed. We collected excellent customer feedback and usage data to inform our broader deployment of Fan TV. As announced in May, Fanhattan plans to work directly with pay TV service providers to distribute Fan TV. Making sure it's ready for primetime requires rigorous testing, trial customer feedback and constant iteration. This limited trial was a small, early step in that direction.

The flareWatch trial was novel because Cox bundled the IPTV service with broadband access. For a price of only $34.99 per month -- cheaper than a standard cable TV package -- subscribers received 97 channels, including top stations such as ESPN, Disney, and Discovery. The service also included 30 hours of cloud DVR storage, and used both the Fan TV set-top and Fanhattan's user interface.

Fanhattan surprised many when it launched its Fan TV set-top earlier this year and then again when it announced the pilot program with Cox. Although the Cox trial was limited, Fanhattan CEO Gilles BianRosa has said that more partnership announcements are on the way.

— Mari Silbey, special to Light Reading Cable

(18)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 2   >   >>
albreznick
50%
50%
albreznick,
User Rank: Blogger
9/23/2013 | 5:35:53 PM
Re: Short trial
Good pojnts, David and Mark. I agree that Fanhattan deserves a lot of credit for getting Cox to even go ahead with the trial. I wonder if the abrupt end now makes it more or less likely tat anothere large cable operator will try the same thing.  
David Dines
50%
50%
David Dines,
User Rank: Blogger
9/23/2013 | 2:43:32 PM
Re: Short trial
I agree that we will probably not know the real reason, at least for a while.  It seems to me that the Innovator's Dilemma issue is a big factor, how much is Cox or any large public company willing to invest in a service that cannibalizes their cash cow - and how far can they go before shareholders start to complain.  This why many of the success stories come from new players like Netflix, which did not have a legacy business or a legacy business that was not that sustainable. 
MarkC73
50%
50%
MarkC73,
User Rank: Light Sabre
9/22/2013 | 2:22:47 AM
Re: Short trial
I would think that you'll not know why Cox would cut short their trial, unless you hear it directly from the sources.  Could be business deals, executives changing their minds, expectations not met, could be a lot of things.

I think the credit should go to Fanhattan, for getting a trial with such a big carrier when potentially there are many barriers and many other players in the market.  Of course those could be the reasons why the trial ended as well.

 

Anyone with sources, hear anything?
DOShea
50%
50%
DOShea,
User Rank: Blogger
9/20/2013 | 9:31:50 PM
Re: Short trial
How bad could the customer feedback have been? Were there people complaining about paying $35 for a package with ESPN, Disney, etc, in it? This looks like one of those things for another company will have to stick their neck out first, and then there will be an industry-wide race for second place.
albreznick
100%
0%
albreznick,
User Rank: Blogger
9/19/2013 | 12:10:28 PM
Re: Short trial
I'd give Cox credit for trying too. But not too much credit. How much could they have found out after just 2 months? A real trial should have lasted more like 6 months. I wonder what they will do now. Mari. who else do you think might give Fanhattan a shot? 
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
9/19/2013 | 10:47:40 AM
Re: Hope it Lives on Somehow...
But wouldn't lower cost to the customer be the main if not only draw to a service like this?
Carol Wilson
100%
0%
Carol Wilson,
User Rank: Blogger
9/19/2013 | 10:36:31 AM
Re: Short trial
Dennis, 

No one gets points for listening to Glass more than once...unless you love it the first time, the rest is just self-loathing. 
msilbey
50%
50%
msilbey,
User Rank: Blogger
9/19/2013 | 10:31:24 AM
Re: Short trial
Hopefully the flareWatch experience wasn't quite so discordant. ;)
msilbey
50%
50%
msilbey,
User Rank: Blogger
9/19/2013 | 10:30:04 AM
Re: Hope it Lives on Somehow...
Somebody's going to do it. I don't think it will ultimately end up being a cheap alternative, but it will be convenient and probably slick on the navigation side. 
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
9/19/2013 | 10:28:57 AM
Re: Short trial
Well, I tried listening to Philip Glass a few times, but decided I'd rather keep my sanity. Do I get points for that?
Page 1 / 2   >   >>
From The Founder
The independent evaluation of Nokia's key virtual network functions (VNFs) was a defining moment for the Finnish giant.
Flash Poll
Live Streaming Video
Prepping for the Future: Upskill U Explained
During this short kick-off video, Doug Webster, Vice President of Service Provider Marketing, Cisco, and Light Reading’s CEO & Founder Steve Saunders give an overview of Upskill U.
LRTV Documentaries
Light Reading Hall of Fame 2016

5|23|16   |   05:43   |   (0) comments


Find out who has been welcomed into Light Reading's Hall of Fame this year.
LRTV Custom TV
ZTE TM Forum Highlights

5|23|16   |     |   (0) comments


ZTE showcased its new ICT solutions at TM Forum in Nice.
LRTV Interviews
Gamma's MD on the Emergence of UC2

5|20|16   |     |   (0) comments


Gamma Communications Managing Director David Macfarlane believes the unified communications (UC) market has reached a tipping point.
LRTV Custom TV
The Ultimate 5-Minute Guide to Digital Customer Engagement

5|20|16   |     |   (0) comments


In this short video, you will hear all about how Digital Customer Engagement is the key to meeting customer expectations, keeping them happy, and maximizing revenue. VP Product & Marketing at Pontis, Ofer Razon, breaks down for us the five essential capabilities for successful Digital Customer Engagement. Don’t miss!
LRTV Custom TV
NFV in 2016: Part 1 – NFV Use Cases Get Real

5|19|16   |   05:57   |   (0) comments


Consensus is building around the key use cases for NFV, including managed IP services at the network edge and on customer premises, which can generate new revenues from enterprises/SMBs and consumers; Evolved Packet Core to support LTE migration; and adjacent technologies, such as TAS and IMS, to support VoLTE and next-generation charging and policy control ...
LRTV Custom TV
Nokia's Steve Vogelsang on NFV – Part 3

5|19|16   |     |   (0) comments


Steve Vogelsang discusses the challenges of operational transformation and how Nokia helps its customers. Join Steve at the Big Communications Event in Austin the morning of May 24, on his keynote and optical networking panel.
LRTV Interviews
Level 3: Why UC Is In Demand

5|17|16   |   04:12   |   (1) comment


Andrew Edison, Level 3's senior VP of sales, EMEA region, talks about the drivers of growth in the unified communications services market.
LRTV Custom TV
ARM's OPNFV Action

5|17|16   |     |   (0) comments


At the ARM booth at MWC 2016, Joe Kidder and Bob Monkman speak to Light Reading about OPNFV and their upcoming action.
LRTV Custom TV
Nokia's Steve Vogelsang on NFV – Part 2

5|16|16   |     |   (0) comments


Steve Vogelsang gives advice to service providers on how to move to NFV. Join Steve at the Big Communications Event in Austin the morning of May 24, on his keynote and optical networking panel.
LRTV Interviews
Interoute CTO on NFV's Maturity

5|13|16   |   06:46   |   (1) comment


Matt Finnie, CTO at international operator Interoute, explains how NFV has made life easier in terms of logistics and how Interoute can now enable a 'software-defined moment' for its customers.
LRTV Huawei Video Resource Center
UBBS 2016 Highlights

5|12|16   |     |   (0) comments


Highlights of Huawei's UBBS event in Hong Kong.
LRTV Huawei Video Resource Center
European 2020 Digital Agenda

5|12|16   |     |   (0) comments


Anacom's Fatima Barros discusses the plan to bring ultrafast broadband to Portugal by 2020.
Upcoming Live Events
May 24-25, 2016, Austin Convention Center, Austin, TX
September 13-14, 2016, The Curtis Hotel, Denver, CO
December 6-8, 2016,
June 16-18, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
A new survey conducted by Heavy Reading and TM Forum shows that CSPs around the world see the move to digital operations as a necessary part of their overall virtualization strategies.
Hot Topics
WiCipedia: Short Skirts & Back-Up Plans
Eryn Leavens, Special Features & Copy Editor, 5/20/2016
Nokia Plays It Smart With Major Mobile Devices Brand Deal
Iain Morris, News Editor, 5/18/2016
Ingenu Revs Up IoT Rhetoric
Iain Morris, News Editor, 5/18/2016
Google Doubles Down on Machine Learning, AI
Mitch Wagner, West Coast Bureau Chief, Light Reading, 5/19/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
In this latest installment of the CEO Chat series, Craig Labovitz, co-founder and CEO of Deepfield, sits down with Light Reading's Steve Saunders in Light Reading's New York City office to discuss how Deepfield fits in with the big data trend and more.
Grant van Rooyen, president and CEO of Cologix, sits down with Steve Saunders, founder and CEO of Light Reading, in the vendor's New Jersey facility to offer an inside look at the company's success story and discuss the importance of security in the telecom industry.
Animals with Phones
Live Digital Audio

Our world has evolved through innovation from the Industrial Revolution of the 1740s to the information age, and it is now entering the Fourth Industrial Revolution, driven by technology. Technology is driving a paradigm shift in the way digital solutions deliver a connected world, changing the way we live, communicate and provide solutions. It can have a powerful impact on how we tackle some of the world’s most pressing problems. In this radio show, Caroline Dowling, President of Communications Infrastructure & Enterprise Computing at Flex, will join Women in Comms Director Sarah Thomas to discuss the impact technology has on society and how it can be a game-changer across the globe; improving lives and creating a smarter world. Dowling, a Cork, Ireland, native and graduate of Harvard Business School's Advanced Management Program, will also discuss her experience managing an international team focused on innovation in an age of high-speed change.