Light Reading

Cox's IPTV Trial Flames Out

Mari Silbey
9/19/2013
100%
0%

Almost as quickly as it began, Cox Communications' beta test of a new IPTV service called flareWatch has come to an end.

Cox Communications Inc. confirmed to Light Reading that the trial, which was built around Fanhattan's Fan TV experience and announced in July, has been discontinued, although the company is still reviewing results from the ground-breaking experiment. (See Cox Flirts With Fanhattan.)

A Cox spokesman said:

    This limited trial was conducted as part of Cox's ongoing customer research to determine how to best evolve our offerings to meet customers' changing needs. We remain focused on helping customers discover and connect to the things they care about in ways that are easy-to-use and reliable and we will continue to test and explore new products. We will continue to evaluate the flareWatch trial results to determine how this might impact future product plans.

Commenting on the end of the Cox experiment, a Fanhattan spokesperson said in a statement:

    The Orange County trial has successfully completed. We collected excellent customer feedback and usage data to inform our broader deployment of Fan TV. As announced in May, Fanhattan plans to work directly with pay TV service providers to distribute Fan TV. Making sure it's ready for primetime requires rigorous testing, trial customer feedback and constant iteration. This limited trial was a small, early step in that direction.

The flareWatch trial was novel because Cox bundled the IPTV service with broadband access. For a price of only $34.99 per month -- cheaper than a standard cable TV package -- subscribers received 97 channels, including top stations such as ESPN, Disney, and Discovery. The service also included 30 hours of cloud DVR storage, and used both the Fan TV set-top and Fanhattan's user interface.

Fanhattan surprised many when it launched its Fan TV set-top earlier this year and then again when it announced the pilot program with Cox. Although the Cox trial was limited, Fanhattan CEO Gilles BianRosa has said that more partnership announcements are on the way.

— Mari Silbey, special to Light Reading Cable

(18)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 2   >   >>
albreznick
50%
50%
albreznick,
User Rank: Blogger
9/23/2013 | 5:35:53 PM
Re: Short trial
Good pojnts, David and Mark. I agree that Fanhattan deserves a lot of credit for getting Cox to even go ahead with the trial. I wonder if the abrupt end now makes it more or less likely tat anothere large cable operator will try the same thing.  
David Dines
50%
50%
David Dines,
User Rank: Blogger
9/23/2013 | 2:43:32 PM
Re: Short trial
I agree that we will probably not know the real reason, at least for a while.  It seems to me that the Innovator's Dilemma issue is a big factor, how much is Cox or any large public company willing to invest in a service that cannibalizes their cash cow - and how far can they go before shareholders start to complain.  This why many of the success stories come from new players like Netflix, which did not have a legacy business or a legacy business that was not that sustainable. 
MarkC73
50%
50%
MarkC73,
User Rank: Light Sabre
9/22/2013 | 2:22:47 AM
Re: Short trial
I would think that you'll not know why Cox would cut short their trial, unless you hear it directly from the sources.  Could be business deals, executives changing their minds, expectations not met, could be a lot of things.

I think the credit should go to Fanhattan, for getting a trial with such a big carrier when potentially there are many barriers and many other players in the market.  Of course those could be the reasons why the trial ended as well.

 

Anyone with sources, hear anything?
DOShea
50%
50%
DOShea,
User Rank: Blogger
9/20/2013 | 9:31:50 PM
Re: Short trial
How bad could the customer feedback have been? Were there people complaining about paying $35 for a package with ESPN, Disney, etc, in it? This looks like one of those things for another company will have to stick their neck out first, and then there will be an industry-wide race for second place.
albreznick
100%
0%
albreznick,
User Rank: Blogger
9/19/2013 | 12:10:28 PM
Re: Short trial
I'd give Cox credit for trying too. But not too much credit. How much could they have found out after just 2 months? A real trial should have lasted more like 6 months. I wonder what they will do now. Mari. who else do you think might give Fanhattan a shot? 
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
9/19/2013 | 10:47:40 AM
Re: Hope it Lives on Somehow...
But wouldn't lower cost to the customer be the main if not only draw to a service like this?
Carol Wilson
100%
0%
Carol Wilson,
User Rank: Blogger
9/19/2013 | 10:36:31 AM
Re: Short trial
Dennis, 

No one gets points for listening to Glass more than once...unless you love it the first time, the rest is just self-loathing. 
msilbey
50%
50%
msilbey,
User Rank: Blogger
9/19/2013 | 10:31:24 AM
Re: Short trial
Hopefully the flareWatch experience wasn't quite so discordant. ;)
msilbey
50%
50%
msilbey,
User Rank: Blogger
9/19/2013 | 10:30:04 AM
Re: Hope it Lives on Somehow...
Somebody's going to do it. I don't think it will ultimately end up being a cheap alternative, but it will be convenient and probably slick on the navigation side. 
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
9/19/2013 | 10:28:57 AM
Re: Short trial
Well, I tried listening to Philip Glass a few times, but decided I'd rather keep my sanity. Do I get points for that?
Page 1 / 2   >   >>
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
The Swedish vendor has undergone a significant transformation during the past few years, adjusting to the demands of next-generation communications companies.
LRTV Documentaries
LTE Paves the Way for the 5G Revolution

4|20|15   |   4:20   |   (0) comments


Håkan Andersson, head of 5G product strategy of the Radio Business Unit at Ericsson, discusses the role of LTE, the US and other industry verticals in building a true 5G ecosystem.
LRTV Documentaries
The 3GPP's Road to 5G Standardization

4|17|15   |   4:43   |   (0) comments


Satoshi Nagata, chairman of the 3GPP's TSG-RAN group and a manager at NTT Docomo, explains the standardization process for 5G, as well as the biggest challenges and opportunities.
LRTV Documentaries
AlcaLu CTO Makes the Case for a New 5G Air Interface

4|16|15   |   3:54   |   (0) comments


Michael Peeters, CTO of wireless at Alcatel-Lucent, explains why 5G will require a new air interface to meet its diverse performance targets.
LRTV Documentaries
AlcaLu + Nokia: The New Uber-Vendor

4|15|15   |   2:42   |   (4) comments


Heavy Reading Senior Analyst Gabriel Brown discusses the technological and competitive opportunities and challenges if a merger between Alcatel-Lucent and Nokia comes to pass.
LRTV Huawei Video Resource Center
Huawei's Data Center Power Play

4|15|15   |   6:22   |   (0) comments


Huawei has developed industry-leading energy efficiency capabilities for its indoor and outdoor data center solutions, explains Dr. Fang Liangzhou, vice president of Huawei's Network Energy product Line.
LRTV Huawei Video Resource Center
Huawei’s Routers, Switches Get the Green Mark

4|15|15   |   2:02   |   (0) comments


TUV Rheinland's Frank Dudley explains how Huawei's routers and switches have been successfully tested by energy efficiency experts and have gained Green Mark Certification.
LRTV Documentaries
A Finn, a Frenchman & a Guy From New Jersey Walk Into a Merger...

4|15|15   |   3:17   |   (0) comments


Stop us if you've heard this one before... Light Reading CEO Founder & CEO Steve Saunders weighs in on the technical and cultural implications of a Nokia and Alcatel-Lucent merger.
LRTV Huawei Video Resource Center
Accounting for Better Solutions

4|10|15   |   02:31   |   (1) comment


Murad Yousuf, CTO at Saudi Arabia's Ministry of Finance (Dept. of Zakat & Income Tax), talks about the benefits of deploying router technology from Huawei.
LRTV Huawei Video Resource Center
What's in Store for Huawei & DataCore?

4|10|15   |   05:44   |   (0) comments


At the CeBIT trade show in Hannover, Germany, George Teixeira, CEO of software-defined storage (SDS) specialist DataCore Software, explains why he has just signed a partnership agreement with Huawei Technologies.
LRTV Huawei Video Resource Center
Du Puts Its Faith in Huawei's Routers

4|9|15   |   3:42   |   (0) comments


Adnan Masood, director of Enterprise MS Solutions Marketing at du, the United Arab Emirates (UAE) operator also known as Emirates Integrated Telecommunications Company, explains why his company chose to use Huawei's multifunctional AR routers as part of its managed enterprise services.
LRTV Huawei Video Resource Center
Huawei Gets Active in the Data Center

4|9|15   |   3:17   |   (0) comments


With enterprise users looking to maximize the use of their data center assets, Huawei’s Chief Architect & Technical Director of IT Data Center Solutions, Bruce Su, explains how the company's six-layer active-active data center solution is eradicating the need to deploy passive, redundant data center assets.
LRTV Huawei Video Resource Center
Blue Consult & Huawei for a Better Solution

4|8|15   |   4:01   |   (0) comments


Martin Rott, CEO, and Marc Metzler, head of sales virtualization, from Germany's Blue Consult discuss their collaboration with Huawei and TrendMicro to develop a secure, scalable IT platform that can meet the needs of the most demanding enterprise users.
Upcoming Live Events
May 5, 2015, Hyatt McCormick Place, Chicago, IL
May 6, 2015, Georgia World Congress, Atlanta, GA
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
June 10, 2015, Chicago, IL
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
November 11-12, 2015, The Westin Peachtree Plaza, Atlanta, GA
All Upcoming Live Events
Infographics
Network Instruments, a JDSU division, shares results from its 2015 State of the Network, a global survey on security.
Hot Topics
Verizon Scores New OTT Content Deals
Mari Silbey, Independent Technology Editor, 4/16/2015
What if the Comcast Merger Fails?
Mari Silbey, Independent Technology Editor, 4/20/2015
Nokia & Alcatel-Lucent: What's Going On?
Ray Le Maistre, Editor-in-chief, 4/15/2015
Nokia + AlcaLu: What the Analysts Say
Ray Le Maistre, Editor-in-chief, 4/14/2015
Huawei P8 Launch: Cue Applause!
Ray Le Maistre, Editor-in-chief, 4/16/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Data Center Interconnect, or DCI, is one of the hottest sectors in telecom currently. Since coming back to Light Reading last year, prodigal-son style, I've ...
LR CEO and Founder Steve Saunders sits down with the head of Qosmos to talk about the changing state of the art in deep packet inspection technology, including its role in SDN and NFV architectures.