Light Reading
Cox has ended the test of its flameWatch IPTV service based on Fanhattan's Fan TV experience.

Cox's IPTV Trial Flames Out

Mari Silbey
9/19/2013
100%
0%

Almost as quickly as it began, Cox Communications' beta test of a new IPTV service called flareWatch has come to an end.

Cox Communications Inc. confirmed to Light Reading that the trial, which was built around Fanhattan's Fan TV experience and announced in July, has been discontinued, although the company is still reviewing results from the ground-breaking experiment. (See Cox Flirts With Fanhattan.)

A Cox spokesman said:

    This limited trial was conducted as part of Cox's ongoing customer research to determine how to best evolve our offerings to meet customers' changing needs. We remain focused on helping customers discover and connect to the things they care about in ways that are easy-to-use and reliable and we will continue to test and explore new products. We will continue to evaluate the flareWatch trial results to determine how this might impact future product plans.

Commenting on the end of the Cox experiment, a Fanhattan spokesperson said in a statement:

    The Orange County trial has successfully completed. We collected excellent customer feedback and usage data to inform our broader deployment of Fan TV. As announced in May, Fanhattan plans to work directly with pay TV service providers to distribute Fan TV. Making sure it's ready for primetime requires rigorous testing, trial customer feedback and constant iteration. This limited trial was a small, early step in that direction.

The flareWatch trial was novel because Cox bundled the IPTV service with broadband access. For a price of only $34.99 per month -- cheaper than a standard cable TV package -- subscribers received 97 channels, including top stations such as ESPN, Disney, and Discovery. The service also included 30 hours of cloud DVR storage, and used both the Fan TV set-top and Fanhattan's user interface.

Fanhattan surprised many when it launched its Fan TV set-top earlier this year and then again when it announced the pilot program with Cox. Although the Cox trial was limited, Fanhattan CEO Gilles BianRosa has said that more partnership announcements are on the way.

— Mari Silbey, special to Light Reading Cable

(18)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Page 1 / 2   >   >>
albreznick
50%
50%
albreznick,
User Rank: Blogger
9/23/2013 | 5:35:53 PM
Re: Short trial
Good pojnts, David and Mark. I agree that Fanhattan deserves a lot of credit for getting Cox to even go ahead with the trial. I wonder if the abrupt end now makes it more or less likely tat anothere large cable operator will try the same thing.  
David Dines
50%
50%
David Dines,
User Rank: Blogger
9/23/2013 | 2:43:32 PM
Re: Short trial
I agree that we will probably not know the real reason, at least for a while.  It seems to me that the Innovator's Dilemma issue is a big factor, how much is Cox or any large public company willing to invest in a service that cannibalizes their cash cow - and how far can they go before shareholders start to complain.  This why many of the success stories come from new players like Netflix, which did not have a legacy business or a legacy business that was not that sustainable. 
MarkC73
50%
50%
MarkC73,
User Rank: Light Sabre
9/22/2013 | 2:22:47 AM
Re: Short trial
I would think that you'll not know why Cox would cut short their trial, unless you hear it directly from the sources.  Could be business deals, executives changing their minds, expectations not met, could be a lot of things.

I think the credit should go to Fanhattan, for getting a trial with such a big carrier when potentially there are many barriers and many other players in the market.  Of course those could be the reasons why the trial ended as well.

 

Anyone with sources, hear anything?
DOShea
50%
50%
DOShea,
User Rank: Blogger
9/20/2013 | 9:31:50 PM
Re: Short trial
How bad could the customer feedback have been? Were there people complaining about paying $35 for a package with ESPN, Disney, etc, in it? This looks like one of those things for another company will have to stick their neck out first, and then there will be an industry-wide race for second place.
albreznick
100%
0%
albreznick,
User Rank: Blogger
9/19/2013 | 12:10:28 PM
Re: Short trial
I'd give Cox credit for trying too. But not too much credit. How much could they have found out after just 2 months? A real trial should have lasted more like 6 months. I wonder what they will do now. Mari. who else do you think might give Fanhattan a shot? 
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
9/19/2013 | 10:47:40 AM
Re: Hope it Lives on Somehow...
But wouldn't lower cost to the customer be the main if not only draw to a service like this?
Carol Wilson
100%
0%
Carol Wilson,
User Rank: Blogger
9/19/2013 | 10:36:31 AM
Re: Short trial
Dennis, 

No one gets points for listening to Glass more than once...unless you love it the first time, the rest is just self-loathing. 
msilbey
50%
50%
msilbey,
User Rank: Blogger
9/19/2013 | 10:31:24 AM
Re: Short trial
Hopefully the flareWatch experience wasn't quite so discordant. ;)
msilbey
50%
50%
msilbey,
User Rank: Blogger
9/19/2013 | 10:30:04 AM
Re: Hope it Lives on Somehow...
Somebody's going to do it. I don't think it will ultimately end up being a cheap alternative, but it will be convenient and probably slick on the navigation side. 
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
9/19/2013 | 10:28:57 AM
Re: Short trial
Well, I tried listening to Philip Glass a few times, but decided I'd rather keep my sanity. Do I get points for that?
Page 1 / 2   >   >>
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Custom TV
Distributed Access Architectures – 2

10|21|14   |   8:51:00 AM   |   (0) comments


ARRIS CTO Network Solutions Tom Cloonan discusses why many if not most MSOs will continue with integrated CCAP, while addressing why some are also looking at two futuristic, distributed access architectures: Remote PHY and Remote CCAP.
LRTV Custom TV
Distributed Access Architectures – 1

10|21|14   |   9:01   |   (0) comments


SCTE Sr. Director of Engineering Dean Stoneback discusses the pros and cons of distributed access architecture (DAA) and its various forms, which range from basic Remote PHY to full CMTS functionality in the node.
LRTV Custom TV
The WiFi Road to Riches – 2

10|21|14   |   3:58   |   (0) comments


ARRIS Senior Solution Architect Eli Baruch talks about how MSOs can enable public and community WiFi through 1) outdoor access points, 2) businesses seeking to offer WiFi to customers, and 3) residential WiFi gateway extensions.
LRTV Custom TV
The WiFi Road to Riches – 1

10|21|14   |   10:15   |   (0) comments


SCTE Director of Advanced Technologies Steve Harris discusses WiFi deployments, drivers, challenges and advances, including 802.11ac, carrier-grade WiFi, community WiFi, Hotspot 2.0, Passpoint, WiFi-First and voice-over-WiFi.
LRTV Custom TV
Advantech Accelerates 100G Traffic Handling

10|17|14   |   7:56   |   (0) comments


Paul Stevens from Advantech explains why handling 100GbE needs a whole new platform design approach and how Advantech is addressing the needs of equipment providers and carriers to give them the flexibility and performance they will need for SDN and NFV deployment.
LRTV Huawei Video Resource Center
Holland's Imtech Traffic & Infra Discusses Huawei's ICT Solution and Services

10|16|14   |   4:49   |   (0) comments


Dimitry Theebe is from the business unit at Imtech Traffic & Infra which delivers communications solutions for transportations. His partnershp with Huawei began about a years ago. In this video, Theebe speaks more about this partnership and what he hopes to accomplish with Huawei.
LRTV Huawei Video Resource Center
Huawei's Comprehensive Storage Solutions Vital for SVR

10|16|14   |   6:16   |   (0) comments


SVR Information Technology provides cloud services for academic and special sectors. With Huawei's support, SVR and Yildiz Technical University has established Turkey's largest and most advanced High Performance Computing system. CSO Ismail Cem Aslan talks about what he hopes Huawei's OceanStor storage system will bring for him.
LRTV Huawei Video Resource Center
Mexico's Servitron's Impression of Huawei at CCW 2014

10|16|14   |   6:35   |   (0) comments


Servitron is a network operator in Mexico that has been in the trunking industry for the past 20 years. Its COO, Ing. Ragnar Trillo O., explains at Critical Communications World 2014 that his company has been interested in the long-term evolution of LTE technology and its adoption for TETRA.
LRTV Huawei Video Resource Center
Building a Better Dubai

10|16|14   |   2:06   |   (0) comments


Abdulla Ahmed Al Falasi is the director of commercial affairs, a telecommunications coordinator for the government of Dubai. Their areas of service span across multiple industries, including police, safety, shopping malls and more. In this video, Abdulla talks about his department's work with Huawei.
LRTV Huawei Video Resource Center
Huawei Lights Up Malaysia Partner Maju Nusa

10|16|14   |   1:59   |   (0) comments


Malaysia's Maju Nusa is an enterprise partner to Huawei in networking, route switches and telco equipment. At this year's Critical Communications World in Singapore, CTO Pushpender Singh talks about what Huawei's eLTE solutions mean to his company and for Malaysia.
LRTV Custom TV
Evolving From HFC to FTTH Networks

10|15|14   |   2:19   |   (0) comments


Cisco's Todd McCrum delves into the future of cable's HFC plant, examining how DOCSIS 3.1 and advanced video compression will extend its life and how the IP video transition will usher in GPON and EPON over FTTH.
LRTV Custom TV
Exploring the Future of Cable Access

10|15|14   |   6:23   |   (0) comments


Cisco's Brett Wingo looks at where cable access architectures are heading, discussing the impact of DOCSIS 3.1, CCAP, Remote PHY, SDN, virtualization of cable networks and related technologies.
Upcoming Live Events
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
WhoIsHostingThis.com presents six of the world's most extreme WiFi hotspots, enabling the most epic selfies you can imagine.
Hot Topics
Forget the Internet, Brace for Skynet
Stephen Saunders, 10/15/2014
HBO Will Go OTT in 2015
Mari Silbey, Independent Technology Editor, 10/15/2014
Google: Carriers & Cloud Providers Need to Cooperate
Mitch Wagner, West Coast Bureau Chief, Light Reading, 10/16/2014
Could Data Be the New 'Currency'?
Ray Le Maistre, Editor-in-chief, 10/16/2014
iPad Air 2 Lets Users Switch Carriers Any Time
Mitch Wagner, West Coast Bureau Chief, Light Reading, 10/17/2014
Like Us on Facebook
Twitter Feed