Light Reading
Cox has ended the test of its flameWatch IPTV service based on Fanhattan's Fan TV experience.

Cox's IPTV Trial Flames Out

Mari Silbey
9/19/2013
100%
0%

Almost as quickly as it began, Cox Communications' beta test of a new IPTV service called flareWatch has come to an end.

Cox Communications Inc. confirmed to Light Reading that the trial, which was built around Fanhattan's Fan TV experience and announced in July, has been discontinued, although the company is still reviewing results from the ground-breaking experiment. (See Cox Flirts With Fanhattan.)

A Cox spokesman said:

    This limited trial was conducted as part of Cox's ongoing customer research to determine how to best evolve our offerings to meet customers' changing needs. We remain focused on helping customers discover and connect to the things they care about in ways that are easy-to-use and reliable and we will continue to test and explore new products. We will continue to evaluate the flareWatch trial results to determine how this might impact future product plans.

Commenting on the end of the Cox experiment, a Fanhattan spokesperson said in a statement:

    The Orange County trial has successfully completed. We collected excellent customer feedback and usage data to inform our broader deployment of Fan TV. As announced in May, Fanhattan plans to work directly with pay TV service providers to distribute Fan TV. Making sure it's ready for primetime requires rigorous testing, trial customer feedback and constant iteration. This limited trial was a small, early step in that direction.

The flareWatch trial was novel because Cox bundled the IPTV service with broadband access. For a price of only $34.99 per month -- cheaper than a standard cable TV package -- subscribers received 97 channels, including top stations such as ESPN, Disney, and Discovery. The service also included 30 hours of cloud DVR storage, and used both the Fan TV set-top and Fanhattan's user interface.

Fanhattan surprised many when it launched its Fan TV set-top earlier this year and then again when it announced the pilot program with Cox. Although the Cox trial was limited, Fanhattan CEO Gilles BianRosa has said that more partnership announcements are on the way.

— Mari Silbey, special to Light Reading Cable

(18)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Page 1 / 2   >   >>
albreznick
50%
50%
albreznick,
User Rank: Blogger
9/23/2013 | 5:35:53 PM
Re: Short trial
Good pojnts, David and Mark. I agree that Fanhattan deserves a lot of credit for getting Cox to even go ahead with the trial. I wonder if the abrupt end now makes it more or less likely tat anothere large cable operator will try the same thing.  
David Dines
50%
50%
David Dines,
User Rank: Blogger
9/23/2013 | 2:43:32 PM
Re: Short trial
I agree that we will probably not know the real reason, at least for a while.  It seems to me that the Innovator's Dilemma issue is a big factor, how much is Cox or any large public company willing to invest in a service that cannibalizes their cash cow - and how far can they go before shareholders start to complain.  This why many of the success stories come from new players like Netflix, which did not have a legacy business or a legacy business that was not that sustainable. 
MarkC73
50%
50%
MarkC73,
User Rank: Light Sabre
9/22/2013 | 2:22:47 AM
Re: Short trial
I would think that you'll not know why Cox would cut short their trial, unless you hear it directly from the sources.  Could be business deals, executives changing their minds, expectations not met, could be a lot of things.

I think the credit should go to Fanhattan, for getting a trial with such a big carrier when potentially there are many barriers and many other players in the market.  Of course those could be the reasons why the trial ended as well.

 

Anyone with sources, hear anything?
DOShea
50%
50%
DOShea,
User Rank: Blogger
9/20/2013 | 9:31:50 PM
Re: Short trial
How bad could the customer feedback have been? Were there people complaining about paying $35 for a package with ESPN, Disney, etc, in it? This looks like one of those things for another company will have to stick their neck out first, and then there will be an industry-wide race for second place.
albreznick
100%
0%
albreznick,
User Rank: Blogger
9/19/2013 | 12:10:28 PM
Re: Short trial
I'd give Cox credit for trying too. But not too much credit. How much could they have found out after just 2 months? A real trial should have lasted more like 6 months. I wonder what they will do now. Mari. who else do you think might give Fanhattan a shot? 
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
9/19/2013 | 10:47:40 AM
Re: Hope it Lives on Somehow...
But wouldn't lower cost to the customer be the main if not only draw to a service like this?
Carol Wilson
100%
0%
Carol Wilson,
User Rank: Blogger
9/19/2013 | 10:36:31 AM
Re: Short trial
Dennis, 

No one gets points for listening to Glass more than once...unless you love it the first time, the rest is just self-loathing. 
msilbey
50%
50%
msilbey,
User Rank: Blogger
9/19/2013 | 10:31:24 AM
Re: Short trial
Hopefully the flareWatch experience wasn't quite so discordant. ;)
msilbey
50%
50%
msilbey,
User Rank: Blogger
9/19/2013 | 10:30:04 AM
Re: Hope it Lives on Somehow...
Somebody's going to do it. I don't think it will ultimately end up being a cheap alternative, but it will be convenient and probably slick on the navigation side. 
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
9/19/2013 | 10:28:57 AM
Re: Short trial
Well, I tried listening to Philip Glass a few times, but decided I'd rather keep my sanity. Do I get points for that?
Page 1 / 2   >   >>
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
Is your network built on 'The Old IP,' or are you part of 'The New IP' revolution?
LRTV Documentaries
A Cultural Shift for an OTT World

9|26|14   |   01:41   |   (3) comments


Telcos need to embrace a new approach to partnerships if they are to generate extra revenues quickly and give customers what they want.
LRTV Documentaries
New Skills Needed as Telecom, IT Collide

9|26|14   |   4:07   |   (1) comment


As telecom and IT collide, new technologies are emerging, new skills are needed and new opportunities for women are arising.
UBB Forum News
Do IP Networks Need An Overhaul?

9|25|14   |   02:01   |   (0) comments


As traffic levels ramp, do IP networks need new technologies and topologies?
LRTV Documentaries
Sprint Wields Its Influence in the Valley

9|25|14   |   3:09   |   (11) comments


Anne-Louise Kardas, Sprint's connection to startups in the Valley, explains how telcos can be innovative and find new opportunities with partners.
LRTV Documentaries
SDN, NFV & The Future of XO's Network

9|25|14   |   3:47   |   (0) comments


XO Communications COO Don MacNeil explains how cloud, SDN and NFV are altering its network requirements as well as changing data centers of the future.
UBB Forum News
The OTT Conundrum

9|24|14   |   01:39   |   (0) comments


What is holding back prosperous partnerships between telcos and the OTT players?
LRTV Documentaries
Putting Broadband to Work

9|24|14   |   01:26   |   (0) comments


High-speed broadband network rollout is key to telco strategies, but it's what happens after the network is built that counts.
Light Reedy
Light Reading's Women in Telecom Recap

9|24|14   |   0:55   |   (4) comments


Our first Women in Telecom breakfast was a huge success, and we hope you'll join us in London for the next event on November 6.
UBB Forum News
Monetizing Ultra-Broadband

9|24|14   |   01:43   |   (2) comments


Ultra-broadband networks need to be built, with fiber-to-the-premises the ultimate goal, but they need to be monetized, too.
LRTV Huawei Video Resource Center
Sales Director of INIT on Plug & Play Switch Devices

9|19|14   |   3:21   |   (0) comments


INIT Italy uses both the Huawei S5700 and S7700 series switches for the campus LAN environment. Sales Director Andrea Curti says their company chose these Huawei devices over others because of their performance, flexible scalability and plug-and-play features.
LRTV Huawei Video Resource Center
Saudi Arabia Upgrades Vocational Training System

9|19|14   |   3:31   |   (0) comments


The Technical and Vocational Training Corporation (TVTC) has 100,000 students, 150 government-owned institutions and oversees 1000 private institutes. The CIO of TVTC explains that Huawei devices have allowed them to manage multiple datacenters using just one software program, scientifically tracking the progress of students and teachers, saving them millions.
LRTV Huawei Video Resource Center
Huawei's Media Solutions Are Here to Stay

9|19|14   |   4:35   |   (0) comments


The current media revolution requires rapid upgrades in technology. New formats (HD, 3D, 4K etc.) and the subsequent explosion of file sizes demand sophisticated network and storage architecture. Social media and the multiple distribution channels require a robust asset management system. Gartner analyst Venecia Liu speaks about the current technological trends in ...
Upcoming Live Events
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
Half of the world's population will be connected to the Internet by 2017, but not just by smartphones and desktops.
Hot Topics
Facebook Pokes Around LTE Direct
Sarah Reedy, Senior Editor, 9/25/2014
Sprint Wields Its Influence in the Valley
Sarah Reedy, Senior Editor, 9/25/2014
Is Redbox Instant Shutting Down?
Mari Silbey, Independent Technology Editor, 9/30/2014
US Ignite Cultivates Gigabit Apps
Jason Meyers, Senior Editor, Utility Communications/IoT, 9/25/2014
Like Us on Facebook
Twitter Feed