& cplSiteName &

Comcast Targets Philly With SDV

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
8/26/2010
50%
50%

Comcast Corp. (Nasdaq: CMCSA, CMCSK) has picked its hometown of Philadelphia as one of the first markets in which the MSO will deploy switched digital video (SDV), with Motorola Inc. (NYSE: MOT) serving as a lead vendor, Light Reading Cable has learned.

Comcast declined to comment on its current SDV deployment plans, but multiple industry sources say Philly is set to be among the first, if not the first, market to get the full SDV treatment from the operator, which had mothballed its earlier SDV activities in favor of an aggressive analog reclamation project. (See Comcast's $1B Bandwidth Plan .)

It's expected that Comcast will leverage SDV for its bandwidth-saving properties, but it could also give the operator an efficient distribution option for 3DTV, a programming category that will likely apply to only a small portion of cable subs for years. By using SDV instead of broadcast, Comcast would only send a multicast stream of a 3DTV channel when a customer in a given service group selected it for viewing. SDV could also set the table for a broader migration to an IPTV architecture. (See Comcast Forges 'Excalibur' for IPTV and SDV: Cable's Stepping Stone to IP Video? )

Although Comcast isn't revealing its specific rollout plans, the MSO has signaled its intention to get much more active with SDV and use it to clear up enough room to offer more than 150 HD channels. In June, the MSO mentioned in a Federal Communications Commission (FCC) filing that it planned to start deploying the technology later this year in a "limited number of systems, and more broadly in 2011-2012." (See Comcast Getting Ready to Uncork SDV.)

Time Warner Cable Inc. (NYSE: TWC), Charter Communications Inc. , and Cablevision Systems Corp. (NYSE: CVC) have been among the most aggressive with SDV so far, but Comcast isn't a complete stranger to the technology, either, having previously conducted tests in Denver; Cherry Hill, N.J., and in Minneapolis/St. Paul, Minn. (See Comcast Reveals SDV Test Beds and Comcast Expands SDV Test Pool.)

Motorola's complete role with the Philly deployment isn't yet known, but the vendor makes various pieces of the SDV ecosystem, including the control plane, session and resource managers, edge QAMs, and the SDV client that goes in the digital set-top.

But Moto won't be the only vendor to get in on Comcast's SDV action. It's also picked edge QAMs from Arris Group Inc. (Nasdaq: ARRS) and Harmonic Inc. (Nasdaq: HLIT), and has used SDV technology from Cisco Systems Inc. (Nasdaq: CSCO) in earlier trials. BigBand Networks Inc. (Nasdaq: BBND) is another approved SDV supplier at Comcast, but has yet to announce any deployment deals.

When Comcast decides when it will pull the SDV trigger in Philly, it'll have to give 30-day advance notice to the local franchise authority since it's considered a "change in service" in the eyes of the FCC. (See FCC Reverses SDV Ruling and FCC Dings TWC Over SDV .)

— Jeff Baumgartner, Site Editor, Light Reading Cable

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
From The Founder
NFV's promises of automation and virtualization are intriguing, but what really excites service providers is the massive amount of money they could save.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
Women in Comms Introduction Videos
VMWare VP Brings Women Up With Her

8|16|17   |   6:49   |   (1) comment


It's an art and a science to make mentorship, inclusive leadership, diversity and promotion of high-potential women work, says Honore' LaBourdette, vice president of Global Market Development at VMWare.
LRTV Documentaries
5G Spectrum Wars – The Recap

8|15|17   |   2:22   |   (0) comments


Service provider 3 has filed a lawsuit against Ofcom over 5G spectrum auction in the UK.
LRTV Custom TV
Say What? Facebook Unleashes AI Anarchy – The Recap

8|7|17   |     |   (0) comments


A recap of the week's talking points on Light Reading's sister site, telecoms.com. Facebook AI programmers had a bit of a brain-fade as they allowed one of its AI applications to invent its ...
Women in Comms Introduction Videos
Fujitsu's Women Band Together to Help Girls Do STEM

8|2|17   |   9:35   |   (1) comment


Supporting women both inside and outside of Fujitsu is a top priority of the telecom vendor. Yanbing Li, Fujitsu Network Communication's director of System Software Development & Delivery, shares why it's important, but why there's still a long road ahead.
LRTV Custom TV
If You're Not First, You're Last – The Recap

7|31|17   |   08:18   |   (1) comment


In case you missed it, Amazon's 1% stock increase helped Jeff Bezos dethrone Bill Gates as the richest man in the world. Also, Taiwanese electronics manufacturer
Women in Comms Introduction Videos
AT&T's Tech President Preps Workforce for the Future

7|26|17   |   5:47   |   (10) comments


AT&T is focused on the software-defined network of the future and is reskilling its workforce to get ready too, according to AT&T's President of Technology Development Melissa Arnoldi.
Women in Comms Introduction Videos
Cisco: Mentoring Critical to Attract & Retain Women

7|19|17   |   6:40   |   (1) comment


Liz Centoni, senior vice president and general manager of Cisco's Computing System Product Group, shares why mentoring in all its forms is important for women and what Cisco is doing that's made a difference for women in tech.
LRTV Custom TV
Gigabit LTE With Snapdragon 835

7|12|17   |     |   (1) comment


At an event in Wembley stadium, EE used its live network to demonstrate gigabit LTE using a Sony Xperia XZ Premium smartphone with a Qualcomm Snapdragon 835 chip.
LRTV Custom TV
Implementing Machine Intelligence With Guavus

7|12|17   |     |   (0) comments


Guavus unites big data and machine intelligence, enabling many of the the largest service providers in the world to save money and drive measureable revenue. Learn how applying Machine Intelligence substantially reduces operational costs and in many cases can eliminate subscriber impact, meaning a better subscriber experience and higher NPS.
LRTV Custom TV
Unlocking Customer Experience Insights With Machine Intelligence

7|12|17   |     |   (0) comments


When used to analyze operational data and to drive operational decisions, machine intelligence reduces the number of tasks which require human intervention. Guavus invested in Machine Intelligence early. Learn about the difference between Machine Learning and Machine Intelligence.
Women in Comms Introduction Videos
Verizon VP Talks Network, Career Planning

7|12|17   |   4:49   |   (0) comments


Heidi Hemmer, vice president of Technology, Strategy & Planning at Verizon, shares how bold bets and the future of tech define her career.
Telecom Innovators Video Showcase
Masergy's NFV Journey

7|11|17   |     |   (0) comments


Ray Watson, vice president of global technology at Masergy, discusses the advantages and challenges in entering the still-maturing NFV market for the past three years.
Upcoming Live Events
September 28, 2017, Denver, CO
October 18, 2017, Colorado Convention Center - Denver, CO
November 1, 2017, The Royal Garden Hotel
November 1, 2017, The Montcalm Marble Arch
November 2, 2017, 8 Northumberland Avenue, London, UK
November 30, 2017, The Westin Times Square
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Intel CEO Leaves Trump Biz Advisory Board
Dan Jones, Mobile Editor, 8/15/2017
Are Cord-Cutting's Days Numbered?
Alan Breznick, Cable/Video Practice Leader, Light Reading, 8/14/2017
Orchestration Startup UBiqube Pivots Away From NFV
Carol Wilson, Editor-at-large, 8/15/2017
Verizon Video Woes Pile On
Mari Silbey, Senior Editor, Cable/Video, 8/14/2017
WiCipedia: Dolly Babes, Manifesto Backlash & 'Brotastic' Failures
Eryn Leavens, Special Features & Copy Editor, 8/18/2017
Like Us on Facebook
Twitter Feed
Animals with Phones
We Know a Tough Day When We See One Click Here
Live Digital Audio

Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.

During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.

She will share her unique insight into the collegiate level, where women pursuing engineering and STEM-related degrees is dwindling. Engelbert will also reveal new, original Ovum research on the topics of artificial intelligence, the Internet of Things, security and augmented reality, as well as discuss what each of those technologies might mean for women in our field. As always, we'll also leave plenty of time to answer all your questions live on the air and chat board.