& cplSiteName &

Comcast Targets Philly With SDV

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
8/26/2010
50%
50%

Comcast Corp. (Nasdaq: CMCSA, CMCSK) has picked its hometown of Philadelphia as one of the first markets in which the MSO will deploy switched digital video (SDV), with Motorola Inc. (NYSE: MOT) serving as a lead vendor, Light Reading Cable has learned.

Comcast declined to comment on its current SDV deployment plans, but multiple industry sources say Philly is set to be among the first, if not the first, market to get the full SDV treatment from the operator, which had mothballed its earlier SDV activities in favor of an aggressive analog reclamation project. (See Comcast's $1B Bandwidth Plan .)

It's expected that Comcast will leverage SDV for its bandwidth-saving properties, but it could also give the operator an efficient distribution option for 3DTV, a programming category that will likely apply to only a small portion of cable subs for years. By using SDV instead of broadcast, Comcast would only send a multicast stream of a 3DTV channel when a customer in a given service group selected it for viewing. SDV could also set the table for a broader migration to an IPTV architecture. (See Comcast Forges 'Excalibur' for IPTV and SDV: Cable's Stepping Stone to IP Video? )

Although Comcast isn't revealing its specific rollout plans, the MSO has signaled its intention to get much more active with SDV and use it to clear up enough room to offer more than 150 HD channels. In June, the MSO mentioned in a Federal Communications Commission (FCC) filing that it planned to start deploying the technology later this year in a "limited number of systems, and more broadly in 2011-2012." (See Comcast Getting Ready to Uncork SDV.)

Time Warner Cable Inc. (NYSE: TWC), Charter Communications Inc. , and Cablevision Systems Corp. (NYSE: CVC) have been among the most aggressive with SDV so far, but Comcast isn't a complete stranger to the technology, either, having previously conducted tests in Denver; Cherry Hill, N.J., and in Minneapolis/St. Paul, Minn. (See Comcast Reveals SDV Test Beds and Comcast Expands SDV Test Pool.)

Motorola's complete role with the Philly deployment isn't yet known, but the vendor makes various pieces of the SDV ecosystem, including the control plane, session and resource managers, edge QAMs, and the SDV client that goes in the digital set-top.

But Moto won't be the only vendor to get in on Comcast's SDV action. It's also picked edge QAMs from Arris Group Inc. (Nasdaq: ARRS) and Harmonic Inc. (Nasdaq: HLIT), and has used SDV technology from Cisco Systems Inc. (Nasdaq: CSCO) in earlier trials. BigBand Networks Inc. (Nasdaq: BBND) is another approved SDV supplier at Comcast, but has yet to announce any deployment deals.

When Comcast decides when it will pull the SDV trigger in Philly, it'll have to give 30-day advance notice to the local franchise authority since it's considered a "change in service" in the eyes of the FCC. (See FCC Reverses SDV Ruling and FCC Dings TWC Over SDV .)

— Jeff Baumgartner, Site Editor, Light Reading Cable

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Interviews
Heavy Reading: The Web-Scale View

1|18|17   |     |   (0) comments


At Light Reading's 2020 Vision Executive Summit in Rome, Heavy Reading's former chief analyst Patrick Donegan shared insight from the recent web-scale operators report, which featured research on how web-scale operators view the market, the best web-scale companies to ...
LRTV Custom TV
Cisco's Cloud Scale Networking: Automation, Virtualization & Simplification

1|18|17   |     |   (1) comment


Cisco's Sanjeev Mervana outlines the latest innovations in networking technology at CES 2017 in Las Vegas.
LRTV Custom TV
ADVA Talks Innovation & the Future of Networking

1|17|17   |     |   (0) comments


Ray Le Maistre and Christoph Glingener, CTO of ADVA Optical Networking, discuss the current state of the industry, cooperation and collaboration, open innovation and the future of networking.
LRTV Custom TV
Cisco's Infinite Video Platform

1|17|17   |     |   (0) comments


Cisco's Infinite Video Platform allows service providers to deliver broadcast-quality video over IP networks. Infinite video supports many devices, from 4K TVs to tablets to game consoles. Join Cisco's Rajeev Raman for a brief tour and live demo.
LRTV Interviews
Masergy: Ability to Adapt Key for NFV

1|16|17   |   6:40   |   (0) comments


Speaking at Light Reading's 2020 Vision in Rome, Masergy's VP, Global Technology, Ray Watson, said agility is key to providing the mix and match NFV-based services that are driving business for the managed service provider today.
LRTV Interviews
Equinix: The Data Explosion

1|13|17   |   4:16   |   (0) comments


At Light Reading's 2020 Vision in Rome, Eric Schwartz, president of EMEA, Equinix, talked about how Equinix is helping its customers manage the influx of data today, and how it's preparing for a future filled with millions of connected IoT devices.
LRTV Interviews
Heavy Reading: The Changing Data Center Landscape

1|12|17   |   6:05   |   (1) comment


At Light Reading's 2020 Vision event in Rome, Heavy Reading's Senior Analyst Roz Roseboro talks about how virtualization is impacting data center evolution and how that evolution is affecting the relationship between service providers, data center operators and public cloud providers.
LRTV Interviews
Boingo: Prepping for Millions of Devices

1|12|17   |   5:07   |   (1) comment


At Light Reading's 2020 Vision in Rome, Boingo's CTO Derek Peterson discusses how wireless operators will address the needs of low-bandwidth and high-bandwidth apps at the same time, the need for more MHz, the impact of IoT and more.
LRTV Interviews
Comcast Shows Off Gig Gateway at CES

1|11|17   |     |   (1) comment


With its largest presence at CES in years, Comcast took the wraps off its long-awaited gigabit gateway and a new platform for managing the home WiFi network. Light Reading Senior Editor Mari Silbey sat down with EVP Chris Satchell to discuss the latest Comcast advance, and met with VP of Product Strategy and Development Andrea Peiro to walk through a demo of the ...
LRTV Interviews
Colt: End-to-End Key for 2017

1|10|17   |   6:21   |   (0) comments


At Light Reading's 2020 Vision Executive Summit in Rome, Nico Fischbach of Colt said having a multi-carrier, end-to-end service proposition is going to be key for 2017 -- and SD-WAN is instrumental in making it happen.
From the Founder
Cisco's Clemson on Mobile Cloud Video

1|9|17   |     |   (1) comment


Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators. "If you think about where we're going… whether it's a mobile application, or a video ...
LRTV Custom TV
VMware Telco NFV Solutions – Preparing for 5G & IOT

1|9|17   |     |   (0) comments


Shekar Ayyar, EVP & Corporate Strategy/General Manager of Telco for VMware, discusses VMware's Telco NFV solutions role and foundation for the Imminent Arrival of 5G & IOT.
Upcoming Live Events
March 21-22, 2017, The Curtis Hotel, Denver, CO
May 15-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
A Women in Comms Glossary
Sarah Thomas, Director, Women in Comms, 1/18/2017
Is Cable One Beefing Up for Slaughter?
Alan Breznick, Cable/Video Practice Leader, Light Reading, 1/20/2017
Google Security Lessons for IT
Curtis Franklin, Security Editor, 1/18/2017
TV's Paradox: No HDR Without 4K
Mari Silbey, Senior Editor, Cable/Video, 1/17/2017
Nokia CTO: 2017 Is the Year 5G Gets in the Field
Dan Jones, Mobile Editor, 1/19/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading founder and CEO Steve Saunders chats with Sportlogiq CEO Craig Buntin about sports data analysis.
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.