& cplSiteName &

Comcast Targets Philly With SDV

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
8/26/2010
50%
50%

Comcast Corp. (Nasdaq: CMCSA, CMCSK) has picked its hometown of Philadelphia as one of the first markets in which the MSO will deploy switched digital video (SDV), with Motorola Inc. (NYSE: MOT) serving as a lead vendor, Light Reading Cable has learned.

Comcast declined to comment on its current SDV deployment plans, but multiple industry sources say Philly is set to be among the first, if not the first, market to get the full SDV treatment from the operator, which had mothballed its earlier SDV activities in favor of an aggressive analog reclamation project. (See Comcast's $1B Bandwidth Plan .)

It's expected that Comcast will leverage SDV for its bandwidth-saving properties, but it could also give the operator an efficient distribution option for 3DTV, a programming category that will likely apply to only a small portion of cable subs for years. By using SDV instead of broadcast, Comcast would only send a multicast stream of a 3DTV channel when a customer in a given service group selected it for viewing. SDV could also set the table for a broader migration to an IPTV architecture. (See Comcast Forges 'Excalibur' for IPTV and SDV: Cable's Stepping Stone to IP Video? )

Although Comcast isn't revealing its specific rollout plans, the MSO has signaled its intention to get much more active with SDV and use it to clear up enough room to offer more than 150 HD channels. In June, the MSO mentioned in a Federal Communications Commission (FCC) filing that it planned to start deploying the technology later this year in a "limited number of systems, and more broadly in 2011-2012." (See Comcast Getting Ready to Uncork SDV.)

Time Warner Cable Inc. (NYSE: TWC), Charter Communications Inc. , and Cablevision Systems Corp. (NYSE: CVC) have been among the most aggressive with SDV so far, but Comcast isn't a complete stranger to the technology, either, having previously conducted tests in Denver; Cherry Hill, N.J., and in Minneapolis/St. Paul, Minn. (See Comcast Reveals SDV Test Beds and Comcast Expands SDV Test Pool.)

Motorola's complete role with the Philly deployment isn't yet known, but the vendor makes various pieces of the SDV ecosystem, including the control plane, session and resource managers, edge QAMs, and the SDV client that goes in the digital set-top.

But Moto won't be the only vendor to get in on Comcast's SDV action. It's also picked edge QAMs from Arris Group Inc. (Nasdaq: ARRS) and Harmonic Inc. (Nasdaq: HLIT), and has used SDV technology from Cisco Systems Inc. (Nasdaq: CSCO) in earlier trials. BigBand Networks Inc. (Nasdaq: BBND) is another approved SDV supplier at Comcast, but has yet to announce any deployment deals.

When Comcast decides when it will pull the SDV trigger in Philly, it'll have to give 30-day advance notice to the local franchise authority since it's considered a "change in service" in the eyes of the FCC. (See FCC Reverses SDV Ruling and FCC Dings TWC Over SDV .)

— Jeff Baumgartner, Site Editor, Light Reading Cable

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
From The Founder
Light Reading today starts a new voyage as part of a larger Enterprise.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Interviews
Can Cable Climb Upmarket?

12|7|16   |     |   (0) comments


Carol Wilson and Alan Breznick assess cable's prospects for winning more enterprises in a landscape rocked by corporate M&A activity.
Women in Comms Introduction Videos
TalkTalk Exec: Find Your North Star at Work

12|7|16   |   3:38   |   (0) comments


Women need to find their purpose, a professional North Star, and create a personal board for themselves, according to Alex Tempest, director of partners at TalkTalk Business.
LRTV Interviews
Verizon: Beware Unknown Unknowns

12|7|16   |   04:58   |   (0) comments


Chris Novak, director of the Verizon Enterprise Solutions Risk Team, explains that enterprises who don't conduct a thorough audit of their assets often leave some things unprotected because they don't know they exist. Many times these unprotected assets are part of corporate M&A activity but left unshielded they can become a hacker's playground, he tells Light ...
LRTV Interviews
ETSI's CTO Talks NFV, 5G & NGP

12|5|16   |   09:45   |   (0) comments


Adrian Scrase, CTO at standards body ETSI, talks about the various initiatives and specifications developments related to NFV, 5G and NGP (next-generation protocols) that will underpin next-gen networks.
Women in Comms Introduction Videos
Korn Ferry Consultant: How to Find, Cultivate & Be the Best Talent

11|30|16   |   4:10   |   (2) comments


Erin Callaghan, a managing consultant for Korn Ferry Futurestep, shares strategies for companies to improve how they recruit and for women to ensure they don't get lost in the pipeline.
LRTV Custom TV
We Can Make the World More Sustainable

11|29|16   |     |   (0) comments


GeSI is a global e-Sustainability Initiative organization bringing together 40 big multinational companies around the world. According to GeSI's report, information and communication technology can make the world more sustainable. Luis Neves, chairman of GeSI, shared with us his opinion at Ultra-broadband Forum (UBBF2016).
LRTV Custom TV
Finding a New Way to Engage Customers & Drive Revenue

11|29|16   |     |   (0) comments


Mobile revenues are declining. Digicel, a player in the Caribbean telecommunications/entertainment space, has found a new way to engage customers and drive revenue. John Quinn, CTO of Digicel, shared with us its story at Ultra-broadband Forum (UBBF2016)
LRTV Custom TV
Do You Really Need Gigabit Infrastructure?

11|29|16   |     |   (0) comments


Altibox is the biggest fiber-to-the-home (FTTH) player and the largest provider of video and TV in Norway. They started out with zero customers in 2002. Now they have close to half a million households and companies attached to their FTTH business. Nils Arne, CEO of Altibox shared with us their story and insight on 5G at Ultra-broadband Forum (UBBF2016).
LRTV Custom TV
BTís Openreach Strategy & Its Updates in 2016

11|29|16   |     |   (0) comments


A lot of developments at Openreach this year in terms of strategy and planned investments. Peter Bell, CIO of Openreach BT, shared with us the updates of Openreach at Ultra-broadband Forum (UBBF2016).
LRTV Custom TV
ITU: The Broadband Is Our Future

11|29|16   |     |   (0) comments


At Ultra-broadband Forum, Houlin Zhao, Secretary General of ITU, discussed how important it is for countries, companies and everybody to be working together to help to build the broadband and digital economies (UBBF2016).
LRTV Custom TV
Tackling 5G in Dallas

11|28|16   |     |   (0) comments


Here are our highlights of the 5G North America show in Dallas, Texas with Light Reading's Dan Jones.
LRTV Interviews
Cox Prepping for Virtualization Trials

11|14|16   |     |   (0) comments


In this video interview, Cox's Jeff Finkelstein discusses MSO's plans to test managed business services in early 2017 and tackle Distributed Access Architectures.
Upcoming Live Events
December 6-8, 2016, The Westin Excelsior, Rome
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Hot Topics
Cable Nodes Becoming a Choke Point
Brian Santo, Senior editor, Test & Measurement / Components, Light Reading, 12/5/2016
WiCipedia: After-School Coding, Salary Probing & Pro-Parenthood Companies
Eryn Leavens, Special Features & Copy Editor, 12/2/2016
Consolidated Snaps Up Fairpoint for $1.5B
Iain Morris, News Editor, 12/5/2016
Altice FTTH Bill Could Hit Almost $9.6B in US
Iain Morris, News Editor, 12/1/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Animals with Phones
Live Digital Audio

Even when there's a strong pipeline of female talent in the comms industry, it tends to leak all the way to the top. McKinsey & Company says women experience pipeline leakage at three primary points: being unable to enter, being stuck in the middle or being locked out of the top. Each pipeline pain point presents its own challenges, but also opportunities to stop the leak. Wireless operator Sprint is making a conscious effort to improve its own pipeline from new recruits to the C-suite, and it wants the rest of the industry to do the same. In this Women in Comms radio show, WiC Board Member and Sprint Vice President of Enterprise Sales Nelly Pitocco will give us her take on the industry's pipeline challenges. Pitocco, who joined Sprint in May and has spent 20 years in the comms industry, will also offer solutions, share how Sprint is tackling the challenge within its own organization and take your questions live on air.