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Comcast Execs Talk Up X2, Cloud DVR

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
12/11/2012
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Comcast keeps the peacock
The main reason for the broadcast was to give an end-of-year tribute to technicians who helped Comcast handle the aftermath of the superstorm Sandy and to introduce employees to Comcast's new corporate brand and logo as the company prepares to celebrate its 50th anniversary in November 2013.

The logo, which teams the iconic NBC peacock with a more modern font treatment for Comcast, was introduced as the company launched a new corporate website on Monday.



"We decided it was time to take a look at the logo of the company and the brand and the website," a spokeswoman said. (It's been almost two years since Comcast closed the NBCUniversal LLC acquisition.) (See Comcast Clinches NBCU Deal .)

The new corporate site includes dedicated areas for Comcast Labs, which has development centers in Silicon Valley, Seattle, Philadelphia, Denver and Washington, D.C.; info about the new gesture-based X1 remote app; and a photo of Comcast's patent wall.

Meanwhile, the Comcast.com site will retain the company's Xfinity brand and remain the company's consumer-facing website, for things like ordering services and paying bills.

The old Comcast logo with the crescent "C" will eventually be phased out.

— Jeff Baumgartner, Site Editor, Light Reading Cable

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Jeff Baumgartner
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Jeff Baumgartner,
User Rank: Light Beer
1/10/2013 | 4:00:14 AM
re: Comcast Execs Talk Up X2, Cloud DVR


Using cloud DVR as protection against TiVo's IP, at least when it comes to Comcast, would represent  more of a long-term strategic play, if this indeed plays into the reasons behind the MSO's strategy to deploy a network DVR. Comcast's already well-protected thanks to the license it already has coming way of that original deal struck in 2005.  According to Multichannel News, it appears that Comcast has TiVo IP rights through June 30, 2014, with renewal terms ending March 15, 2019. JB  


 


 

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