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Canoe certifies This Technology's metadata asset management product to streamline on-demand ad insertion.

Canoe Certifies This Tech's MetaMore for VOD DAI

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2/10/2014
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DENVER -- This Technology, a leading provider of software solutions for dynamic ad insertion, today announced that Canoe, a provider of advertising software and services to national television programming networks, has certified This Technology’s MetaMore for Programmers as integrated with the Canoe VOD DAI platform via their Integration Certification Program. Programmers can leverage the cloud-based metadata asset management system to efficiently create and distribute information about video assets for VOD and advanced advertising. The result is streamlined metadata authoring, automated input for multiple system types and efficient delivery of dynamic ads on VOD.

The Canoe Integration Certification Program supports the cable advertising ecosystem by identifying the industry solutions that have not only been integrated and tested to work with Canoe utilizing CableLabs Metadata 1.1, 3.0, SCTE and IAB VAST, but have also been deployed in one or more live production environments for an extended period of time. This validates the product’s ability to serve programmer metadata asset management needs today and in the future, including as the industry moves to support CableLabs Metadata 3.0 for video content metadata sharing.

MetaMore offers Web-based content metadata editing tools to simplify communication of metadata information in an environment where multiple format types are in play and speed is imperative. Programmers can easily create or modify guide, billing and distribution metadata, including the scheduling of license window and specification of distribution points. It also allows for one-time creation of metadata that can be easily distributed to multiple platforms, including VOD, broadband television and TV Everywhere. MetaMore is platform agnostic and standards compliant, with capabilities that include the Content Information Service (SCTE-130-4/CIS), CableLabs VOD 1.1 and 3.0, and the Broadcast Exchange Format (SMTE-2021/BXF).

This Technology LLC

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