Light Reading
Teams with Popcorn Home Entertainment on service that enables digital subs to rent VOD films, and buy the DVD, in a single purchase

Cablevision VOD Gets Physical

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
2/4/2008
50%
50%

Cablevision Systems Corp. (NYSE: CVC) is in the DVD distribution business, in a roundabout way. (See Cablevision Bows DVD Service.)

Putting a new twist on the so-called "day-and-date" concept, the New York-based MSO has teamed with Popcorn Home Entertainment on a service that allows cable customers to watch films via video-on-demand (VOD) the same day they are released in stores on DVD, so long as they also agree to pay for the physical DVD, as well.

Under the arrangement, Popcorn Home Entertainment will send the physical DVD directly to customers after they order the move from Cablevision's VOD service. The DVD will be delivered "within days" of the original order on VOD, according to Popcorn.

At the start, some titles that apply for the DVD-VOD combo include Universal Studio Home Entertainment flicks such as The Born Ultimatum, The Kingdom, Eastern Promises, and American Gangster, which becomes available February 19.

According to the site, Elizabeth: The Golden Age, starring Cate Blanchett and Geoffrey Rush, is slated to become available tomorrow (February 5).

Customers who want immediate VOD access and the physical DVD copy will pay a premium. New releases marketed by Cablevision and Popcorn will sell for $19.95 each, plus shipping and handling. Older, "library" titles will go for $9.95 and $15.95. By comparison, Cablevision rents new VOD titles (including some in hi-def format, and without the DVD element) for $4.95 each.

The cable partnership, the first for Popcorn, marks the latest effort by the cable industry to tighten VOD windows. Popcorn said it will offer titles to consumers 30 to 45 days prior to the traditional VOD distribution window.

Following a soft launch that started several weeks ago, the DVD-VOD service is available to Cablevision's base of 2.6 million iO: Interactive Optimum digital video subscribers, according to an MSO spokesman. He would not say how the service performed in the ramp-up to Monday's official launch.

To gain access to the Popcorn/DVD offer, Cablevision customers must first complete a secure profile on the Web, and provide their credit card, shipping and billing information. Customers will then gain access to titles available through the Popcorn deal via the Cablevision on-demand menu or directly on channel 500.

The new DVD-VOD service marks "a major step forward in giving our customers new ways to quickly and easily purchase goods and services from a wide variety of companies, using our fiber optic network and the advanced set-top box that is already in the home," said Cablevision EVP of digital marketing & commerce Patricia Gottesman, in a statement.

More cable deals could be in the works for Popcorn Home Entertainment, which is helmed by Steve Brenner, the former president and CEO of In Demand LLC , the pay-per-view/VOD joint venture of Comcast Corp. (Nasdaq: CMCSA, CMCSK), Time Warner Cable Inc. (NYSE: TWC), and Cox Communications Inc. . Before that, Brenner was president of USA Networks. Company officials were not immediately available Monday for further comment about its cable strategy, or how it divides revenues with cable operator and studio partners.

Cable has shown a keen interest in tightening distribution windows in order to push VOD usage and revenues.

Comcast, for example, has been testing a day-and-date VOD service in Denver and Pittsburgh. The MSO launched a similar offering in Atlanta last October, according to a company spokesman.

Comcast has not released specific usage figures from its day-and-date tests, but the MSO has maintained that they have not cannibalized DVD sales. At The Cable Show last year, Comcast COO Steve Burke suggested that consumers would be willing to spend as much as $50 to watch movies at home in the theater release window. (See Cable's Day & Date Champion and Box Office Tizzy .)

In 2006, Comcast and Cablevision began offering films from IFC Entertainment via VOD the same day they are released in independent movie theaters.

— Jeff Baumgartner, Site Editor, Cable Digital News



(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Custom TV
Using Service Quality to Drive WiFi Monetization

10|22|14   |   6:51   |   (0) comments


Live from the SCTE conference: Heavy Reading's Alan Breznick explores the forces shaping the WiFi opportunity in an interview with CableLabs' Justin Colwell and Amdocs' Ken Roulier.
LRTV Custom TV
Distributed Access Architectures – 2

10|21|14   |   8:51:00 AM   |   (0) comments


ARRIS CTO Network Solutions Tom Cloonan discusses why many if not most MSOs will continue with integrated CCAP, while addressing why some are also looking at two futuristic, distributed access architectures: Remote PHY and Remote CCAP.
LRTV Custom TV
Distributed Access Architectures – 1

10|21|14   |   9:01   |   (0) comments


SCTE Sr. Director of Engineering Dean Stoneback discusses the pros and cons of distributed access architecture (DAA) and its various forms, which range from basic Remote PHY to full CMTS functionality in the node.
LRTV Custom TV
The WiFi Road to Riches – 2

10|21|14   |   3:58   |   (0) comments


ARRIS Senior Solution Architect Eli Baruch talks about how MSOs can enable public and community WiFi through 1) outdoor access points, 2) businesses seeking to offer WiFi to customers, and 3) residential WiFi gateway extensions.
LRTV Custom TV
The WiFi Road to Riches – 1

10|21|14   |   10:15   |   (0) comments


SCTE Director of Advanced Technologies Steve Harris discusses WiFi deployments, drivers, challenges and advances, including 802.11ac, carrier-grade WiFi, community WiFi, Hotspot 2.0, Passpoint, WiFi-First and voice-over-WiFi.
LRTV Custom TV
Advantech Accelerates 100G Traffic Handling

10|17|14   |   7:56   |   (0) comments


Paul Stevens from Advantech explains why handling 100GbE needs a whole new platform design approach and how Advantech is addressing the needs of equipment providers and carriers to give them the flexibility and performance they will need for SDN and NFV deployment.
LRTV Huawei Video Resource Center
Holland's Imtech Traffic & Infra Discusses Huawei's ICT Solution and Services

10|16|14   |   4:49   |   (0) comments


Dimitry Theebe is from the business unit at Imtech Traffic & Infra which delivers communications solutions for transportations. His partnershp with Huawei began about a years ago. In this video, Theebe speaks more about this partnership and what he hopes to accomplish with Huawei.
LRTV Huawei Video Resource Center
Huawei's Comprehensive Storage Solutions Vital for SVR

10|16|14   |   6:16   |   (0) comments


SVR Information Technology provides cloud services for academic and special sectors. With Huawei's support, SVR and Yildiz Technical University has established Turkey's largest and most advanced High Performance Computing system. CSO Ismail Cem Aslan talks about what he hopes Huawei's OceanStor storage system will bring for him.
LRTV Huawei Video Resource Center
Mexico's Servitron's Impression of Huawei at CCW 2014

10|16|14   |   6:35   |   (0) comments


Servitron is a network operator in Mexico that has been in the trunking industry for the past 20 years. Its COO, Ing. Ragnar Trillo O., explains at Critical Communications World 2014 that his company has been interested in the long-term evolution of LTE technology and its adoption for TETRA.
LRTV Huawei Video Resource Center
Building a Better Dubai

10|16|14   |   2:06   |   (0) comments


Abdulla Ahmed Al Falasi is the director of commercial affairs, a telecommunications coordinator for the government of Dubai. Their areas of service span across multiple industries, including police, safety, shopping malls and more. In this video, Abdulla talks about his department's work with Huawei.
LRTV Huawei Video Resource Center
Huawei Lights Up Malaysia Partner Maju Nusa

10|16|14   |   1:59   |   (0) comments


Malaysia's Maju Nusa is an enterprise partner to Huawei in networking, route switches and telco equipment. At this year's Critical Communications World in Singapore, CTO Pushpender Singh talks about what Huawei's eLTE solutions mean to his company and for Malaysia.
LRTV Custom TV
Evolving From HFC to FTTH Networks

10|15|14   |   2:19   |   (0) comments


Cisco's Todd McCrum delves into the future of cable's HFC plant, examining how DOCSIS 3.1 and advanced video compression will extend its life and how the IP video transition will usher in GPON and EPON over FTTH.
Upcoming Live Events
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
WhoIsHostingThis.com presents six of the world's most extreme WiFi hotspots, enabling the most epic selfies you can imagine.
Hot Topics
Google: Carriers & Cloud Providers Need to Cooperate
Mitch Wagner, West Coast Bureau Chief, Light Reading, 10/16/2014
Could Data Be the New 'Currency'?
Ray Le Maistre, Editor-in-chief, 10/16/2014
iPad Air 2 Lets Users Switch Carriers Any Time
Mitch Wagner, West Coast Bureau Chief, Light Reading, 10/17/2014
CBS Takes OTT Plunge
Mari Silbey, Independent Technology Editor, 10/16/2014
NYC Subway Wireless No Cure for Ebola Fears
Dan Jones, Mobile Editor, 10/16/2014
Like Us on Facebook
Twitter Feed