Light Reading

Cablevision VOD Gets Physical

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
2/4/2008
50%
50%

Cablevision Systems Corp. (NYSE: CVC) is in the DVD distribution business, in a roundabout way. (See Cablevision Bows DVD Service.)

Putting a new twist on the so-called "day-and-date" concept, the New York-based MSO has teamed with Popcorn Home Entertainment on a service that allows cable customers to watch films via video-on-demand (VOD) the same day they are released in stores on DVD, so long as they also agree to pay for the physical DVD, as well.

Under the arrangement, Popcorn Home Entertainment will send the physical DVD directly to customers after they order the move from Cablevision's VOD service. The DVD will be delivered "within days" of the original order on VOD, according to Popcorn.

At the start, some titles that apply for the DVD-VOD combo include Universal Studio Home Entertainment flicks such as The Born Ultimatum, The Kingdom, Eastern Promises, and American Gangster, which becomes available February 19.

According to the site, Elizabeth: The Golden Age, starring Cate Blanchett and Geoffrey Rush, is slated to become available tomorrow (February 5).

Customers who want immediate VOD access and the physical DVD copy will pay a premium. New releases marketed by Cablevision and Popcorn will sell for $19.95 each, plus shipping and handling. Older, "library" titles will go for $9.95 and $15.95. By comparison, Cablevision rents new VOD titles (including some in hi-def format, and without the DVD element) for $4.95 each.

The cable partnership, the first for Popcorn, marks the latest effort by the cable industry to tighten VOD windows. Popcorn said it will offer titles to consumers 30 to 45 days prior to the traditional VOD distribution window.

Following a soft launch that started several weeks ago, the DVD-VOD service is available to Cablevision's base of 2.6 million iO: Interactive Optimum digital video subscribers, according to an MSO spokesman. He would not say how the service performed in the ramp-up to Monday's official launch.

To gain access to the Popcorn/DVD offer, Cablevision customers must first complete a secure profile on the Web, and provide their credit card, shipping and billing information. Customers will then gain access to titles available through the Popcorn deal via the Cablevision on-demand menu or directly on channel 500.

The new DVD-VOD service marks "a major step forward in giving our customers new ways to quickly and easily purchase goods and services from a wide variety of companies, using our fiber optic network and the advanced set-top box that is already in the home," said Cablevision EVP of digital marketing & commerce Patricia Gottesman, in a statement.

More cable deals could be in the works for Popcorn Home Entertainment, which is helmed by Steve Brenner, the former president and CEO of In Demand LLC , the pay-per-view/VOD joint venture of Comcast Corp. (Nasdaq: CMCSA, CMCSK), Time Warner Cable Inc. (NYSE: TWC), and Cox Communications Inc. . Before that, Brenner was president of USA Networks. Company officials were not immediately available Monday for further comment about its cable strategy, or how it divides revenues with cable operator and studio partners.

Cable has shown a keen interest in tightening distribution windows in order to push VOD usage and revenues.

Comcast, for example, has been testing a day-and-date VOD service in Denver and Pittsburgh. The MSO launched a similar offering in Atlanta last October, according to a company spokesman.

Comcast has not released specific usage figures from its day-and-date tests, but the MSO has maintained that they have not cannibalized DVD sales. At The Cable Show last year, Comcast COO Steve Burke suggested that consumers would be willing to spend as much as $50 to watch movies at home in the theater release window. (See Cable's Day & Date Champion and Box Office Tizzy .)

In 2006, Comcast and Cablevision began offering films from IFC Entertainment via VOD the same day they are released in independent movie theaters.

— Jeff Baumgartner, Site Editor, Cable Digital News



(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
Last week I dropped in on "Hotlanta," Georgia to moderate Light Reading's inaugural DroneComm conference – a unique colloquium investigating the potential for drone communications to disrupt the world's telecom ecosystem. As you will see, it was a day of exploration and epiphany...
LRTV Documentaries
Cable Eyeing SDN for Headend, Home Uses

5|26|15   |   05:57   |   (1) comment


CableLabs is looking at virtualizing CMTS and CCAP devices in the headend, as well as in-home devices, says CableLabs' Karthik Sundaresan.
LRTV Documentaries
Verizon's Emmons: SDN Key to Cost-Effective Scaling

5|22|15   |   03:53   |   (0) comments


For Verizon and other network operators to ramp up available bandwidth cost effectively, they need to move to SDN and agree on how to do that.
LRTV Documentaries
Lack of Universal SDN a Challenge

5|21|15   |   04:51   |   (3) comments


Heavy Reading Analyst Sterling Perrin talks about how uncertainty about SDN standards and approaches may be slowing deployment.
LRTV Custom TV
Steve Vogelsang Interview: Carrier SDN

5|20|15   |   05:02   |   (0) comments


Sterling Perrin speaks to Steve Vogelsang, Alcatel-Lucent CTO for IP Routing & Transport business, about the new Carrier SDN-enabling Network Services Platform and the operator challenges it solves.
LRTV Custom TV
Carrier SDN: On-Demand Networks for an On-Demand World

5|20|15   |   20:52   |   (0) comments


Steve Vogelsang, Alcatel-Lucent CTO for IP Routing & Transport business, talks about requirements and benefits of Carrier SDN during the keynote address at the Light Reading Carrier SDN event May 2015.
LRTV Documentaries
The Security Challenge of SDN

5|19|15   |   02:52   |   (0) comments


CenturyLink VP James Feger discusses concerns that virtualization could create new vulnerabilities unless network operators build in safeguards.
LRTV Custom TV
NFV Elasticity – Highly Available VNF Scale-Out Architectures for the Mobile Edge

5|18|15   |   5:50   |   (0) comments


Peter Marek and Paul Stevens from Advantech Networks and Communications Group talk about their NFV Elasticity initiative and the company's latest platforms for deploying virtual network functions at the edge of the network. Packetarium XL and the new Versatile Server Module: 'designed to reach parts of the network that other servers cannot reach.'
LRTV Huawei Video Resource Center
Bay Area Spark Meetup 2015

5|14|15   |   3:54   |   (0) comments


Developed in 2009, Apache Spark is a powerful open source processing engine built around speed, ease of use and sophisticated analytics. This spring, Huawei hosted a meetup for Spark developers and data scientists in Santa Clara, California. Light Reading spoke with organizers and attendees about Huawei's code contributions and long-term commitment to Spark.
LRTV Custom TV
The Transport SDN Buzz

5|12|15   |   06:01   |   (1) comment


Sterling Perrin, senior analyst at Heavy Reading, speaks with Peter Ashwood-Smith of Huawei and Guru Parulkar of ON.Lab about the evolution of transport SDN and the integration of technologies.
LRTV Custom TV
Next-Generation CCAP: Cisco cBR-8 Evolved CCAP

5|5|15   |   04:49   |   (0) comments


John Chapman, Cisco's CTO of Cable Access Business Unit and Cisco Fellow, explained the innovation design of Cisco's cBR-8, the industry's first Evolved CCAP, including DOCSIS 3.1 design from ground-up, distributed CCAP with Remote PHY and path to virtualization. Cisco's cBR-8 Evolved CCAP is the platform that will last through the transitions.
LRTV Custom TV
Meeting the Demands of Bandwidth & Service Group Growth

5|1|15   |   5:35   |   (0) comments


Jorge Salinger, Comcast's Vice President of Access Architecture, explains how DOCSIS 3.1 and multi-service CCAP can meet the demands of the bandwidth and service group growth.
LRTV Custom TV
DOCSIS 3.1: Transforming Cable From Hardware-Defined Network to Software-Defined Network

4|29|15   |   03:48   |   (0) comments


John Chapman, Cisco's CTO of Cable Access Business Unit and Cisco Fellow, explains how DOCSIS 3.1 can transform cable HFC network to a more agile software-defined network.
Upcoming Live Events
June 8, 2015, Chicago, IL
June 9, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 10, 2015, Chicago, IL
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 6, 2015, The Westin Peachtree Plaza, Atlanta, GA
October 6, 2015, Westin Peachtree Plaza, Atlanta, GA
All Upcoming Live Events
Infographics
Procera has gathered facts, stats and customer experience feedback from a survey of 540 users from across the globe.
Hot Topics
10 Alternate Uses for Tablets
Eryn Leavens, Copy Desk Editor, 5/22/2015
Bidding War for TWC Looks Likelier
Alan Breznick, Cable/Video Practice Leader, 5/22/2015
Comcast Targets 6 New Gigabit Markets
Mari Silbey, Senior Editor, Cable/Video, 5/21/2015
Chattanooga Charts Killer Gigabit Apps
Mari Silbey, Senior Editor, Cable/Video, 5/20/2015
Potholes Lurk in Indian Smart City Project
Gagandeep Kaur, Contributing Editor, 5/22/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
With 200 customers in 60 countries, Stockholm-based Net Insight has carved out a solid leadership position in one of the hottest vertical markets going in comms right now: helping service providers and broadcasters deliver video and other multimedia traffic over IP networks. How has Net Insight managed to achieve this success in the face of immense competition from the industry giants?
My ongoing interview tour of the leading minds of the telecom industry recently took me to Richardson, Texas, where I met with Rod Naphan, CTO and SVP, Solutions, ...
I recently popped down to Texas to chat with CEO Eric L. Pratt about his company, Taqua.
Cats with Phones
Too Fluffy to Talk Click Here
Elmer found that his bountiful fur got in the way of meaningful conversation.