Light Reading

Cablevision VOD Gets Physical

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
2/4/2008
50%
50%

Cablevision Systems Corp. (NYSE: CVC) is in the DVD distribution business, in a roundabout way. (See Cablevision Bows DVD Service.)

Putting a new twist on the so-called "day-and-date" concept, the New York-based MSO has teamed with Popcorn Home Entertainment on a service that allows cable customers to watch films via video-on-demand (VOD) the same day they are released in stores on DVD, so long as they also agree to pay for the physical DVD, as well.

Under the arrangement, Popcorn Home Entertainment will send the physical DVD directly to customers after they order the move from Cablevision's VOD service. The DVD will be delivered "within days" of the original order on VOD, according to Popcorn.

At the start, some titles that apply for the DVD-VOD combo include Universal Studio Home Entertainment flicks such as The Born Ultimatum, The Kingdom, Eastern Promises, and American Gangster, which becomes available February 19.

According to the site, Elizabeth: The Golden Age, starring Cate Blanchett and Geoffrey Rush, is slated to become available tomorrow (February 5).

Customers who want immediate VOD access and the physical DVD copy will pay a premium. New releases marketed by Cablevision and Popcorn will sell for $19.95 each, plus shipping and handling. Older, "library" titles will go for $9.95 and $15.95. By comparison, Cablevision rents new VOD titles (including some in hi-def format, and without the DVD element) for $4.95 each.

The cable partnership, the first for Popcorn, marks the latest effort by the cable industry to tighten VOD windows. Popcorn said it will offer titles to consumers 30 to 45 days prior to the traditional VOD distribution window.

Following a soft launch that started several weeks ago, the DVD-VOD service is available to Cablevision's base of 2.6 million iO: Interactive Optimum digital video subscribers, according to an MSO spokesman. He would not say how the service performed in the ramp-up to Monday's official launch.

To gain access to the Popcorn/DVD offer, Cablevision customers must first complete a secure profile on the Web, and provide their credit card, shipping and billing information. Customers will then gain access to titles available through the Popcorn deal via the Cablevision on-demand menu or directly on channel 500.

The new DVD-VOD service marks "a major step forward in giving our customers new ways to quickly and easily purchase goods and services from a wide variety of companies, using our fiber optic network and the advanced set-top box that is already in the home," said Cablevision EVP of digital marketing & commerce Patricia Gottesman, in a statement.

More cable deals could be in the works for Popcorn Home Entertainment, which is helmed by Steve Brenner, the former president and CEO of In Demand LLC , the pay-per-view/VOD joint venture of Comcast Corp. (Nasdaq: CMCSA, CMCSK), Time Warner Cable Inc. (NYSE: TWC), and Cox Communications Inc. . Before that, Brenner was president of USA Networks. Company officials were not immediately available Monday for further comment about its cable strategy, or how it divides revenues with cable operator and studio partners.

Cable has shown a keen interest in tightening distribution windows in order to push VOD usage and revenues.

Comcast, for example, has been testing a day-and-date VOD service in Denver and Pittsburgh. The MSO launched a similar offering in Atlanta last October, according to a company spokesman.

Comcast has not released specific usage figures from its day-and-date tests, but the MSO has maintained that they have not cannibalized DVD sales. At The Cable Show last year, Comcast COO Steve Burke suggested that consumers would be willing to spend as much as $50 to watch movies at home in the theater release window. (See Cable's Day & Date Champion and Box Office Tizzy .)

In 2006, Comcast and Cablevision began offering films from IFC Entertainment via VOD the same day they are released in independent movie theaters.

— Jeff Baumgartner, Site Editor, Cable Digital News



(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Educational Resources
sponsor supplied content
Educational Resources Archive
From The Founder
Against the odds, Huawei is growing its telecoms networking equipment business in the US -- that should be ringing some alarm bells for domestic vendors.
Flash Poll
Live Streaming Video
CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
Between the CEOs
Metaswitch's New CEO Martin Lund Discusses His Role

9|2|15   |   11:27   |   (1) comment


Technology industry veteran Martin Lund joins Metaswitch Networks this week as the company's new CEO. In this interview, Lund discusses his new role and the industry's progress with Light Reading CEO Steve Saunders. Lund believes that the industry disruption caused by SDN and NFV is creating opportunities for companies like Metaswitch – network software providers ...
Telecom Innovators Video Showcase
Nominum on Leveraging the Power of DNS to Deliver Superior Subscriber Experiences

9|2|15   |   07:13   |   (0) comments


Nominum CEO Gary Messiana talks about the challenges service providers face in competing for a much more sophisticated customer, a customer that has heightened expectations for more personalized and compelling digital experiences. Providers are focusing their efforts on delivering higher value subscriber services, retaining their existing customers and increasing ...
Between the CEOs
CEO Chat With Jeff Miller, ActiveVideo

8|28|15   |   19:05   |   (0) comments


Jeff Miller, President and CEO of ActiveVideo, talks to Light Reading founder and CEO Steve Saunders about the impact of virtualization on the TV and video distribution market.
LRTV Huawei Video Resource Center
Vodafone: Mobile Money Is About Customer Trust

8|27|15   |   06.36   |   (0) comments


Light Reading spoke with Vodafone's Ian Ravenscroft about the unique responsibilities and opportunities facing operators handling customers' financial transactions over the network.
Telecom Innovators Video Showcase
Palo Alto Networks on Expanding in the Carrier/Service Provider Market

8|26|15   |   07:54   |   (0) comments


Alfred Lee from Palo Alto Networks tells Steve Saunders about their new chassis-based system, the PA-7080, and how it can benefit service providers compared to legacy firewalls.
LRTV Custom TV
Global Services Forum Preview

8|25|15   |   02:36   |   (0) comments


Light Reading's CEO and Founder Steve Saunders talks about Huawei's upcoming Global Services Forum with the help of Heavy Reading's Patrick Donegan and Teresa Mastrangelo.
Telecom Innovators Video Showcase
Infoblox on DNS Threat Index

8|19|15   |   04:39   |   (0) comments


Dilip Pillaipakam from Infoblox talks to Steve Saunders about his company's core network services.
Between the CEOs
CEO Chat With Ihab Tarazi, Equinix

8|14|15   |   20:18   |   (1) comment


Equinix CTO Ihab Tarazi talks to Light Reading founder and CEO Steve Saunders about the dramatic changes in the data center, cloud and interconnect markets and discusses the impact of SDN and NFV in the coming years.
Telecom Innovators Video Showcase
The Netformx Ecosystem

8|14|15   |   09:39   |   (1) comment


Ittai Bareket, CEO of Netformx, talks with Steve Saunders about the Netformx Ecosystem, which employs cutting-edge prescriptive analytics to help solution providers maximize profits.
Telecom Innovators Video Showcase
Versa Networks on Leveraging VNFs

8|12|15   |   07:37   |   (0) comments


Kumar Mehta, founder and CEO of stealth mode startup Versa Networks, talks with Steve Saunders about how providers can best leverage virtualized network functions (VNFs).
LRTV Custom TV
Transforming the Network Through OPNFV

8|5|15   |   7:09   |   (0) comments


Sandra Rivera, VP Data Center Group; GM Network Platforms Group, Intel Corporation, on OPNFV Arno and how the industry is coming together to accelerate the deployment of NFV and transform the network.
LRTV Huawei Video Resource Center
Huawei ONS Product Demo

8|3|15   |   6:01   |   (0) comments


Huawei shows at Open Networking Summit 2015 in Santa Clara how its SDN and NFV solutions embrace openness.
Upcoming Live Events
September 16-17, 2015, The Westin Galleria Dallas, Dallas, TX
September 16, 2015, The Westin Galleria Dallas, Dallas, TX
September 16, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 14-15, 2015, New Orleans Ernest N. Morial Convention Center, New Orleans, LA
November 5, 2015, Hilton Santa Clara, Santa Clara, CA
November 17, 2015, Santa Clara, California
December 1, 2015, The Westin Times Square, New York City
December 2, 2015, The Westin Times Square, New York City
All Upcoming Live Events
Infographics
Cisco's cloud and virtualization portfolio can increase business agility and innovation by building a more flexible network architecture.
Hot Topics
T-Mobile CEO Plays Data Traffic Cop
Sarah Thomas, Editorial Operations Director, 8/31/2015
CEO Chat With Bill Gates
Steve Saunders, CEO and founder, Light Reading, 8/31/2015
Time to Monetize Cable WiFi
Alan Breznick, Cable/Video Practice Leader, 8/31/2015
New Apple TV: More $$, Not Content – Report
Mari Silbey, Senior Editor, Cable/Video, 8/31/2015
Ex-AlcaLu Boss Tasked With Bolstering Altice
Iain Morris, News Editor, 9/1/2015
Like Us on Facebook
Twitter Feed
September 16, 2015
Wi-Fi First or Second?
September 22, 2015
Media Begins With “Me”
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Technology industry veteran Martin Lund joins Metaswitch Networks this week as the company's new CEO. In this interview, Lund discusses his new role and the industry's progress with Light Reading CEO Steve Saunders. Lund believes that the industry disruption caused by SDN and NFV is creating opportunities for companies like Metaswitch – network software providers with the agility to embrace new technologies quickly and the ability to deliver on substantial projects for global network operators.
The scene: Last Saturday, lunchtime, the interior of a shi-shi-foo-foo eatery in Manhattan's SoHo district.
Cats with Phones
Tastes Like Fish Click Here
Please hold while I lick the phone.