Light Reading
Comcast and Rovi also behind project that will apply universal ID codes to millions of video titles and a variety of device formats

CableLabs, Studios Back TV Everywhere Registry

Light Reading
LR Cable News Analysis
Light Reading
10/27/2010
50%
50%

Looking to streamline distribution of TV Everywhere content on platforms ranging from cable video on demand (VoD) to mobile phones, CableLabs , Rovi Corp. , and Comcast Corp. (Nasdaq: CMCSA, CMCSK) are teaming up with the major Hollywood studios to create a digital registry for cataloging movies and TV shows.

Beginning early next year, the studios and other content providers will begin to add universal ID codes to millions of video assets, which will help content firms and distributors identify multiple versions of the same video. Executives say the goal of the Entertainment Identifier Registry (EIDR) is to ensure that the correct version of a video is delivered to various devices, and that the effort should lower costs and result in more efficient distribution.

"There was a need to have a universal ID mechanism similar to a UPC code or ISBN [International Standard Book Numbercode] for books. There was nothing in the industry that at a high level identified digital movie and programming assets," says CableLabs VP and deputy general counsel Jud Cary.

CableLabs is teaming up with Comcast, interactive program guide specialist Rovi, and MovieLabs on the project, which will be managed initially by Rovi. The companies plan to announce their plans for the nonprofit registry today.

The registry will assign a 22-digit code to movies and TV assets, with each version of a video receiving one of the unique codes. Cary says the registry could help distributors differentiate between formats such as MPEG-2 or MPEG-4.

Initial members include the studios that fund the MovieLabs joint venture -- Paramount Pictures Corp. , Sony Pictures Entertainment, 20th Century Fox , Universal Pictures, Walt Disney Co. (NYSE: DIS), and Warner Bros. Entertainment Inc. . Several other industry players are members, including Neustar Inc. (NYSE: NSR), Sonic Solutions (Nasdaq: SNIC), and Deluxe Entertainment Group.

The studios are working separately with Comcast, Cox Communications Inc. , Neustar, and other firms on an effort to create a digital rights locker that would allow consumers to buy a DVD in retail outlets, and access the video on cable VoD, portable media players, and other devices at no additional charge. (See Consortium Labels Its TV Everywhere Locker.)

Cary says Rovi is providing services to get the EIDR up and running, and that the coalition will only look to recover its costs.


— Steve Donohue, Special to Light Reading Cable

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
LRTV Huawei Video Resource Center
IHS Analyst Discusses eLTE at CCW 2014

9|10|14   |   7:09   |   (0) comments


Thomas Lynch, associate director of critical communications at IHS Technology, talks about broadband in critical communications.
LRTV Huawei Video Resource Center
TCAA on Huawei eLTE: A Broadband Solution for Mission-Critical Communications

9|10|14   |   2:29   |   (0) comments


At CCW2014 in Singapore, the TCCA's Phil Kidner talks about the importance of broadband data for critical communications.
LRTV Custom TV
Spotlight on Cisco: SDN for Optical Networks

9|8|14   |   9:27   |   (0) comments


Cisco's Greg Nehib talks OpenFlow and more on the 'Software-Defined Networking for Optical Networks' panel at the Big Telecom Event in June 2014.
LRTV Custom TV
Cisco's Evolved Programmable Network (EPN)

9|8|14   |   4:05   |   (0) comments


A look at the various demos Cisco showed at Light Reading's Big Telecom Event highlighting Cisco's EPN innovation and how SDN and NFV technologies are enabling a variety of new services.
LRTV Huawei Video Resource Center
The Future of Ultra-Broadband, With Kevin Kelly (UBBF2014)

9|5|14   |   1:13   |   (0) comments


If you think the technological changes we've seen up to now are astounding, just wait until you see what the future has in store. Discuss upcoming breakthroughs with Kevin Kelly, Founding Executive Editor of Wired Magazine, at the Huawei Ultra-Broadband Forum on September 24.
LRTV Huawei Video Resource Center
The Inaugural Optical Innovation Forum in Nice

9|2|14   |     |   (0) comments


More than 170 attendees from network operators, service providers, analyst firms, and component companies from around the world convened in Nice in June for the inaugural Optical Innovation Forum, co-produced by Huawei and Light Reading.
Wagner’s Ring
Data Centers Drive Telcos Into the Future

8|28|14   |   2:20   |   (2) comments


Data centers are at the heart of key trends driving telecom -- network virtualization, the drive for increased agility, and the need to compete with OTT providers.
LRTV Custom TV
Why SPs Should Consider Cisco's EPN

8|27|14   |   5:40   |   (0) comments


Sultan Dawood from Cisco discusses Cisco's EPN, which enables SPs to build agile and programmable networks delivering new network virtualized services using Cisco's Evolved Services Platform (ESP).
LRTV Huawei Video Resource Center
Huawei’s Showcase @ Big Telecom Event 2014

8|26|14   |   2.56   |   (0) comments


SoftCOM is Huawei's framework for telecom business and network transformation. Haofei Liu, Solution Marketing Manager, Carrier Business Group, Huawei, showcases Huawei's SoftCOM architecture in this video.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of Integrated Solutions on SoftCOM & NFV Monetization

8|26|14   |   4.43   |   (0) comments


Libin Dai, Director of Integrated Solutions, Carrier Business Group, discusses Huawei's SoftCOM and NFV monetization. Huawei believes that NFV monetization should be service-driven rather than network-driven, and that operators should have network transformation, service transformation and a compatible and collaborative ecosystem in place in order to deploy NFV.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of US NFV Lab on CloudEdge & the Future of NFV

8|26|14   |   4.06   |   (0) comments


Sean Chen, Director of US NFV Lab at Huawei, discusses Huawei's new approach to NFV in open collaboration. Huawei believes that through Proof of Concept tests, it could help operators learn and communicate with the industry more effectively. Sean believes that successful implementation of NFV should have its values reaching to end users and discusses how Huawei's ...
LRTV Huawei Video Resource Center
Huawei's Highlights @ Big Telecom Event 2014

8|26|14   |   3.34   |   (0) comments


At the Big Telecom Event in Chicago Huawei showcases its high-level strategy, the SoftCOM architecture, which helps operators reduce the cost of ownership of their network infrastructure and generate additional revenue in the ICT service environment. Huawei showcases over 30 pilot programs from across the globe, focusing on the industry-leading commercial ...
Upcoming Live Events!!
September 23, 2014, Denver, CO
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
A survey conducted by Vasona Networks suggests that 72% of mobile users expect good performance all the time, and they'll blame the network operator when it's not up to par.
Today's Cartoon
Vacation Special Caption Competition Click Here
Latest Comment
Hot Topics
Introducing 'The New IP'
Stephen Saunders, CEO and founder, Light Reading, 9/11/2014
AT&T to Launch WiFi Calling in 2015
Sarah Reedy, Senior Editor, 9/12/2014
Glimpsing the Self-Driving Car
Dan Jones, Mobile Editor, 9/12/2014
Apple's New iPhones Have 20 LTE Bands, VoLTE
Sarah Reedy, Senior Editor, 9/9/2014
T-Mobile Accuses Huawei of Espionage
Sarah Reedy, Senior Editor, 9/9/2014
Like Us on Facebook
Twitter Feed