Light Reading
Three screen shenanigans

AT&T's Trick Play

Phil Harvey
The Philter
Phil Harvey
2/21/2007
50%
50%

9:30 AM -- I'm going to sound like an idiot by saying this, but…

Did you know that commercials don't always tell the truth?

This completely original thought struck me as I was half-watching something on the telly the other day. This commercial for AT&T's Three Screens campaign features multiple views of a football game being seen, in real-time, from a cellphone, a laptop, and a TV. The ad, as its airing now, is on this presentation page, slide 26.

That's all well and good, but it's stretching the truth a bit. I don't know of any content that you can view real-time, uninterrupted, while switching between the three devices. I especially don't know of any TV services that offer all that, plus the ability to access alternate camera angles. (In the commercial, the cell video watching consumer is able to switch to a zoomed-in view of a pass attempt. Someone throw a red flag. I want to review that service.)

Same goes for AT&T's similarly-styled commercial called "Screens". It portrays a guy watching some cop caper on his laptop and TV at the same time. Once on the move, he seamlessly switches over to his cell and watching the same show, completely uninterrupted.

Not possible. Not even close. Is it?

I'm sure AT&T (Hi, Wes!) would say that I'm taking the commercial too literally. They're just showing off a concept that's possible on "the new AT&T" network and here I am picking nits like some bored blogger with a copy quota staring me in the face. (Shudder. Pulled the curtain back a bit there, didn't I?)

Well, I am being picky here, but only because such "concept" portrayals tend to confuse people -- and they set unrealistic expectations for the consumer and service provider alike. What's an AT&T rep to say when a customer sees such fiction in primetime, phones in, and asks for a three screen wonderland?

Such enthusiasts will probably be pointed to the fine print appearing on both ads. "Not available in all areas," it says.

And by "all areas," they mean what? Earth?



Now, if you'll excuse me, I need to dash off a letter to the folks at Coor's. I opened countless cans of their thin, watery product last night and not once -- not once! -- has a train blasted through my livingroom leaving free beer, snow, and cheering women in its wake.

Shenanigans!

— Phil Harvey, Person of the Year, Light Reading

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
sfwriter
50%
50%
sfwriter,
User Rank: Light Beer
12/5/2012 | 3:14:06 PM
re: AT&T's Trick Play
"Now, if you'll excuse me, I need to dash off a letter to the folks at Coor's. I've opened countless cans of their thin, watery product last night and not once -- not once! -- has a train blasted through my livingroom leaving free beer, snow, and cheering women in its wake."

And I'm sure countless women have been disappointed to discover that Clairol Herbal Essence shampoo doesn't produce mind-blowing orgasms. Remember those inane commercials from a few years back?
DCITDave
50%
50%
DCITDave,
User Rank: Light Beer
12/5/2012 | 3:14:06 PM
re: AT&T's Trick Play
Yes, yes, oh yes, I remember.
Educational Resources
sponsor supplied content
Educational Resources Archive
More Blogs from The Philter
There's an interesting tension between how much SDN can benefit service providers and how it could threaten their established businesses
Stanford's Nick McKeown says SDN won't take hold until networking equipment vendors give up some control
OneAPI may provide developers a reason to build apps and content for networks, not just mobile operating systems
Ericsson CEO Hans Vestberg defends his company's managed services deals and says he'd rather invest in R&D than make expensive acquisitions
Use our message boards to share photos from your Barcelona experience this week
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Documentaries
Optical Is Hot in 2015

1|23|15   |   01:56   |   (2) comments


Optical comms technology underpins the whole communications sector and there are some really hot trends set for 2015.
LRTV Custom TV
Policy Control in the Fast Lane

1|22|15   |   2:57   |   (0) comments


What's making policy control strategic in 2015 and beyond? Amdocs talks with Graham Finnie from Heavy Reading about some of the key factors driving change in the data services landscape. Find out what his policy management research reveals about the road ahead for policy control.
LRTV Documentaries
Highlights From the 2020 Vision Executive Summit

1|21|15   |   4:33   |   (2) comments


In December 2014, Light Reading brought together telecom executives in Reykjavik, Iceland to discuss their vision for high-capacity networks through the end of the decade. The intimate, interactive meeting was set against the backdrop of Iceland's spectacular natural beauty. As one of the event's founding sponsors, Cisco's Doug Webster shared his company's ...
LRTV Huawei Video Resource Center
Huawei Pay-TV Partner Harmonic, Helping Carriers Accelerate 4K Video Deployment with Huawei

1|20|15   |   5:42   |   (1) comment


At IBC, Peter Alexander, Senior Vice President & CMO at Harmonic, speaks about the growing interest in pay-TV service and its branching into multiple devices.
LRTV Huawei Video Resource Center
Sony Marketing Director Olivier Bovis Discusses the Outlook for 4K and Cooperation With Huawei at IBC 2014

1|20|15   |   6:50   |   (0) comments


At IBC, Olivier Bovis, Marketing Director of Sony, speaks about the coming of the 4K era.
LRTV Huawei Video Resource Center
Huawei Pay-TV Partner Envivio, Helping Carriers Accelerate 4K Video Deployment

1|20|15   |   2:57   |   (0) comments


At IBC, Olivier Bovis, Marketing Director of Sony, speaks about the coming of the 4K era.
LRTV Huawei Video Resource Center
Pay-TV's Networked Future

1|20|15   |   6:29   |   (0) comments


At IBC, Jeff Heynen, Principal Analyst at Infonetics, speaks about the future of the pay-TV industry and its transition.
LRTV Huawei Video Resource Center
Jeff Heynen: Distributed Access Will Help MSOs Compete in the Future

1|20|15   |   2:26   |   (0) comments


At IBC, Jeff Heynen, Principal Analyst at Infonetics, speaks about moving to distributed access and the future trend of cable business.
LRTV Interviews
Cisco Talks Transformation

1|20|15   |   13:02   |   (0) comments


In December 2014, Steve Saunders sat down with Cisco VP of Products & Solutions Marketing Doug Webster at Light Reading's 2020 Vision executive summit in Reykjavik, Iceland. They spoke about Cisco's approach to network virtualization as well as how service providers can begin to monetize high-capacity networks through the end of the decade.
LRTV Interviews
Bob Wilson, Arsenal Legend: The Light Reading Interview

1|16|15   |   35:36   |   (3) comments


Arsenal goalkeeping legend Bob Wilson was Light Reading's guest interviewee at the 2020 Vision Executive Summit in December. See what the former soccer star and sports broadcaster had to say when he took to the stage in Iceland.
LRTV Custom TV
What MEF Third Network Initiative Means for SDN & NFV

1|14|15   |   6:13   |   (0) comments


Vitesse Semiconductor CTO Martin Nuss discusses the importance of the MEF Third Network initiative and why it's good news for SDN/NFV industry initiatives.
LRTV Huawei Video Resource Center
Frank Miller: Distributed Solutions are the Best Build for the Future - Part II

1|9|15   |   2:46   |   (0) comments


At SCTE, Frank Miller, Global CTO of MSO at Huawei, speaks about Cable 2.0 and its innovative future.
Upcoming Live Events
February 5, 2015, Washington, DC
February 19, 2015, The Fairmont San Jose, San Jose, CA
March 17, 2015, The Cable Center, Denver, CO
April 14, 2015, The Westin Times Square, New York City, NY
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
September 9-10, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
November 11-12, 2015, The Westin Peachtree Plaza, Atlanta, GA
December 1, 2015, The Westin Times Square, New York City
December 2-3, 2015, The Westin Times Square, New York City
Infographics
Hot Topics
Cuomo Unveils Broadband Aid Program
Alan Breznick, Cable/Video Practice Leader, 1/19/2015
BlackBerry Wants Net Neutrality Protection -- That's Just Sad
Mitch Wagner, West Coast Bureau Chief, Light Reading, 1/22/2015
FiOS Picks Up Pace Again
Alan Breznick, Cable/Video Practice Leader, 1/22/2015
Verizon Ready for Google MVNO Challenge
Dan Jones, Mobile Editor, 1/22/2015
Indiana Carrier Takes Fiber to the Farm
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 1/22/2015
Like Us on Facebook
Twitter Feed
Webinar Archive