Light Reading
Broadband TV and cloud DVR startup couples expanded launch in the NYC metro with its first ad campaign using 'No Cable Required' tagline

Aereo Widens Net to 19M Homes

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
2/25/2013
50%
50%

Aereo Inc. has expanded its broadband TV and cloud DVR service to 19 million people in the New York City metropolitan area, marking its first service expansion since debuting it in five NYC boroughs last March. The service expansion targets 29 counties in New York, New Jersey, Connecticut and Pennsylvania. Those new areas come into play two months after Aereo announced a new round of funding and plans to expand to 22 additional markets covering 97 million homes later this year. (See Aereo Sets 22-City Expansion.) In concert, the Barry Diller-backed startup is booting up its first ad campaign, which will use billboards, phone kiosks and "key city transit points," including waterways and commuter trains to promote the service and a tagline that's sure to get the attention of NY-area pay-TV operators, including Time Warner Cable Inc., Verizon Communications Inc. and Cablevision Systems Corp. Here's a sample:

AereoAd2.jpg
Aereo's platform uses tiny antennas to capture free, over-the-air broadcast TV signals, transcodes them, and delivers them to customers over broadband to tablets, PCs and even Roku Inc. boxes. That's coupled with a network DVR. Aereo has a deal to stream Bloomberg TV, and is in discussions to carry more cable TV channels. Aereo primary pricing plan is $12 per month with 40 hours of storage. It's also marketing it for $80 per year with 40 hours of storage, and $1 per day with three hours of DVR storage. Incidentally, Aereo CEO and founder Chet Kanojia is slated to speak today at the National Cable Television Cooperative Inc. (NCTC) Winter Educational Conference (WEC) in Las Vegas. Why this matters
This is a clear indication that Aereo intends to move forward despite the specter of lawsuits from major broadcasters that are trying to shut it down over allegations that the service violates copyrights. For more
— Jeff Baumgartner, Site Editor, Light Reading Cable



(5)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
2/26/2013 | 5:48:29 PM
re: Aereo Widens Net to 19M Homes
Speaking here at the NCTC winter educational conference, Aereo's CEO talked about some potential partnership scenarios with cable operators. interesting thought if the Tier 2/3 group starts to figure out new ways to drive $$ out of their broadband services. More on this soon. JB
craigleddy
50%
50%
craigleddy,
User Rank: Blogger
2/26/2013 | 2:41:06 PM
re: Aereo Widens Net to 19M Homes
Yea, I think the technology is cool and all, but at the end of the day I don't think the consumer value proposition is that great. You'll get broadcast signals that you could get with an OTA antenna in many markets. You'll get the ability to stream on your devices and a virtual DVR, sort of cool but worth how much? And you don't have to buy a big cable or satellite bundle, which will appeal to some of the penny conscious.

When you add in those variables, it seems like a small niche service, not mass disruption. It's like the Sling saga all over again.
jtombes
50%
50%
jtombes,
User Rank: Light Beer
2/26/2013 | 3:07:14 AM
re: Aereo Widens Net to 19M Homes
Bloomberg did a review a few days ago, flattering on question of quality and UI, if not choice. What riled Rayburn up last year was the idea that Aereo, which has said 300k subs would be a really big market, could upend the 100m pay TV industry. Note the Bloomberg guy, calling Aereo a 'textbook example of disruptive technology' - an expression that usually suggests destruction or widespread transformation. But what we've got here is more like marginal disruption, at best.
Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
2/25/2013 | 7:29:55 PM
re: Aereo Widens Net to 19M Homes
The reviews i've seen have been generally happy with the video quality and the interface. They have not released any numbers, lately but some court docs revealed last year that they had less than 2K customers. So not a whole bunch yet; interesting that they are starting to market this thing, tho. Recall that Dan-á Rayburn doesn't give Aereo much of a chance: http://blog.streamingmedia.com...
craigleddy
50%
50%
craigleddy,
User Rank: Blogger
2/25/2013 | 4:38:51 PM
re: Aereo Widens Net to 19M Homes
Any reports on how well Aereo is working? Does it provide good video quality and a good user experience? Not what the company says, but from actual customers.-á
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
LRTV Huawei Video Resource Center
The Inaugural Optical Innovation Forum in Nice

9|2|14   |     |   (0) comments


More than 170 attendees from network operators, service providers, analyst firms, and component companies from around the world convened in Nice in June for the inaugural Optical Innovation Forum, co-produced by Huawei and Light Reading.
Wagner’s Ring
Data Centers Drive Telcos Into the Future

8|28|14   |   2:20   |   (2) comments


Data centers are at the heart of key trends driving telecom -- network virtualization, the drive for increased agility, and the need to compete with OTT providers.
LRTV Custom TV
Why SPs Should Consider Cisco's EPN

8|27|14   |   5:40   |   (0) comments


Sultan Dawood from Cisco discusses Cisco's EPN, which enables SPs to build agile and programmable networks delivering new network virtualized services using Cisco's Evolved Services Platform (ESP).
LRTV Huawei Video Resource Center
Huawei’s Showcase @ Big Telecom Event 2014

8|26|14   |   2.56   |   (0) comments


SoftCOM is Huawei's framework for telecom business and network transformation. Haofei Liu, Solution Marketing Manager, Carrier Business Group, Huawei, showcases Huawei's SoftCOM architecture in this video.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of Integrated Solutions on SoftCOM & NFV Monetization

8|26|14   |   4.43   |   (0) comments


Libin Dai, Director of Integrated Solutions, Carrier Business Group, discusses Huawei's SoftCOM and NFV monetization. Huawei believes that NFV monetization should be service-driven rather than network-driven, and that operators should have network transformation, service transformation and a compatible and collaborative ecosystem in place in order to deploy NFV.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of US NFV Lab on CloudEdge & the Future of NFV

8|26|14   |   4.06   |   (0) comments


Sean Chen, Director of US NFV Lab at Huawei, discusses Huawei's new approach to NFV in open collaboration. Huawei believes that through Proof of Concept tests, it could help operators learn and communicate with the industry more effectively. Sean believes that successful implementation of NFV should have its values reaching to end users and discusses how Huawei's ...
LRTV Huawei Video Resource Center
Huawei's Highlights @ Big Telecom Event 2014

8|26|14   |   3.34   |   (0) comments


At the Big Telecom Event in Chicago Huawei showcases its high-level strategy, the SoftCOM architecture, which helps operators reduce the cost of ownership of their network infrastructure and generate additional revenue in the ICT service environment. Huawei showcases over 30 pilot programs from across the globe, focusing on the industry-leading commercial ...
LRTV Custom TV
VeEX – Live from the Show

8|21|14   |   5:58   |   (0) comments


An overview of VeEX Test and Measurement solutions including TX300S multi-service test set with VeExpress cloud-based management system, UX400 universal modular platform supporting 100G testing, and the redesigned RXT modular platform.
LRTV Custom TV
Transitioning CE 2.0 Networks Into the SDN & NFV Era With Telco Systems

8|19|14   |   5:19   |   (0) comments


Telco Systems' Ariel Efrati (CEO) and Moshe Shimon (VP of Product Management) discuss virtualization and how the company's new Open Metro Edge solution utilizes the SDN and NFV concepts to accelerate and orchestrate service delivery through its innovative product portfolio and software applications.
LRTV Custom TV
NFV Myths: Is NFV Still Several Years Away?

8|11|14   |   1:13   |   (0) comments


Some say that NFV (network functions virtualization) is still several years away from being implemented on mobile operator networks. This isn't the case. Operators can get started on their paths to NFV now, as this short video from Skyfire shows.
LRTV Custom TV
A New Security Paradigm in SDN/NFV

7|28|14   |   02:54   |   (0) comments


Paul Shaneck, Global Director Network Solutions for Symantec, discusses the evolving virtualized network, explaining how Symantec is leading the security discussion as it relates to SDN and NFV, and helping to ensure the network is protected and compliant.
LRTV Documentaries
Sprint's Network Evolution

7|24|14   |   14:59   |   (0) comments


Sprint's Jay Bluhm gives a keynote speech at the Big Telecom Event (BTE) about Sprint's network and services evolution strategy, including Spark.
Upcoming Live Events!!
September 16, 2014, Santa Clara, CA
September 16, 2014, Santa Clara, CA
September 23, 2014, Denver, CO
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
A survey conducted by Vasona Networks suggests that 72% of mobile users expect good performance all the time, and they'll blame the network operator when it's not up to par.
Today's Cartoon
Hot Topics
Rogers, Shaw Take Aim at Netflix
Mari Silbey, Independent Technology Editor, 8/26/2014
Nokia's Maps Land on Samsung Devices
Sarah Reedy, Senior Editor, 8/29/2014
Now Google Planning Drones-to-Go
Dan Jones, Mobile Editor, 8/29/2014
Music to My Mobile
Sarah Reedy, Senior Editor, 8/28/2014
Be Open to the Freedom of Openness
Kelly Herrell, 8/29/2014
Like Us on Facebook
Twitter Feed