SAN FRANCISCO, Calif. -- Grass Valley today announced the appointment of Mike Cronk as Senior Vice President of Marketing. Effective immediately, Cronk will have overall responsibility for product roadmap and strategy. Based at the company’s office in Hillsboro, Oregon, USA, Cronk brings a wealth of industry experience to the role, and is returning to Grass Valley having spent nearly 20 years with the company between 1989 and 2008.
While previously at Grass Valley, Cronk was instrumental in repositioning the company and in identifying strategic acquisitions such as Vibrint, Inc. from which Grass Valley grew to be a leader in the news business.
After leaving Grass Valley in 2008, Cronk founded and served as CEO for Nmera, LLC, a lighting company which competed and won accounts from established competitors at end users such as Google. More recently, he has served clients as owner of Streamside Consulting, LLC. Cronk holds both Bachelor and Master’s degrees in Electrical Engineering from the Massachusetts Institute of Technology.
Grass Valley
A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.
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