Light Reading
Enhancements to the Videoscape architecture give the network more control over video formats, which of course is the way Cisco likes it

Cisco's Videoscape Stresses Cloud Control

Craig Matsumoto
LR Cable News Analysis
Craig Matsumoto
1/10/2012
50%
50%

Cisco Systems Inc. (Nasdaq: CSCO) is adding to last year's Videoscape announcement, giving the architecture the ability to handle video transcoding in the network.

The additions being announced Tuesday morning at the 2012 International CES, some coming from acquisitions such as BNI Video and Inlet Technologies, are particularly targeted at cable providers. Cable is making the transition to IP video delivery but will be supporting QAM for some time.

Some of the pieces being introduced include:

  • Videoscape Voyager Virtual: Cloud-based software that prepares IP-based video for MPEG-2 set-top boxes
  • Cisco Media Processor and Transcode Manager: Two network-based features that convert video to adaptive bit rate; the former works on the fly, while the latter is more of a batch job (for long-term assets such as video-on-demand content).
  • Videoscape Multiscreen Gateways: Set-tops, essentially, designed to receive both QAM and IP video. The 9800 series, being introduced today, can record six HD streams at once.


Why this matters
Cisco doesn't have a Flip camera line or ūmi telepresence system to talk about at CES, but it does still want to be relevant to consumer video. The company's long-term plan has been to turn video delivery into a network function.

As executives indicated last year, Cisco wants to provide the infrastructure to match up all video services with all devices. Transcoding, and the magic that lets any video get formatted for any end device, should be within the purview of the network, in Cisco's view. Tuesday's Videoscape additions move Cisco closer to that goal.

For more
A review of some of Cisco's video moves:

— Craig Matsumoto, Managing Editor, Light Reading

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Pete Baldwin
50%
50%
Pete Baldwin,
User Rank: Light Beer
12/5/2012 | 5:46:07 PM
re: Cisco's Videoscape Stresses Cloud Control


Definitely a sophomore kind of release, despite the number of things being launched. You can't have a big Videoscape launch every year!


Cisco is certainly sticking to its guns about having things like transcoding become the domain of the network. That makes sense in a lot of ways, but I'm sure there are plenty of companies around CES that have other ideas.

craigleddy
50%
50%
craigleddy,
User Rank: Blogger
12/5/2012 | 5:46:06 PM
re: Cisco's Videoscape Stresses Cloud Control


Videoscape is a comprehensive platform for IP video, but are U.S. cable MSOs buying into it?


MSOs definitely have come a long way in their thinking about IP for all video delivery. But, in typical fashion, they seem to be going about things through piecemeal development and don't want to be beholden to one vendor, as much as they probably agree with Cisco's holistic approach.


Cisco did announce Videoscape customers, but not ones in the U.S.: Rogers in Canada, YES in Israel and Numericable in France.   


 


 


 

Flash Poll
From The Founder
Is your network built on 'The Old IP,' or are you part of 'The New IP' revolution?
LRTV Huawei Video Resource Center
Innovating Access Technology With G.fast

10|1|14   |   3.42   |   (0) comments


Exploring the potential of G.fast technology from the point of view of the Broadband Forum, Huawei – and an end-user.
LRTV Documentaries
A Cultural Shift for an OTT World

9|26|14   |   01:41   |   (3) comments


Telcos need to embrace a new approach to partnerships if they are to generate extra revenues quickly and give customers what they want.
LRTV Documentaries
New Skills Needed as Telecom, IT Collide

9|26|14   |   4:07   |   (1) comment


As telecom and IT collide, new technologies are emerging, new skills are needed and new opportunities for women are arising.
UBB Forum News
Do IP Networks Need An Overhaul?

9|25|14   |   02:01   |   (0) comments


As traffic levels ramp, do IP networks need new technologies and topologies?
LRTV Documentaries
Sprint Wields Its Influence in the Valley

9|25|14   |   3:09   |   (11) comments


Anne-Louise Kardas, Sprint's connection to startups in the Valley, explains how telcos can be innovative and find new opportunities with partners.
LRTV Documentaries
SDN, NFV & The Future of XO's Network

9|25|14   |   3:47   |   (1) comment


XO Communications COO Don MacNeil explains how cloud, SDN and NFV are altering its network requirements as well as changing data centers of the future.
UBB Forum News
The OTT Conundrum

9|24|14   |   01:39   |   (0) comments


What is holding back prosperous partnerships between telcos and the OTT players?
LRTV Documentaries
Putting Broadband to Work

9|24|14   |   01:26   |   (0) comments


High-speed broadband network rollout is key to telco strategies, but it's what happens after the network is built that counts.
Light Reedy
Light Reading's Women in Telecom Recap

9|24|14   |   0:55   |   (4) comments


Our first Women in Telecom breakfast was a huge success, and we hope you'll join us in London for the next event on November 6.
UBB Forum News
Monetizing Ultra-Broadband

9|24|14   |   01:43   |   (2) comments


Ultra-broadband networks need to be built, with fiber-to-the-premises the ultimate goal, but they need to be monetized, too.
LRTV Huawei Video Resource Center
Sales Director of INIT on Plug & Play Switch Devices

9|19|14   |   3:21   |   (0) comments


INIT Italy uses both the Huawei S5700 and S7700 series switches for the campus LAN environment. Sales Director Andrea Curti says their company chose these Huawei devices over others because of their performance, flexible scalability and plug-and-play features.
LRTV Huawei Video Resource Center
Saudi Arabia Upgrades Vocational Training System

9|19|14   |   3:31   |   (0) comments


The Technical and Vocational Training Corporation (TVTC) has 100,000 students, 150 government-owned institutions and oversees 1000 private institutes. The CIO of TVTC explains that Huawei devices have allowed them to manage multiple datacenters using just one software program, scientifically tracking the progress of students and teachers, saving them millions.
Upcoming Live Events
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
Half of the world's population will be connected to the Internet by 2017, but not just by smartphones and desktops.
Hot Topics
Facebook Pokes Around LTE Direct
Sarah Reedy, Senior Editor, 9/25/2014
Is Redbox Instant Shutting Down?
Mari Silbey, Independent Technology Editor, 9/30/2014
Sprint Wields Its Influence in the Valley
Sarah Reedy, Senior Editor, 9/25/2014
US Ignite Cultivates Gigabit Apps
Jason Meyers, Senior Editor, Utility Communications/IoT, 9/25/2014
SoftBank Eyes a DreamWorks Buy – Report
Sarah Reedy, Senior Editor, 9/29/2014
Like Us on Facebook
Twitter Feed