T-Mobile Czech Republic uses Gemalto's digital rights management card for mobile TV pilot

October 24, 2006

2 Min Read

AMSTERDAM and PRAGUE -- Gemalto (Euronext NL0000400653 GTO), a world leader in digitalsecurity, today announces it has been selected by T-Mobile Czech Republicto participate in its pilot program for mobile TV. Gemalto provides theoperator with secure personal devices in the form of a digital rightsmanagement card. Operator and user benefits include mobility, digitalrights management, the highest levels of hardware and software security,user preference settings and future field upgradeability. During thetwo-month trial phase, T-Mobile Czech Republic subscribers will experimentmobile TV and the associated interactive services. Commercial launch isscheduled for 2007, with specific rollout date to be defined based on theresults of the pilot operation.

T-Mobile Czech Republic is deploying the interactive "TV in yourpocket" service based on the DVB-H standard as part of its strategy to meetits customers' needs for the most innovative multimedia services. Inaddition to watching TV while on the go, T-Mobile subscribers will betesting interactive services such as voting linked to television broadcastsand downloading video clips and trailers. In the next phase of the pilotprogram, they will also be able to subscribe to specific programs andpurchase the rights to view, for example, sporting events or concerts.

The advanced Gemalto solution for mobile TV has been designed to meetthe stringent security requirements linked to rights and keys managementprior to card activation in the handset, by incorporating a ConditionalAccess System (CAS) that protects the access to the encrypted TV content.The end-user's rights are managed by the secure card, thus allowingT-Mobile to easily upgrade the security level of the CAS and also offerdynamic management of mobile TV services tailored to each subscriber'sspecific needs.

"We selected Gemalto for their sound expertise in securing access tomobile content," commented Jià ™i Dvorjančansky, executivevice-president marketing, T-Mobile Czech Republic. "We want to doeverything to make this pilot program a success, starting with teaming upwith the most reliable partners."

"There has been booming interest in TV on the phone over the past fewmonths," added Jacques Seneca, president Europe, Gemalto. "We at Gemaltohave been working on it for two years and today, we are very pleased tosupport T-Mobile Czech Republic in deploying this compelling service andbring our expertise in advanced card technology, which definitely plays apivotal role in securing broadcast content. The ability to upgrade the cardin the field allows the operator to significantly reduce subscriber supportcost."

Gemalto

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