& cplSiteName &

Nielsen Catalina Licenses FourthWall Viewing Data

Light Reading
News Wire Feed
Light Reading
8/19/2014
50%
50%

CINCINNATI, Ohio -- Nielsen Catalina Solutions (NCS), the leader in helping consumer packaged goods (CPG) advertisers improve return on advertising spend by linking what consumers watch with what they buy, announced an agreement with FourthWall Media, the largest independent source of cable set-top box data. With access to FourthWall Media’s anonymous TV viewing data, Nielsen Catalina Solutions will greatly expand the size of its single-source dataset — delivering more robust, granular insights to CPG marketers.

Nielsen Catalina Solutions links advertising with retail sales by integrating data from Nielsen’s gold-standard TV panel and cable set-top box homes with shopper data from over 70 million households. The addition of FourthWall Media data to the NCS portfolio expands the single-source panel to 1.4 million households, nearly three times the size of the closest competitor. The larger footprint will deliver greater precision across Nielsen Catalina Solutions’ metrics and enable measurement of smaller TV networks and programming as well as more niche brands.

The joint venture between Nielsen and Catalina integrates actual retail purchase data from over 70 million shopper households from Catalina with Nielsen Homescan creating a dataset that is representative for CPG/OTC retail outlets. NCS has the largest single source dataset for TV of 1.4 million households which incorporates “currency quality” Nielsen People Meter data and millions of cable set-top-box homes. The NCS Digital Network reaches over 90% of the U.S. online population forming a single source dataset of over 41 million households. Nielsen Catalina Solutions is headquartered in Cincinnati, Ohio, USA. Visit www.ncsolutions.com/

Nielsen Catalina Solutions

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Huawei Video Resource Center
Turkcell Challenges Turkey's Current TV Market

3|29|17   |     |   (0) comments


Baris Zavaroglu, TV and rntertainment business director of Turkcell, explains Turkcell's strategy in elevating the small and uncertain TV market in Turkey.
LRTV Huawei Video Resource Center
Altibox’s Infrastructure Synergy Strategy Reduces Deployment Costs

3|29|17   |     |   (0) comments


Thomas Skjelbred, CEO of Altibox, on how to improve efficiency and reduce deployment coast through infrastructure synergy in Norway.
LRTV Huawei Video Resource Center
Ismail Butun on the Changing Role of Turkcell

3|29|17   |     |   (0) comments


Ismail Butun, chief marketing officer of Turkcell, explains the importance of video and mobile services for the future of the company.
LRTV Huawei Video Resource Center
IDC's Emir Halilovic on Trends of Cloudification

3|29|17   |     |   (0) comments


Emir Halilovic of IDC CEMA discusses the future and direction of cloudification. Also, the all-cloud approach taken by Huawei and others in the industry.
LRTV Custom TV
How Intel Is Powering the 5G Era

3|29|17   |     |   (0) comments


Light Reading tours a series of 5G "super demos" so see how Intel envisions the 5G-connected future. We take a look at a prototype connected BMW, a light pole with environmental sensors that provides 5G wireless to a smart home and a fully untethered virtual reality experience.
LRTV Custom TV
Source Photonics CEO Doug Wright Talks About the Future of Source Photonics

3|29|17   |     |   (0) comments


Source Photonics' CEO, Doug Wright, talks to Light Reading about how the company is continuously investing in its operations to meet not only its customers' current technology demands but also to deliver their next-generation technology needs.
LRTV Custom TV
Live Demo: DevOps in Service Chains & 5G Network Slices PoC

3|29|17   |     |   (0) comments


Executives from PoC collaborating companies – Patrick Waldemar, VP and Head of Technology at Telenor Research, John Healy, VP of the Datacenter Network Solutions Group at Intel, Vincent Spinelli, SVP of Global Sales and Marketing at RIFT.io, Mats Eriksson, CEO and co-founder of Arctos Labs, and Mats Nordlund, CEO and co-founder of Netrounds – review ...
LRTV Documentaries
The Year of Fat & Skinny Bundles

3|29|17   |   21:06   |   (0) comments


In this fireside chat, Roku's Andrew Ferrone predicts that 2017 will be the year of multichannel OTT video bundles and spells out other trends in the OTT and pay-TV markets.
LRTV Huawei Video Resource Center
BBWF 2016: Orange Poland's Next-Gen Central Office

3|28|17   |     |   (0) comments


Introduction to Orange Poland's legacy next-generation central office solution.
LRTV Custom TV
Viavi at OFC 2017

3|28|17   |   4:15   |   (0) comments


Light Reading's Editor-in-Chief Craig Matsumoto reports from the Viavi booth at OFC and gets an update on the 400G testing market from Tom Fawcett, VP and GM of LAB & Production. At this year's event, Viavi won three awards from Lightwave magazine and showcased an interoperability demo with Ethernet Alliance and Finisar.
LRTV Custom TV
Connecting the Entire Home With DOCSIS 3.1

3|28|17   |   3:58:   |   (0) comments


Hitron Technologies had the first cable modem certified for DOCSIS 3.1 and already has over 120,000 units in the field. Greg Fisher, CTO of Hitron, provides an update on his company's rollout of new gateways and why he thinks DOCSIS 3.1 will continue to drive value for operators into 2017 and beyond.
LRTV Interviews
Amazon Prime's Hand of God Creator on Producing for OTT

3|28|17   |     |   (1) comment


Ben Watkins is the creator, writer and producer of Hand of God, a series on Amazon Prime. At Light Reading's Cable Next-Gen conference in Denver, he explained the advantages of producing for an OTT platform versus traditional TV.
Upcoming Live Events
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
FTTH No Slam Dunk for Cable
Carol Wilson, Editor-at-large, 3/23/2017
Unlocking China's $194B Telecom Market
Robert Clark, 3/27/2017
Ericsson Tightens Focus, Warns of $1.7B Q1 Hit
Iain Morris, News Editor, 3/28/2017
Welcome to the Wild West of Privacy
Carol Wilson, Editor-at-large, 3/24/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
TEOCO Founder and CEO Atul Jain talks to Light Reading Founder and CEO Steve Saunders about the challenges around cost control and service monetization in the mobile and IoT sectors.
At MWC 2017, Qualcomm's CTO Matt Grob talks to Light Reading's CEO and Founder Steve Saunders about the progress being made in the development of the technologies and standards that will underpin 5G.
Animals with Phones
Working From Home Doesn't Work for Everyone Click Here
You shouldn't nap on your keyboard, for instance.
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.