Nielsen Catalina Licenses FourthWall Viewing Data
CINCINNATI, Ohio -- Nielsen Catalina Solutions (NCS), the leader in helping consumer packaged goods (CPG) advertisers improve return on advertising spend by linking what consumers watch with what they buy, announced an agreement with FourthWall Media, the largest independent source of cable set-top box data. With access to FourthWall Media’s anonymous TV viewing data, Nielsen Catalina Solutions will greatly expand the size of its single-source dataset — delivering more robust, granular insights to CPG marketers.
Nielsen Catalina Solutions links advertising with retail sales by integrating data from Nielsen’s gold-standard TV panel and cable set-top box homes with shopper data from over 70 million households. The addition of FourthWall Media data to the NCS portfolio expands the single-source panel to 1.4 million households, nearly three times the size of the closest competitor. The larger footprint will deliver greater precision across Nielsen Catalina Solutions’ metrics and enable measurement of smaller TV networks and programming as well as more niche brands.
The joint venture between Nielsen and Catalina integrates actual retail purchase data from over 70 million shopper households from Catalina with Nielsen Homescan creating a dataset that is representative for CPG/OTC retail outlets. NCS has the largest single source dataset for TV of 1.4 million households which incorporates “currency quality” Nielsen People Meter data and millions of cable set-top-box homes. The NCS Digital Network reaches over 90% of the U.S. online population forming a single source dataset of over 41 million households. Nielsen Catalina Solutions is headquartered in Cincinnati, Ohio, USA. Visit www.ncsolutions.com/