FourthWall Media Teams With Smart Media to Deliver TV Audience Data
DULLES, Va. -- Smart Media Group (SMG), a leading political media planning, buying and communications agency and FourthWall Media®, the largest independent source of cable set-top box viewing data announced today a licensing agreement that will provide second-by-second television viewing data to SMG. This viewing data will allow SMG to match specific voter segments with households from FourthWall Media’s household level television viewing data. This data will better identify the viewing habits of each desired political segment, leading to more efficient advertising spending and better targeted creative.
“What our relationship with FourthWall Media allows is access to a large stream of near real time set top box data,” said Kyle Roberts, CEO, Smart Media Group. “This data stream can be matched with individual voter information allowing Smart Media to know what specific programs voters prefer to view and when. It’s truly a revolutionary step for Smart Media and the political media buying industry, one that will bring a high degree of certainty to the media planning and programming decisions we make on behalf of our clients. For the first time we are making a direct connection between voter segments and actual live viewing data. The possibilities are endless and we are very excited about this partnership.”