Light Reading

Poll: Comcast First Choice for OTT Plunge

Alan Breznick
5/27/2014
50%
50%

Despite recent aggressive moves by AT&T, Verizon, and Dish Network to gear up for over-the-top launches, Comcast is still seen as the most likely traditional pay-TV provider to take the full OTT plunge first.

In our latest Light Reading community poll, Comcast Corp. (Nasdaq: CMCSA, CMCSK) drew the most votes from readers when asked which legacy video provider would be the OTT pioneer in the US, handily beating Verizon Communications Inc. (NYSE: VZ), AT&T Inc. (NYSE: T), Dish Network LLC (Nasdaq: DISH), DirecTV Group Inc. (NYSE: DTV), and Charter Communications Inc. .

Comcast captured 16.3% of the 1,258 votes cast by May 26, followed by Verizon with 10.8% of the tallies, AT&T with 10.5%, and Dish Network with 10.2%.

Notably, Comcast emerged as the most likely pay-TV provider to pursue the OTT route even though AT&T, Verizon, and Dish Network have all made very visible moves in the past few months to prep for OTT launches as early as this summer. Most recently, for instance, AT&T announced a $500 million joint venture with The Chernin Group to "acquire, invest in and launch" online video services later this year, while Dish signed a sweeping content rights pact with Walt Disney Co. (NYSE: DIS) to fuel the launch of its own planned OTT service this summer. (See AT&T Joins OTT Video Parade and Dish Kindles TV Everywhere Flame.)

In contrast to its rivals, Comcast has repeatedly denied that it has any plans to go OTT across the US right now. Instead, Comcast has focused on rolling out its next-gen X1 IP video service and adding such cloud-based features as network DVR to it. Comcast has also promoted its own quasi-OTT service, Streampix, which is a streaming video service that the MSO bundles with other video services and also sells a la carte just within its regions. (See Comcast Cloud DVR Storms Down East Coast and Comcast Streams CBS Shows OTT.)

Significantly, our poll found that the largest group of readers by far (42.5%) clicked on the final option, which asked "What the hell is over-the-top?" This means one of two things: Either many of you don't really know that over-the-top video means delivering video over the Internet and someone else's broadband architecture; or that you're just having a little fun (which is cool by us).

In either case, OTT video is clearly here to stay. So stay tuned for more news, views, and polls on the subject.

— Alan Breznick, Cable/Video Practice Leader, Light Reading

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
KBode
50%
50%
KBode,
User Rank: Light Sabre
5/28/2014 | 11:11:14 AM
Odd....
Odd that I've seen complaints that Comcast's "Netflix killer" has seen a reduction in catalog size, suggesting they're not really pushing it all that hard (or, like Verizon/RedBox, are worried that pushing too hard into that space will cannibalize traditional TV users).  

From a user recently:

"I noticed that Comcast has pulled all of the network shows they offered on the streampix service. There used to be about 60 shows with all past seasons available. Now just The Good Wife and Charmed are the only scripted shows left. All of the NBC and Syfy shows are gone too even though they own the channels.

This was supposed to be their Netflix competitor. They never handled it properly though. They have a huge pay on demand library and they could be offering a monthly subscription to kill Netflix but instead stick with the PPV model. I wonder if they are quietly letting streampix die."
sam masud
50%
50%
sam masud,
User Rank: Light Sabre
5/27/2014 | 3:36:45 PM
and then what?
Alan,

If Comcast really embraces OTT, will it then continue to be the 1000-pound gorilla that it currently is as a cable company? Moreover, would it want to go the OTT route unless it can get the FCC to approve the concept of an Internet "fast lane?"
MarkC73
50%
50%
MarkC73,
User Rank: Light Sabre
5/27/2014 | 11:23:36 AM
Content Leverage
Well Comcast does actually own it's own content that it can experiment with.  I guess time will tell...
Flash Poll
From The Founder
Then pick up your axe, put on your spandex trousers and get yourself down to Light Reading's Big Telecom Event (BTE). Kerrang!!!
LRTV Custom TV
Next-Generation CCAP: Cisco cBR-8 Evolved CCAP

5|5|15   |   04:49   |   (0) comments


John Chapman, Cisco's CTO of Cable Access Business Unit and Cisco Fellow, explained the innovation design of Cisco's cBR-8, the industry's first Evolved CCAP, including DOCSIS 3.1 design from ground-up, distributed CCAP with Remote PHY and path to virtualization. Cisco's cBR-8 Evolved CCAP is the platform that will last through the transitions.
LRTV Custom TV
Meeting the Demands of Bandwidth & Service Group Growth

5|1|15   |   5:35   |   (0) comments


Jorge Salinger, Comcast's Vice President of Access Architecture, explains how DOCSIS 3.1 and multi-service CCAP can meet the demands of the bandwidth and service group growth.
LRTV Custom TV
DOCSIS 3.1: Transforming Cable From Hardware-Defined Network to Software-Defined Network

4|29|15   |   03:48   |   (0) comments


John Chapman, Cisco's CTO of Cable Access Business Unit and Cisco Fellow, explains how DOCSIS 3.1 can transform cable HFC network to a more agile software-defined network.
LRTV Huawei Video Resource Center
Predicting Traffic Patterns for Quality Mobile Broadband

4|29|15   |   6:45   |   (0) comments


Accessing information ubiquitously creates complexity and creates heavy traffic onto the network, especially at large-scale events like sporting events or festivals. In this video, Huawei's Mohammad Hussain speaks to experts about how to predict traffic and improve user experience during periods of heavy traffic.
Between the CEOs
Ciena CEO: The Web-Scale Revolution

4|28|15   |   10:32   |   (3) comments


Light Reading CEO and founder Steve Saunders goes head-to-head with long-time Ciena CEO Gary Smith to discuss the impact of the web-scale players, the New IP and 'white box' networks.
LRTV Documentaries
Cox Eyes Cloud-Based Home Networks

4|27|15   |   05:30   |   (0) comments


Cox's Jeff Finkelstein explains how moving services to the cloud will let cable deliver services faster and eliminate constant hardware replacements.
LRTV Documentaries
CableLabs' Clarke Updates Cable Virtualization

4|23|15   |   05:41   |   (1) comment


Former BT exec now leading CableLabs' NFV and SDN efforts explains key role of open source and updates efforts to virtualize the home network.
LRTV Interviews
Ericsson's CTO Talks Transformation: Pt. II

4|23|15   |   08:19   |   (1) comment


In the second installment of an in-depth two-part interview, Ericsson's CTO Ulf Ewaldsson talks to Light Reading CEO and founder Steve Saunders about cultural change, network slicing and technology advances.
LRTV Interviews
Ericsson's CTO Talks Transformation: Pt. I

4|23|15   |   09:27   |   (3) comments


In the first installment of an in-depth two-part interview, Ericsson's CTO Ulf Ewaldsson talks to Light Reading CEO and founder Steve Saunders about the incredible transformation underway in the communications networking industry.
LRTV Documentaries
LTE Paves the Way for the 5G Revolution

4|20|15   |   4:20   |   (0) comments


Håkan Andersson, head of 5G product strategy of the Radio Business Unit at Ericsson, discusses the role of LTE, the US and other industry verticals in building a true 5G ecosystem.
LRTV Documentaries
The 3GPP's Road to 5G Standardization

4|17|15   |   4:43   |   (0) comments


Satoshi Nagata, chairman of the 3GPP's TSG-RAN group and a manager at NTT Docomo, explains the standardization process for 5G, as well as the biggest challenges and opportunities.
LRTV Documentaries
AlcaLu CTO Makes the Case for a New 5G Air Interface

4|16|15   |   3:54   |   (0) comments


Michael Peeters, CTO of wireless at Alcatel-Lucent, explains why 5G will require a new air interface to meet its diverse performance targets.
Upcoming Live Events
May 6, 2015, Georgia World Congress, Atlanta, GA
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 10, 2015, Chicago, IL
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 6, 2015, Westin Peachtree Plaza, Atlanta, GA
November 11-12, 2015, The Westin Peachtree Plaza, Atlanta, GA
All Upcoming Live Events
Infographics
A study run by Insights in Marketing and commissioned by Meredith shows the devices, channels and ways in which women are consuming content.
Hot Topics
No Service, No Problem: 5 Places That Want to Be Unconnected
Eryn Leavens, Copy Desk Editor, 5/1/2015
Astellia Highlights Customer Care Disconnect
Ray Le Maistre, Editor-in-chief, 4/29/2015
Cisco's Robbins to Replace Chambers as CEO
Sarah Thomas, Editorial Operations Director, 5/4/2015
Sprint Maps Out Its Next-Generation Network
Sarah Thomas, Editorial Operations Director, 5/5/2015
Ciena's Cyan Buy: It's All About the Software
Dan O'Shea, Managing Editor, 5/4/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Light Reading CEO and founder Steve Saunders goes head-to-head with long-time Ciena CEO Gary Smith to discuss the impact of the web-scale players, the New IP and 'white box' networks.
Many leading communications companies can claim to have undergone significant periods of reinvention during their histories, but none have been through more major ...
Cats with Phones
Cinco de Mayo Click Here
Cats With Phones says Happy Cinco de Mayo. Accessorize appropriately.