& cplSiteName &

Poll: Comcast First Choice for OTT Plunge

Alan Breznick
5/27/2014
50%
50%

Despite recent aggressive moves by AT&T, Verizon, and Dish Network to gear up for over-the-top launches, Comcast is still seen as the most likely traditional pay-TV provider to take the full OTT plunge first.

In our latest Light Reading community poll, Comcast Corp. (Nasdaq: CMCSA, CMCSK) drew the most votes from readers when asked which legacy video provider would be the OTT pioneer in the US, handily beating Verizon Communications Inc. (NYSE: VZ), AT&T Inc. (NYSE: T), Dish Network LLC (Nasdaq: DISH), DirecTV Group Inc. (NYSE: DTV), and Charter Communications Inc. .

Comcast captured 16.3% of the 1,258 votes cast by May 26, followed by Verizon with 10.8% of the tallies, AT&T with 10.5%, and Dish Network with 10.2%.

Notably, Comcast emerged as the most likely pay-TV provider to pursue the OTT route even though AT&T, Verizon, and Dish Network have all made very visible moves in the past few months to prep for OTT launches as early as this summer. Most recently, for instance, AT&T announced a $500 million joint venture with The Chernin Group to "acquire, invest in and launch" online video services later this year, while Dish signed a sweeping content rights pact with Walt Disney Co. (NYSE: DIS) to fuel the launch of its own planned OTT service this summer. (See AT&T Joins OTT Video Parade and Dish Kindles TV Everywhere Flame.)

In contrast to its rivals, Comcast has repeatedly denied that it has any plans to go OTT across the US right now. Instead, Comcast has focused on rolling out its next-gen X1 IP video service and adding such cloud-based features as network DVR to it. Comcast has also promoted its own quasi-OTT service, Streampix, which is a streaming video service that the MSO bundles with other video services and also sells a la carte just within its regions. (See Comcast Cloud DVR Storms Down East Coast and Comcast Streams CBS Shows OTT.)

Significantly, our poll found that the largest group of readers by far (42.5%) clicked on the final option, which asked "What the hell is over-the-top?" This means one of two things: Either many of you don't really know that over-the-top video means delivering video over the Internet and someone else's broadband architecture; or that you're just having a little fun (which is cool by us).

In either case, OTT video is clearly here to stay. So stay tuned for more news, views, and polls on the subject.

— Alan Breznick, Cable/Video Practice Leader, Light Reading

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
KBode
50%
50%
KBode,
User Rank: Light Sabre
5/28/2014 | 11:11:14 AM
Odd....
Odd that I've seen complaints that Comcast's "Netflix killer" has seen a reduction in catalog size, suggesting they're not really pushing it all that hard (or, like Verizon/RedBox, are worried that pushing too hard into that space will cannibalize traditional TV users).  

From a user recently:

"I noticed that Comcast has pulled all of the network shows they offered on the streampix service. There used to be about 60 shows with all past seasons available. Now just The Good Wife and Charmed are the only scripted shows left. All of the NBC and Syfy shows are gone too even though they own the channels.

This was supposed to be their Netflix competitor. They never handled it properly though. They have a huge pay on demand library and they could be offering a monthly subscription to kill Netflix but instead stick with the PPV model. I wonder if they are quietly letting streampix die."
sam masud
50%
50%
sam masud,
User Rank: Light Sabre
5/27/2014 | 3:36:45 PM
and then what?
Alan,

If Comcast really embraces OTT, will it then continue to be the 1000-pound gorilla that it currently is as a cable company? Moreover, would it want to go the OTT route unless it can get the FCC to approve the concept of an Internet "fast lane?"
MarkC73
50%
50%
MarkC73,
User Rank: Light Sabre
5/27/2014 | 11:23:36 AM
Content Leverage
Well Comcast does actually own it's own content that it can experiment with.  I guess time will tell...
From The Founder
The independent evaluation of Nokia's key virtual network functions (VNFs) was a defining moment for the Finnish giant.
Flash Poll
Live Streaming Video
Charting the CSP’s Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it’s going from two industry veterans.
LRTV Custom TV
Cisco's Innovations in Cable

5|26|16   |   03:18   |   (0) comments


Marc Aldrich from Cisco discusses the latest in security, the evolution and momentum for CCAP and what the industry will be seeing next from Cisco.
LRTV Documentaries
Leading Lights 2016 Highlights

5|25|16   |   02:26   |   (1) comment


Some of the high points from this year's Leading Lights awards dinner at the Hotel Ella in Austin, Texas.
LRTV Documentaries
Light Reading Hall of Fame 2016

5|23|16   |   05:43   |   (0) comments


Find out who has been welcomed into Light Reading's Hall of Fame this year.
LRTV Custom TV
ZTE TM Forum Highlights

5|23|16   |     |   (0) comments


ZTE showcased its new ICT solutions at TM Forum in Nice.
LRTV Interviews
Gamma's MD on the Emergence of UC2

5|20|16   |     |   (0) comments


Gamma Communications Managing Director David Macfarlane believes the unified communications (UC) market has reached a tipping point.
LRTV Custom TV
The Ultimate 5-Minute Guide to Digital Customer Engagement

5|20|16   |     |   (0) comments


In this short video, you will hear all about how Digital Customer Engagement is the key to meeting customer expectations, keeping them happy, and maximizing revenue. VP Product & Marketing at Pontis, Ofer Razon, breaks down for us the five essential capabilities for successful Digital Customer Engagement. Don’t miss!
LRTV Custom TV
NFV in 2016: Part 1 – NFV Use Cases Get Real

5|19|16   |   05:57   |   (0) comments


Consensus is building around the key use cases for NFV, including managed IP services at the network edge and on customer premises, which can generate new revenues from enterprises/SMBs and consumers; Evolved Packet Core to support LTE migration; and adjacent technologies, such as TAS and IMS, to support VoLTE and next-generation charging and policy control ...
LRTV Custom TV
Nokia's Steve Vogelsang on NFV – Part 3

5|19|16   |     |   (0) comments


Steve Vogelsang discusses the challenges of operational transformation and how Nokia helps its customers. Join Steve at the Big Communications Event in Austin the morning of May 24, on his keynote and optical networking panel.
LRTV Interviews
Level 3: Why UC Is In Demand

5|17|16   |   04:12   |   (1) comment


Andrew Edison, Level 3's senior VP of sales, EMEA region, talks about the drivers of growth in the unified communications services market.
LRTV Custom TV
ARM's OPNFV Action

5|17|16   |     |   (0) comments


At the ARM booth at MWC 2016, Joe Kidder and Bob Monkman speak to Light Reading about OPNFV and their upcoming action.
LRTV Custom TV
Nokia's Steve Vogelsang on NFV – Part 2

5|16|16   |     |   (0) comments


Steve Vogelsang gives advice to service providers on how to move to NFV. Join Steve at the Big Communications Event in Austin the morning of May 24, on his keynote and optical networking panel.
LRTV Interviews
Interoute CTO on NFV's Maturity

5|13|16   |   06:46   |   (1) comment


Matt Finnie, CTO at international operator Interoute, explains how NFV has made life easier in terms of logistics and how Interoute can now enable a 'software-defined moment' for its customers.
Upcoming Live Events
September 13-14, 2016, The Curtis Hotel, Denver, CO
December 6-8, 2016,
June 16-18, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
A new survey conducted by Heavy Reading and TM Forum shows that CSPs around the world see the move to digital operations as a necessary part of their overall virtualization strategies.
Hot Topics
DT: Telcos Must Escape Vendor Prison
Iain Morris, News Editor, 5/24/2016
AT&T to Start 5G 'Friendly' Trial by 2016 End
Dan Jones, Mobile Editor, 5/24/2016
WiCipedia: Short Skirts & Back-Up Plans
Eryn Leavens, Special Features & Copy Editor, 5/20/2016
Eurobites: Be More European, EU Tells Streaming Services
Paul Rainford, Assistant Editor, Europe, 5/20/2016
Cable Is Eyeing Its Retail Options
Mari Silbey, Senior Editor, Cable/Video, 5/25/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
In this latest installment of the CEO Chat series, Craig Labovitz, co-founder and CEO of Deepfield, sits down with Light Reading's Steve Saunders in Light Reading's New York City office to discuss how Deepfield fits in with the big data trend and more.
Grant van Rooyen, president and CEO of Cologix, sits down with Steve Saunders, founder and CEO of Light Reading, in the vendor's New Jersey facility to offer an inside look at the company's success story and discuss the importance of security in the telecom industry.
Animals with Phones
Live Digital Audio

Our world has evolved through innovation from the Industrial Revolution of the 1740s to the information age, and it is now entering the Fourth Industrial Revolution, driven by technology. Technology is driving a paradigm shift in the way digital solutions deliver a connected world, changing the way we live, communicate and provide solutions. It can have a powerful impact on how we tackle some of the world’s most pressing problems. In this radio show, Caroline Dowling, President of Communications Infrastructure & Enterprise Computing at Flex, will join Women in Comms Director Sarah Thomas to discuss the impact technology has on society and how it can be a game-changer across the globe; improving lives and creating a smarter world. Dowling, a Cork, Ireland, native and graduate of Harvard Business School's Advanced Management Program, will also discuss her experience managing an international team focused on innovation in an age of high-speed change.