& cplSiteName &

WOW Cozying Up to OTT With Good Reason

Carol Wilson
3/28/2014
50%
50%

The once-combative stance between broadband service providers and over-the-top content and application providers has eased significantly over the past year, as both sides have come to appreciate the value the other brings to what is potentially a profitable relationship.

For many broadband ISPs, a changing attitude is the result of recognition that broadband is, in fact, their primary business -- and that's a major shift for companies that have thought of themselves as cable TV companies or phone companies. At two very different events this winter -- and sorry, I live in the Chicago area and it's still winter -- I have heard first a group of small telcos and then a group of large cable operators admit that they are primarily in the business of delivering ever-faster pipes into businesses and residences.

One of the final panels of Thursday's Next-Gen Cable Technologies and Strategies conference in Denver was probably the most vivid illustration of this change, and John Childress, Director, Product Management, Residential, WideOpenWest Holdings LLC (WOW) , its most articulate advocate.

While sharing the stage with representatives of OTT content providers ToonGoggles and Pandora Media Inc. , and OTT enablers Roku Inc. and QuickPlay Media Inc. , Childress said he sees WOW's role, in part, as helping enable its consumer customers to discover and more easily access the widest range of content and applications available to them.

"It's a very fragmented experience today," Childress noted. "There's the set-top box with VoD, the DVR, then all these other boxes -- like Roku and others. No one is bringing that altogether for the consumer. Over the next year, we want to see if we can do that, and bring the same experience to the consumer over all devices."

As an individual who regularly has to dig through the basket of remote control devices on the end-table in the family room to find the one which allows me to reset the input on my TV to the cable box from whatever online video source SOMEONE was watching before me, this is an attractive proposition.

But as Childress and moderator Alan Breznick, Light Reading's cable/video practice leader, noted, for cable providers, the seamless experience may be a lifesaver for their video content delivery business. If online video becomes part of the cable service and is delivered seamlessly, as opposed to thorough a parallel but separate connection, consumers like me will see the greater value of the cable/broadband provider's role.

And higher customer satisfaction is never a bad thing.

— Carol Wilson, Editor-at-Large, Light Reading

(8)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
4/8/2014 | 6:49:41 PM
Re: Hopefully
MarkC73: "At least there's movement in getting to select your own content, as well as mobility in the TV world.  Unlike the music world that needed a crisis to make it start content delivery changes."

I don't see a lot of movement in that direction. Consumers still need to buy whole channels, or packages of channels, to get access to prime premium content. Otherwise they can wait a year for individual episodes of individual programs to become available legally.

 

 
MarkC73
50%
50%
MarkC73,
User Rank: Light Sabre
3/30/2014 | 9:17:17 AM
Re: Hopefully
At least there's movement in getting to select your own content, as well as mobility in the TV world.  Unlike the music world that needed a crisis to make it start content delivery changes.  Those cable packages and the channels you pay for but don't watch keep the balance of the universe, for now.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
3/29/2014 | 10:06:27 AM
Re: Hopefully
You could always buy the Blu-rays, Mitch.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
3/29/2014 | 10:05:12 AM
Re: Big and dumb is smart again
OTT now looks like it will be far more damaging long-term to the big video content providers than to network operators -- at least the operators that figure out there's more profit in doing the plumbing rather than filling the pipes.
Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
3/28/2014 | 9:17:43 PM
Re: Big and dumb is smart again
People are actually saying that. At the NTCA event I attended in early March, rural telcos were saying they make NO money selling video - in fact they lose money -- so they are looking to SkitterTV Roku and others to deliver a video product that drives up demand for their higher-speed tiers of broadband. And they can make a profit on broadband. 

At the cable event, one person said this a lot - Alan Breznick - and Colin Dixon of nScreenMedia as well. But you can also follow their actrions. The cable industry is investing heavily in figuring out efficient ways to deliver more bandwidth to businesses and to consumers. 
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
3/28/2014 | 4:06:37 PM
Hopefully
It would be lovely if carriers, OTT providers, and content companies could join together to start offering channels and individual programs a la carte. A consumer shouldn't have to sign up for a bajillion foreign-language channels (in languages the consumer does not speak), a gazillion sports channels, and forty-eleven home shopping channels just to watch Mad Men.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
3/28/2014 | 2:33:02 PM
Big and dumb is smart again
Carol, so the pendulum appears to have swung back to the idea that being the arms merchant (i.e., supplying the broadband capacity) is a better business to be in than trying to claw out a space in low-margin markets like video services. Is anybody actually saying that, or do we let the actions speak for themselves?
thebulk
100%
0%
thebulk,
User Rank: Light Sabre
3/28/2014 | 2:10:11 PM
About time
Glad to see this relationship changing for the better, I think OTT content can bring a lot of value to cable for both content and experience. 
More Blogs from Rewired
AT&T and Verizon are vying for the status of biggest OpenStack champion, a stunning reversal for the open source software and a sign of things to come.
FCC proposes forcing broadband ISPs to get explicit consent from customers before using browsing data, ignoring the real online privacy threats.
Forget the 'Thrilla in Manila'; the competitive battle among open MANO groups will more likely be fought with Manila folders than fisticuffs.
Done well, targeted video ads based on Internet browsing history wouldn't be such a bad thing, but there are trust and transparency issues to address.
Virtualization is critical to telecom's future but it could open up a new can of net neutrality worms – the time to talk about that is now.
Light Reading’s Upskill U is a FREE, interactive, online educational resource that delivers must-have education on themes that relate to the overall business transformation taking place in the communications industry.
NEXT COURSE
Wednesday, August 3, 1:00PM EDT
The Central Office Re-Architected as a Data Center
Guru Parulkar, Executive Director, Open Networking Research Center, Open Networking Lab
UPCOMING COURSE SCHEDULE
Wednesday, August 10, 1:00PM EDT
Telcos & Open Source 101
Phil Robb, Senior Technical Director, OpenDaylight
Friday, August 12, 1:00PM EDT
The Role of Open Source in NFV
Jim Fagan, Director, Cloud Practice, Telstra
Wednesday, August 17, 1:00PM EDT
Using Open Source for Data Centers and Cloud Services
Roz Roseboro, Senior Analyst, Heavy Reading
in association with:
From The Founder
Light Reading today starts a new voyage as part of a larger Enterprise.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
Reinventing Operations for a Virtual, Software-Defined World

7|28|16   |   5:23   |   (0) comments


Heavy Reading Senior Analyst Jim Hodges speaks with Accenture's Larry Socher and Matt Anderson about what service providers must do to transform their business to get the benefits of SDN and NFV including: leveraging DevOps, introducing real-time OSS and implementing analytics.
Women in Comms Introduction Videos
Fujitsu Sales Leader Shares Lessons Learned

7|27|16   |   5:12   |   (0) comments


As Fujitsu's only female sales leader, Annie Bogue knows the importance of asking for what you want, being flexible (she's been relocated five times), keeping a meticulous calendar, 'leaning in,' working harder than everyone else around you, being aware and more.
Telecom Innovators Video Showcase
VeEX Test & Measurement Solutions

7|25|16   |   08:57   |   (0) comments


Cyrille Morelle, president and CEO of VeEX Inc., talks test and measurement with Light Reading's Steve Saunders at BCE 2016. This includes innovative products such as VeSion Cloud-Based platform for network monitoring; MTTplus Modular Test platform for Access, Business, Carrier Ethernet, Transport and Core services; and OPX-BOX+ for Fiber Optics.
LRTV Custom TV
VeEX: Live From BCE 2016

7|25|16   |   03:20   |   (0) comments


VeEX's Senior Director of Business Development, Perry Romano, explains how VeEX provides tools to help install, maintain, monitor and manage network infrastructure efficiently and effectively. The portfolio of products on display include the RXT-6000, MTTplus and TX300s.
LRTV Custom TV
Real-Time Telemetry & Analytics for Intelligent SDN Orchestration

7|25|16   |   03:09   |   (0) comments


Packet Design CEO Scott Sherwood discusses how real-time network telemetry and analytics are enabling a new breed of SDN orchestration applications.
From the Founder
The Russo Report: Driving Disruption

7|25|16   |   07:44   |   (0) comments


In the first episode of a four-part series, Light Reading Founder and CEO Steve Saunders and Calix President and CEO Carl Russo drive around town discussing the disruptive mega-changes in the communications industry and where hope lies for service providers to meet the escalating demands of the cloud.
LRTV Custom TV
NetScout: Maximizing Enterprise Cloud for Digital Transformation

7|20|16   |   04:53   |   (0) comments


Light Reading Editor Mitch Wagner talks to NetScout CMO Jim McNiel about maximizing the benefits of enterprise cloud and digital transformation while minimizing potential pitfalls with a proper monitoring and instrumentation strategy.
Women in Comms Introduction Videos
Ciena's VP Offers a Career Crash Course

7|20|16   |   4:14   |   (2) comments


How did Ciena's Vice President of Sales, Angela Finn, carve out her career path? Simple, she tells WiC. She stayed true to her company, customers and principles. She shares her advice for women on how to be authentic and credible, as well as for companies that want to make a real change to their culture and practices.
LRTV Custom TV
NFV in 2016: Part 2 – Climbing the Virtualization Maturity Curve

7|19|16   |   06:56   |   (0) comments


Many of the initial use case implementations are single-vendor and self-contained. The industry is still climbing the virtualization maturity curve, needing further clarity and stability in the NFV infrastructure (NFVi) and greater availability and choice of virtualized network functions (VNFs). Interoperability between NFVis and VNFs from different vendors ...
Telecom Innovators Video Showcase
Versa Networks' Kumar Mehta on SD-WAN Managed Services

7|19|16   |     |   (0) comments


In Silicon Valley, Steve Saunders sits down with Versa's Kumar Mehta for an interview focused on why service providers are building SD-WAN managed services, and how Versa's telco customers are innovating.
LRTV Custom TV
Juniper Networks & The Evolution of NFV

7|19|16   |   06:01   |   (0) comments


Senior Juniper Networks executives talk to Light Reading Founder & CEO Steve Saunders about NFV developments and the recent independent evaluation by test lab EANTC of Juniper's Cloud CPE solution.
LRTV Interviews
CenturyLink Goes Beyond Managed WiFi

7|19|16   |     |   (0) comments


CenturyLink's managed WiFi allows enterprises, such as retailers and resorts, to track guest WiFi usage in order to help them better communicate with customers.
Upcoming Live Events
September 13-14, 2016, The Curtis Hotel, Denver, CO
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 6-8, 2016,
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Five of the Top 10 most targeted countries in Check Point Software Technologies' global Malware & Threat Index for Q1 2016 are in Africa.
Hot Topics
Verizon Sports Big Plans for Yahoo
Alan Breznick, Cable/Video Practice Leader, Light Reading, 7/26/2016
Light Reading Beyond
Steve Saunders, CEO and founder, Light Reading, 7/28/2016
Yahoo Signing Off in $4.83B Sale to Verizon
Mari Silbey, Senior Editor, Cable/Video, 7/25/2016
Are IP/Optical Integration Initiatives Moving to Silos?
Faisal Khan, Network Operator Technology Planning Dept., 7/28/2016
Ericsson Board Has Been Asleep at the Wheel – Consultant
Ray Le Maistre, Editor-in-chief, 7/25/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
There's no question that, come 2020, 5G technology will turn the world's conception of what mobile networking is on its head. Within the world of 5G development, Dr. ...
I've enjoyed interviewing many interesting people since I rejoined Light Reading, but William A. "Bill" Owens certainly takes the biscuit, as we say where I come from.
Animals with Phones
Live Digital Audio

Our world has evolved through innovation from the Industrial Revolution of the 1740s to the information age, and it is now entering the Fourth Industrial Revolution, driven by technology. Technology is driving a paradigm shift in the way digital solutions deliver a connected world, changing the way we live, communicate and provide solutions. It can have a powerful impact on how we tackle some of the world’s most pressing problems. In this radio show, Caroline Dowling, President of Communications Infrastructure & Enterprise Computing at Flex, will join Women in Comms Director Sarah Thomas to discuss the impact technology has on society and how it can be a game-changer across the globe; improving lives and creating a smarter world. Dowling, a Cork, Ireland, native and graduate of Harvard Business School's Advanced Management Program, will also discuss her experience managing an international team focused on innovation in an age of high-speed change.