Light Reading

Will Google Fight Fire With Android TV?

Mari Silbey
4/7/2014
50%
50%

On the heels of Amazon's Fire TV launch, Google may have its own TV platform to introduce.

The Verge is reporting that it has obtained evidence pointing to a new product from Google (Nasdaq: GOOG) called Android TV. According to The Verge's source document, "Android TV is an entertainment interface, not a computing platform." Further descriptions and screenshots suggest that Google's offering may look a lot like the new Fire TV from Amazon.com Inc. (Nasdaq: AMZN), as well as other media streamers like the Roku and Apple TV. (See Amazon Joins Video Streaming Wars.)

It's not entirely clear if Google plans to build its own hardware for Android TV, or if it might work with partners, as it did with the ill-fated Google TV. It's also not clear how Android TV fits in with Chromecast, though The Verge says the streaming stick will (ahem) stick around.

The big focus with Android TV appears to be on the home screen, which will have scrolling cards representing TV, movies, games, and other apps. Google will apparently recommend content based on a user's previous activity, much as Google cards do on Android phones today. Google cards suggest information on topics that a user has already browsed or searched, like sport teams and celebrities. For Android TV, Google will reportedly also let viewers resume watching a program that was started on another Android device, such as a phone or tablet.

According to The Verge, Google wants to keep things simple with its new TV product. There won't be any cameras or touchscreen support -- just a remote control allowing users to scroll up, down, left, and right. Rumor has it that providers are developing apps now, and screenshots show Google apps like YouTube alongside Neflix, Hulu, and Pandora, among others.

One interesting consequence of Google taking new interest in the TV space could be the acceleration of TV app-ification. Though Roku Inc. and Amazon already have app ecosystems, both are limited.

However, like Apple Inc. (Nasdaq: AAPL), Google has a vast developer community. If the app-ification process speeds up, that could have implications for how programmers package and sell their content in the future. There are similar conversations taking place around the development of the Reference Design Kit (RDK) in the cable world. TV apps could shift distribution models, particularly where localized and niche content are concerned. (See Bye Bye OCAP, Hello RDK.)

— Mari Silbey, special to Light Reading

(4)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
4/8/2014 | 7:07:42 PM
Re: Google TV, Release 2

Everything I've seen about Android TV suggests it's a me-too product. The Amazon Fire TV is a me-too product as well, but Amazon has great brand recognition that could drive sales anyway. Android does not have that kind of brand recognition with consumers. Sure, Android phones are hugely popular, but most consumers don't know Android — if they know their brand of phone at all, they know they have a Galaxy, or LT phone, or whatever. 

DOShea
50%
50%
DOShea,
User Rank: Blogger
4/7/2014 | 8:54:46 PM
Google TV, Release 2
Android TV sounds like what Google TV was supposed to be from the start, or what many of us hoped it would be--the foundation for a new world of TV apps. Sounds like Google is trying to reclaim some of the market buzz here.
MikeP688
50%
50%
MikeP688,
User Rank: Light Sabre
4/7/2014 | 6:14:37 PM
The Fight is On :-)
What I hope to see as this "War" unfolds is how Google will price such an offering.  Although $ 99 is a reasonably decent price, Amazon can't beat ROKU or for that matter chromecast.  The challenge is if the device is robust, has a rich-enough content in order to be able to rise above the frey.   The content that the traditional providers are feeding us is frankly, boring :-)

 
Phil_Britt
50%
50%
Phil_Britt,
User Rank: Light Sabre
4/7/2014 | 5:54:07 PM
Will It Work with Google TV
Though Google TV flopped, a number of them did sell. I have one myself. As a TV, it's fine, but the additional features have not been "value-adds." It will be interesting to see if Google will reach back to those who have Google TVs, or if that simply doesn't make any financial sense. 

It probably wouldn't take a lot of ad dollars for the backward compatability to make sense.
From The Founder
Against the odds, Huawei is growing its telecoms networking equipment business in the US -- that should be ringing some alarm bells for domestic vendors.
Flash Poll
Live Streaming Video
CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
Between the CEOs
CEO Chat With Jeff Miller, ActiveVideo

8|28|15   |   19:05   |   (0) comments


Jeff Miller, President and CEO of ActiveVideo, talks to Light Reading founder and CEO Steve Saunders about the impact of virtualization on the TV and video distribution market.
LRTV Huawei Video Resource Center
Vodafone: Mobile Money Is About Customer Trust

8|27|15   |   06.36   |   (0) comments


Light Reading spoke with Vodafone's Ian Ravenscroft about the unique responsibilities and opportunities facing operators handling customers' financial transactions over the network.
Telecom Innovators Video Showcase
Palo Alto Networks on Expanding in the Carrier/Service Provider Market

8|26|15   |   07:54   |   (0) comments


Alfred Lee from Palo Alto Networks tells Steve Saunders about their new chassis-based system, the PA-7080, and how it can benefit service providers compared to legacy firewalls.
LRTV Custom TV
Global Services Forum Preview

8|25|15   |   02:36   |   (0) comments


Light Reading's CEO and Founder Steve Saunders talks about Huawei's upcoming Global Services Forum with the help of Heavy Reading's Patrick Donegan and Teresa Mastrangelo.
Telecom Innovators Video Showcase
Infoblox on DNS Threat Index

8|19|15   |   04:39   |   (0) comments


Dilip Pillaipakam from Infoblox talks to Steve Saunders about his company's core network services.
Between the CEOs
CEO Chat With Ihab Tarazi, Equinix

8|14|15   |   20:18   |   (1) comment


Equinix CTO Ihab Tarazi talks to Light Reading founder and CEO Steve Saunders about the dramatic changes in the data center, cloud and interconnect markets and discusses the impact of SDN and NFV in the coming years.
Telecom Innovators Video Showcase
The Netformx Ecosystem

8|14|15   |   09:39   |   (1) comment


Ittai Bareket, CEO of Netformx, talks with Steve Saunders about the Netformx Ecosystem, which employs cutting-edge prescriptive analytics to help solution providers maximize profits.
Telecom Innovators Video Showcase
Versa Networks on Leveraging VNFs

8|12|15   |   07:37   |   (0) comments


Kumar Mehta, founder and CEO of stealth mode startup Versa Networks, talks with Steve Saunders about how providers can best leverage virtualized network functions (VNFs).
LRTV Custom TV
Transforming the Network Through OPNFV

8|5|15   |   7:09   |   (0) comments


Sandra Rivera, VP Data Center Group; GM Network Platforms Group, Intel Corporation, on OPNFV Arno and how the industry is coming together to accelerate the deployment of NFV and transform the network.
LRTV Huawei Video Resource Center
Huawei ONS Product Demo

8|3|15   |   6:01   |   (0) comments


Huawei shows at Open Networking Summit 2015 in Santa Clara how its SDN and NFV solutions embrace openness.
LRTV Custom TV
End-User or Enterprise Benefits to the New IP

7|30|15   |   04:27   |   (1) comment


Andrew Coward discusses what the New IP means to end users or enterprise customers. He explains compelling reasons, including how every customer can get their own network, from the transformation to the New IP.
LRTV Custom TV
Network Visibility & the New IP

7|30|15   |   02:23   |   (0) comments


Mukund Srigopal provides an explanation of what network visibility is and how it is essential as service providers transition to the New IP. In addition, the importance of the network packet broker is discussed.
Upcoming Live Events
September 16-17, 2015, The Westin Galleria Dallas, Dallas, TX
September 16, 2015, The Westin Galleria Dallas, Dallas, TX
September 16, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 14-15, 2015, New Orleans Ernest N. Morial Convention Center, New Orleans, LA
November 5, 2015, Hilton Santa Clara, Santa Clara, CA
November 17, 2015, Santa Clara, California
December 1, 2015, The Westin Times Square, New York City
December 2, 2015, The Westin Times Square, New York City
All Upcoming Live Events
Infographics
Cisco's cloud and virtualization portfolio can increase business agility and innovation by building a more flexible network architecture.
Hot Topics
Verizon Hums a Driving Tune
Sarah Thomas, Editorial Operations Director, 8/26/2015
Gogo Approved to Speed Up In-Flight WiFi
Sarah Thomas, Editorial Operations Director, 8/24/2015
Could Market Volatility Hurt Tech IPOs?
Dan Jones, Mobile Editor, 8/24/2015
Sprint's Claure: '3 to 5 Years' to Turnaround
Dan Jones, Mobile Editor, 8/25/2015
Like Us on Facebook
Twitter Feed
September 22, 2015
Media Begins With “Me”
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Jeff Miller, President and CEO of ActiveVideo, talks to Light Reading founder and CEO Steve Saunders about the impact of virtualization on the TV and video distribution market.
Equinix CTO Ihab Tarazi talks to Light Reading founder and CEO Steve Saunders about data center, cloud and the impact of virtualization in the coming years.
Cats with Phones
Cats Are a Smartphone's Best Friend Click Here
Whoever said cats didn't live to please their humans?