Light Reading
Will the promise of reduced costs and complexities for delivering on TV Everywhere give MSOs reason enough to jump in bed with a competitor?

Will Cable Buy What Verizon DMS Is Selling?

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
4/11/2011
50%
50%

Can Verizon Communications Inc. (NYSE: VZ) and cable get along as swimmingly as The Captain and Tennille?

We may find out soon enough, because cable operators are one of the key customer targets identified by Verizon Digital Media Services for a new digital media content factory and management system that aims to connect consumers to content on any access network and any device. (See Verizon Fires Up Digital Media 'Factory' and What Verizon DMS Isn't.)

The Verizon Digital Media Services distribution utility is being crafted to manage, on behalf of the service provider, the delivery of video in a wide variety of formats to IP-connected devices including TVs, tablets and smartphones.

The Verizon Digital Media Services ecosystem and wholesale approach would supposedly reduce the cost and complexity of TV Everywhere services. But MSOs won't have to decide yet whether they want to team up with what amounts to a primary competitor. Verizon wants to get the system up and working before trying to tackle the traffic volumes that cable operators have, says Verizon Digital Media Services President David Rips.

He adds that Verizon Digital Media Services could offer an MSO such as Comcast Corp. (Nasdaq: CMCSA, CMCSK) some help with delivering unicast streams to its own networks, or possibly help it deliver content, including live and on-demand video, outside of its traditional footprint. It's the second scenario in which the ubiquity of the Verizon Digital Media Services platform really comes into play, Rips adds.

The unicast delivery mechanism isn't expected to roll out until the first quarter of 2012, says Verizon Digital Media Services CTO Stu Elby. The first element -- digital content distribution services -- will focus on content creators.

Regardless of the potential benefits, how would MSOs feel about having to trust a competitor?

Tier 2 and 3 operators might not mind. "Smaller cable MSOs might not have that capability, so Verizon could certainly offer them something," says Current Analysis Senior Analyst of Digital Media Infrastructure Yoav Schreiber.

He believes large operators could also find something to like, with respect to a large-scale approach to federated content delivery networks that can help MSOs squeeze out costs.

Comcast, for example, may be intrigued with the idea of not having to secure every content agreement on its own if it can lean on Verizon's partnerships and come to a revenue-sharing arrangement, Schreiber says.

In the meantime, U.S. cable already has several other options at its disposal, along with a number of homegrown content delivery network (CDN) efforts that could complement (or possibly compete with) Verizon's new initiative.

Comcast has deployed a video CDN to help boost capacity for video on demand. The current version of it, linked to Comcast's Project Infinity, is being used to offer more than 25,000 on-demand titles to traditional digital cable boxes. However, the company has discussed using it to deliver video to other types of devices. (See Comcast's 'Project Infinity' Takes Flight .)

Time Warner Cable Inc. (NYSE: TWC), meanwhile, has created a centralized facility, believed to be based in the Denver area, to deliver live, linear TV streams to iPads over the MSO's proprietary network, with the potential to serve other kinds of tablets and perhaps connected TVs, as well. (See TW Cable's iPad TV App Changes Channels, TWC's iPad App Launches With (Some) Live TV, CES 2011: Samsung Puts MSOs in the Picture and Time Warner Cable Hints at Video CDN Plan .)

Additionally, Synacor Inc. , which counts Charter Communications Inc. among its TV Everywhere customers, just signed with Akamai Technologies Inc. (Nasdaq: AKAM). (See 'Adobe Pass' Targets TV Everywhere, Akamai, Synacor Team on TV Everywhere and TV Everywhere Starts Getting Somewhere .)

— Jeff Baumgartner, Site Editor, Light Reading Cable

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
comtech3
50%
50%
comtech3,
User Rank: Light Beer
12/5/2012 | 5:07:47 PM
re: Will Cable Buy What Verizon DMS Is Selling?


Right now I am in my basement using my Sling Box to view my DVR on my laptop. I can be on Mars,and still view my DVR or set-top box using my Sling box. This same technology can be used to deliver TV everywhere so why would the cable companies need  Verizon's help?

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:07:39 PM
re: Will Cable Buy What Verizon DMS Is Selling?


I'm still wondering who will be the first US MSO to use a SlingLoaded box and/or the new  Sling Adapter.  Some tier 2s have been looking at them but haven't pulled the trigger yet. JB

comtech3
50%
50%
comtech3,
User Rank: Light Beer
12/5/2012 | 5:07:36 PM
re: Will Cable Buy What Verizon DMS Is Selling?


Yeah that  Verizon proposal just sounds ridiculous to me.I guess it is the old adage, can't beat them, then join them,and right now, Verizon is getting their ass whipped on all fronts!

Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Interviews
The New Wave of IP + Optical Integration

11|21|14   |   04:29   |   (3) comments


At the Alcatel-Lucent Technology Symposium, Heavy Reading senior analyst Sterling Perrin talks about how SDN has reshaped the discussion around packet and optical integration.
LRTV Huawei Video Resource Center
Huawei Highlights at BBWF 2014

11|20|14   |   3:40   |   (1) comment


Broadband World Forum is one of the world's largest telecoms, media and technology events with over 7,800 senior executives from across the globe converging on Amsterdam every year to identify the Next Big Thing. BBWF is an exciting place to meet the entire industry under one roof and identify the latest in network innovation, service optimization and customer ...
LRTV Huawei Video Resource Center
How Will BCMS Stimulate Margin for Broadband Operators?

11|19|14   |   6:52   |   (0) comments


In BBWF 2014, Liu Shuqing emphasizes the value of FMC 2.0 based full service experience by throwing light on the BCMS solution. The underlying principle of this innovative technique is to create network robustness and driving network from connection oriented to ACE – BAND oriented infrastructure, in which applications, cloud, and user experiences will be an asset ...
LRTV Huawei Video Resource Center
SingleFAN3.0: Better Connected Experience

11|19|14   |   3:06   |   (1) comment


At the BBWF 2014, David Hu, the VP of Huawei Access Network Product Line, talked about the future of access networks – SingleFAN3.0: faster broadband, wider coverage, and smarter connection.
LRTV Interviews
Basil Alwan Interview: The Road to Cloud

11|19|14   |   09:09   |   (0) comments


Alcatel-Lucent's head of IP and Transport talks about the migration towards a web-like networking environment, the impact of the cloud, SDN and NFV, and the yet-to-be-announced FP4 chip.
LRTV Documentaries
FairPoint Makes a Fair Point About Analytics

11|19|14   |   1:56   |   (1) comment


The US-based communication service provider gets to grips with advanced analytics, tackling data and breaking down the silos within its own business.
LRTV Documentaries
Analytics Lets C Spire Get to Know Subs

11|19|14   |   3:01   |   (2) comments


It's all about the data for US operator C Spire as it uses analytics to personalize its customer service down to individual subscribers.
LRTV Interviews
Nuage Branches Out With SDN: CEO Interview

11|17|14   |   9:32   |   (0) comments


Sunil Khandekar, CEO of Alcatel-Lucent's SDN-focused unit Nuage Networks, talks about the opportunities and challenges of breaking out of the data center into wide-area networks.
Light Reedy
Telecom Analytics Grows Up

11|14|14   |   1:15   |   (4) comments


The big data analytics debate has moved on from a year ago, with some experts suggesting it's no longer a technology challenge.
LRTV Huawei Video Resource Center
Huawei Compass

11|14|14   |   3:17   |   (1) comment


At OpenStack Summit 2014, Shuo Yang, Huawei Principal Cloud Infrastructure Architect introduced Huawei Compass, the software tool for solving customers' problems on the journey of OpenStack Cloud.
LRTV Huawei Video Resource Center
Huawei's Cloud Strategy in European Region

11|14|14   |   2:56   |   (1) comment


At OpenStack Summit 2014, Dr. Gotz, CTO of Huawei IT in European Region introduced Huawei's cloud strategy in European region.
LRTV Huawei Video Resource Center
Huawei's Contribution on OpenStack

11|14|14   |   5:58   |   (0) comments


At OpenStack Summit 2014, Dennis Gu, Huawei Chief Architect of Cloud Computing introduced the relationship between OpenStack and cloud computing, and Huawei's contribution on OpenStack.
Upcoming Live Events
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
April 14, 2015, New York City, NY
May 6, 2015, McCormick Convention Center, Chicago, IL
May 30, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
Irish Telecom outlines the rise of VoIP technology, including its adoption within businesses and their perception of its quality.
Hot Topics
Bell Labs Chief Slams 'Toy' Networks
Robert Clark, 11/19/2014
$38.3M: Ain't That a Kik in the SMS
Sarah Reedy, Senior Editor, 11/20/2014
Subsea Market Lures New Cast of Characters
Dan O'Shea, Managing Editor, 11/14/2014
Pics: Verizon's Chicago Destination Store
Sarah Reedy, Senior Editor, 11/19/2014
Like Us on Facebook
Twitter Feed