Light Reading
Will the promise of reduced costs and complexities for delivering on TV Everywhere give MSOs reason enough to jump in bed with a competitor?

Will Cable Buy What Verizon DMS Is Selling?

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
4/11/2011
50%
50%

Can Verizon Communications Inc. (NYSE: VZ) and cable get along as swimmingly as The Captain and Tennille?

We may find out soon enough, because cable operators are one of the key customer targets identified by Verizon Digital Media Services for a new digital media content factory and management system that aims to connect consumers to content on any access network and any device. (See Verizon Fires Up Digital Media 'Factory' and What Verizon DMS Isn't.)

The Verizon Digital Media Services distribution utility is being crafted to manage, on behalf of the service provider, the delivery of video in a wide variety of formats to IP-connected devices including TVs, tablets and smartphones.

The Verizon Digital Media Services ecosystem and wholesale approach would supposedly reduce the cost and complexity of TV Everywhere services. But MSOs won't have to decide yet whether they want to team up with what amounts to a primary competitor. Verizon wants to get the system up and working before trying to tackle the traffic volumes that cable operators have, says Verizon Digital Media Services President David Rips.

He adds that Verizon Digital Media Services could offer an MSO such as Comcast Corp. (Nasdaq: CMCSA, CMCSK) some help with delivering unicast streams to its own networks, or possibly help it deliver content, including live and on-demand video, outside of its traditional footprint. It's the second scenario in which the ubiquity of the Verizon Digital Media Services platform really comes into play, Rips adds.

The unicast delivery mechanism isn't expected to roll out until the first quarter of 2012, says Verizon Digital Media Services CTO Stu Elby. The first element -- digital content distribution services -- will focus on content creators.

Regardless of the potential benefits, how would MSOs feel about having to trust a competitor?

Tier 2 and 3 operators might not mind. "Smaller cable MSOs might not have that capability, so Verizon could certainly offer them something," says Current Analysis Senior Analyst of Digital Media Infrastructure Yoav Schreiber.

He believes large operators could also find something to like, with respect to a large-scale approach to federated content delivery networks that can help MSOs squeeze out costs.

Comcast, for example, may be intrigued with the idea of not having to secure every content agreement on its own if it can lean on Verizon's partnerships and come to a revenue-sharing arrangement, Schreiber says.

In the meantime, U.S. cable already has several other options at its disposal, along with a number of homegrown content delivery network (CDN) efforts that could complement (or possibly compete with) Verizon's new initiative.

Comcast has deployed a video CDN to help boost capacity for video on demand. The current version of it, linked to Comcast's Project Infinity, is being used to offer more than 25,000 on-demand titles to traditional digital cable boxes. However, the company has discussed using it to deliver video to other types of devices. (See Comcast's 'Project Infinity' Takes Flight .)

Time Warner Cable Inc. (NYSE: TWC), meanwhile, has created a centralized facility, believed to be based in the Denver area, to deliver live, linear TV streams to iPads over the MSO's proprietary network, with the potential to serve other kinds of tablets and perhaps connected TVs, as well. (See TW Cable's iPad TV App Changes Channels, TWC's iPad App Launches With (Some) Live TV, CES 2011: Samsung Puts MSOs in the Picture and Time Warner Cable Hints at Video CDN Plan .)

Additionally, Synacor Inc. , which counts Charter Communications Inc. among its TV Everywhere customers, just signed with Akamai Technologies Inc. (Nasdaq: AKAM). (See 'Adobe Pass' Targets TV Everywhere, Akamai, Synacor Team on TV Everywhere and TV Everywhere Starts Getting Somewhere .)

— Jeff Baumgartner, Site Editor, Light Reading Cable

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
comtech3
50%
50%
comtech3,
User Rank: Light Beer
12/5/2012 | 5:07:47 PM
re: Will Cable Buy What Verizon DMS Is Selling?


Right now I am in my basement using my Sling Box to view my DVR on my laptop. I can be on Mars,and still view my DVR or set-top box using my Sling box. This same technology can be used to deliver TV everywhere so why would the cable companies need  Verizon's help?

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:07:39 PM
re: Will Cable Buy What Verizon DMS Is Selling?


I'm still wondering who will be the first US MSO to use a SlingLoaded box and/or the new  Sling Adapter.  Some tier 2s have been looking at them but haven't pulled the trigger yet. JB

comtech3
50%
50%
comtech3,
User Rank: Light Beer
12/5/2012 | 5:07:36 PM
re: Will Cable Buy What Verizon DMS Is Selling?


Yeah that  Verizon proposal just sounds ridiculous to me.I guess it is the old adage, can't beat them, then join them,and right now, Verizon is getting their ass whipped on all fronts!

Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Custom TV
Razorsight Expert's Advice on Real-Time Analytics

11|27|14   |   1:43   |   (0) comments


Razorsight's powerful cloud-based Predictive Analytics solutions are used by the world's leading communications and media brands to drive smarter decisions, enable faster actions and optimize outcomes. Get expert advice.
LRTV Interviews
From 4G to 5G: Alcatel-Lucent's Dave Geary

11|25|14   |   09:09   |   (1) comment


Dave Geary, President of Wireless at Alcatel-Lucent, talks about the evolution of the 4G market, small cells, partnerships, 5G and the IoT.
LRTV Huawei Video Resource Center
Building a Secure Telefonica Network With Huawei's High-End Firewall

11|24|14   |   4:37   |   (0) comments


Andrew Davies, IP architect of the Telefonica, a leading digital communications company, discusses the Huawei security gateway solution and putting the solution into the testbed.
LRTV Huawei Video Resource Center
Huawei Partners with Spirent to Verify CE12816's 10GE Port & TRILL Networking Capabilities

11|24|14   |   2:50   |   (0) comments


Spirent Communications is the world's leading supplier for telecom testing appliances and solutions. Spirent has been in a close partnership with Huawei for a long time.
LRTV Huawei Video Resource Center
Saudi Airlines & Its ICT Transformation

11|24|14   |   2:07   |   (0) comments


In this video, Saudi Airlines discusses its network problems and how Huawei's Agile Network is its all-in-one solution.
LRTV Huawei Video Resource Center
Huawei's Agile Switch Benefiting Saudi Arabia's Yamamah Hospital

11|24|14   |   2:40   |   (0) comments


Saudi Arabia's Yamamah Hospital speaks about how Huawei's Agile Switch has improved the medical service's network infrastructure.
LRTV Huawei Video Resource Center
FanPlay & Huawei Build a Wireless Agile Smart Stadium

11|24|14   |   2:13   |   (0) comments


FanPlay is a cloud-based white label service, which is effectively a football fan engagement platform underpinned by mobile payment technology.
LRTV Huawei Video Resource Center
Building an Agile Stadium

11|24|14   |   3:54   |   (0) comments


Stadiums may be thousands of tons of concrete and steel, but they now need to be agile. Being at the stadium may not be as alluring as it once was. Sports franchises and stadium operators discuss how to get fans back.
LRTV Huawei Video Resource Center
Huawei Helps ChinaCache Tackle Challenges in the Internet Industry

11|24|14   |   3:09   |   (0) comments


ChinaCache is China's largest content distribution network supplier. Huawei's CE12800 has provided ChinaCache with very strong support in its establishment of an infrastructure network.
LRTV Huawei Video Resource Center
Cefinity on Managed Security Services & Next-Generation Firewall

11|24|14   |   7:05   |   (0) comments


Cefinity is a cloud management service provider in Southeast Asia. Ivan Zhang, CEO of the company, discusses the implementation of security service management in the cloud era.
LRTV Huawei Video Resource Center
Huawei's Agile Gateway in the Eyes of Cefinity

11|24|14   |   2:11   |   (0) comments


Cefinity is a managed service provider for enterprise networks. The company currently uses Huawei's AR series routers for the most complete range of functions. CEO Ivan Zhang speaks about the advantages of the AR series routers.
LRTV Huawei Video Resource Center
CTO of Bus-Online Talks About Huawei's Agile Gateway

11|24|14   |   2:53   |   (0) comments


Bus-Online covers around 100 million users everyday. In addition to providing mobile TV, and advertising services to the public, Bus-Online has also entered the field of mobile Internet.
Upcoming Live Events
December 2, 2014, New York City
December 3, 2014, New York City
December 8-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
April 14, 2015, New York City, NY
May 6, 2015, McCormick Convention Center, Chicago, IL
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
Irish Telecom outlines the rise of VoIP technology, including its adoption within businesses and their perception of its quality.
Hot Topics
Net Neutrality Even Mark Cuban Could Love
Mitch Wagner, West Coast Bureau Chief, Light Reading, 11/26/2014
Eurobites: Net Neutrality Battle Looms
Paul Rainford, Assistant Editor, Europe, 11/27/2014
Why 5G Is a Different Beast
Robert Clark, 11/26/2014
New Juniper CEO Can Be Thankful for $14.5M
Mitch Wagner, West Coast Bureau Chief, Light Reading, 11/25/2014
Operators Should Block Ads to Get Their Cut, Startup Says
Sarah Reedy, Senior Editor, 11/24/2014
Like Us on Facebook
Twitter Feed