& cplSiteName &

Verizon Downloads 'Starz Play' Deal

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
5/27/2008
50%
50%

A telco, not a cable operator, has become the first to pull the trigger on Starz Entertainment LLC 's new premium IP video service -- and it's a doozy: Verizon Communications Inc. (NYSE: VZ).

Under a deal that ties into a larger, multi-year carriage arrangement, Verizon will market the subscription-based Starz Play service to its 8.5 million broadband customers.

Playing with 'Starz Play'

According to a Website dedicated to the offer, Verizon is selling Starz Play for $5.99 per month, providing unlimited access to a library of about 2,500 movies and other video titles, including Ratatouille, Spider-Man 3, and Pirates of the Caribbean: At World's End. Later this year, Starz Play will offer titles such as Superbad, Enchanted, and National Treasure: Book of Secrets. The Starz Play subscription also includes access to a live stream of the linear Starz channel and allows users to share downloaded titles on up to three authorized devices.

Consumers can sign up for Starz Play through Verizon but access it from anywhere in the United States, presumably via high-speed broadband lines run by cable operators and other broadband service providers that compete with Verizon.

"You don't have to reside within Verizon service territory to sign up for this," a Verizon spokeswoman says. All customers need is a credit card. However, existing customers will be able to bundle the Starz Play service on their Verizon bill.

Verizon is selling Starz Play as an add-on initially, though it's possible it could subsidize it and tie it in with high-speed service bundles. Verizon and Starz did not detail how they are dividing the monthly $5.99 subscription fee. The telco was not immediately available for further comment mid-day Tuesday.

Starz Play is a subset of Starz Entertainment's direct-to-consumer Vongo video service, which officially got off the ground in January 2006 and today sells for $9.99 per month. Although Starz Play does offer subscription movie downloads and access to the Starz channel, it does not offer the 200 pay-per-view titles that Vongo offers. Starz has not released any subscriber numbers for the Vongo service.

Among premium video services, Home Box Office Inc. (HBO) and Showtime Networks Inc. also have Internet-based products in the works that are designed to tie in with their cable and telco affiliates.

Earlier this year, Starz officials detailed some plans for the "Play" offering, noting that it was finalizing contracts with several large operators. Robert Greene, the EVP of advanced services for Starz, suggested that his company could have multiple deals to announce this year. (See Starz Shops IPTV Service.)

As part of the broader deal announced Monday, Verizon's FiOS TV platform has secured carriage of 16 linear networks (including hi-def feeds) from the Starz, Encore, and MoviePlex trio, for the telco's FiOS TV service. The deal also covers associated subscription-VOD fare, including HD-VOD titles.

– Jeff Baumgartner, Site Editor, Cable Digital News

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
thebulk
50%
50%
thebulk,
User Rank: Light Sabre
12/5/2012 | 3:40:09 PM
re: Verizon Downloads 'Starz Play' Deal
this isnt a bad deal if you dont mind watching a movie on a computer. if you could access this service right over your set-top box i think it would have a lot more appeal. but thats just me.
Featured Video
From The Founder
Light Reading is spending much of this year digging into the details of how automation technology will impact the comms market, but let's take a moment to also look at how automation is set to overturn the current world order by the middle of the century.
Flash Poll
Upcoming Live Events
November 1, 2017, The Royal Garden Hotel
November 1, 2017, The Montcalm Marble Arch
November 2, 2017, 8 Northumberland Avenue, London, UK
November 2, 2017, 8 Northumberland Avenue London
November 10, 2017, The Westin Times Square, New York, NY
November 16, 2017, ExCel Centre, London
November 30, 2017, The Westin Times Square
May 14-17, 2018, Austin Convention Center
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Muni Policies Stymie Edge Computing
Carol Wilson, Editor-at-large, 10/17/2017
'Brutal' Automation & the Looming Workforce Cull
Iain Morris, News Editor, 10/18/2017
Is US Lurching Back to Monopoly Status?
Carol Wilson, Editor-at-large, 10/16/2017
Pai's FCC Raises Alarms at Competitive Carriers
Carol Wilson, Editor-at-large, 10/16/2017
Worried About Bandwidth for 4K? Here Comes 8K!
Aditya Kishore, Practice Leader, Video Transformation, Telco Transformation, 10/17/2017
Animals with Phones
Selfie Game Strong Click Here
Latest Comment
Live Digital Audio

Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.

During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.

She will share her unique insight into the collegiate level, where women pursuing engineering and STEM-related degrees is dwindling. Engelbert will also reveal new, original Ovum research on the topics of artificial intelligence, the Internet of Things, security and augmented reality, as well as discuss what each of those technologies might mean for women in our field. As always, we'll also leave plenty of time to answer all your questions live on the air and chat board.

Like Us on Facebook
Twitter Feed
Partner Perspectives - content from our sponsors
The Mobile Broadband Road Ahead
By Kevin Taylor, for Huawei
All Partner Perspectives