& cplSiteName &

Verizon & Redbox Boot Up Web Video Service

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
7/24/2012
50%
50%

A joint video rental and streaming service from Verizon Communications Inc. (NYSE: VZ) and Redbox Automated Retail LLC that's poised to battle with Netflix Inc. (Nasdaq: NFLX) is reportedly in "alpha" testing as the venture boots up a website and reveals the execs who will run it.

AllThingsD says initial testing is already underway, with a full launch expected later this year.

Verizon and Coinstar announced their partnership in February, but didn't say much about what the resulting product would look like or how much it would cost. They're still mum on those details, but they do have a Redbox-branded logo for the service, to be called Redbox Instant by Verizon. Verizon owns 65 percent of the venture, with Redbox holding the remaining 35 percent.



In a blog posted Tuesday (registration required), BTIG Research analyst Richard Greenfield speculated that the Redbox/Verizon combo will cost $10 to $12 per month with unlimited streaming of the J.V.'s online catalog, and offer access to newer titles using credits that can be redeemed at Redbox's DVD rental kiosks. AllThingsD believes the product will emphasize movies more so than TV shows and series.

While still short on product details, the J.V. has revealed the execs who will run it, starting with CEO Shawn Strickland, who helped Verizon get FiOS off the ground. Four other Verizon FiOS execs are joining his team: Chief Technology Officer Jack Gallaher; Chief Product Officer Joe Ambeault; VP of Business Development and Performance Management Pete Castleton; and VP of Customer Operations Tina Altmann. Redbox's ex-VP of Marketing Amy Gibby has joined the group as chief marketing offer.

Why this matters
For Netflix, it means it's about to face some new competition with deep pockets. The number of FiOS execs heading over to run it speaks to the importance Verizon is placing on the new joint venture as more consumers go online to fulfill their video entertainment needs. The Verizon/Redbox service is also coming into view after Comcast Corp. (Nasdaq: CMCSA, CMCSK) launched Streampix, a premium-level VoD and Web video streaming service that some view as a way to blunt an emerging cord-cutting trend.

For more

  • Verizon & Redbox Target Netflix
  • Redbox Streams After Netflix
  • Comcast Goes OTT to Target Netflix, Hulu Plus

    — Jeff Baumgartner, Site Editor, Light Reading Cable

    (0)  | 
    Comment  | 
    Print  | 
  • Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
    Featured Video
    From The Founder
    The 'gleaming city on a hill,' Steve Saunders calls it. But who is going to take us from today's NFV componentry to the grand future of a self-driving network? Here's a look at the vendors hoping to make it happen.
    Flash Poll
    Upcoming Live Events
    September 28, 2017, Denver, CO
    October 18, 2017, Colorado Convention Center - Denver, CO
    November 1, 2017, The Royal Garden Hotel
    November 1, 2017, The Montcalm Marble Arch
    November 2, 2017, 8 Northumberland Avenue, London, UK
    November 2, 2017, 8 Northumberland Avenue – London
    November 10, 2017, The Westin Times Square, New York, NY
    November 30, 2017, The Westin Times Square
    All Upcoming Live Events
    Infographics
    With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
    Hot Topics
    Could 5G Have Found Its Glass Ceiling?
    Dan Jones, Mobile Editor, 9/20/2017
    1 Million Pirate Set-Top Boxes Sold in the UK
    Aditya Kishore, Practice Leader, Video Transformation, Telco Transformation, 9/20/2017
    Comcast Shuts Down OTT Again
    Mari Silbey, Senior Editor, Cable/Video, 9/19/2017
    Why Amazon May Be Cable's Biggest Threat
    Mari Silbey, Senior Editor, Cable/Video, 9/22/2017
    Photo Highlights: Operations Transformation Forum 2017
    Ray Le Maistre, International Group Editor, 9/17/2017
    Animals with Phones
    Live Digital Audio

    Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.

    During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.

    She will share her unique insight into the collegiate level, where women pursuing engineering and STEM-related degrees is dwindling. Engelbert will also reveal new, original Ovum research on the topics of artificial intelligence, the Internet of Things, security and augmented reality, as well as discuss what each of those technologies might mean for women in our field. As always, we'll also leave plenty of time to answer all your questions live on the air and chat board.

    Like Us on Facebook
    Twitter Feed