Light Reading
The JV's service, now in testing, will be called Redbox Instant by Verizon, and will be helmed by former FiOS exec Shawn Strickland

Verizon & Redbox Boot Up Web Video Service

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
7/24/2012
50%
50%

A joint video rental and streaming service from Verizon Communications Inc. (NYSE: VZ) and Redbox Automated Retail LLC that's poised to battle with Netflix Inc. (Nasdaq: NFLX) is reportedly in "alpha" testing as the venture boots up a website and reveals the execs who will run it.

AllThingsD says initial testing is already underway, with a full launch expected later this year.

Verizon and Coinstar announced their partnership in February, but didn't say much about what the resulting product would look like or how much it would cost. They're still mum on those details, but they do have a Redbox-branded logo for the service, to be called Redbox Instant by Verizon. Verizon owns 65 percent of the venture, with Redbox holding the remaining 35 percent.



In a blog posted Tuesday (registration required), BTIG Research analyst Richard Greenfield speculated that the Redbox/Verizon combo will cost $10 to $12 per month with unlimited streaming of the J.V.'s online catalog, and offer access to newer titles using credits that can be redeemed at Redbox's DVD rental kiosks. AllThingsD believes the product will emphasize movies more so than TV shows and series.

While still short on product details, the J.V. has revealed the execs who will run it, starting with CEO Shawn Strickland, who helped Verizon get FiOS off the ground. Four other Verizon FiOS execs are joining his team: Chief Technology Officer Jack Gallaher; Chief Product Officer Joe Ambeault; VP of Business Development and Performance Management Pete Castleton; and VP of Customer Operations Tina Altmann. Redbox's ex-VP of Marketing Amy Gibby has joined the group as chief marketing offer.

Why this matters
For Netflix, it means it's about to face some new competition with deep pockets. The number of FiOS execs heading over to run it speaks to the importance Verizon is placing on the new joint venture as more consumers go online to fulfill their video entertainment needs. The Verizon/Redbox service is also coming into view after Comcast Corp. (Nasdaq: CMCSA, CMCSK) launched Streampix, a premium-level VoD and Web video streaming service that some view as a way to blunt an emerging cord-cutting trend.

For more

  • Verizon & Redbox Target Netflix
  • Redbox Streams After Netflix
  • Comcast Goes OTT to Target Netflix, Hulu Plus

    — Jeff Baumgartner, Site Editor, Light Reading Cable

    (0)  | 
    Comment  | 
    Print  | 
  • Newest First  |  Oldest First  |  Threaded View
    Flash Poll
    LRTV Huawei Video Resource Center
    IHS Analyst Discusses eLTE at CCW 2014

    9|10|14   |   7:09   |   (0) comments


    Thomas Lynch, associate director of critical communications at IHS Technology, talks about broadband in critical communications.
    LRTV Huawei Video Resource Center
    TCAA on Huawei eLTE: A Broadband Solution for Mission-Critical Communications

    9|10|14   |   2:29   |   (0) comments


    At CCW2014 in Singapore, the TCCA's Phil Kidner talks about the importance of broadband data for critical communications.
    LRTV Custom TV
    Spotlight on Cisco: SDN for Optical Networks

    9|8|14   |   9:27   |   (0) comments


    Cisco's Greg Nehib talks OpenFlow and more on the 'Software-Defined Networking for Optical Networks' panel at the Big Telecom Event in June 2014.
    LRTV Custom TV
    Cisco's Evolved Programmable Network (EPN)

    9|8|14   |   4:05   |   (0) comments


    A look at the various demos Cisco showed at Light Reading's Big Telecom Event highlighting Cisco's EPN innovation and how SDN and NFV technologies are enabling a variety of new services.
    LRTV Huawei Video Resource Center
    The Future of Ultra-Broadband, With Kevin Kelly (UBBF2014)

    9|5|14   |   1:13   |   (0) comments


    If you think the technological changes we've seen up to now are astounding, just wait until you see what the future has in store. Discuss upcoming breakthroughs with Kevin Kelly, Founding Executive Editor of Wired Magazine, at the Huawei Ultra-Broadband Forum on September 24.
    LRTV Huawei Video Resource Center
    The Inaugural Optical Innovation Forum in Nice

    9|2|14   |     |   (0) comments


    More than 170 attendees from network operators, service providers, analyst firms, and component companies from around the world convened in Nice in June for the inaugural Optical Innovation Forum, co-produced by Huawei and Light Reading.
    Wagner’s Ring
    Data Centers Drive Telcos Into the Future

    8|28|14   |   2:20   |   (2) comments


    Data centers are at the heart of key trends driving telecom -- network virtualization, the drive for increased agility, and the need to compete with OTT providers.
    LRTV Custom TV
    Why SPs Should Consider Cisco's EPN

    8|27|14   |   5:40   |   (0) comments


    Sultan Dawood from Cisco discusses Cisco's EPN, which enables SPs to build agile and programmable networks delivering new network virtualized services using Cisco's Evolved Services Platform (ESP).
    LRTV Huawei Video Resource Center
    Huawei’s Showcase @ Big Telecom Event 2014

    8|26|14   |   2.56   |   (0) comments


    SoftCOM is Huawei's framework for telecom business and network transformation. Haofei Liu, Solution Marketing Manager, Carrier Business Group, Huawei, showcases Huawei's SoftCOM architecture in this video.
    LRTV Huawei Video Resource Center
    Huawei @ BTE 2014: Director of Integrated Solutions on SoftCOM & NFV Monetization

    8|26|14   |   4.43   |   (0) comments


    Libin Dai, Director of Integrated Solutions, Carrier Business Group, discusses Huawei's SoftCOM and NFV monetization. Huawei believes that NFV monetization should be service-driven rather than network-driven, and that operators should have network transformation, service transformation and a compatible and collaborative ecosystem in place in order to deploy NFV.
    LRTV Huawei Video Resource Center
    Huawei @ BTE 2014: Director of US NFV Lab on CloudEdge & the Future of NFV

    8|26|14   |   4.06   |   (0) comments


    Sean Chen, Director of US NFV Lab at Huawei, discusses Huawei's new approach to NFV in open collaboration. Huawei believes that through Proof of Concept tests, it could help operators learn and communicate with the industry more effectively. Sean believes that successful implementation of NFV should have its values reaching to end users and discusses how Huawei's ...
    LRTV Huawei Video Resource Center
    Huawei's Highlights @ Big Telecom Event 2014

    8|26|14   |   3.34   |   (0) comments


    At the Big Telecom Event in Chicago Huawei showcases its high-level strategy, the SoftCOM architecture, which helps operators reduce the cost of ownership of their network infrastructure and generate additional revenue in the ICT service environment. Huawei showcases over 30 pilot programs from across the globe, focusing on the industry-leading commercial ...
    Upcoming Live Events!!
    September 23, 2014, Denver, CO
    October 29, 2014, New York City
    November 6, 2014, Santa Clara
    November 11, 2014, Atlanta, GA
    December 2, 2014, New York City
    December 3, 2014, New York City
    December 9-10, 2014, Reykjavik, Iceland
    June 9-10, 2015, Chicago, IL
    Infographics
    A survey conducted by Vasona Networks suggests that 72% of mobile users expect good performance all the time, and they'll blame the network operator when it's not up to par.
    Today's Cartoon
    Vacation Special Caption Competition Click Here
    Latest Comment
    Hot Topics
    Introducing 'The New IP'
    Steve Saunders, CEO and founder, Light Reading, 9/11/2014
    Glimpsing the Self-Driving Car
    Dan Jones, Mobile Editor, 9/12/2014
    AT&T to Launch WiFi Calling in 2015
    Sarah Reedy, Senior Editor, 9/12/2014
    AT&T: We'll Bundle Fixed Wireless & DirecTV
    Mari Silbey, Independent Technology Editor, 9/15/2014
    Analyzing Apple & VoLTE
    Gabriel Brown, Senior Analyst, Heavy Reading, 9/12/2014
    Like Us on Facebook
    Twitter Feed