Light Reading

Verizon & Redbox Boot Up Web Video Service

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
7/24/2012
50%
50%

A joint video rental and streaming service from Verizon Communications Inc. (NYSE: VZ) and Redbox Automated Retail LLC that's poised to battle with Netflix Inc. (Nasdaq: NFLX) is reportedly in "alpha" testing as the venture boots up a website and reveals the execs who will run it.

AllThingsD says initial testing is already underway, with a full launch expected later this year.

Verizon and Coinstar announced their partnership in February, but didn't say much about what the resulting product would look like or how much it would cost. They're still mum on those details, but they do have a Redbox-branded logo for the service, to be called Redbox Instant by Verizon. Verizon owns 65 percent of the venture, with Redbox holding the remaining 35 percent.



In a blog posted Tuesday (registration required), BTIG Research analyst Richard Greenfield speculated that the Redbox/Verizon combo will cost $10 to $12 per month with unlimited streaming of the J.V.'s online catalog, and offer access to newer titles using credits that can be redeemed at Redbox's DVD rental kiosks. AllThingsD believes the product will emphasize movies more so than TV shows and series.

While still short on product details, the J.V. has revealed the execs who will run it, starting with CEO Shawn Strickland, who helped Verizon get FiOS off the ground. Four other Verizon FiOS execs are joining his team: Chief Technology Officer Jack Gallaher; Chief Product Officer Joe Ambeault; VP of Business Development and Performance Management Pete Castleton; and VP of Customer Operations Tina Altmann. Redbox's ex-VP of Marketing Amy Gibby has joined the group as chief marketing offer.

Why this matters
For Netflix, it means it's about to face some new competition with deep pockets. The number of FiOS execs heading over to run it speaks to the importance Verizon is placing on the new joint venture as more consumers go online to fulfill their video entertainment needs. The Verizon/Redbox service is also coming into view after Comcast Corp. (Nasdaq: CMCSA, CMCSK) launched Streampix, a premium-level VoD and Web video streaming service that some view as a way to blunt an emerging cord-cutting trend.

For more

  • Verizon & Redbox Target Netflix
  • Redbox Streams After Netflix
  • Comcast Goes OTT to Target Netflix, Hulu Plus

    — Jeff Baumgartner, Site Editor, Light Reading Cable

    (0)  | 
    Comment  | 
    Print  | 
  • Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
    From The Founder
    Light Reading sits down at CES with the head of Cisco's service provider video business, Conrad Clemson, to discuss how NFV and cloud security relate to video, the challenge of managing 4K/8K traffic, the global expansion of Netflix and virtual reality.
    Flash Poll
    Live Streaming Video
    CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
    Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
    LRTV Custom TV
    Join Us at the Digital Operations Transformation Summit

    2|4|16   |   03:52   |   (0) comments


    The Digital Operations Transformation Summit on February 21, 2016 at the Crowne Plaza Barcelona Fira Centre will bring together 50 senior executives to engage in a unique debate on the opportunities and challenges presented by the transformative evolving digital landscape. RSVP now at events@lightreading.com.
    LRTV Custom TV
    Making the Test: ADVA Ensemble Connector vs. Open vSwitch

    2|4|16   |   01:28   |   (0) comments


    Light Reading, in partnership with EANTC, recently tested ADVA's Ensemble Connector, which replaces open vSwitch and offers carrier-grade capability and interoperability. The test results strengthen ADVA's credibility as a provider in the virtualization space.
    LRTV Custom TV
    Bridging the Gap Between PoCs & Deployment in NFV

    2|4|16   |   31:50   |   (0) comments


    Charlie Ashton of Wind River presents the keynote at Light Reading's 2020 Vision executive summit in Dublin.
    Between the CEOs
    CEO Chat With Mike Aquino

    2|3|16   |   17:34   |   (0) comments


    The former CEO of Overture Networks, Mike Aquino, discusses why truly open virtualization solutions provide service providers with the greatest choice.
    Shades of Ray
    MWC: Buckle Up for 5G & the IIoT

    2|2|16   |   02:28   |   (0) comments


    This year's Mobile World Congress looks set to be a 5G land grab and a chance to get down and dirty with the Industrial Internet of Things (IIoT) – but what will the 5G discussions actually be about?
    LRTV Custom TV
    Case Study: Building China's Next-Gen TV Networks

    2|2|16   |   5:01   |   (0) comments


    With over 2 billion viewers worldwide, Shenzhen Media Group is one of China's largest content producers. By partnering with Huawei and Sobey, SZMG was able to modernize media operations with the Converged News Center, a production studio that is a model for next-generation workflows.
    LRTV Custom TV
    Quad Channel Modulator Driver with 46 Gbaud Capability from MACOM

    1|28|16   |     |   (0) comments


    MACOM's MAOM-003427 is the industry's first surface-mount modulator driver with 46 Gbaud capability to support next generation 200G and 400G applications.
    LRTV Custom TV
    Video Infographic: Validating Cisco's NFV Infrastructure

    1|26|16   |   02:24   |   (1) comment


    We all know that the network of the future will be virtual, but when will virtual become a reality? This video infographic covers the four key areas in which Light Reading, in partnership with EANTC, tested Cisco's NFV infrastructure: performance, reliability, multi-service capabilities and single pane of glass management.

    For the full report, see

    Between the CEOs
    CEO Chat With Phil McKinney, CableLabs

    1|22|16   |   13:36   |   (1) comment


    At CES in Las Vegas, we met with Phil McKinney, CEO of CableLabs. Phil provides an update on the rollout of DOCSIS 3.1, his views on the future of open source and how consumer interest in virtual reality could affect network traffic.
    Between the CEOs
    Ericsson CTO on the Changing Telecom Market

    1|21|16   |   10:26   |   (0) comments


    At CES 2015, CTO of Ericsson, Ulf Ewaldsson, sits down with CEO of Light Reading, Steve Saunders, to discuss the changing telecom market, the new partnership with Cisco and the future of the telecom industry.
    LRTV Interviews
    Ireland's Data Dream

    1|21|16   |   14:31   |   (0) comments


    Host In Ireland president Gary Connolly tells Light Reading's Steve Saunders about the role Ireland is playing in hosting data for the world's largest organizations.
    LRTV Custom TV
    Brocade Keynote: Transitioning to the New IP

    1|20|16   |   27:23   |   (0) comments


    At 2020 Vision in Dublin, Andrew Coward, VP of Service Provider Strategy at Brocade, presents the transition to the New IP.
    Upcoming Live Events
    March 10, 2016, The Cable Center, Denver, CO
    April 5, 2016, The Ritz Carlton, Charlotte, NC
    May 23, 2016, Austin, TX
    May 24-25, 2016, Austin Convention Center, Austin, TX
    All Upcoming Live Events
    Infographics
    Cisco's latest VNI numbers suggest the world will be using 366.8 exabytes of data on smartphones and Internet of Things devices, up from 44.2 exabytes, in 2015.
    Hot Topics
    Alphabet Is Serious About Google Fiber
    Mari Silbey, Senior Editor, Cable/Video, 2/1/2016
    Did Juniper Pay 'Peanuts' for BTI?
    Mitch Wagner, West Coast Bureau Chief, Light Reading, 2/2/2016
    Google's 5G Radio Ambitions Are Expanding
    Dan Jones, Mobile Editor, 2/5/2016
    How Data Center Outsourcing Fuels AT&T NetBond Growth
    Carol Wilson, Editor-at-large, 2/3/2016
    3.5GHz Startup Gets $22M for Small Cells
    Dan Jones, Mobile Editor, 2/2/2016
    Like Us on Facebook
    Twitter Feed
    Webinar Archive
    BETWEEN THE CEOs - Executive Interviews
    The former CEO of Overture Networks, Mike Aquino, discusses why truly open virtualization solutions provide service providers with the greatest choice.
    As anyone who knows me will tell you, I like to think I know a fair bit about this next-gen-comms malarkey, but there's nothing like an interview with one of the ...
    Animals with Phones
    Happy Groundhogs for Technology Day! Click Here
    Live Digital Audio

    Broadband speeds are ramping up across Europe as the continent, at its own pace, follows North America towards a gigabit society. But there are many steps to take on the road to gigabit broadband availability and a number of technology options that can meet the various requirements of Europe’s high-speed fixed broadband network operators. During this radio show we will look at some of the catalysts for broadband network investments and examine the menu of technology options on offer, including vectoring and G.fast for copper plant evolution and the various deployment possibilities for FTTH/B.