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upLynk unveils free server-side ad integration as part of its video streaming workflow

UpLynk Links Ads to Video Streams

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Light Reading
2/26/2013
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LOS ANGELES -- upLynk, a video streaming technology provider, today announced free ad integration, insertion and analytics capabilities as part of its efforts to simplify the video streaming workflow. The company facilitates HD adaptive streaming by encoding video to a single non-proprietary format that plays across all devices. Ad integration is core to the product, so ads are seamlessly integrated into the content stream, giving users an HD, TV-like experience without any buffering. upLynk in-stream ad serving is fundamentally different from the traditional method. The integration requires no client-side development or software development kit (SDK). upLynk integrates with any major ad server to insert dynamic ads into the video before it leaves the server, while still delivering unique, targeted ads to each user. upLynk’s ad insertion eliminates ad failure because it builds on upLynk’s unique single format approach to streaming, eliminating moving parts, increasing scalability and reducing errors. Ads are automatically integrated into content on all platforms without any additional cost or complexity. upLynk LLC

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