Light Reading

TW Cable's Gaedtke Gallops to Google

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
3/30/2011
50%
50%

Jason Gaedtke is on the move again.

The exec who has played a big role in the development of Time Warner Cable Inc. (NYSE: TWC)'s controversial iPad app and connected-TV strategy is leaving the MSO to join Google (Nasdaq: GOOG), industry sources tell Light Reading Cable. A TW Cable official confirmed Gaedtke's departure Tuesday afternoon.

Gaedtke's move to Google follows a recent history of bouncing around. Gaedtke joined TW Cable in November 2009 as group VP of Web services after spending less than a month with Synacor Inc. (See Gaedtke Jumps From Joost, Joins TW Cable .)

Before heading back to the cable realm, he served as the CTO of Internet video startup Joost , a job he took in early 2008. He previously served as chief architect at Comcast Corp. (Nasdaq: CMCSA, CMCSK)'s Comcast Interactive Media (CIM) unit, which operates the company's Fancast and Xfinity TV Online video hub. In between his five years at Comcast and his move to Joost, Gaedtke was the chief scientist at Louisville, Colo.-based CableLabs , his second stint at the cable R&D house. Before joining Comcast, he was a project director, focused on PacketCable, an architecture that cable layers on top of Docsis for primary-line VoIP services.

So, what's he going to do at Google? No word yet on a title or scope of responsibilities, but given his history and background, it's a foregone conclusion it will involve a premium-level video strategy and perhaps something to do with the troubled Google TV product or the YouTube Inc. division.

Word of Gaedtke's departure comes less than a month after the MSO launched an app for the iPad that lets customers stream 32 live channels (for now -- more are coming). TW Cable says the app has already been downloaded more than 300,000 times. (See TWC's iPad App Launches With (Some) Live TV.)

Although the app restricts access to customer homes, some programmers are up in arms about it, claiming TW Cable's rights for that content do not extend to devices like the iPad, or to broadband-connected TVs. On that latter point, TW Cable has inked deals to stream its services to upcoming TVs from Samsung Corp. and Sony Corp. (NYSE: SNE). (See CES 2011: Samsung Puts MSOs in the Picture and CES 2011: TW Cable, Sony Make IPTV Connection.)

For its part, TW Cable believes the iPad app falls well within its rights and that its contracts with programmers don't reference specific types of devices. (See TW Cable Circles the iPad Wagons.)

— Jeff Baumgartner, Site Editor, Light Reading Cable

(4)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
DCITDave
50%
50%
DCITDave,
User Rank: Light Beer
12/5/2012 | 5:09:12 PM
re: TW Cable's Gaedtke Gallops to Google


Let's be honest, when a guy changes jobs that often that quickly, he's either very talented or he's running from something.


Which is it?

paolo.franzoi
50%
50%
paolo.franzoi,
User Rank: Light Beer
12/5/2012 | 5:09:12 PM
re: TW Cable's Gaedtke Gallops to Google


 


Or he is trying to get a specific set of Titles on a resume.  Lots of folks resume build...


 


seven


 

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:09:10 PM
re: TW Cable's Gaedtke Gallops to Google


Can't deny that he's very talented and apparently a prized commodity. What's harder to know is which way the recruiting went in all of these situations and if he keeps getting offers that he just simply can't refuse, even in situations when he probably should.  If he ends up coming back to cable some day down the road we'll definitely be able to say that the talent trumps.


As Synacor goes, his stay there was for less than a month -- perhaps just days -- before TWC swooped in with a better deal and he made the move.  Granted, he's leaving after TWC got its iPad streaming architecture off the ground (the same type it  will use with connected TVs) , but the sense I get is that his departure came as a surprise there.


At the same time, it makes me think cable should worry a bit about him going to Google and what they have in mind for him since it's likely going to take the shape of something competitive on the video front.  And it's not Joost he's going to this time. Google's got the ability and cash to do much more. Makes me wonder if they have strong desires to become a "virtual" MSO since Google's among the best positioned to make such a bold move.  JB

SteveDonohue
50%
50%
SteveDonohue,
User Rank: Light Beer
12/5/2012 | 5:09:01 PM
re: TW Cable's Gaedtke Gallops to Google


Maybe Gaedtke gets bored easily. I'm cuious to see what he's working on for Google, and would bet that whatever it is will probably be launched within six months so can move onto the next gig. 


 

Flash Poll
From The Founder
Last week I dropped in on "Hotlanta," Georgia to moderate Light Reading's inaugural DroneComm conference – a unique colloquium investigating the potential for drone communications to disrupt the world's telecom ecosystem. As you will see, it was a day of exploration and epiphany...
LRTV Documentaries
Cable Eyeing SDN for Headend, Home Uses

5|26|15   |   05:57   |   (1) comment


CableLabs is looking at virtualizing CMTS and CCAP devices in the headend, as well as in-home devices, says CableLabs' Karthik Sundaresan.
LRTV Documentaries
Verizon's Emmons: SDN Key to Cost-Effective Scaling

5|22|15   |   03:53   |   (0) comments


For Verizon and other network operators to ramp up available bandwidth cost effectively, they need to move to SDN and agree on how to do that.
LRTV Documentaries
Lack of Universal SDN a Challenge

5|21|15   |   04:51   |   (3) comments


Heavy Reading Analyst Sterling Perrin talks about how uncertainty about SDN standards and approaches may be slowing deployment.
LRTV Custom TV
Steve Vogelsang Interview: Carrier SDN

5|20|15   |   05:02   |   (0) comments


Sterling Perrin speaks to Steve Vogelsang, Alcatel-Lucent CTO for IP Routing & Transport business, about the new Carrier SDN-enabling Network Services Platform and the operator challenges it solves.
LRTV Custom TV
Carrier SDN: On-Demand Networks for an On-Demand World

5|20|15   |   20:52   |   (0) comments


Steve Vogelsang, Alcatel-Lucent CTO for IP Routing & Transport business, talks about requirements and benefits of Carrier SDN during the keynote address at the Light Reading Carrier SDN event May 2015.
LRTV Documentaries
The Security Challenge of SDN

5|19|15   |   02:52   |   (0) comments


CenturyLink VP James Feger discusses concerns that virtualization could create new vulnerabilities unless network operators build in safeguards.
LRTV Custom TV
NFV Elasticity – Highly Available VNF Scale-Out Architectures for the Mobile Edge

5|18|15   |   5:50   |   (0) comments


Peter Marek and Paul Stevens from Advantech Networks and Communications Group talk about their NFV Elasticity initiative and the company's latest platforms for deploying virtual network functions at the edge of the network. Packetarium XL and the new Versatile Server Module: 'designed to reach parts of the network that other servers cannot reach.'
LRTV Huawei Video Resource Center
Bay Area Spark Meetup 2015

5|14|15   |   3:54   |   (0) comments


Developed in 2009, Apache Spark is a powerful open source processing engine built around speed, ease of use and sophisticated analytics. This spring, Huawei hosted a meetup for Spark developers and data scientists in Santa Clara, California. Light Reading spoke with organizers and attendees about Huawei's code contributions and long-term commitment to Spark.
LRTV Custom TV
The Transport SDN Buzz

5|12|15   |   06:01   |   (1) comment


Sterling Perrin, senior analyst at Heavy Reading, speaks with Peter Ashwood-Smith of Huawei and Guru Parulkar of ON.Lab about the evolution of transport SDN and the integration of technologies.
LRTV Custom TV
Next-Generation CCAP: Cisco cBR-8 Evolved CCAP

5|5|15   |   04:49   |   (0) comments


John Chapman, Cisco's CTO of Cable Access Business Unit and Cisco Fellow, explained the innovation design of Cisco's cBR-8, the industry's first Evolved CCAP, including DOCSIS 3.1 design from ground-up, distributed CCAP with Remote PHY and path to virtualization. Cisco's cBR-8 Evolved CCAP is the platform that will last through the transitions.
LRTV Custom TV
Meeting the Demands of Bandwidth & Service Group Growth

5|1|15   |   5:35   |   (0) comments


Jorge Salinger, Comcast's Vice President of Access Architecture, explains how DOCSIS 3.1 and multi-service CCAP can meet the demands of the bandwidth and service group growth.
LRTV Custom TV
DOCSIS 3.1: Transforming Cable From Hardware-Defined Network to Software-Defined Network

4|29|15   |   03:48   |   (0) comments


John Chapman, Cisco's CTO of Cable Access Business Unit and Cisco Fellow, explains how DOCSIS 3.1 can transform cable HFC network to a more agile software-defined network.
Upcoming Live Events
June 8, 2015, Chicago, IL
June 9, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 10, 2015, Chicago, IL
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 6, 2015, The Westin Peachtree Plaza, Atlanta, GA
October 6, 2015, Westin Peachtree Plaza, Atlanta, GA
All Upcoming Live Events
Infographics
Procera has gathered facts, stats and customer experience feedback from a survey of 540 users from across the globe.
Hot Topics
10 Alternate Uses for Tablets
Eryn Leavens, Copy Desk Editor, 5/22/2015
Bidding War for TWC Looks Likelier
Alan Breznick, Cable/Video Practice Leader, 5/22/2015
Charter Seals Deals for TWC, Bright House
Mari Silbey, Senior Editor, Cable/Video, 5/26/2015
Eurobites: Alcatel-Lucent Trials 400G in Czech Republic
Paul Rainford, Assistant Editor, Europe, 5/26/2015
Comcast Targets 6 New Gigabit Markets
Mari Silbey, Senior Editor, Cable/Video, 5/21/2015
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
On May 29th 10 AM ET, Steve Saunders, founder and CEO of Light Reading, will be drilling into the "pains and gains" of NFV with Saar Gillai, SVP & GM for NFV at Hewlett-Packard Co. (NYSE: HPQ) (HP). He has defined a four-step NFV model describing a sequence of technology innovation. It's a must-read doc for any network architect looking to get to grips with their NFV migration strategy. Join us for the interview, and the chance to ask Saar your NFV questions directly!
With 200 customers in 60 countries, Stockholm-based Net Insight has carved out a solid leadership position in one of the hottest vertical markets going in comms right now: helping service providers and broadcasters deliver video and other multimedia traffic over IP networks. How has Net Insight managed to achieve this success in the face of immense competition from the industry giants?
My ongoing interview tour of the leading minds of the telecom industry recently took me to Richardson, Texas, where I met with Rod Naphan, CTO and SVP, Solutions, ...
Cats with Phones
Too Fluffy to Talk Click Here
Elmer found that his bountiful fur got in the way of meaningful conversation.