& cplSiteName &

TW Cable's Gaedtke Gallops to Google

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
3/30/2011
50%
50%

Jason Gaedtke is on the move again.

The exec who has played a big role in the development of Time Warner Cable Inc. (NYSE: TWC)'s controversial iPad app and connected-TV strategy is leaving the MSO to join Google (Nasdaq: GOOG), industry sources tell Light Reading Cable. A TW Cable official confirmed Gaedtke's departure Tuesday afternoon.

Gaedtke's move to Google follows a recent history of bouncing around. Gaedtke joined TW Cable in November 2009 as group VP of Web services after spending less than a month with Synacor Inc. (See Gaedtke Jumps From Joost, Joins TW Cable .)

Before heading back to the cable realm, he served as the CTO of Internet video startup Joost , a job he took in early 2008. He previously served as chief architect at Comcast Corp. (Nasdaq: CMCSA, CMCSK)'s Comcast Interactive Media (CIM) unit, which operates the company's Fancast and Xfinity TV Online video hub. In between his five years at Comcast and his move to Joost, Gaedtke was the chief scientist at Louisville, Colo.-based CableLabs , his second stint at the cable R&D house. Before joining Comcast, he was a project director, focused on PacketCable, an architecture that cable layers on top of Docsis for primary-line VoIP services.

So, what's he going to do at Google? No word yet on a title or scope of responsibilities, but given his history and background, it's a foregone conclusion it will involve a premium-level video strategy and perhaps something to do with the troubled Google TV product or the YouTube Inc. division.

Word of Gaedtke's departure comes less than a month after the MSO launched an app for the iPad that lets customers stream 32 live channels (for now -- more are coming). TW Cable says the app has already been downloaded more than 300,000 times. (See TWC's iPad App Launches With (Some) Live TV.)

Although the app restricts access to customer homes, some programmers are up in arms about it, claiming TW Cable's rights for that content do not extend to devices like the iPad, or to broadband-connected TVs. On that latter point, TW Cable has inked deals to stream its services to upcoming TVs from Samsung Corp. and Sony Corp. (NYSE: SNE). (See CES 2011: Samsung Puts MSOs in the Picture and CES 2011: TW Cable, Sony Make IPTV Connection.)

For its part, TW Cable believes the iPad app falls well within its rights and that its contracts with programmers don't reference specific types of devices. (See TW Cable Circles the iPad Wagons.)

— Jeff Baumgartner, Site Editor, Light Reading Cable

(4)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
DCITDave
50%
50%
DCITDave,
User Rank: Light Beer
12/5/2012 | 5:09:12 PM
re: TW Cable's Gaedtke Gallops to Google


Let's be honest, when a guy changes jobs that often that quickly, he's either very talented or he's running from something.


Which is it?

paolo.franzoi
50%
50%
paolo.franzoi,
User Rank: Light Beer
12/5/2012 | 5:09:12 PM
re: TW Cable's Gaedtke Gallops to Google


 


Or he is trying to get a specific set of Titles on a resume.  Lots of folks resume build...


 


seven


 

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:09:10 PM
re: TW Cable's Gaedtke Gallops to Google


Can't deny that he's very talented and apparently a prized commodity. What's harder to know is which way the recruiting went in all of these situations and if he keeps getting offers that he just simply can't refuse, even in situations when he probably should.  If he ends up coming back to cable some day down the road we'll definitely be able to say that the talent trumps.


As Synacor goes, his stay there was for less than a month -- perhaps just days -- before TWC swooped in with a better deal and he made the move.  Granted, he's leaving after TWC got its iPad streaming architecture off the ground (the same type it  will use with connected TVs) , but the sense I get is that his departure came as a surprise there.


At the same time, it makes me think cable should worry a bit about him going to Google and what they have in mind for him since it's likely going to take the shape of something competitive on the video front.  And it's not Joost he's going to this time. Google's got the ability and cash to do much more. Makes me wonder if they have strong desires to become a "virtual" MSO since Google's among the best positioned to make such a bold move.  JB

SteveDonohue
50%
50%
SteveDonohue,
User Rank: Light Beer
12/5/2012 | 5:09:01 PM
re: TW Cable's Gaedtke Gallops to Google


Maybe Gaedtke gets bored easily. I'm cuious to see what he's working on for Google, and would bet that whatever it is will probably be launched within six months so can move onto the next gig. 


 

From The Founder
The time has come for a telecom app store to save the industry.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Documentaries
Service Provider Panel: Partnering in the Digital Era

5|22|17   |     |   (0) comments


Coopetition has always been part of telecom, but the ecosphere now includes data centers, vendors, apps developers, cloud service providers and Internet content providers. This BCE 2017 panel explores the new attitudes among network operators as to the value and variety of ...
LRTV Interviews
Site Demo: AT&T's IoT Flow Platform

5|19|17   |   04:25   |   (0) comments


At AT&T's R&D center in Tel Aviv, Israel, project leader Eyal Segev talks about the operator's Flow platform and how it helps to prototype IoT applications.
LRTV Documentaries
Agent of Change: A Q&A With AT&T's John Donovan

5|18|17   |     |   (0) comments


Carol Wilson talks with the man leading AT&T's transformation efforts about the challenge of change.
LRTV Documentaries
BCE Service Provider Panel: The New Business Realities

5|18|17   |     |   (0) comments


For virtualization to happen, the telecom industry first has to grapple with key functional aspects of SDN and NFV that need to be universal, such as onboarding of virtualized network functions and federation of software-defined networks.
LRTV Interviews
BCE Service Provider Keynote: CenturyLink

5|16|17   |   22:32   |   (0) comments


Aamir Hussain leads the Product Development and Technology organization at CenturyLink, which includes the company's information technology function. He is an experienced senior technology executive with more than 25 years of proven success in the implementation of global technology operations, operationalization of complex technology, infrastructures and business ...
LRTV Interviews
CenturyLink CTO on Transformation

5|16|17   |   7:43   |   (0) comments


The 50-year-old telco has already gone through several transformations, including every time it made an acquisition, but its purchase of Level 3 coupled with changes in technology and customer expectations necessitates its biggest transformation yet.
LRTV Documentaries
Light Reading Hall of Fame 2017

5|15|17   |   5:05   |   (1) comment


Find out who made it into Light Reading's Hall of Fame this year.
LRTV Interviews
Site Visit: AT&T's Tel Aviv R&D Center

5|15|17   |   09:58   |   (1) comment


Nir Shalom, general manager and VP of application development at AT&T Israel, talks about the key service developments undertaken at the AT&T R&D facility in Tel Aviv and how the team there has adopted new ways of working.
Telecom Innovators Video Showcase
Act on Your Intelligence With Amdocs aia!

5|15|17   |     |   (0) comments


Amdocs CMO Gary Miles explains how communications service providers can seize the AI opportunity with Amdocs real-time digital intelligence platform.
LRTV Interviews
Logtel CEO: Making Sense of IoT

5|15|17   |   09:48   |   (0) comments


Jacques Bensimon, founder and CEO of Tel Aviv-based training and consultancy Logtel, talks about the need to make IoT more than just a buzzword.
LRTV Huawei Video Resource Center
The Challenges of Mobile Banking Implementation

5|12|17   |     |   (0) comments


Kamal Quadir of bKash Limited explains the challenges and needs of implementing mobile banking in the Bangladesh market.
LRTV Interviews
Tel Aviv: A Hub of Innovation

5|10|17   |   07:58   |   (0) comments


Light Reading's Ray Le Maistre and Dan Allen discuss the technology innovation, food and amazing sights they witnessed during a recent trip to Israel.
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
AT&T's Donovan: Women Adapt Faster Than Men
Sarah Thomas, Director, Women in Comms, 5/18/2017
Verizon on M&A: Who Needs a Cableco?
Mari Silbey, Senior Editor, Cable/Video, 5/17/2017
Standardization Needs Room for Innovation
Mitch Wagner, Editor, Enterprise Cloud, 5/17/2017
Fright Wigs & Cocktails: BCE 2017 in Pics
Mitch Wagner, Editor, Enterprise Cloud, 5/19/2017
Sonus & Genband Finally Combine to Form $745M Company
Dan Jones, Mobile Editor, 5/23/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
One of the nice bits of my job (other than the teeny tiny salary, obviously) is that I get to pick and choose who I interview for this slot on the Light Reading home ...
TEOCO Founder and CEO Atul Jain talks to Light Reading Founder and CEO Steve Saunders about the challenges around cost control and service monetization in the mobile and IoT sectors.
Animals with Phones
What Brogrammers Look Like to the Rest of Us Click Here
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.