Synacor Builds Lenovo's PC Portal
BUFFALO, N.Y. -- Synacor, Inc. (Nasdaq:SYNC), leading provider of next-gen startpages, TV Everywhere solutions and cloud-based Identity Management (IDM) services across multiple devices for cable, satellite, telecom and consumer electronics companies, today announced with Lenovo, a global leader in PCs and mobile Internet devices, the successful launch of Lenovo's startpage experience for consumers on Lenovo PCs.
Lenovo's startpage is where consumers access video, breaking news, games, social media and more, giving Lenovo an opportunity to market and monetize that content, as well as to strengthen Lenovo's customer relationships after the initial PC sale.
"Lenovo is dedicated to delivering exceptional value to our customers from the time they come to our website, when they purchase a PC and afterward through service and support," said Sean Popen, director of global interactive marketing, Lenovo. "Synacor's startpage on Lenovo is one new way to deliver value-laden content like videos, games and social media."