& cplSiteName &

Roku Sticks It to Google

Mari Silbey
3/5/2014
50%
50%

Although Roku's second-generation streaming stick will not officially launch until April, the company is already taking pre-orders, as it prepares to take on Google's popular Chromecast device.

Ringing in at $50 at retail, the new HDMI adapter from Roku Inc. doesn't beat or even match Google (Nasdaq: GOOG)'s $35 streaming stick on price. But the new Roku entry does come with a slew of content options that Chromecast can't match, including ESPN, Showtime, and Amazon Instant Video. It also comes with a remote, which means that users can access apps on their TVs without needing a smartphone or tablet nearby.

Retail companies have released a flood of media-streaming boxes over the last few years, but it looks as if 2014 will be the year when streaming sticks take over the market. Aside from Google and Roku, several companies have indicated (or flatly announced) near-term plans to launch their own tiny TV hardware. Plus, MobiTV Inc. has partnered with Jabil Circuit Inc. (NYSE: JBL) to create a white-label HDMI dongle that it says will be deployed by a wireless carrier sometime this year. (See MobiTV Takes Aim at the… TV.)

Verizon Communications Inc. (NYSE: VZ), meanwhile, has new gear from the acquisition of Intel Corp. (Nasdaq: INTC)'s OnCue service that it's readying for launch. At the Morgan Stanley Technology, Media, & Telecom conference in San Francisco on Tuesday, Verizon chairman and CEO Lowell McAdam indicated that the OnCue hardware is closer to the size of a streaming stick than to a traditional set-top. "The set-top box in an OnCue environment is a little bit bigger than the end of my thumb, so it's very easy to tie into the LTE as well as the WiFi network," McAdam said. (See Why Did Verizon Buy OnCue?)

The one area where streaming sticks may not gain ground in 2014 is the cable sector. Despite wanting to spend less on set-tops, cable operators have to deliver more features and better-quality service than most consumers expect to get with over-the-top video. So they're feeling a bit hamstrung right now. (See Can Cable Stick One on Chromecast?)

Even with cable companies sitting on the sidelines, though, the market for HDMI adapters is heating up. Roku and Google are in the lead, but there are more streaming sticks on the way.

— Mari Silbey, special to Light Reading

(12)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 2   >   >>
DOShea
50%
50%
DOShea,
User Rank: Blogger
3/8/2014 | 4:17:59 PM
Google vs. Roku
I was wondering a little about the price difference between Chromecast and Roku's stick, but if you get access to all of Roku's apps vs. what Chromecast has, that's a pretty good deal.
theschnack
50%
50%
theschnack,
User Rank: Moderator
3/6/2014 | 4:50:43 PM
Re: Roku
No doubt.  The Roku 3 was cheap, high-quality audio / video, low-footprint.  I don't understand the push for the stick, other than an easy counter to Chromecast & its perceptions.
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
3/6/2014 | 3:58:26 PM
Re: Cable STBs
The division between slim streaming dongles versus full-sized set tob boxes makes me wonder which side Apple will take when it really tackles the living room market. Apple TV suggests they'll stick with a full STB, but maybe they have something else in mind? 

Given Apple's Carplay development, maybe it will partner with cable companies to create a high-end STB experience? That would be my guess, especially because Apple isn't known to target the low end of any market when it introduces a new product.
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
3/6/2014 | 3:53:49 PM
Re: Concerned
All four of my HDMI ports on now taken up. 

FOUR HMDI ports.. that's luxury. I only have 2 HMDI inputs on my TV, so I'm going to run into a scarcity problem very soon -- unless I want to invest in some kind of adapter cable for my other TV accessories.

If only Aereo operated in my town... and had a Chromecast app. Maybe someday.. If the courts allow Aereo to continue to exist.
danielcawrey
50%
50%
danielcawrey,
User Rank: Light Sabre
3/6/2014 | 12:07:55 PM
Re: Roku
These sticks are exactly why Comcast and TWC are merging. People are spending less on cable. There could be a time soon when a younger generation doesn't pay for television in that way.

In order to compete, the cable providers want to merge together in the industry. Plus, Comcast owns a lot more content now that they have NBCUniversal. 
Jessie Morrow
50%
50%
Jessie Morrow,
User Rank: Lightning
3/6/2014 | 11:24:18 AM
Concerned
All four of my HDMI ports on now taken up. What to do when the next greatest dongle rears its head? I see some hard deceisons head and most certainly staking out a plot for a new graveyard for old passe sticks.
TaraSeals
100%
0%
TaraSeals,
User Rank: Light Sabre
3/6/2014 | 9:12:03 AM
Cable STBs
I think it's no surprise at all that cable's sitting out the OTT hardware and dongle frenzy--basic delivery of video to a television (this is OTT after all, bent on cheaper alternatives to fuller-featured cable boxes and subscriptions) is not their game. I think it's interesting that OTT is getting more streamlined and focused even as cable and satellite experiences are getting fuller--whole-home DVRs (the Genie, the Hopper), cloud-based gateways (Xfinity X1 and X2 for instance) and network-based delivery of services. New competitive battle-lines are being drawn that are different from event three months ago.
KBode
100%
0%
KBode,
User Rank: Light Sabre
3/6/2014 | 7:40:10 AM
Re: Roku
Yes I simply mean using the Aereo app on Roku. The image quality didn't bother me nearly as much as it seems to have bothered other people. Also only a few times ran into any buffering issues, and that's over Wi-Fi. Also found all the channels to be a welcome change; I'm not sure why Microsoft insists they're embracing the next-generation of TV with the Xbox One, yet they faile to provide immense options Roku provides in terms of apps/channels. It's not as if licensing most of them cost Roku much if any money, but the variety is impressive.

In fact my ONLY complaint with Roku has to do with their Netflix app, which only uses Dolby Digital Plus for output. My receiver is from 2008 (ancient history, apparently) and doesn't support DD+. Every other incarnation of the Netflix app (on the Playstation, Xbox, etc.) has no problem sending out 5.1 signal using other standards. Even Amazon's streaming app on the Roku doesn't have that problem. But if I want to watch Netflix on the Roku, I have to watch it in stereo.
Mitch Wagner
100%
0%
Mitch Wagner,
User Rank: Lightning
3/5/2014 | 11:51:57 PM
Re: Roku
I'm curious myself how you combine Roku and Aero. Unless you mean simply using both.

Count me as another happy Roku 3 user. The ability to search for desired programming by title, actor, director, etc. is inspired in its simplicity. It beats drilling down into multiple individual apps to find what you're looking for. Simplicity like that gives cable operators stiff competition from OTT services.
albreznick
50%
50%
albreznick,
User Rank: Blogger
3/5/2014 | 9:29:25 PM
Re: Roku
Interesting, Karl. Can you tell us more, especially about the Roku/Aereo combo? Were there any big viewing gaps left? 
Page 1 / 2   >   >>
Light Reading’s Upskill U is a FREE, interactive, online educational resource that delivers must-have education on themes that relate to the overall business transformation taking place in the communications industry.
NEXT COURSE
Wednesday, September 14, 1:00PM EDT
What Is Agile?
Kent J. McDonald, Product Owner, Agile Alliance
UPCOMING COURSE SCHEDULE
Friday, September 16, 1:00PM EDT
How to Implement Agile
Alan Bateman, Director, Agile Transformation
Wednesday, September 21, 1:00PM EDT
What Is DevOps?
Colin Kincaid, CTO, Service Provider, Cisco
Friday, September 23, 1:00PM EDT
How to Implement DevOps
,
in association with:
From The Founder
Light Reading today starts a new voyage as part of a larger Enterprise.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
Between the CEOs
CEO Chat: UXP Systems' Gemini Waghmare

8|26|16   |     |   (0) comments


Light Reading CEO Steve Saunders and UXP Systems CEO Gemini Waghmare discuss the strategic importance of digital identity for operators in the midst of transformation.
LRTV Custom TV
F5 Virtual Network Function Integrations With Partner Orchestration Platform

8|24|16   |   6:38   |   (0) comments


F5's Kishore Patnam, product manager for F5's service provider solutions, discusses why service providers are moving towards virtualization and how his clients are utilizing F5's solutions.
Between the CEOs
CEO Chat: Intel's Alexis Black Bjorlin

8|17|16   |   06:23   |   (0) comments


Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Telecom Innovators Video Showcase
Accelerating Telecom Digital Transformation With Nominum DNS

8|1|16   |   12:04   |   (0) comments


Light Reading's Steve Saunders gets an update from Nominum CEO Gary Messiana on how his company is helping carriers on the digital transformation journey.
LRTV Custom TV
Reinventing Operations for a Virtual, Software-Defined World

7|28|16   |   5:23   |   (0) comments


Heavy Reading Senior Analyst Jim Hodges speaks with Accenture's Larry Socher and Matt Anderson about what service providers must do to transform their business to get the benefits of SDN and NFV including: leveraging DevOps, introducing real-time OSS and implementing analytics.
Women in Comms Introduction Videos
Fujitsu Sales Leader Shares Lessons Learned

7|27|16   |   5:12   |   (1) comment


As Fujitsu's only female sales leader, Annie Bogue knows the importance of asking for what you want, being flexible (she's been relocated five times), keeping a meticulous calendar, 'leaning in,' working harder than everyone else around you, being aware and more.
Telecom Innovators Video Showcase
VeEX Test & Measurement Solutions

7|25|16   |   08:57   |   (0) comments


Cyrille Morelle, president and CEO of VeEX Inc., talks test and measurement with Light Reading's Steve Saunders at BCE 2016. This includes innovative products such as VeSion Cloud-Based platform for network monitoring; MTTplus Modular Test platform for Access, Business, Carrier Ethernet, Transport and Core services; and OPX-BOX+ for Fiber Optics.
LRTV Custom TV
VeEX: Live From BCE 2016

7|25|16   |   03:20   |   (0) comments


VeEX's Senior Director of Business Development, Perry Romano, explains how VeEX provides tools to help install, maintain, monitor and manage network infrastructure efficiently and effectively. The portfolio of products on display include the RXT-6000, MTTplus and TX300s.
LRTV Custom TV
Real-Time Telemetry & Analytics for Intelligent SDN Orchestration

7|25|16   |   03:09   |   (0) comments


Packet Design CEO Scott Sherwood discusses how real-time network telemetry and analytics are enabling a new breed of SDN orchestration applications.
From the Founder
The Russo Report: Driving Disruption

7|25|16   |   07:44   |   (2) comments


In the first episode of a four-part series, Light Reading Founder and CEO Steve Saunders and Calix President and CEO Carl Russo drive around town discussing the disruptive mega-changes in the communications industry and where hope lies for service providers to meet the escalating demands of the cloud.
LRTV Custom TV
NetScout: Maximizing Enterprise Cloud for Digital Transformation

7|20|16   |   04:53   |   (0) comments


Light Reading Editor Mitch Wagner talks to NetScout CMO Jim McNiel about maximizing the benefits of enterprise cloud and digital transformation while minimizing potential pitfalls with a proper monitoring and instrumentation strategy.
Women in Comms Introduction Videos
Ciena's VP Offers a Career Crash Course

7|20|16   |   4:14   |   (2) comments


How did Ciena's Vice President of Sales, Angela Finn, carve out her career path? Simple, she tells WiC. She stayed true to her company, customers and principles. She shares her advice for women on how to be authentic and credible, as well as for companies that want to make a real change to their culture and practices.
Upcoming Live Events
September 13-14, 2016, The Curtis Hotel, Denver, CO
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 1, 2016, The Westin Times Square, New York, NY
December 6-8, 2016, The Westin Excelsior, Rome
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Hot Topics
Cisco Developing 'Monica' Digital Assistant
Mitch Wagner, West Coast Bureau Chief, Light Reading, 8/22/2016
FirstNet: A Billion-Dollar Boondoggle?
Dan Jones, Mobile Editor, 8/26/2016
WiCipedia: Should Men Be Included? & Olympians Face Discrimination
Eryn Leavens, Special Features & Copy Editor, 8/26/2016
Google Fiber Can't Be Called a Failure
Carol Wilson, Editor-at-large, 8/26/2016
Google Fiber Downsizing Not Confirmed
Mari Silbey, Senior Editor, Cable/Video, 8/25/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading CEO Steve Saunders and UXP Systems CEO Gemini Waghmare discuss the strategic importance of digital identity for operators in the midst of transformation.
Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Animals with Phones
Live Digital Audio

Bridging the tech skills gap is a major challenge for service providers and suppliers alike today – and the challenge is two-fold when it comes to increasing the number of women in the comms space. Level 3 Communications has made it a priority to overcome both challenges by implementing several unique programs focused on building the right candidates from within – in addition to filling the funnel by supporting STEM and other education programs. During this radio show, you’ll learn about these programs from Mary Beth McGrath, SVP of Global Talent Management at Level 3, and the best ways to bridge your own skills gap so that you are motivated and equipped for change. Plus you’ll have the chance to ask Mary Beth your questions live on the air.